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Tag: Radhika Apte

  • Radhika Apte launches her first ‘all-inclusive’ fashion collection in association with IS.U

    Radhika Apte launches her first ‘all-inclusive’ fashion collection in association with IS.U

    Mumbai: Renowned Bollywood actress Radhika Apte has launched her very own fashion collection in association with homegrown fast fashion brand IS.U this February. The collaboration aims to empower women to be the best version of themselves by creating styles that are contemporary, millennial and unique to the Indian body type – pioneering a huge step forward in supporting body positivity, self-love, and acceptance for the ‘all-inclusive’ Indian woman. 

    “When I read about IS.U and the message it stands for, I knew this was the brand I wanted to associate myself with. IS.U’s ideologies instantly matched with mine. In a world that is obsessed with perfection, it is important that we don’t succumb to the unrealistic standards set by society. We do not realize that it is not about breaking the norm; it is about creating the norm. This project is extremely close to my heart as it stands for self-acceptance, self-love and embracing oneself, wholly” said Radhika Apte.

    Link to the collection: https://isufashion.com/collections/isubyradhika 

    With over 70 styles currently available and 80 new styles added each week starting today, the Radhika Apte X IS.U collection embodies a brand that lets you be you. A milieu of comfort and confidence, the collection sources fabrics best suited for Indian weather conditions keeping in mind all the top trends of 2020. Each piece has been handcrafted keeping in mind the independent and empowered girl bosses of today, who are always busy and on the go but still want to look effortlessly stylish. 

    Excited about collaborating with Radhika Apte and collection, Rashi Menda, CEO & Founder, IS.U mentions, “IS.U has taken the shopping experience a step forward, by not only restricting it “looking good”, but also focusing on “feeling good” and “being YOU”. The boldness and confidence that Radhika Apte carries is something that fits perfectly with the aim of this collection. To create styles that fit effortlessly on the unique Indian body type, we have invested 9 months in getting the shape and measurements right. That’s pretty much like birthing the new size standard. We are sure this collection will make everyone feel effortlessly YOU!”

    In today’s world of social media, where people are busy portraying their perfect lives, there is immense pressure on millennials to live up to this perfect image, the perfect body type, the perfect color, the perfect shape. Creating unrealistic expectations and insecurities, browsing through size zero Instagram pictures doused with umpteen filters often make people feel compelled to hide under oversized and baggy clothes. The IS.U brand exists at the intersection of fit, trends and personal style – providing comfort and trendy offerings in the mid-segment fashion market. Hence the collection was conceptualized with three magic words: Fit, Fabric, and Finish. This a-la-mode collection is designed to replicate armor for one’s frame. 

    Radhika will be seen donning these styles this summer as she also promotes the key message of ‘body positivity’ and ‘fashion inclusion’ via an exclusively digital media campaign with the brand.

    The Radhika Apte X IS.U collection is now available on Zapyle.com and isufashion.com – Zapyle is an e-commerce platform for women who love fashion, all the options are curated as per user’s preferences, where they only see what they would really like to purchase. It will also be available on top e-commerce platforms such as Myntra, Flipkart, Amazon, Limeroad, and Ajio.

  • Eros International Plc to release Andhadhun in Japan on november 15

    Eros International Plc to release Andhadhun in Japan on november 15

    MUMBAI: – Eros International Plc, a Global Indian Entertainment Company, has announced the planned theatrical release of Andhadhun in cinemas in Japan on November 15th. Andhadhun is an Indian black comedy crime thriller film directed by Sriram Raghavan. The engaging thriller starring Tabu, Ayushmann Khurrana and Radhika Apte was originally released theatrically in India and internationally to widespread critical acclaim. The film was produced by Viacom18 Motion Pictures and Matchbox Pictures and distributed internationally by Eros International.

    Andhadhun has already been screened and appreciated by the audience of multiple nationalities and cultures in various parts of the world including China, Korea, Russia and Kazakhastan.

    Speaking on the announcement,Eros International Media Ltd  Chief Operating Officer Kumar Ahuja said, “Eros Now’s legacy of entertaining the masses with the best of Bollywood films is a well-established territory. We are keen on sharing this exciting & highly captivating narrative with the audience of Japan and hoping they will enjoy and embrace the film it just as much as the viewers did from the other parts of the world.”

