ITV

Tag: Racism

  • More than 700 initiatives over eight years undertaken by LALIGA

    More than 700 initiatives over eight years undertaken by LALIGA

    Mumbai: More than 700 initiatives and projects have been undertaken by LALIGA and its clubs since the 2015/16 season to help eradicate hatred and racism both on and off the pitch. They all aim to promote an inclusive and tolerant society from the bottom up through education, prevention and taking firm action. With these three cornerstones of LALIGA VS, the project developed by LALIGA and the clubs seeks to inspire and raise awareness among fans through the values of football in order to build a society free of hate.

    LALIGA VS (laligavs.com) was created with a dual mission: to give a voice to the work that LALIGA and the clubs have been carrying out continuously for more than eight years to build a more tolerant society, and to serve as an engine for the creation of new initiatives that will help end violent behaviour and hateful attitudes in society. This can be done both within the clubs and in collaboration with other institutions and leagues, such as Asobal and LNFS, as well as groups such as Aficiones Unidas.

    Eight years of progress

    For almost a decade, both LALIGA and its clubs have been involved in hundreds of projects that are now reflected in LALIGA VS.  Some of them are regularly repeated, such as lectures and training sessions given by LALIGA’s Integrity and Security department, and the Future Fans project organised by the FUNDACIÓN. During this period, a total of more than 150 training courses have been given to clubs, youth players, students, coaches, and members of the National Police Force, to name but a few.

    Other long-term initiatives include the launch of M.O.O.D, the Monitor for the Observation of Hate in Sport, which measures the conversation and the level of hate and racism on social media. At present, the latest M.O.O.D index (Matchday 15) is 5.4 out of 10, the lowest figure of the season. This number shows that the conversation on social media is becoming more respectful and tolerant week by week, not least as a result of the awareness-raising activities carried out by LALIGA and its clubs.

    Some one-off but high-impact campaigns have also taken place, such as those carried out earlier this season at LALIGA EA SPORTS and LALIGA HYPERMOTION grounds, where LALIGA VS armbands were handed out to club captains, fans in the stands, and LALIGA GENUINE players; and the inclusion of stickers in stadiums with QR codes inviting fans to provide information related to any discriminatory acts they might witness.

    The clubs have also helped take these projects to all parts of Spain. Over the last five years, LALIGA teams have implemented 44 campaigns aimed at curbing hate speech. Some of them are included in the framework of LALIGA VS Racism, such as the VCF World project, carried out by Valencia CF to end discrimination and racist insults. Others have been designed to curb homophobia both on and off the football pitch, such as the day against LGTBI-phobia organised by FC Barcelona. And others are aimed at stopping hate, such as Atlético de Madrid’s We love football campaign. Each has a place in LALIGA VS, a platform created among other reasons, to give them greater visibility.

    Since 2015, when the State Commission against Violence, Racism, Xenophobia and Intolerance in Sport and the Spanish Federation’s Competition Committee began to receive reports of abusive chants heard in professional football stadiums, LALIGA’s Legal, and Integrity and Safety Offices received 505 complaints of such incidents.

    In addition to these complaints, since LALIGA launched its reporting channel for abusive behaviour last year, three allegations are being examined and investigated by LALIGA’s Legal, and Integrity and Security Departments. This underlines the importance of fans, and society in general, joining the project and contributing to the eradication of hate and abuse in sport and beyond.

    In parallel to the implementation of all these initiatives, LALIGA has formally requested an amendment to Law 19/2007 of 11 July 2007 (against violence, racism, xenophobia and intolerance in sport) and Law 39/2022 of 30 December 2002 (on sport) in order to have formal jurisdiction in these matters.

    A Christmas campaign to help inspire children

    As part of the prevention and awareness actions, LALIGA VS has developed an awareness campaign so that fans who come every weekend to the stadiums are aware that every gesture has consequences among children. As with this initiative, others will continue to be organised both by the clubs and by LALIGA, aimed at building a society free of hatred and abuse.

  • Jonathan Friedland, Netflix PR chief, sacked over racial slur

    Jonathan Friedland, Netflix PR chief, sacked over racial slur

    MUMBAI:  Netflix has fired its chief public relations executive Jonathan Friedland for repeatedly using the N-word slur during company meetings.

    Friedland first used the word in a meeting with employees and then repeated it in a follow-up discussion with the human resource department. 

    ‘I’ve made a decision to let go of Jonathan Friedland.  Jonathan contributed greatly in many areas, but his descriptive use of the N-word on at least two occasions at work showed unacceptably low racial awareness and sensitivity, and is not in line with our values as a company,” Netflix CEO Reed Hastings stated in an email to his employees, according to The Hollywood Reporter.

    Friedland first joined Netflix in February 2011 after working for Disney. He oversaw media and content publicity for the streamer’s original series, films and specials in 190 countries around the world.

    Friedland took to Twitter to inform his followers about Netflix and him parting ways after seven years. The company is yet to name his replacement.

