ITV

Tag: R Sukumar

  • CNBC TV-18 extends integrated newsroom with Mint alliance

    CNBC TV-18 extends integrated newsroom with Mint alliance

    MUMBAI: After a break of three years, the English business news channel from the Network 18 group, CNBC TV-18 has come back with its alliance with the daily business newspaper Mint. Starting 1 April, the two organisations have entered into a ‘strategic content alliance’ that allows them to share content, analyses and work on joint editorial initiatives. The partnership is for an undecided period, as of now.

     

    The editorial teams of the two companies will exchange their ideas and plans on a daily basis and decide on the type of content that they will require of each other. One whole page of Mint will be dedicated to the content from the channel such as interviews, stories and analyses with CNBC TV-18 logo on top. On the other hand, some Mint stories will also be featured on the CNBC TV-18 channel, which will be attributed to the newspaper and will have the Mint logo. The exchange of content will be visible even on their online portals livemint.com and moneycontrol.com.

     

    Earlier last year, the network underwent major restructuring, which gave rise to a new integrated newsroom with its broadcast and digital mediums working in sync. “The collaboration with Mint is an extension of our integrated newsroom model. We are on TV, web and now also in print. In today’s world it is essential to be platform agnostic and be present in as many places as possible,” says CNBC TV-18 managing editor Shereen Bhan to indiantelevision.com.

     

    Prior to this, the two were in a similar deal between 2009 and 2011 after which Mint and Bloomberg TV got into a content sharing partnership from 2011 to 2014. Speaking on the deal Bhan says, “The partnership is based on strong synergy. Mint is the leading brand in the business newspaper space. It worked well for us in the past and our values match with each other. Both brands have confidently tried to innovate and stood clearly for differentiated content.”

     

    Though as of now, the contract only involves sharing editorial content, it could evolve to jointly conducting other things as well. “Right now it is a purely editorial exercise but we could collaborate on events later as there would be a natural organic evolution,” adds Bhan.

     

    Speaking about this development, Mint editor R Sukumar through a press statement said, “At Mint, we have always focused on delivering clarity in business news and reaching our readers wherever they are. Our partnership with CNBC-TV18 will enhance our ability to do so.”

     

    When quizzed about Network 18 launching its own newspaper, Bhan laughs it off saying, “I don’t think it is an ideal time to be doing that!”

     

  • HT Media launches Singapore edition of Mint

    MUMBAI: HT Media has launched an international weekly ‘MintAsia‘, Asia‘s weekly window into Indian business and economy, in Singapore this weekend.

    MintAsia will come out every Friday and will also be available on stands at a cover price of 6SGD. The weekly would have a print run of 3,000 copies.

    It is an unbiased and clear minded weekly with in-depth analysis and sharp insights that will keep the global audience abreast of developments shaping the Indian economy and markets.

    Talking about the idea behind the launch of this paper in Singapore, HT Media CEO Rajiv Verma said, “When we conceptualized Mint, we were always very clear that it would be a regional media brand and I am delighted that, with this launch in Singapore of MintAsia, we have started on that journey. This is a first for an Indian media company.”

    The paper will be unveiled at the IIMPact alumni event in Singapore on 6th April, 2013, by Mr. Raghuram Rajan, Chief Economic Advisor to the Government of India and Mr. R Sukumar, Editor, MintAsia.

    The content of the paper will be distributed into various sections including Banking & Finance, Policy & Corporate Affairs, Opinions & Views of experts across industries and a lifestyle section from Mint Lounge.

    MintAsia Editor R Sukumar, while talking about the content of the paper, said, “Singapore is one of the world‘s foremost financial centres and many decisions regarding investments in India happen here. With our unique Web First approach and a weekly print offering, both backed by an integrated newsroom we will try and cater to the India-specific information needs of the discerning Singapore reader.”

  • Mint finds new partner in Bloomberg UTV as content marriage with CNBC-TV18 ends

    Mint finds new partner in Bloomberg UTV as content marriage with CNBC-TV18 ends

    MUMBAI: Bloomberg UTV and Mint have entered into a strategic content alliance, indicating that new marriages are taking place between the television and print mediums.

    The new alliance marks the end of English business newspaper Mint‘s content relationship with the leading business television network CNBC-TV18.

    As per the fresh deal, Bloomberg UTV and Mint will share content with each other on a daily basis, and undertake various joint editorial initiatives through the year.

    Bloomberg UTV business head Deepak Lamba clarified that as the partnership with Mint is on exclusive beasis, Mint’s earlier content partnership with CNBC-TV18 stands null and void.

    In March 2009, Mint had entered into a content deal with CNBC-TV18.

    Lamba said that it was natural for both the brands to come together. “It gives us a print medium while Mint gets a television medium to present their stories,” Lamba said.

    Under the new partnership, Mint will produce news and lifestyle related weekly television shows, which will be aired exclusively on Bloomberg UTV.

    Bloomberg UTV will also feature important news and analyses from Mint every day and every issue of Mint will carry relevant news related stories from Bloomberg UTV.

    Said Lamba, “The brand essence of both Mint and Bloomberg UTV have been based on cutting these confusion multipliers and getting straight to the information – clear and usable.”

    Mint positions its brand as ‘Refreshing Clarity in Business‘, while Bloomberg UTV had last year changed its look to make it ‘Blunt. And Sharp‘.
            
      Mint editor R Sukumar said, “At Mint, we have always focused on delivering clarity in business news to our readers. Our partnership with Bloomberg UTV will further enhance our offering, and give us an additional platform to showcase our content.”

    Bloomberg UTV editor Vivek Law added, “This partnership will bring together the best minds in Indian business journalism, and we look forward to delivering compelling content that will serve the needs of country’s top decision-makers.”

    However, this partnership will have no bearing on Mint’s existing association with The Wall Street Journal and Bloomberg UTV’s partnership with Bloomberg.