  • Campaign celebrating India’s diversity of skin colour released

    Campaign celebrating India’s diversity of skin colour released

    MUMBAI: Celebrating a decade of Dark is Beautiful, a new campaign has been released – “India’s Got Colour”. A call for action is captured in a fun music video that intends to continue and amplify the conversation around inclusiveness and colour bias, specifically within the Indian context. Continuing to lend her name to the campaign against Anti-Colourism in India, Nandita Das joins hands with Mahesh Mathai, Ankur Tiwari and a slew of Indian actors to celebrate India’s Got Colour.

    Joining hands with filmmaker Mahesh Mathai, music composer Ankur Tewari, and Sangita Jindal, Chairperson – JSW Foundation, film actor-director Nandita Das, believes that words like 'dark' and 'beautiful’ do not need further reinforcement and hence the shift from ‘Dark is Beautiful’ to ‘India’s Got Colour’ which she believes better embodies the rich diversity of India.

    The new PSA which was premiered this evening at the JSW Centre in Mumbai has the support of a number of artists who have embraced the issue. They and all the key crew members have volunteered their time, effort and voice to this campaign pro-bono. The music is composed by Ankur Tewari, who has penned the lyrics along with Nandita Das and the three young Mumbai rappers from Dharavi – Amogh Baine, Joshua known as MC Josh and Huma Sayyed. The G5A Foundation for Contemporary Culture has also extended its support to this initiative.

    Commenting on the launch of India’s Got Colour campaign, Nandita Das shared, “I have been supporting the Dark Is Beautiful Campaign since 2013 and while we must combat the various forms of discrimination based on caste, religion, gender and sexual preference, the least we can do is to end the bias bases on skin colour. I felt it was time to reinvent the campaign and create a PSA that would be catchy and youth-friendly. It is our young minds who will change the public discourse around this issue and can make a tangible difference. The PSA intends to change the narrative to a more holistic celebration of the diversity. After all, we are more than 1.3 billion people and have that many shades of skin tones. "

    Among the actors who participated in the PSA are Ratna Pathak Shah, Kanwaljit Singh, Gul Panag, Swara Bhaskar, Radhika Apte, Suchitra Pillai, Tillotama Shome, Tannishtha Chatterjee, Vikrant Massey, Shweta Tripathi and Ali Fazal, to name a few.

    Co-director of India’s Got Colour, a fellow campaigner for the cause, filmmaker, Mahesh Mathai reiterated Das’ thoughts, “Colour bias is deep-rooted into our society and mindsets. It needs to be recognised and called out. India is a country of a fabulous variety of ethnicities, faiths and cultural diversity. We can be proud that India's Got Colour. Though we are doing this campaign on a shoestring budget, we also realize that our contribution to this cause faces formidable obstacles as the fairness cream industry spends crores and crores on its own marketing campaigns. We are grateful to Sangita Jindal and the JSW Group for agreeing to support the campaign and be its exclusive corporate sponsor as they too feel strongly about the issue.”

    Music composer Ankur Tewari, added, “I have always been appalled by discrimination against skin bias. So when Mahesh and Nandita reached out, I immediately agreed. I have tried to create a fun and catchy foot-tapping song that I hope will have a major impact on social media and help reset perceptions and start a dialogue amongst the youth.”

    With the campaign receiving support from the JSW Group, Sangita Jindal, chairperson – JSW Foundation showed appreciation for all the effort and cause and was voluble in her support saying, “As countries, economies and organizations progress, many Indian women are taking roles of leadership & significant prominence across the globe. She is confident in her shade of colour and wears it with pride. This confidence stems from what they know, and how they feel about themselves as women. Through our association with Nandita Das and India’s Got Colour, we celebrate diversity as a critical need for progress and development.”

    India’s Got Colour is an extension of the Dark is Beautiful Campaign that was launched in 2009 by Women of Worth (WOW), the objective of the campaign was to challenge the belief that the value and beauty of Indian women is determined by the fairness of their skin. This belief—shaped by societal attitudes and reinforced by media messages—is corroding the self-worth of countless girls and women in this country, but also across the world.  The campaign aimed to instigate and inspire change in traditional attitudes, perceptions and definitions of beauty.  And while it would appear that skin colour is an issue that affects women, the campaign has also drawn a strong response from men.

