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Tag: R K Swamy

  • SOTC awards creative business to DDB Mudra

    SOTC awards creative business to DDB Mudra

    MUMBAI: Travel and tourism company Kuoni Travel Group India’s brand SOTC has appointed DDB Mudra as its new creative agency.

    Sources said the digital mandate will also move to DDB Mudra which until now was handled by R K Swamy BBDO.

    The agency‘s Mumbai branch will handle the new businesses.

    Network Advertising is the incumbent on the creative account. The agency was awarded the mandate in 2006.Other agencies that have handled the creative mandate for Kuoni in the past include Saatchi & Saatchi, The Republic and Pickle Lintas.

    TSOTC is known for its brand philosophy ‘Expect More‘. This thought — coined five to six years ago — positions the brand as a travel operator that provides more value, superior customer service and high quality.

    In the past, SOTC‘s media duties have been looked after by Maximize, the media planning and buying agency from the GroupM stable (2004-06), and later, by Maxus (2006 onwards). As of now, the media planning and buying duties are being handled by an in-house team.

    SOTC operates in the US, Canada, UK, Kenya, Tanzania, Mauritius, Kuwait, Oman, Dubai, Abu Dhabi, Bahrain, Saudi Arabia, Qatar, Hong Kong, Singapore, Pakistan and South Africa.

  • R K Swamy BBDO to handle Nomarks’ creative duties

    R K Swamy BBDO to handle Nomarks’ creative duties

    MUMBAI: RK Swamy BBDO has won the creative mandate for Nomarks range of skin care products.

    Soon after bagging the account, the agency conducted a research with teenagers and has come up with a TVC and print creatives for the first campaign – ‘Teenocracy‘.

    The campaign revolves around the lives of teenagers and their freedom of choice. The first TVC is currently on air. 
     
    RK Swamy BBDO senior partner Sunil Kukreti said, “Targeting teens is a very exciting prospect as they are a unique consumer in many ways. The product concept itself is so powerful and we have developed an equally persuasive and exciting communication programme across 360o.”

    Ozone Ayurvedics‘ Nomarks, known for its marks removal products, is now making a foray into the women‘s beauty care segment with its age specific products like Nomarks youth and Nomarks 25+.

  • R K Swamy appoints Vishal Singh as GM Digital Direction

    R K Swamy appoints Vishal Singh as GM Digital Direction

    MUMBAI: Digital Direction, part of the R K Swamy Media Group has appointed Vishal Singh as its General Manager. He will report to R K Swamy Media Group president Chintamani Rao.

    Commenting on his recruitment, Rao said, “Vishal comes to us with rich experience as a user of the digital media. I look forward to him bringing a new perspective to bear to our work, to the benefit of our teams and our clients.”

    Prior to this, Singh was working with ICICI Securities, where as a chief manager-marketing, he was responsible for digital marketing for all business groups of ICICI Securities.

    On his new assignment Singh said, “Straddling both print and digital medium, gives me unique insights and this experience will help me challenge conventional thinking and provide comprehensive digital solutions for clients.”

    With over eight years of experience, most of it in the digital media space and prior to that in print, Singh began his career with Bennett Coleman & Co.

  • R K Swamy ropes in Bhupesh Upadhye as National Buying Director

    R K Swamy ropes in Bhupesh Upadhye as National Buying Director

    MUMBAI: R K Swamy Media Group has appointed Bhupesh Upadhye as its National Buying Director, Media Direction. He will report to R K Swamy Media Group president Chintamani Rao. 

    “Media Direction is a growing agency and has a lot of potential to grow faster. My role is to take buying to the next level and deliver better value to clients”, said Upadhye.

    Upadhye comes to R K Swamy from GroupM, where he worked successively in Fulcrum-Mindshare, MEC, and Motivator. Previously he has also been associated with Interactions (part of the Lintas Group), Carat and Mediacom.

    Rao said, “I am delighted to welcome Bhupesh to our team. His addition is part of our continuous endeavour to deliver ever better value to our clients.”

