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Tag: Radhika Burman

  • BBH India elevates Radhika Burman to head Delhi office

    BBH India elevates Radhika Burman to head Delhi office

    Mumbai: BBH India, a Publicis Groupe agency, has announced the elevation of Radhika Burman as VP, head Delhi to broaden and accelerate the agency’s growth in the region. Radhika has been with BBH since 2020 as VP, strategy.

    In the past year, Radhika has been an essential part of the BBH Delhi team, spearheading the strategic thinking for existing clients like Beam Suntory and Nestle, along with successful new business wins like Hitachi and Godrej ProClean, to name a few.

    In her new role, Radhika will be responsible for current clients, people, and new business performance in Delhi, along with driving strategic thinking across clients.

    With over 12 years of experience, Radhika brings a sharp understanding of consumers, culture, and new media. In her last role, she was manager – strategy & consumer insights at Platinum Guild International, where she spearheaded the launch of Men of Platinum, the first ever men’s platinum jewellery brand, and Platinum Evara, bridal jewellery. Prior to that, she has led strategic thinking on brands like Zee, PepsiCo, Hero, Mahindra, Microsoft, and Cargill, among others.

    Leo Burnett – South Asia CEO & BBH India chairman Dheeraj Sinha said, “At BBH India, we want to empower our people to grow from within. In Radhika, we have found someone who is not only a fantastic strategy professional but also someone who is passionate about building value-creating client relationships, fostering talent, and creating culturally relevant work. I am excited to see her shine.”

    Radhika Burman added, “I am excited to take on this new role at BBH Delhi. With growth as the key focus for this office, I hope to energise the teams towards building truly integrated solutions for our clients and leveraging our areas of expertise in strategy, data, and creative thinking to deliver experiences and brand narratives that are differentiated and help solve real business challenges.”

  • Publicis Worldwide India hires Radhika Burman as VP – strategic planning

    Publicis Worldwide India hires Radhika Burman as VP – strategic planning

    NEW DELHI: Publicis Worldwide India has brought on Radhika Burman as vice president – strategic planning. She will be based out of New Delhi and will report into BBH-Publicis Worldwide India MD & chief strategy officer Sanjay Sharma.

    In her role, Burman will lead the strategy mandate for the New Delhi office, spearheading the strategic planning function for existing clients as well as driving growth through new business for the region. She will play a crucial role in the agency’s growth ambitions with an objective to deliver solutions driven by a well-rounded view on consumer insights that can be translated into powerful and actionable brand insights.

    Sharma said, “In today’s complex and fast changing world, our clients need strong strategic partnerships more than ever. Radhika is an exceptional strategic mind who has the experience, expertise and energy to partner our clients in providing the right solutions for today’s challenges. In the coming days I see her playing a pivotal role in driving the growth and creative agenda for Publicis Worldwide in New Delhi.”

    Burman has over 11 years of experience both on the client side as well as across network agencies. In her last role, she was manager – strategy and consumer insights at Platinum Guild International and played a central role in the strategic planning process to build the platinum jewellery business for India by effectively analysing and translating consumer and trade research into insightful strategies. Prior to that, she has worked at FCB and JWT and was part of the strategic planning team that worked on brands such as Zee, PepsiCo, Hero, and Cargill among others.

    “I am excited to be part of this new phase at Publicis, and very thrilled at the opportunity to work cohesively on an integrated communications approach to deliver growth and success for our partners,” said Burman. “The focus will be to create seamless and consistent experiences for the brands we work on, across multiple channels and touch points. Given the challenging times we are in, the need to deliver unified marketing and messaging strategies has never been stronger. Our efforts will be to give our partners just that.”