    “Amidst a global craze for fairness products and careless advertising, we aim to educate and empower consumers to make wise choices. From the start, our objective has been to combat gender discrimination and have been working towards the empowerment and safety of women,” concluded Kavitha Emmanuel, founder of WOW.

  • Radhika Apte: Face of the Ritu Kumar Festive Winter 2019 campaign

    Radhika Apte: Face of the Ritu Kumar Festive Winter 2019 campaign

    MUMBAI: This season Ritu Kumar Festive Winter 2019 collection interprets Asia’s rich textile heritage with clean lines and silhouettes celebrating the contemporary Indian woman with Radhika Apte as the face of the campaign who epitomizes the spirit of the Ritu Kumar woman.

    The campaign features a voiceover narration by Radhika Apte of the Hindi translation   of Nobel laureate Rudyard Kipling’s poem “If”. “If” is a timeless poem that is as relevant today as the day as it was written. Inspiring and motivating, the lyrics convey Rudyard Kipling’s advice on how to win at life and above all how to be a better human being, man or woman.

    The standout lyric from the poem “He beti sabse barh kar, tum naari ho, tum shakti ho!” has inspired the hashtag for this campaign #NaariTumShaktiHo.

    The ethos and essence of the Ritu Kumar woman is one who is ready take on the world fearlessly but with humility. The lyrics of “If’ mirror the values of brand Ritu Kumar perfectly and Radhika Apte is the personification of the Ritu Kumar woman. With Radhika’s narration of ‘If” she takes over the baton from Nimrat Kaur who also read the poem as part of the Festive Winter 2017 campaign.

    The Ritu Kumar Festive Winter 2019 collection features a palette of earthy tones, blazing burgundy and sap greens. Key fabrics include woven jacquards, feather-weight cotton, Chanderi, and silk treated with traditional vegetable dyes. Silhouettes are traditional but with a twist; kurta dresses and draped saris that can be worn as one -pieces or paired with bottoms; tunics with asymmetric hemlines and jumpsuits that can be layered.

    Scarves are a key accessory, worn just as or styled as belts and head scarves to add an element of whimsy and print. Placement prints featuring archival Ritu Kumar patterns continue to feature heavily in the collection. Embroideries in the collection range from Kutch to Kashmiri Jamaawar. The incorporation of metallic threads with Mukaish, Aari and Kamdaani detailing make the festive classics your go-to styles for this season.

  • Ayushmann Khurrana and Radhika Apte join Daniel Wellington’s global campaign #DWMoments

    Ayushmann Khurrana and Radhika Apte join Daniel Wellington’s global campaign #DWMoments

    MUMBAI: Daniel Wellington, the globally renowned watch and accessories brand, known for its detail-oriented and sleek design, recently launched a new brand campaign called #DWMoments. The Moments campaign is based on in-depth interviews with influential people from across the globe, letting them share the most significant moments of their life.

    Celebrated actors Ayushmann Khurrana and Radhika Apte now join the campaign letting their fans know the people behind the silver screen and hear the iconic moments that shaped them as human beings.

    Ayushmann Khurrana tells the story about how he found his true voice, “What I love about this campaign is that it´s about sharing. We artists have the same thoughts and dreams as anyone else. ‘My Moment' is about something very close to my heart. It is about how the power of words has helped me throughout my life, giving me an outlet for my thoughts and emotions."

    Radhika Apte talks about how a life-changing experience helped her see the world differently. “I think this is an important campaign, only by sharing our experiences we can learn as people, and I feel myself after watching other moments that I get inspired by other people’s stories. My Moment is about facing your fears head-on. But you have go to see for yourself!"

    With the Moments campaign, Daniel Wellington hopes to inspire people across India to share meaningful
moments from their own life under #DWMoments

  • Indeed partners with Radhika Apte for its first SMB campaign in India

    Indeed partners with Radhika Apte for its first SMB campaign in India

    MUMBAI: Indeed, the world’s #1 job site is set to transform the recruitment process for small and medium businesses in India, with its latest offering, Indeed for SMBs. In its bid to connect emerging companies with the right talent, Indeed India offers its unique platform, attracting over 250 million job seekers, to budding entrepreneurs, in order to address their hiring needs. Indeed India has partnered with award-winning actress Radhika Apte to tap into a millennial audience.

