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Tag: R K SWAMY BBDO

  • Sneha Udyawar joins Marico as commercial marketing manager

    Sneha Udyawar joins Marico as commercial marketing manager

    MUMBAI:  Media professional Sneha Udyawar with over eight years of experience in marketing and advertising, has joined Marico as commercial marketing manager. With expertise spanning media planning, contract negotiation, and market strategy, Sneha brings a wealth of knowledge to her new role at the leading consumer goods company.

    “It was a warm welcome at Marico. With a fantastic onboarding process,” she said. . 

    She has worked in Zepto as a commercial manager for media & marketing  where she managed contract negotiations and strategic briefings. She had stints at Mindshare,GroupM, Starcom and R K Swamy BBDO.
    Sneha holds a master’s degree in entertainment, media, and advertising from the University of Mumbai, specialising in advertising, with a consistent academic record. She has also completed advanced certifications in digital marketing and brand communication from Mica.

    In addition to her corporate roles, Sneha has volunteered with U&I Trust and has experience as a social media executive, emphasising her dedication to community engagement and digital outreach

  • Rajat Mukherjee joins Garage Group as principle creative consultant

    Rajat Mukherjee joins Garage Group as principle creative consultant

    Mumbai: Garage Group, a full-service and creative agency founded in 2015, has strengthened its creative capabilities with the appointment of Rajat Mukherjee as principle creative consultant. In his new role, Mukherjee will oversee all markets and lead the organization’s creative division for its clients.

    With an impressive background, Mukherjee brings more than two decades of creative experience in the field of advertising and communication and is considered one of the prominent creative leaders in the industry, having worked with agencies such as HSAd, JWT, Leo Burnett, Hakuhodo Percept, Dentsu, Mudra, and R.K. Swamy BBDO, to name a few.

    He has worked on several leading business brands such as LG, Horlicks, Boost, Monte Carlo, Pepsi, Coke, Hero Cycle, Pizza Hut, Sony, ESPN, Star Sports, Hero Honda, Maruti Suzuki, Suzuki Bikes, Honda Motors, Toshiba, Central Park, PUBG, Numero Uno, and Hindware, among others.

    Before joining Garage Group, he served as national creative director for HSAd India, the primary partnering agency for the electronics giant LG, where he headed the firm’s entire creative communication division for more than ten years.

    Talking about his new role, Mukherjee said, “A real 360-degree communication is the key to the communication business today, and Garage Group excels with its diversified in-house offering for the same. Thus, it becomes an exciting move for me, as this allows me to expand my wings to soar to newer heights with Garage Group and its varied application format in the field of communication.” 

    Speaking on the appointment, Garage Group founder and managing director Saurabh Gupta said, “We’re thrilled to welcome Mukherjee to the Garage Group family. With our expansion into creatives, digital, music, and technology, Mukherjee is a clear fit in the organisation. His diverse experience in industry and understanding of the brand ecosystem will further lift Garage Group’s service offering in the market.”

    Mukherjee is a graduate of the esteemed Delhi College of Art. He has received numerous significant national and international honours during his 23-year journey, which in turn adds another feather to his cap.

     

  • Mangaldeep’s conversation with God with Bhumika Chawla

    Mangaldeep’s conversation with God with Bhumika Chawla

    MUMBAI: ITC’s leading incense stick brand, Mangaldeep, has launched a unique ‘slice of life’ campaign that depicts everyday conversations with God.

    With Bhumika Chawla as the protagonist, the brand delves into moments amidst the daily hustle and bustle of life that essentially provides an opportunity for a serene prayer and an intimate conversation with the almighty. The campaign also highlights the unique positioning of ITC’s Mangaldeep, which through its range of divinely fragranced incense sticks brings about a sense of calm and comfort when the mind is anxious.

    The film opens with Bhumika Chawla amidst the daily morning rush at home, handling myriad aspects of a household and yet making time for a short but anxious prayer. The moment she lights the fragranced Mangaldeep incense sticks, a sense of calm prevails for a natural and peaceful conversation with God.

    ITC Ltd chief executive for agarbatti and safety matches business Ravi Rayavaram says, “Mangaldeep’s ‘Conversation with God’ campaign reflects the spiritual core of every Indian. Devotion, prayer and invoking good for everyone, is a way of life for many. This simple life truth promoted by Mangaldeep through its recent campaign is rooted in its core brand philosophy of enabling every individual’s pursuit of devotion. Bhumika Chawla personifies the life of every Indian woman and the challenging morning moments in her life.”

