ITV

Tag: Radhika Madan

  • Sajni Shinde ka Viral Video premiere on &xplorHD

    Sajni Shinde ka Viral Video premiere on &xplorHD

    Mumbai: &xplorHD is all set to showcase a gripping narrative of Sajini Shinde ka Viral Video on 25 May at 9 pm. Directed by filmmaker Mikhil Musale, the film unfolds an enigmatic tale of Sajini Shinde who’s life is completely devastated by one viral video. The movie delves into the life of the school teacher who finds herself helpless in the middle of an unfortunate situation and the mysterious story that unravels Sajini’s truth. &xplorHD promises to keep viewers on the edge of their seats with this UNroutine, UNexpected, UNformula film premiere on 25 May, 9 pm.

    The film boasts a stellar ensemble cast including Nimrat Kaur, Radhika Madan, Bhagyashree, Subodh Bhave, Soham Majumdar, and Sumeet Vyas whose performances lend depth and authenticity to the narrative.

    &xplorHD has also launched the “UNviralOnlineShaming” campaign to coincide with the television premiere of the movie. This campaign aims to raise awareness about the dangers of online shaming and the detrimental effects that viral content can have on individuals. Inspired by the poignant story of Sajini in the film, the campaign seeks to appeal to the public on the importance of responsible online behaviour and the critical need to think before sharing content that could harm others.

    Director Mikhil Musale said, “Every casting decision, every location choice was meticulously made. Radhika and Nimrat have done an exceptional job in portraying the true essence of their characters, bringing depth and authenticity to their roles.” Reflecting on the story of the film, Musale said, “The story of Sajini Shinde is one that everyone should know about. The movie is about uncovering Sajini’s truth and the repercussions that were faced by her and the people who did her wrong. The film is a mix of many characters and emotions I have personally seen in my life and it’s something which I truly believe in.  It’s a film that focuses on the real and the staged. I eagerly anticipate everyone’s response as ‘Sajini Shinde ka Viral’ premieres on &xplorHD.”

    The talented Radhika Mandan said ” My character in this movie is a simple girl who is a teacher, a dutiful daughter, a loving fiance whose life is changed by one mere video that goes viral. I consider myself lucky to be able to play this role as through this I can tell the world about it and address this issue. It is very unfortunate what happens to Sajini as in today’s day and age, even the smallest thing, which is of no importance, gets viral and it is essential for us to not give heed to it.  As ‘Sajini Shinde ka Viral Video’ prepares to grace the screens of &xplorHD, I can’t help but feel excited for the audiences to watch Sajini’s story from the comfort of their homes.”

    Nimrat Kaur shared her thoughts saying “My character in ‘Sajini Shinde Ka Viral Video’ is one of a cop that investigates the matter and strives to find the truth behind Sajini’s disappearance. It’s a very thrilling character, a woman in a man’s world, a no-nonsense cop who does not let the world take advantage of her gender by always putting on a tough exterior. I thoroughly enjoyed playing the role of Inspector Bela Barot. I hope the audience enjoys watching the movie on &xplorHD as much as I loved playing it.”

  • Tata Starbucks kickstarts #StarbucksDance Challenge series with Radhika Madan & Krystle D’Souza

    Tata Starbucks kickstarts #StarbucksDance Challenge series with Radhika Madan & Krystle D’Souza

    NEW DELHI: Tata Starbucks has announced the launch of the #StarbucksDance Challenge to engage with its consumers and help them dance away their lockdown blues. To kickstart the challenge, your favourite neighborhood store roped in Bollywood actor of Angrezi Medium fame, Radhika Madan & popular television artist Krystle D’Souza.

    Radhika took to her Instagram to unveil the #StarbucksDance Challenge, where she is seen performing the signature hook step while encouraging her 2.4 million followers and friends Krystle D’Souza, Sanya Malhotra and Jasleen Royal to take up the dance challenge. Following which Krystle D’Souza took up the challenge further nominating her friends Anushka Ranjan, Kavya D’souza and her 6.2 m followers to carry forward the dance challenge and groove along with her.

