Tag: R K Swamy Media Group

  • RK Swamy Media Group releases ‘Media Pocketbook 2022’

    RK Swamy Media Group releases ‘Media Pocketbook 2022’

    Mumbai: RK Swamy Media Group has released its Media Pocketbook 2022, reflecting the changing media landscape post the Covid-19 pandemic. 

    The 13th edition of the pocketbook is a compilation of salient information on India’s ‘vast, complex, and evolving’ media landscape. “This pocketbook has been a ready reckoner for the marketing and media community for over a decade,” said the statement.

    “It’s been our endeavour to update this latest edition to reflect the changing media landscape post-Covid,” said RK Swamy Media Group president Sandeep Sharma. “Content truly became king and digital media equaled television. OTT came into its own during this period and connected TV and mobile have changed the way people consume content, movies, and music.”

    “Apart from conventional media, data has been included in the digital section on OTT, gaming, e-commerce, devices, app, updated and verified by our media experts with significant experience in their respective domains,” Sharma further said.

  • R K Swamy Media Group picks Vinish Joshi as VP- North & East

    R K Swamy Media Group picks Vinish Joshi as VP- North & East

    MUMBAI: Vinish Joshi has joined R K Swamy Media Group as vice president of North and East.

    He will be responsible for the integrated media offering of the company in these regions.

    Based out of New Delhi, Joshi will be a part of the management team at R K Swamy Media Group.

    R K Swamy Media Group president Sandeep Sharma said, “We look forward to Vinish strengthening our Delhi and Kolkata operations and growing the business. His marketing and media agency experience along with his understanding of digital media will help in enhancing our integrated media offering to clients.”

    Joshi said, “I am delighted to be given this opportunity and look forward to be part of an agency that has a clear vision of growth and a result oriented culture.”

    Joshi has over 19 years of experience having worked with Shaw Wallace,ABP and Spicejet on the client side and JWT, Lintas, Mediacom on the agency side.

    In his last assignment he was heading the Mediacom Delhi office for over six years.

    For the record, R K Swamy Media Group comprises of four units – Media Direction, Digital Direction, Hansa Media and Hansa Outdoor.