    Also Read:

    Netflix deal will help in customer retention, revenue enhancement: Tata Sky’s Harit Nagpal

    Netflix CCO Ted Sarandos says India is ‘TV starved’

  • Banjara’s latest ad calls out on racist mindset in advertising

    Banjara’s latest ad calls out on racist mindset in advertising

    MUMBAI: Indian’s obsession with fairer skin dates back to immigrants, conquerors and rulers from the west with fairer skin lauding it over the `local’ or native Indians which later got defined into a caste system where dalits or ‘untouchables’ often had much darker skin than the upper castes. The innate implication is that if you have fair skin, you are somewhat superior to others around you. Most of the well-known FMCG companies are encashing upon this paranoia which is deep-rooted in our culture. Such advertisements encourage the notion that a fair girl is the definition of a beautiful girl, and that this skin color would ensure that she goes through a hassle free marriage and fulfill her every dream.

    To enhance it’s positioning of being known for its natural range of hair and skin care products, Banjara’s supports a movement against colour bias in India called ‘#proud of my colour.’

    Commenting on the communication objective behind the new campaign, Banjara’s  MD Ramesh Vishwanathan said, “We wanted to change the perception that fair skin does not mean beauty. A woman should feel gorgeous in her natural skin color. The focus of skin products should be on healthy skin and not skin lightening. The highlight of this short film will be to educate people to get over their unhealthy obsession about fairness.”

    The campaign comprises a film that focuses on how most often the pressure to be “fairer” really begins at home. It captures the concerns and apprehensions that older family members have about skin colour, especially when it comes to their daughters and marriage. Many things both desirable and not so desirable start at home says Prabhakar of India/2 who scripted and directed the film meant for a largely internet audience.

    A second film that captures the affinity of advertisers both large and small to only portray “fair girls” in their advertising is next on the cards. It will take on the need to look beyond colour at talent and achievement, and for that matter at the need to see beauty itself beyond color.

    Sharing his views on the creative thought process, Krishna Mohan, India/2 said, “We learnt a lot from the movement against colour bias that we launched #proudofmycolour. We built a community of almost 2 Lakhs in a period of just 4 months. And the support we got from our “mavens of colour” be it the girl next door (in their hundreds) or celebrities like Padma Lakshmi, Radhika Nair, Nidhi Sunil has been astonishing”. Many of the insights from the #proudofmycolor campaign went into making of the film for Banjara’s Skin +ive. Perhaps this explains why the Ad has resonated with audiences across the country and has recorded more than 3 million hits in under a week.

    The music composed by Dr. Divakar Subramaniam is built around the theme; you can’t judge beauty by colour, and specially created to enhance the desired message. The film has been shot by INDIA/2 Productions and will play on prominent online mediums and cinemas as part of its outreach plans. The strategic promotion of the film on the internet has been crafted by Manish Sinha and Arvind Jha of ParikshaLabs.

  • Banjara’s latest ad calls out on racist mindset in advertising

    Banjara’s latest ad calls out on racist mindset in advertising

    MUMBAI: Indian’s obsession with fairer skin dates back to immigrants, conquerors and rulers from the west with fairer skin lauding it over the `local’ or native Indians which later got defined into a caste system where dalits or ‘untouchables’ often had much darker skin than the upper castes. The innate implication is that if you have fair skin, you are somewhat superior to others around you. Most of the well-known FMCG companies are encashing upon this paranoia which is deep-rooted in our culture. Such advertisements encourage the notion that a fair girl is the definition of a beautiful girl, and that this skin color would ensure that she goes through a hassle free marriage and fulfill her every dream.

    To enhance it’s positioning of being known for its natural range of hair and skin care products, Banjara’s supports a movement against colour bias in India called ‘#proud of my colour.’

    Commenting on the communication objective behind the new campaign, Banjara’s  MD Ramesh Vishwanathan said, “We wanted to change the perception that fair skin does not mean beauty. A woman should feel gorgeous in her natural skin color. The focus of skin products should be on healthy skin and not skin lightening. The highlight of this short film will be to educate people to get over their unhealthy obsession about fairness.”

    The campaign comprises a film that focuses on how most often the pressure to be “fairer” really begins at home. It captures the concerns and apprehensions that older family members have about skin colour, especially when it comes to their daughters and marriage. Many things both desirable and not so desirable start at home says Prabhakar of India/2 who scripted and directed the film meant for a largely internet audience.

    A second film that captures the affinity of advertisers both large and small to only portray “fair girls” in their advertising is next on the cards. It will take on the need to look beyond colour at talent and achievement, and for that matter at the need to see beauty itself beyond color.

    Sharing his views on the creative thought process, Krishna Mohan, India/2 said, “We learnt a lot from the movement against colour bias that we launched #proudofmycolour. We built a community of almost 2 Lakhs in a period of just 4 months. And the support we got from our “mavens of colour” be it the girl next door (in their hundreds) or celebrities like Padma Lakshmi, Radhika Nair, Nidhi Sunil has been astonishing”. Many of the insights from the #proudofmycolor campaign went into making of the film for Banjara’s Skin +ive. Perhaps this explains why the Ad has resonated with audiences across the country and has recorded more than 3 million hits in under a week.

    The music composed by Dr. Divakar Subramaniam is built around the theme; you can’t judge beauty by colour, and specially created to enhance the desired message. The film has been shot by INDIA/2 Productions and will play on prominent online mediums and cinemas as part of its outreach plans. The strategic promotion of the film on the internet has been crafted by Manish Sinha and Arvind Jha of ParikshaLabs.