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Tag: Radhika Ghai

  • K-Beauty favourite Frudia debuts in India via kindlife exclusive launch

    K-Beauty favourite Frudia debuts in India via kindlife exclusive launch

    MUMBAI: K-beauty lovers in India have a fresh reason to celebrate. Frudia, the cult-favourite Korean skincare brand known for its fruit-based formulas, has officially entered the Indian market through an exclusive partnership with kindlife, the fast-growing beauty and wellness platform loved by India’s Gen Z and millennials.

    Derived from the words ‘fruit’ and ‘dia’ (Greek for ‘by’), Frudia blends decades of skincare science with the natural power of fruits. Its signature R Vita W process ensures the integrity of nutrients through low-temperature extraction, offering products packed with antioxidants and skin-reviving ingredients.

    Kindlife founder & CEO Radhika Ghai shared her excitement, “Frudia is the OG of fruit-based skincare and resonates with our vision of making global K-beauty essentials easily accessible to India’s trend-conscious youth. This is just the beginning of a fruit-fuelled skincare revolution.”

    The exclusive India launch features three hero products,

    – Frudia citrus brightening cream (Rs 1,999) infused with citrus extracts for hydration, radiance, and antioxidant protection.

    – Frudia blueberry hydrating honey lip balm (Rs 549) deeply nourishing, with a buttery texture that treats dryness.

    – Frudia green grape pore control serum (Rs 1,799) lightweight hydration with pore-tightening tannins perfect for oily skin.

    With over 1,000 brands and a community of 2.5 million, kindlife continues to shape India’s evolving beauty landscape. As the Korean wave sweeps through skincare trends, this collaboration positions kindlife at the heart of the movement bridging innovation, culture, and conscious beauty.
     

  • kindlife revolutionises beauty and wellness with kiki.Ai

    kindlife revolutionises beauty and wellness with kiki.Ai

    Mumbai: kindlife, India’s fastest-growing beauty, nutrition and wellness platform, introduces its groundbreaking AI-powered tool kiki.Ai. With a mission to simplify knowledge on better living, kindlife is taking a giant leap forward in providing consumers with expert-recommended guidance like never before.

    Launched in December 2021, kindlife has experienced remarkable growth and is the go-to destination for young India seeking reliable and credible wellness information. The platform has over 750 brands, all of which are kindcode approved i.e. they are either plant-based, toxin-free, eco-conscious, and cruelty-free, and has over 1.5 million visitors every month. As the country’s fastest-growing platform for authentic, verified information on wellness, the brand recognises the ever-increasing need for simplifying and streamlining knowledge in this field.

    In a world inundated with information, it can be difficult for individuals to discern what truly benefits their health and happiness. kindlife is addressing this challenge head-on by harnessing the power of AI and technology with kiki.AI, a tool that places technology at the centre of its mission.

    Speaking at the launch, kindlife founder & CEO Radhika Ghai said, “85% of our audience are under the age of 35 and are adapting to a newer, kinder way of living. As a brand we understand that navigating through the limitless world of wellness can be an overwhelming task. This is why we developed kiki.Ai, an AI powered discovery tool to help our consumers find the right information that is expert verified. Whether the consumer is looking for products with a particular ingredient or a specific routine, kiki.Ai has got them covered on all things kind. We believe that kiki.AI will empower consumers to take control of their well-being and lead healthier, happier lives.”

    Kiki.Ai simplifies knowledge by organizing complex information into easily digestible insights ensuring that users receive expert advice and guidance tailored to their unique needs and preferences. It also provides expert recommendations using AI algorithms to curate content to make sure the consumers receive expert advice, guidance tailored to their unique needs and preferences, along with expert-verified product recommendations. Lastly it not only provides personalised information that evolves over time enhancing user experience but also presents consumers with verified information backed by verified data sources and expert insights.  

    With the launch of kiki.AI, kindlife reinforces its position as an industry leader, dedicated to promoting kindness towards oneself and the planet. With technology at the heart of the brand, kindlife through the launch of this innovative tool continues to empower its community to make conscious and informed choices.

    Consumers can embark on a journey towards a kinder and better lifestyle by visiting kiki.AI.

  • ShopClues to get aggressive with its marketing activities

    ShopClues to get aggressive with its marketing activities

    MUMBAI: Looks like the Indian e-commerce businesses are speeding towards rapid transformation. While giants like Flipkart and Amazon are busy making announcements about funding, other players in the space are looking at changing their marketing strategies.

     

    ShopClues, an online marketplace has announced the launch of its end-to-end advertising and branding roadmap to gain top-of-the-mind recall in the Indian e-commerce segment.

     

    The brand has already carved a strong niche for itself in the Indian e-tailing space with over 65,000 merchants powering an extensive selection of 5.3 million products across 3000 listing categories.

     

    It is now ready with a full-fledged branding and mass communication campaign to further its penetration and recall in broader geographies and demographics. To achieve this objective, ShopClues has engaged partners across functions to lead its large-scale consumer engagement campaign.

     

    Enormous Brands, headed by advertising veteran, Ashish Khazanchi, has been appointed as its creative partner. The media planning and buying activities have been assigned to Exposure which is headed by Rajul Kulshrestha. The public relations mandate has been assigned to Value 360 Communications, headed by Kunal Kishore Sinha.

     

    A few months back, the platform got on board Shweta Jain as brand strategy consultant to kick start the accelerated mode of branding and advertising initiatives.

     

    ShopClues co-founder & CMO Radhika Ghai Aggarwal said, “We observed early on that our country has millions of small merchants with interesting products and we Indians love to shop in local bazaars. This is the basic and defining essence of our product. At ShopClues, we’ve built properties like the Sunday flea market, wholesale, cash-before-delivery, factory outlet, keeping the orientation of our shoppers and their comfort zones in mind. We have an approach to merchandising which is unprecedented. Our build-up is focused on extensive unstructured products categories, offerings and unique cataloging.”

     

    ShopClues claims to have spent less than US $10 million to reach the status of India’s fifth largest, while every other company in the top five list has spent an over ten times the amount.

     

    While ShopClues covers a broad range of products, prices, categories, brands, and sellers, it specialises in non-standard categories, unbranded products or less-known brands, smaller merchants, and tier II and tier III cities.

     

    Unstructured products account for over 75 per cent of the Gross Merchandise Volume (GMV). It is thus a combination of a discovery and transaction-enabling engine. In addition to strong traction and a very well-developed marketplace ecosystem, it also has an unmatchable cost advantage and rapidly improving fundamentals – the company is close to gross margin break-even and will be operating margin positive by March 2015.