    The Small and Medium Business sector forms an integral part of the economy, making a significant contribution towards integral economic indicators such as the nation’s GDP and employment, to name a few. The rapid growth of the sector has resulted in large-scale job creation across various sectors.

    In order to support SMB players, Indeed for SMB allows jobs to be posted on its platform free of cost, while also offering an easy to use, dedicated dashboard to track applicants as a free service. Further, Indeed allows access to a large reserve of potential candidates, filtered as per relevance to the company’s requirements, thus ensuring that the right job role is matched to the right job seeker, leveling the playing field for SMBs.

    In keeping with its mission of helping people get jobs, Indeed is committed to bringing as many offline jobs as possible online. Indeed has aggregated jobs on its platform from across a number of sources ranging from company websites to public service portals, thus creating a diverse pool of opportunities that attracts a wide range of job seekers.

    The latest campaign by Indeed India showcases Apte as an entrepreneur who informs her colleague about the benefits of recruiting through online postings as opposed to hiring through referrals.  Indeed provides easy hiring solutions for SMBs and aims to constantly innovate to help these companies find the right talent through its platform.

    Speaking about her partnership with Indeed, Radhika Apte said, “I am happy to be partnering with Indeed, the world’s no.1 job site on their mission to help people get jobs. It is encouraging to see Indeed taking the onus of easing the roles of both job seekers as well as employers in the job search process.”

  • smartwater and Taproot Dentsu unveil new films featuring Rana Daggubati and Radhika Apte

    smartwater and Taproot Dentsu unveil new films featuring Rana Daggubati and Radhika Apte

    MUMBAI: smartwater®, a premium water brand by Coca-Cola has, unveiled two new films for its ‘Made Differently’ campaign, featuring celebrity brand ambassadors Rana Daggubati and Radhika Apte.

    The theme of the campaign ‘Made Differently’ depicts smart thinkers who break through the conventions with simplicity and style, like smartwater. The campaign features brand ambassadors Rana Dagubbatti and Radhika Apte, who are distinct characters and trendsetters in their field of work. Their offbeat choices of roles, multi-talent, the eschewing of the usual and innovation at its best embody smartwater’s attributes of innovation and forward thinking. The campaign is conceptualized by Taproot Dentsu.

    Speaking about the campaign, Anoop Manohar, Director – Emerging Categories, Coca-Cola India said, “The brief given to the agency was to showcase the unique process story of smartwater. Our aim with this campaign is to help consumers relate to the bright idea that smartwater is. As a premium water brand, smartwater is more than just a product, it is a lifestyle choice , a frame of mind and an attitude of seeking the best;  all rolled into one.”

    Titus Upputuru, Creative Head, Taproot Dentsu said, “Typically, brand campaigns are about what brands do for consumers. This brief was challenging. We were asked to talk about the manufacturing process. Now that could have gotten really boring. But we saw a parallel between the actors Rana Daggubatti, Radhika Apte and the product smartwater. We found that they were all made differently. The choices that these actors have made in terms of the films and the characters is a testimony to this. The way smartwater is made is inspired from the clouds. We found this very fascinating. So, we didn’t want to just relegate it to the product window. We wanted to romance it. The installation execution seemed appropriate for a premium brand like smartwater. It was great to work with Rana Daggubatti and Radhika Apte.”   

    The films show an infinitely vast space within which the celebs encounter beautiful and artistic installations that reflect unique aspects of their personalities. As they proceed through this wonderland, they reveal how smartwater resonates with their unique choices and characters. smartwater is made differently through the process of vapour distillation and remineralization with electrolytes, which sets it apart.

  • Clinique signs Radhika Apte as first brand ambassador for India

    Clinique signs Radhika Apte as first brand ambassador for India

    MUMBAI: Clinique, the skin care brand has introduced Bollywood actress Radhika Apte as its first brand ambassador for India. Known for her real, natural and authentic approach to beauty, Apte exemplifies Clinique’s philosophy of empowering, inspiring and delivering happiness to women by celebrating natural beauty through great skin.  

    “Since its inception, Clinique has paved the way for the beauty industry in delivering innovative, high-performance skincare ahead of its time, while uploading its foundation of inspiring confidence and embracing natural beauty at the heart of everything it does”, says Estée Lauder Companies India general manager Rohan Vaziralli. “Similarly, Radhika is a trailblazer in her line of work – through the roles she portrays to empowering women to focus on inner beauty. She is fresh, dynamic, young, strong minded, natural and genuine, making her the perfect expression of Clinique. We’re delighted to welcome Radhika to the Clinique India family and am confident she will inspire millennial consumers in India and around the world.”