    Krystle & Radhika are seen dancing while enjoying the recently launched limited edition 1 litre Freshly Brewed beverages as part of the #StarbucksAtHome initiative.

    With the aim of spreading positivity and joy, Tata Starbucks is inviting entries from brand loyalists and fans to participate in the dance challenge and stand a chance to win Starbucks for a year*!

  • This Women’s Day, MTV launches Baar Bra Dekho campaign

    This Women’s Day, MTV launches Baar Bra Dekho campaign

    MUMBAI: It’s 2020 – a new decade and a new beginning towards creating an equitable society, devoid of any indiscrimination. As United Nations celebrates Women’s Day with this year’s theme of ‘Each for Equal’, which upholds that an equal world is an enabled one, it is unfortunate that women are still judged and constantly made to feel awkward for something as frivolous and insignificant as a ‘peeking bra strap’. This Women’s Day, MTV takes strap shaming head on with its unique initiative – Baar Bra Dekho. Co-conceptualised in association with Dentsu Webchutney, MTV Baar Bra Dekho aims to normalise conversations around bra straps and slam the judgemental eye rolls on a woman’s peeking strap.

    Speaking on the initiative,  Viacom18 Youth, Music, and English Entertainment marketing head Navin Shenoy said, “Women are leaping ahead in every field. But instead of talking about their laurels, they are still being judged and questioned about what they wear. Criticising their peeking bra straps in 2020 is shameful and not even worth a consideration. Taking this issue head on, we are proud to present MTV Baar Bra Dekho, a thought provoking initiative that distinctively questions the regressive stereotypes women are subjected to. It's imperative to change the narrative. Starting this Women’s Day, we urge the youth of this country to celebrate the spirit of freedom and womanhood, the MTV way.”

    The tongue-in-cheek initiative gives a shout-out to women to be themselves in bold bra straps that ask creepy on-lookers to stay away and mind their own business. The ever-gorgeous and feisty Radhika Madan held the baton high to lead this initiative and give out an important message on Women’s Day that is intended to smash stereotypes. Through its fun yet hard-hitting promo, MTV strongly advocates the idea of women being unafraid of subjugations and wearing their opinions on their sleeves… straps!

    Actor Radhika Madan said, “It is 2020 and women are being hailed in every aspect of life. But it’s disappointing to know that the same society which celebrates them, also judges them for something as normal as their bra strap showing. Gone are the days of shaming women for what they wear. One must respect individuals and let us feel comfortable in our own skin. White, black, pink or blue, peek-a-boo is not taboo. And that’s what Baar Bra Dekho aims to achieve. I am really excited to be a part of this initiative by MTV and redefine freedom for women, this Women’s Day.”

    MTV Baar Bra Dekho kickstarted with a series of engaging content on social media and grabbed the attention of the viewers, asking them to talk it out and share their stories of strap shaming. It also went out into the crowd to understand the perception of uncles, aunties and youngsters alike on peeking bra straps. Post that, #BrasofBharat piqued the viewers’ interest that highlighted the perspective of a bra being publicly shamed almost every day. These eye-catching communication pieces and different reactions threw light on how the disparaging onlookers in the society create a hullabaloo around the non-issue and blow it out of proportion. Within a day of its launch, an overwhelming response poured in on social media, garnering a reach of 40 milliom, with #MTVBaarBraDekho trending on twitter.

    Culminating the initiative, MTV organised an ‘eye-popping’ event, on 3 March at Khar Social, Mumbai where the most popular funny ladies- Sejal Bhat and Prashasti Singh tickled the funny bones of the roaring crowd and talked about the perception around bras and onlookers, with a perfect tinge of humour and sarcasm.  

    A customised range of limited edition bra straps started intriguing conversations amongst the youth. With some hard-hitting and comic comebacks on the straps like “Karle Judge”, “This is Neon of your Business”, “Ghoorna Mana Hai” etc., the bold and sassy range received a huge shout-out in no time from celebrity influencers and fans alike.

