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Tag: Raagjeet Garg

  • L’Oréal India appoints Raagjeet Garg as director – consumer products division

    L’Oréal India appoints Raagjeet Garg as director – consumer products division

    Mumbai: L’Oréal India has announced the appointment of Raagjeet Garg as director – consumer products division (CPD). He will take over from Pankaj Sharma, who has been elevated to managing director – consumer products division, L’Oréal Australia and New Zealand.

    In his new role, Raagjeet will be responsible for the accelerated growth of L’Oréal India CPD which houses L’Oréal Paris, Garnier, Maybelline New York, and NYX Professional Makeup. He will lead the company’s initiatives on market growth strategies such as developing innovative product offerings, ensuring effective marketing and distribution, delivering on both valorisation and democratisation missions.

    Commenting on the appointment, L’Oréal India MD Aseem Kaushik said, “I am delighted to welcome back Raagjeet as Director, Consumer Products Division in India. His marketing and business prowess will strengthen our vision to be India’s beauty advisor. Raagjeet brings a pioneering spirit and data driven mindset that will support the transformation of L’Oréal India into a leading Beauty Tech company.

    Over the last four years, Pankaj Sharma has played a vital role in shaping our strategic omni-channel direction and growth of our consumer products’ portfolio. He has a proven track record of leading teams to provide exceptional innovation and experiences for our consumers. We wish him success in his new assignment.”

    Raagjeet has over 20 years of experience in personal care and beauty. He joined L’Oréal in May 2009, and successfully launched Garnier Men in India. Subsequently, went on to lead L’Oréal Paris in India where he developed the Ecommerce business for the brand, ensuring a double-digit growth through his tenure. Raagjeet had a stint with L’Oréal Australia in 2019 as the L’Oréal Paris General Manager and then moved to L’Oréal Vietnam as the business head – consumer products division.

    L’Oréal India director – consumer products division Raagjeet Garg said, “India is where I began my career with the L’Oréal Groupe and I’m happy to be back. It is an exciting time to be here, given the growing possibilities of the Indian beauty industry. There is a strong consumption need for science backed and sustainable innovations. As I take on this role, I look forward to elevating standards, inspire trust, and redefine possibilities in the ever-evolving landscape of beauty in India.”

  • Want to build stronger online, offline channels: L’Oréal Paris India GM

    Want to build stronger online, offline channels: L’Oréal Paris India GM

    MUMBAI: The festive season has finally kicked in and brands have tightened their seats to make sure they don’t miss out on reaching any potential consumer. Its the time when you see lights, colours, festivity and a lot of ads around you. Be it on outdoor medium, television or digital. For any girl, no celebration is complete without a good pair of dress and a little red bold lipstick! 

    Think of weddings or festive Indian wear, and Sabyasachi Mukherjee’s famed fashion label is among the first ones to come to mind. Though owning a Sabyasachi saree or lehenga might be a dream for many, women around the country can now own a piece of Sabyasachi in their beauty kit. French personal care and beauty company L'Oréal Paris has tied up with the ace designer to launch a new collection of beauty products, specifically for festive season. This is one of a first where the French beauty label has collaborated with an Indian designer.

    The L’Oréal Paris brand encompasses the four major beauty categories – hair color, cosmetics, hair care, and skin care – and includes such well-known brands as Excellence Crème, Total Repair 5 hair care, White Perfect, Fall Repair, Revitalift, Volume Million Lashes Mascara, Color Riche lipsticks, Superliners and True Match foundations among many others.

    In India, the beauty care giant has top Bollywood celebrities including Aishwarya Rai Bachchan, Sonam Kapoor, Deepika Padukone as Indian brand ambassadors. 

    The partnership seeks to showcase a beautiful blend of fashion and beauty inspired by the iconic cities of Paris and Kolkata.

    The collaboration kicks off with a festive campaign focussing on strong eye and mouth makeup accents curated by Sabyasachi and shot on the streets of Paris, against the beautiful backdrop of the Eiffel Tower with L’Oréal Paris global brand ambassador Aishwarya Rai Bachchan.

    https://www.instagram.com/p/BorXHFxhQXN/?utm_source=ig_web_button_share_sheet

    https://www.instagram.com/p/BorXTklh97g/?utm_source=ig_web_button_share_sheet

    The collection comprises of a range of 10 luxurious and intense lip colours, the quintessential black eye liner and a volumising mascara.

    The announcement of the collaboration came from both Sabyasachi and the brand putting out thoughtful creatives on their social media respectively. This is the first of many more campaigns that the company has chalked out.

    Indiantelevision.com caught up with L'Oréal Paris general manager Raagjeet Garg where he spoke about the collaboration, choice of Paris as the shoot location, way forward and more. Excerpts:

    Over the past many years, L'Oréal Paris has partnered with various ace designers but this is the first time where the brand has an Indian name on board. How did you pin it down to Sabyasachi?
    Yes, over the years, L'Oréal Paris has associated with a lot of international designers but this time, we wanted to look for an Indian designer who would align perfectly with what L'Oréal Paris stands for and also is a power house by himself. We looked around on when do people tend to buy cosmetics the most and tend to get ready and that’s when festive theme came in. Who comes to your mind when you hear the word festive? Sabyasachi was the perfect choice! He has an iconic design house and his brand values are exactly like ours. He is premium and a master when it comes it design thinking. 

