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Tag: Radhika Zingade

  • Incred backs kabaddi with Jaipur Pink Panthers and Gujarat Giants tie-up

    Incred backs kabaddi with Jaipur Pink Panthers and Gujarat Giants tie-up

    MUMBAI: Credit where it’s due, kabaddi just got a fresh financial backer. Incred Financial Services Limited (Incred Finance), the tech-led NBFC known for its risk-analytics edge, has partnered with Jaipur Pink Panthers and Gujarat Giants as Associate Partner for the 2025 Pro Kabaddi League (PKL), starting 29 August.

    The move marks Incred’s push beyond cricket where cricketer Shreyas Iyer is already its brand face and into a sport that’s as desi as it gets. With kabaddi boasting more than 3 crore viewers and popularity stretching from metros to Tier 2, Tier 3 and rural markets, the partnership aligns neatly with Incred’s mission to extend credit access to aspirational India.

    The NBFC, with 140 plus branches and 2,500 plus employees, serves individuals and MSMEs with products spanning personal, education, MSME business, loan against property, and digital merchant loans. By associating with kabaddi, Incred hopes to amplify its reach in the underserved segments it champions.

    “InCred has always stood for resilience and ambition qualities that kabaddi reflects beautifully,” said Incred Finance founder & CEO Bhupinder Singh noting the sport’s deep grassroots connect. Incred Finance group head of marketing Radhika Zingade added that kabaddi’s energy and ethos mirror the brand’s own, calling the association with two powerhouse teams “a natural step.”

    And powerhouse is no exaggeration. Jaipur Pink Panthers, owned by Abhishek Bachchan, are two-time PKL champions with a consistent record of title runs. Meanwhile, Gujarat Giants made headlines this season by signing Mohammadreza Shadloui Chiyaneh for Rs 2.23 crore, the highest-ever bid in PKL history.

    With 12 teams battling it out across Vizag, Jaipur, Chennai, and Delhi, PKL Season 12 promises fierce tackles and fresh storylines. For Incred, it’s not just a game of sport, it’s a high-stakes play to connect with India’s heartland, where both credit and kabaddi matter most.

  • Shreyas Iyer joins Incred as brand ambassador, following Rahul Dravid

    Shreyas Iyer joins Incred as brand ambassador, following Rahul Dravid

    MUMBAI : Incred Group has signed star cricketer Shreyas Iyer as its new brand ambassador, stepping into the shoes of the iconic Rahul Dravid. Known for its strong ties to cricket, Incred draws inspiration from the sport’s core values discipline, resilience, and high performance making Iyer the perfect fit to champion its vision of financial confidence and success.

    Incred founder & group CEO Bhupinder Singh expressed his excitement about the partnership, stating, “Iyer embodies fearlessness and determination qualities that align perfectly with Incred’s mission of empowering individuals to achieve financial confidence. We are thrilled to have him on board as we continue to help people navigate their financial journeys with certainty.”

    Iyer said, “Cricket is full of opinions, but in finance, true expertise stands out. I’m excited to partner with Incred, a leader in financial services, to help spread awareness about smart financial solutions.”

    Incred group head of marketing Radhika Zingade highlighted how the association reflects the brand’s philosophy. “Iyers’ versatility his ability to anchor or accelerate as needed resonates with Incred’s role in guiding customers through different financial phases. This partnership is set to make a lasting impact.”