  • R K Swamy to handle entire media planning of Raymond

    R K Swamy to handle entire media planning of Raymond

    MUMBAI: Textile and apparel major, Raymond has consolidated its entire media planning and buying with R K Swamy Media Group, a part of the R K Swamy Hansa Group.

    Earlier, Starcom and Dentsu Media were the other two agencies that were handling some of Raymond‘s businesses.

    R K Swamy will now handle the brands and businesses of Raymond, Park Avenue, Parx, Colour Plus, J K Helene Curtis and J K Ansell.

    Said Raymond Ltd., director media and corporate communications Sagar Joshi, “Having worked on the Raymond Textiles and Raymond Premium Apparel brands, the R K Swamy Media Group has a deep understanding of our business and brands. We are happy to expand our partnership with them and look forward to their increased involvement and contribution to all our businesses.”

    Averred R K Swamy Media Group president Chintamani Rao, “We are deeply gratified that Raymond Ltd has chosen to place their faith in us. We have had a long and rewarding relationship with Raymond and are delighted to be working on all their brands now. We look forward to doing great work on them.”

    R K Swamy BBDO has been the creative and media agency of brand Raymond for the past decade.

  • Percept, Rediffusion & Vyas Giannetti Creative in quarter-finals of CAG Shield cricket tourney

    MUMBAI: Round two of the CAG cricket tournament saw some dramatic results, Defending Champions Adfactors crashed to a surprise defeat, Group M were bundled out for a mere 48 runs and three teams entered the quaterfinals with one round to spare.

    Vyas Giannetti Creative (VGC) crushed defending champions Adfactors by 7 wickets. Batting first, Adfactors were restricted to a paltry total of 112. Niket Karvir of VGC swept through the Ad factor batting line up, with fantastic bowling figures of 9-1-18-5.

    In another match, Rediffusion won by a huge margin of 166 runs against Interactive Avenues. Int. Avenues won the toss and put Rediffusion to bat first who went on to score 282 runs. Ganesh Panchal scored 57 runs and Dipesh Mulya scored 45 runs. Int. Avenues were bundled out for mere 116 runs. Dipesh Mulya took 2 wickets for 10 runs and walked away with the Man of the Match award.

    The match between R.K.Swamy and Network Advertising was a close one, with R.K.Swamy winning this nail biter by 2 wickets. Batting first Network made 205 runs in 40 overs. Innings of 58 runs by I. Nawaz and 52 runs by U. Chaukekar helped the total
    to go past 200. R.K. Swamy faltered in the beginning, losing the first wicket for 14 runs. But the partnership between Navin Sawant and S. Pawar of 114 runs got R.K. Swamy
    in to a winning position. Navin Sawant was adjudged the man of the match.

    One of the most eagerly awaited matches between Group M and Percept was a low-scoring affair. Perecpt put up a total of 135, with Devendra Naidu picking up 4 wickets and Ketan Karnik taking 3 wickets. But Percept kept their cool and bundled out Group M for a mere 48 runs. Subhash Rikame was the tormentor for Group M, taking 5 wickets for 24 runs. His performance earned him the Man of the Match award.

    (The CAG Shield Cricket Tournament: Presenting Sponsor- Visage Images,
    Radio partner- Radio One, Print Partner- Mid Day, Web partner- Exchange4Media)

    Brief Scores

    AD FACTORS: 112 ALL OUT,
    S. GAIKAR – 25 RUNS,
    V. SANE – 3/37, N. KARVIR – 5/18, A. HEGDE – 2/6
    VGC: 113 FOR 3, A. YALVIGI – 38 RUNS,
    V. SANE* – 32 RUNS, A. KAMBLE – 2/65,
    MAN OF THE MATCH: NIKET KARVIR

    BATES: 117 ALL OUT, S. CHATTERJEE – 22 RUNS,
    R. KULKARNI – 3/27, H. MISTRY – 3/24
    LAW & KENNETH: 120 FOR 3, J. MEHTA – 61 RUNS
    R. RAJA – 2/16
    MAN OF THE MATCH: JAY MEHTA

