ITV

Tag: R S Kalsi

  • India’s participative sports firm hosts swift devils circuit in Bangalore

    India’s participative sports firm hosts swift devils circuit in Bangalore

    Bangalore: Volano Entertainment Pvt. Ltd., India's leading participative sports firm hosted an adrenaline-pumping event, the 'Swift Devils Circuit' in Bengaluru which saw participation from over 4000 individuals. The event took place on Sunday – 09 October 2016 at Prestige Beverley Hills at Bannerghatta, Bengaluru.

    Devils Circuit, one of the most innovative concepts of running introduced by Volano, is designed to encourage sports enthusiasts to stand together for a fit and active India.

    Its unique model encourages camaraderie between runners as they tackle a running track interspersed with military-style obstacles, including high net walls, barbed wire and ice.

    The day also saw participants of both gender compete in the competitive category with Sanjay Negi and Swati Goswami leaping ahead of all participants to claim the top prize in the men and women category.

    public://Sanjay-Negi.jpg
    Sanjay Negi Winner at Devils Circuit Bengaluru

    Commenting on the event, Adnan Adeeb, Managing Director & Co-Founder, Volano Entertainment Pvt. Ltd. said, "I want to dedicate the Second Bengaluru Edition of the Devils Circuit to the spirit of this city and to the indomitable attitude of all participants who signed up to enjoy an experience of a lifetime. We aim to make Devils Circuit Bengaluru a landmark race and will continuously engage with our Devil Slayers here to make it a bigger and better experience every year.  We are also confident that we'll receive a greater response with each passing year, thereby making the Devils Circuit one of the most sought-after races in South India. We would also like to extend our thanks to our amazing sponsors Maruti Suzuki swift, Reebok, Apollo Hospitals and Playfish who are on a multi edition journey with us and who make it possible for us to create this amazing engagement platform."

    A similar thought was echoed by Mr. R. S. Kalsi, Executive Director – Sales and Marketing Maruti Suzuki India Ltd.: "We truly believe in the potential of Devils Circuit and find tremendous synergies between our two brands. Devils Circuit is designed to appeal to the young and Vibrant India. Brands like the Swift have a cult following among the youth and beyond. Our endeavour is to create platforms that allow young and aspiring Indians to break free from the mundane, explore newer avenues, innovate, and challenge their limits. With a focus on celebrating our customer performance, we feel the Devils Circuit is the right platform for this engagement and we shall work as a team towards a bigger and better future for both brands."

    The concept has grown popular among fitness enthusiasts as well as corporates seeking to build a healthy team spirit. Devils Circuit enjoys participation from individuals across a diverse age group ranging from 16 to 70 years old. Designed for those across varying fitness levels, it allows everyone to test themselves in a highly challenging environment.  

    Amassing over 25,000 participants already, Volano is now on a pan-India roll out and expecting over 40,000 participants overall. Devils Circuit Season 2016-17 kicked off in Chennai last month and will conclude in Delhi in March 2017.    With a grand prize of a brand new Maruti Suzuki swift up for grabs in both the male and Female competitive participation categories, the property also offers the biggest prize in amateur sports in the country today.

    Volano Entertainment Pvt. Ltd. is India's leading participative sports firm headquartered in New Delhi. Credited with the conceptualization and execution of some of India's biggest participative sports properties, Volano has been responsible for creating brands such as the Devils Circuit, Devils Circuit Swift Challenge, and GameOnIndia.

  • Colors ropes in Maruti Suzuki S-Cross as 24: Season 2 presenting sponsor

    Colors ropes in Maruti Suzuki S-Cross as 24: Season 2 presenting sponsor

    MUMBAI:  Colors is all set to kick off the second season of Anil Kapoor and Ramesh Deo Productions 24 after a two-year hiatus. Keeping the action going, the channel has roped in Maruti Suzuki’s S- Cross as the presenting sponsor for 24: Season 2.  It replaces Tata Motors, which was the title sponsor in 2013.  Estimates are that Maruti has agreed to ante up close to Rs 23 crore for the title sponsorship. The channel’s sales team is also in conversation with agencies and brands to come on as powered by and associate sponsors.

     

    Like in its first season, the Indian adaptation of the US series 24 is being co-produced by Anil Kapoor Film Co and Ramesh Deo Productions and directed by Abhinay Deo & Rensil D’Silva. Filming is slated to commence from 1 November, most of it in India, with parts of the show being shot overseas.

     

    Colors CEO Raj Nayak is quite happy about the Maruti Suzuki S-Cross association. Says he: “Maruti has been with us for many years now. We have associated with them in our other shows including India’s Got Talent, Jhalak Dikhhla Jaa and IIFA Awards. Also we wanted to have an association with an automobile firm which has a variety of vehicles because the show format demands that and Maruti Suzuki fits that bill. Additionally, we have a clause with Kapoor as he endorsing S-Cross for all practical purposes on Indian television for months now.”

     

    Maruti Suzuki executive director R S Kalsi too is pretty satisfied with partnering with Colors. Says he: “It’s all about the trust and faith we have with the channel.  Colors have always delivered more than what they promise.  S-Cross is a premium offering from Maruti Suzuki.  The target audience that 24 caters to and its genre allows us to draw synergies between the brands of S-Cross, 24 and Colors. 24: Season 2 is the perfect platform for us to integrate and showcase the premium crossover S-Cross to consumers while strengthening our expanded brand reach.”

     

    Colors launched the first poster of the show on 20 October in Mumbai and it features  an intense Anil Kapoor sporting a rugged look raising the intrigue levels about Jai Singh Rathod’s challenges in season 2. While season one saw Anti Terrorist Unit (ATU) chief had Rathod saving a Prime Ministerial candidate from being assassinated, in Season 2, audience will see him taking the bigger responsibility of saving the nation.

     

    The first season of 24 aired Friday-Saturday at 10 pm.  Nayak told Indiantelevision.com that the “time slot is something which we haven’t decided yet.  24 is a very expensive show so we have to put it in the prime time slot. As we are the number one channel therefore slotting is a huge problem but our team is working on it. Based on the research of last year’s time band we will come back with the slot that grabs more eye balls.”

     

    Like in season one, a  video game based on the show is being planned to be introduced before the first telecast. 

     

     Nayak is cock-a-hoop with delight that 24, a show he invested in a couple of years ago, is making waves globally. Says he: “At Mipcom in Cannes this year for the first time we saw people from international industry talking about 24. All international format owners wanted to meet us and it has never happened before and it only happened because of 24.  People are aware that in India we are one of the biggest buyers of the international format and we spend money on our non – fictions shows. It’s only after 24 there is feeling of different respect that we have received.”