ITV

Tag: Radhika Piramal

  • ‘Unpack Your Dreams’, advise cricketers

    ‘Unpack Your Dreams’, advise cricketers

    MUMBAI: Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

    Repositioning the brand with a fresh outlook, Aristocrat will now have a new logo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.

    Sharma said, “All of us dream, but very few of us live the dream. Somewhere along the way, we lose sight of our vision. Ever since I was a young kid it was my dream to play cricket for the country. Now, when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Ashwin says, “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance.” Expressing her views on the partnership, V.I.P Industries managing director Radhika Piramal says, “We are delighted to have two powerful players to endorse Aristocrat. They have passionately followed their dreams and have managed to become one of the best cricketers in the world.”

    V.I.P Industries sales and marketing vice president Sudip Ghose added, “With the repositioning, we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”

    The digital film will go live from 14 January across all social media platforms of Aristocrat.

  • ‘Unpack Your Dreams’, advise cricketers

    ‘Unpack Your Dreams’, advise cricketers

    MUMBAI: Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

    Repositioning the brand with a fresh outlook, Aristocrat will now have a new logo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.

    Sharma said, “All of us dream, but very few of us live the dream. Somewhere along the way, we lose sight of our vision. Ever since I was a young kid it was my dream to play cricket for the country. Now, when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Ashwin says, “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance.” Expressing her views on the partnership, V.I.P Industries managing director Radhika Piramal says, “We are delighted to have two powerful players to endorse Aristocrat. They have passionately followed their dreams and have managed to become one of the best cricketers in the world.”

    V.I.P Industries sales and marketing vice president Sudip Ghose added, “With the repositioning, we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”

    The digital film will go live from 14 January across all social media platforms of Aristocrat.

  • Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    MUMBAI   Bollywood actor Varun Dhawan is the brand ambassador for V.I.P Industries’ Youth bags brand Skybags’ latest backpack collection.

    Announcing the campaign at a press conference here today, Dhawan presented the ‘Backpack Collection 2016’, which offers latest designs, vibrant colors and never-seen-before prints. 

    The TVC is conceptualised and created by the team at Law & Kenneth and Saatchi & Saatchi and features Varun Dhawan showcasing the collection.

    Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

    Expressing her views on the campaign, V.I.P Industries MD  Radhika Piramal said, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.” 

    Commenting on the campaign, V.I.P Industries marketing — VP Sudip Ghose said, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.” 

    Dhawan said, “I’m really kicked about using the new backpack collection. The backpacks have a unique design and they really do command attention. Plus it was great fun shooting for the Skybags campaign. There will be a lot to watch out for from Skybags in 2016.”

    Explaining the rationale behind the campaign, Law & Kenneth | Saatchi & Saatchi National Creative Director Rahul Nangia said, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

    The campaign will be a 360 degree one for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor.

    It is also being supported by a new microsite and an online contest through several social media platforms. Participants simply need to leap in the air and capture a photo of themselves and share it on Facebook, Twitter or Instagram with #MyBigLeap. Daily winners get Skybags backpacks. One lucky participant will win a special paragliding 

  • Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    MUMBAI   Bollywood actor Varun Dhawan is the brand ambassador for V.I.P Industries’ Youth bags brand Skybags’ latest backpack collection.

    Announcing the campaign at a press conference here today, Dhawan presented the ‘Backpack Collection 2016’, which offers latest designs, vibrant colors and never-seen-before prints. 

    The TVC is conceptualised and created by the team at Law & Kenneth and Saatchi & Saatchi and features Varun Dhawan showcasing the collection.

    Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

    Expressing her views on the campaign, V.I.P Industries MD  Radhika Piramal said, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.” 

    Commenting on the campaign, V.I.P Industries marketing — VP Sudip Ghose said, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.” 

    Dhawan said, “I’m really kicked about using the new backpack collection. The backpacks have a unique design and they really do command attention. Plus it was great fun shooting for the Skybags campaign. There will be a lot to watch out for from Skybags in 2016.”

    Explaining the rationale behind the campaign, Law & Kenneth | Saatchi & Saatchi National Creative Director Rahul Nangia said, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

    The campaign will be a 360 degree one for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor.

    It is also being supported by a new microsite and an online contest through several social media platforms. Participants simply need to leap in the air and capture a photo of themselves and share it on Facebook, Twitter or Instagram with #MyBigLeap. Daily winners get Skybags backpacks. One lucky participant will win a special paragliding 

  • Skybags appoints Varun Dhawan as brand ambassador

    Skybags appoints Varun Dhawan as brand ambassador

    MUMBAI: Skybags – the youth centric stylish luggage and backpacks brand from V.I.P Industries’ – has appointed actor Varun Dhawan as its new brand ambassador.

     

    Launched as an independent brand in 2011, Skybags makes trendy and contemporary bags for the youth.

     

    V.I.P Industries managing director Radhika Piramal said, “Skybags is the brand for today’s youth who are always on the go. The brand is full of energy and style hence Varun Dhawan’s association is perfect for the brand as he brings out the above promise perfectly. We are happy to be associating with Varun and look forward to a fruitful relationship with him.”

     

    V.I.P Industries vice president – marketing Sudip Ghose added, “With more young customers travelling at an early age, styling in the bags has become a necessity. And hence, newer categories like Polycarbonate luggage, backpacks and rucksacks are increasingly gaining popularity. From ‘Travel gear’ bags are moving to become ‘Travel wear’ today. Varun Dhawan, with his ‘real’ and ‘reel’ life image perfectly fits the brand. The idea is to make it brand appeal right from a 15 year old student for backpack to a 25 year old first time luggage buyer.”

     

    Dhawan, who will be the new face of the brand across all their communication, said, “I am thrilled to be associated with Skybags as the new face for the brand. The bag you carry is like an accessory; the style and the brand both are important to stay in vogue today! I am confident that this new association, I’ll help the brand go younger and more relevant for youth.”