    REDIFFUSION: 282 ALL OUT, G. PANCHAL – 57 RUNS
    D. MULYA – 45 RUNS, S. PARSEKAR – 44 RUNS,
    S. MIRANDA – 4/40,
    INT. AVENUES – 116 ALL OUT, A. SINGH – 29 RUNS,
    MAN OF THE MATCH: D. MULYA

    NETWORK: 205 ALL OUT, I. NAWAZ – 58 RUNS,
    U. CHAUKEKAR – 52 RUNS, N. SAWANT – 3/38
    R. K .SWAMY: 206 FOR 8, N. SAWANT – 76 RUNS
    S. PAWAR – 34 RUNS, U. CHAUKEKAR – 3/38
    MAN OF THE MATCH: NAVIN SAWANT

    PERCEPT: 135 ALL OUT, S. MULLA – 45 RUNS,
    D. NAIDU – 4/27, K. KARNIK – 3/40
    GROUP M: 48 ALL OUT, P. JOGLEKAR – 13 RUNS,
    S. RIKAME – 5/24, R. MULAM – 3/13
    MAN OF THE MATCH: SUBHASH RIKAME

    EURO RSCG: 233 FOR 6, A. MORE – 120 RUNS,
    R. DORAISWAMY – 3/67, A. DAMANI – 2/62
    LINTAS: 178 FOR 5, K. RAMAKRISHANAN – 67 RUNS,
    A. DAMANI – 37 RUNS,
    A. MORE – 2/32, S. MORE – 2/26
    MAN OF THE MATCH: AJAY MORE

    CONTRACT: 124 ALL OUT, K. BORICHA – 42 RUNS,
    S. MOHAMMADULLAH – 3/15, A. YADAV – 3/24,
    O & M: 128 FOR 2,
    S. MOHAMMADULLAH* – 46 RUNS,
    H. PADMASHAI – 1/28,
    MAN OF THE MATCH: S. MOHAMMADULLAH

    Next Round of matches will be played on 17th February 2007

    ADFACTORS Vs. LAW & KENNETH at TIMES OF INDIA – AZAD
    BATES INDIA Vs. VGC at SASSANIAN – AZAD
    REDIFFUSION Vs. NETWORK at UNITED CRICKETERS – CROSS
    R.K. SWAMY Vs. INT. AVENUES at M.B. UNION – CROSS
    PERCEPT Vs. EURO RSCG at Y.O.U. – CROSS
    LINTAS Vs. GROUP M at PARSEE CYCLIST – AZAD
    AMBIENCE Vs. CONTRACT at ELPHINSTONE – AZAD

  • Interactive Avenues & Ambience Publicis makes it through to quarter finals

    MUMBAI: Cag Shield Cricket Tournament played on 17th February 2007- league stage round.In the first decider for the quarter finals, Interactive Avenues humbled R.K. Swamy by 4 wickets thus confirming their place. After winning toss and choosing to bat first, R.K.Swamy’s innings came to an end in just 27.4 overs and 172 runs, with Kawal Kazi making 45 runs and Prashant Shetty scoring 39 runs. R. Subramani took 4 wickets for 43 runs. Int. Avenues reached the necessary target in 34 overs, with 6 wickets to spare. Sujit Soman was adjudged the Man of the Match for his score of 81 runs.

    Adfactors Advertising won the last match of the group stage by 90 runs against Law and Kenneth. Major contribution from Kishor Jadhav (59 runs), Nilesh Patil (48 runs) and Sunil Patil (40 runs) took Adfactors total to 280 runs in 45 overs. Law and Kenneth batting order couldn’t survive for full quota of 45 overs and were bundled out for 190 runs in 38.2 overs. Durgesh Bhosale took 4 wickets in 29 runs. Adfactor opening batsman Kishor Jadhav was the Man of the Match.

    In one of the low scoring affairs on this last stage of the league matches, Euro RSCG team was bundled out for a mere 71 runs by strong Percept team. S. Mulla (3 wkts. for 16 runs) and Indrajeet Yadav (3 wkts. for 16 runs) of Percept were the main tormentors for Euro team. Percept reached the target of 72 runs in only 8.4 overs with 6 wickets to spare. Suresh Jadhav adjudged the man of the match.