    How long did it take for you to lock in Sabyasachi and roll out with the new line of products?
    I think it’s been a year because from the time we first met him to now has been a journey of us understanding each other’s brand, deciding what kind of make up and look do we want to create, deciding who should be the face of the brand and shooting the actual campaign.

    Why did you choose Paris? Why not focus on showcasing the Indian architecture and location since the collection is about festivals?
    We have shot campaigns in India in the past. For this particular campaign, when you have two strong brands, it’s important that both the brands’ value come together. The shoot location perfectly showcased our international collection and Sabyasachi’s saree and gown.

    L'Oréal has some strong female actors as the face of the brand. Why Aishwarya? 

    Well, it’s just the start of our campaign…

    So, will there be more names added to the list for this campaign?
    At this point, all I can say is that we are really happy to have Aishwarya on board. When it comes to festive make up that we really wanted to build, the Indian women really looks up to Aishwarya. That’s why we thought of starting off the campaign with her. 

    Sabyasachi broke the campaign on Instagram. Will this be a digital-first campaign?
    We deliberately launched it on digital first because we knew our customers are digital savvy who should be the first ones to know about the campaign. Now that we have launched it on digital, we will take it forward on television, print and outdoor. 

    Speaking of Out Of Home (OOH), Loreal Paris has been spending a lot of OOH. Is that going to be a focus for this particular range as well?
    L'Oréal Clay is a mass product where the reach was super important. Given the weather right now, the product actually speaks about what people are actually facing in the city. This particular campaign is all about engagement and we felt that it should be digital-first. Even though we will use outdoor extensively for this one as well, it will primarily be on digital.

    The product range starts at Rs 600 which is kind of mid-premium to premium. Are you targeting the urban consumer for this?
    Absolutely! As a company, we are still young and the idea is to target consumers in tier I and tier II cities as well. Owning a Sabyasachi product might be a dream for many there. This is a chance for them to be a part of the Sabyasachi family. 

    What’s your online v/s offline divide in terms of revenue?
    I think we are pretty balanced when it comes to the sale from both channels and our objective is to build both the channels.

    Will you be also using influencer marketing for this campaign?
    Yes, to a large extend. Even though technically Sabyasachi and Aishwarya Rai are two of the biggest influencers in the country, we would still use other influencers to promote the products.

  • Enough potential in urban India before going rural: L’Oréal Paris

    MUMBAI: It was 1993 when French beauty brand L’Oréal Paris made its way to India. An instant hit with the newly privatised economy, the brand has been a favourite of Indian women in the ensuing two decades.

    Considered as a young player in India’s cosmetics market, L’Oréal is the fastest-growing beauty company in the company with an annual average of 30.2 per cent and has representation in over 800,000 points of sale. It is the third leading operator in the Indian cosmetics market with a 10 per cent market share in the urban areas, claims the company.

    The beauty and personal care market in India is valued at Rs 81,000 core. The India revenue of L’Oreal, according to industry estimates, is currently Rs 3,000-3,500 crore a year. In order to cater to the Indian market optimally, the cosmetics group has, over the years, launched several brands across various product categories.

    In order to be up-to-date, L’Oréal follows a combination of traditional and new-age media for marketing and advertising. L’Oréal Paris general manager Raagjeet Garg says that the company looks at television, digital, social media platforms, digital videos, outdoor and other BTL media to connect with consumers.

    The brand invests heavily on marketing every year and the number is only increasing yoy to ensure it reaches a wider number of consumers and with a differentiated campaign. Going forward, the company will look at creating more India-specific products.

    L’Oréal is trying to shake off the luxury brand image. As a matter of fact, its products start at Rs 3 (for a sachet of shampoo).

    In interior India, the brand faces stiff competition from local products but the brand is still pursuing urban consumers since the saturation point hasn’t yet been hit. Garg says, “There is enough potential to get enough consumers in the urban population before we start targeting the rural areas. The objective eventually will be to speak to as many consumers as possible but that will happen in a phased manner and we want to get the urban and tier 1, tier 2 markets first and then talk about the rest of the consumers around the country.”

    The L’Oréal Paris brand encompasses the four major beauty categories — hair colour, cosmetics, hair care, and skin care — and includes brands as Excellence Crème, Total Repair 5 hair care, Pure Clay masks, White Perfect, Fall Repair, Revitalift, Volume Million Lashes mascara, Color Riche lipsticks, Superliners and True Match foundations among many others.

    With its signature phrase, “Because We’re Worth It”, the brand wants to inspire women to embrace their own unique beauty and reinforce their sense of self-worth.

    India being a strategic country for L’Oréal international, it picked the right A-list Bollywood actresses as brand ambassadors – Aishwarya Rai-Bachchan, Sonam Kapoor and Deepika Padukone. These women encompass a wide range of target audiences in terms of age group and lifestyle.

    The brand also recently celebrated 21 glorious years as the official make-up partner for the Festival de Cannes. Garg says, “I think if the relationship is beautiful, you just want to nurture the relationship and that’s exactly what we do with Cannes. Each year we realise it is only getting better and better.”

    The Cannes Film Festival will take place from the 8 to 18 May where Padukone will be walking the red carpet for the second time along with Rai-Bachchan, who will be completing 17 years at the festival. Kapoor will be seen for the eighth time at Cannes along with other spokespersons including Julianne Moore, Helen Mirren and Doutzen Kroes.

    Garg pointed out that Cannes association is not ROI driven or to create brand visibility but rather to democratise that beauty is for everyone. The company will soon be making its Cannes collection available at its L’Oréal Paris counters and some e-commerce sites in India.

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