    “What better way to start this year than with Clinique!”, says Radhika Apte. “Skin care has always been an integral part of my beauty regime alongside drinking water, staying fit and sleeping well. I’ve long admired Clinique and strongly believe in its philosophy of great skin equals happiness. Joining this family is extremely special as it’s the first time Clinique India has had a brand face, so it’s a privileged opportunity and I hope to inspire women to be real, natural and authentic in everything they do, without forgetting that beauty lies in simply being happy!”

    Clinique India aims to increase brand awareness, deepen consumer engagement and drive education on the importance of good skincare habits through a series of campaigns featuring Apte in 2019. Audiences will see her appear in her first campaign for a new revolutionary moisturizer, Clinique iD™ in March 2019 followed by its cult hydrator, Moisture Surge™ in May 2019. Apte's campaigns will play across digital media, social media and in-store in India and around the world.

  • Bajaj Allianz General Insurance launches new brand campaign ‘Caringly Yours’

    Bajaj Allianz General Insurance launches new brand campaign ‘Caringly Yours’

    MUMBAI: Bajaj Allianz General Insurance, India’s leading private general insurance company launched its new brand campaign redefining the essence of ‘Caringly Yours’. This holistic 360-degree marketing campaign aims to infuse emotions into the general insurance industry which is otherwise perceived as passive, reactive, and a transactional category.

    Through this campaign, Bajaj Allianz General Insurance aims to transcend the entire category of general insurance from pure evaluation to an emotionally engaging brand. The campaign is designed on the back of innovative solutions that the company offers in each category and all the solutions intended towards eliminating the worries of customers. It aims to connect with people across different age groups through television as a prime medium along with print, outdoor, radio and aggressive digital intervention to spread the word about the company’s new brand identity.

    Highlighting the USP of the campaign, Bajaj Allianz General Insurance chief marketing officer Chandramohan Mehra said, “As a leader in the general insurance category, we would like to redefine the essence of the category to emotionally engaging from the current state of constantly evaluating or transactional. Our new brand promise emanates from our belief that we can solve customer worries through our unique offerings embedded in each of our product categories. Humanising the brand further, the campaign embodies our values of care, agility, and innovation.”

    As a precursor of the campaign, Bajaj Allianz General Insurance ran a huge campaign ‘Tell us your worries’ in September 2018 hosted on a microsite, where customers were requested to share their worries. Accordingly, the company looked at providing innovative solutions and further simplifying services. The new tag line ‘Caringly Yours’ was released through a unique road safety – wear helmet CSR initiative, where a single outdoor hoarding expressed the tag line in the formation of around 1500 actual helmets.

    Bajaj Allianz General Insurance chairman Sanjiv Bajaj and MD and CEO Tapan Singhel in presence of Pune City commissioner of police K Venkatesham and actress Radhika Apte unveiled this hoarding encouraging the city people to ride safely.

  • Marico launches newest brand “True Roots” on Flipkart

    Marico launches newest brand “True Roots” on Flipkart

    MUMBAI: Marico Ltd has launched its newest brand ‘True Roots’, that delays hair greying from the roots. It has been launched on Flipkart as a digital-first brand. Radhika Apte launched the brand and spoke about the #FaceItSolveIt philosophy.
    True Roots Botanical Hair Tonic is dermatologically tested and is clinically proven to show no new greys in 90 days. It is formulated with Apigenin, an extract of chamomile flowers and powerful botanical actives that increase the melanin levels in the hair roots.
    Flipkart senior director Nishit Garg said, “Marico has a strong lineage when it comes to hair care. Launching True Roots, a new hair care brand from the house of Marico, exclusively on Flipkart, goes to show that e-commerce has become a habit for the real India. We’re sure this launch will be very well received by customers.”
    Marico CMO Anuradha Aggarwal said, “We are proud to introduce the newest brand from Marico – True Roots that delays hair greying from the roots. It is a breakthrough innovation from Marico R&D and has been clinically proven to show no new greys in 90 days. True Roots is now available on Flipkart.”