    Ambience Publicis won the match against Contract Advertising by 25 runs. Batting first Ambience team was all out for 170 runs in 37.2 overs due to a valiant effort by Nipun Goomer who took 4 wickets in 26 runs. Contract Advertising team had a good opening stand of 70 runs between Hitesh Padmashali (50 runs) and Anil Ghodakia (25 runs). Abhay Patel (5 wickets in 24 runs) and Ramesh Arya (3 wickets in 27 runs) restricted Contract to 145 runs. Abhay Patel was the man of the match for his brilliant bowling performance.

    The match between Bates India and Vyas Giannetti Creative (VGC) was a fiercely fought one. After winning the toss, Bates India put VGC in to bat. VGC made 277 for 8 in stipulated 40 overs powered by brilliant 64 runs in only 28 balls by all rounder Vaibhav Sane. Atul Hegde (33 runs) and Niket Karvir (31 runs) also pitched in to take total to 277 runs. Bates showed bigger heart by fighting till last ball but fell short by 48 runs. Vaibhav Sane took 3 wickets in 44 runs. He was the Man of the Match.

     

    The stage is now set for the quarter finals, with most of the favourites having sealed their place, and preparations are in full swing to battle it out for the big prize. All eyes are set on the 24th of February, when only four teams will make it to the semis. Will it be the favourites or will there be a few upsets? Keep watching this space.

    (The CAG Shield Cricket Tournament: Presenting Sponsor- Visage Images, Radio partner- Radio One, Print Partner- Mid Day, Web partner- Exchange4Media)

    Brief Scores

    VGC: 277 FOR 8, N. KARVIR – 31 RUNS,
    V. SANE – 64 RUNS,A. HEGDE – 33 RUNS.
    S. RAO – 4/47, G. VALINJE – 3/53,
    BATES: 230 ALL OUT, H. ZAVERI – 45 RUNS, R. RAJA –
    49 RUNS, V. DESAI – 49 RUNS, V. SANE – 3/44,
    MAN OF THE MATCH: VAIBHAV SANE

    R. K. SWAMY: 172 ALL OUT, K. KAZI – 45 RUNS,
    P. SHETTY – 39 RUNS, R. SUBRAMANIUM – 4/43,
    INT. AVENUES: 174 FOR 6, S. SOMAN – 81 RUNS
    N. SAWANT – 3/22, A. CHAKRAPANI – 3/36,
    MAN OF THE MATCH: SUJIT SOMAN

    ADFACTORS: 280 FOR 7, K. JADHAV – 59 RUNS
    N. PATIL – 48 RUNS, S. PATIL – 40 RUNS,
    H. MISTRY – 2/54, A. AMIN – 2/33,
    LAW & KENNETH – 190 ALL OUT, H. MISTRY – 51 RUNS,
    S. TATKARE – 40 RUNS, D. BHOSALE – 4/29,
    MAN OF THE MATCH: KISHOR JADHAV

    EURO RSCG: 71 FOR 8, N. BHANDARKAR – 23 RUNS,
    S. MULLA – 3/16, I. YADAV – 2/16
    PERCEPT: 72 FOR 4, S. JADHAV – 28 RUNS
    A. MORE – 2/26
    MAN OF THE MATCH: SURESH JADHAV

    AMBIENCE: 170 ALL OUT, M. JADHAV – 20 RUNS,
    S. TADE – 28 RUNS, N. GOOMAR – 4/26,
    CONTRACT: 145 FOR 9, H. PADMASHALI – 50 RUNS,
    A. GHODAKIYA – 25 RUNS,
    R. ARYA – 3/27, A. PATIL – 5/24,
    MAN OF THE MATCH: ABHAY PATIL

    O&M, GROUPM AND REDIFFUSION GOT BYE

    Quarter finals will be played on 24th February 2007

    VGC Vs. INTERACTIVE AVENUES
    PERCEPT Vs. AMBIENCE
    GROUPM Vs O&M
    ADFACTOR Vs. REDIFUSSION