  • Dinesh Vijan’s Angrezi Medium starring Irrfan, Kareen Kapoor Khan and Radhika Madan shakes hands with India’s most trusted University Admissions Brand, Leverage Edu

    Dinesh Vijan’s Angrezi Medium starring Irrfan, Kareen Kapoor Khan and Radhika Madan shakes hands with India’s most trusted University Admissions Brand, Leverage Edu

    MUMBAI: After a scintillating performance at the box office with comedy-drama – Hindi Medium, Dinesh Vijan is back with the much-awaited sequel to the movie that is set to release on 13th March this year. With its former counterpart ringing the bells of the Filmfare Awards bagging awards for both Best Film and Best Actor for Irrfan, Angrezi Medium definitely has a huge fan base to dazzle.

    On the lines of news of the release promotions, New-Delhi headquartered University Admissions company – Leverage Edu has joined hands with the movie as its Official Education Partner. “This is the very first “Bollywood X LeverageEdu” partnership, and it just couldn’t have happened with a film more in-soul with our DNA than Angrezi Medium. It’s an honest and emotional story of an ambitious student, and her Dad – who go through many challenges, which is where we come in with a trusted brand that delivers transparency and success using easy-to-consume technology and a vast network of personality-matched mentors,” says Akshay Chaturvedi, Founder & CEO, Leverage Edu. He added, “We hope Indian families are motivated to take the leap for their children, and be able to help them become global citizens of tomorrow.”

    The movie’s message aligns with the problem Leverage Edu is trying to solve in India. By providing Indian students with a Career Platform stacked with multiple workshops on Goal Clarity, University Shortlisting, Application Assistance and Education Loans, Leverage Edu aims to ensure that the Taru’s (portrayed by Radhika Madan) of the world have the right resources and mentors to guide them and the Father’s (portrayed by Irrfan) don’t have to knock a thousand doors to provide for their kids what they truly deserve, irrespective of financial or social status.

    About Leverage Edu : Leverage Edu initially began as a higher education mentorship marketplace in Silicon Valley’s Draper University’s 2015 cohort by Akshay Chaturvedi, and formally launched as a company later in January 2017. The company is now a full stack university admissions player, using AI to help students work with best-matched mentors from around the world in personalized career workshops. Leverage Edu has demonstrated industry-leading student outcomes in the last three years, and now also helps students with value-added services like education loan, accommodation options, on-campus/ long-term mentoring, and more. It’s recently launched vertical Univalley.com partners with select universities across vetted courses and programs, to help students with an end-to-end curated discovery-to-dorm room journey across select regions globally.

  • Indian Television actress Radhika Madan launches her official mobile app with new york-based company EscapeX

    Indian Television actress Radhika Madan launches her official mobile app with new york-based company EscapeX

    MUMBAI: Radhika Madan announced today the release of her new mobile app Radhika Madan Official App in collaboration with New York-based tech firm EscapeX. Globally celebrities with 1.4 billion following are using this app technology to interact with their fans and Radhika Madan with the launch of her own app will take fan engagement and interaction to the next level. The new app which will have an exclusive content, contests and giveaways through the unique social feed will enable the fans to directly interact with Radhika and be seen by her. This provides an unparalleled intimate experience for her large fan base, who can enjoy real interactivity and get a personal view of her life. 

    Radhika Madan Official App will feature the unique Fan Feed which will enable the fans to post in the app and build and consolidate the fan community in a single destination. The new app will also enable fans to use Radhika’s social handles (Facebook, Twitter, Instagram and You tube).  

    Apart from a great success in the popular TV show “Meri Aashiqui Tum Se Hi”, Radhika will be seen in the big screen making her Bollywood debut with the film Mard Ko Dard Nahi Hota. 

    Commenting on the launch of her personal app, Radhika said, ““This App is just a way to be closer to my fans and it will give me a chance to interact much better with all my fans”

    The CEO of EscapeX, Sephi Shapira says, “We are delighted to launch the app of Radhika Madan who is a very popular television star and completely believes in owning her own platform and engaging directly with her fans”.