    R K SWAMY BBDO principal consultant Vivek Shenoy adds, “Unlike in a temple where there is a devotional ambience, in her everyday prayer space, the consumer struggles to connect with god unperturbed. In today’s day and age, prayer is often rushed, distracted and mechanical…even when we sit down to do it, a parallel monologue runs in the head that has nothing to do with connecting with the divine. The right fragrance can transform the mental state, creating the climate for that connection.”

    Available across retail outlets in India, ITC Mangaldeep is the second largest agarbatti brand in India and the only agarbatti brand with a large national presence.

    The Mangaldeep brand was launched and marketed by ITC’s Matches and Agarbattis Business Division since 2003. Within a decade of its launch, the brand achieved market leadership in the Dhoop category and a strong No.2 position in Agarbatti category with a combined consumer spend of over 750 crores.

    Mangaldeep’s vision is to be the most loved enabler and partner in people’s pursuit of devotion and spirituality. In this regard, the brand has extended beyond quality incense products into services such as devotional content and religious tourism through its Mobile app. By enabling the daily pursuit of devotion of over 4 lakh users, it is among the highest rated devotional apps in India.

  • IndusInd Bank launches India’s first two chip debit-cum-credit card

    IndusInd Bank launches India’s first two chip debit-cum-credit card

    MUMBAI: IndusInd Bank has launched the IndusInd Bank Duo Card which is India’s first 2 EMV chip debit cum credit card.

    This two-in-one duo card with two magnetic stripes and 2 EMV chips brings the functionalities of both debit and credit cards to the Indian consumer on one plastic. With a range of benefits that straddle both types of cards, it is a powerhouse of convenience and flexibility for the customer. With just one card to carry for all their financial needs, the customer can travel light with just one card plastic. The card design uses the anagram technique to enhance and highlight the singularity of the duo card.

    The IndusInd Bank Duo Card is loaded with features for the young upwardly-mobile customer, and includes offers across entertainment, travel & lifestyle. It simplifies the customer’s life by providing a single statement of account and amplifies the power of the rewards program by enabling consolidation of rewards points.

    IndusInd Bank head for consumer banking Sumant Kathpalia says, “The goal is always to simplify banking and enhance convenience for our customers. Innovations such as the Duo Card go a long way in simplifying customers’ lives. We have our ears to the ground and understand that our young and aspirational customers want something unique that makes them stand apart. The IndusInd Bank Duo Card aims to deliver a seamless and delightful client experience and offers the best of both worlds, in one plastic. The convenience of having dual functionality, and a wide range of offers and features on one plastic, is sure to resonate with our audience. Our advice to the customer is to #KeepItSingle, and embrace innovation at its best.”

    IndusInd Bank has launched a multi-media campaign that connects with the customer at various touch-points. While television will be used to announce the innovation, digital will be used extensively to engage with the digitally savvy audience. RK Swamy BBDO, New Delhi is the creative agency for the campaign. The campaign has been conceptualised and scripted by Ankur Suman – creative head, RK Swamy BBDO, New Delhi – along with Pragya Bhatnagar and Pankaj Bora. It is directed by Gajraj Rao of Code Red films.

    Suman adds, “Cool innovations like these need cool communication solutions. It was important to create intrigue and interest around a product that’s so unique. Here’s a card that keeps things simpler, by keeping them single. Hence #KeepItSingle worked perfectly! Retaining the tone and style of IndusInd Bank campaigns that we have created over the years, this one too, uses light-hearted, slice-of-life situations to drive home the message about Duo Card; helping the audience absorbs its relevance and utility even better.”

    IndusInd Bank, which commenced operations in 1994, caters to the needs of both consumer and corporate customers. Its technology platform supports multi-channel delivery capabilities.

    As on June 30, 2018, IndusInd Bank has 1410 branches, and 2285 ATMs spread across geographical locations of the country. The bank also has representative offices in London, Dubai and Abu Dhabi.

  • BC Web Wise appoints Alabhya Vaibhav as creative director

    BC Web Wise appoints Alabhya Vaibhav as creative director

    MUMBAI: Digital Agency BC Web Wise has appointed Alabhya Vaibhav as creative director for their Mumbai operations.

     

    He moves to BC Web Wise from Ogilvy & Mather where he was associate creative director.

     

    Vaibhav’s primary role will be to bring his traditional agency learnings on board and work together with the creative team at BC Web Wise to up the creative quotient. He will bringing in a fresh perspective for the agency in areas such as content, social, experiential, and overall creative output.

     

    Vaibhav said, “Digital has always inspired me. This is a great opportunity to bring my passion to a medium that thrives on innovation and interactivity. Digital is more important today than ever, and I hope I can use my experience to help the team meet the raging demand for creativity and content day in and day out.”

     

    BC Web Wise founder and MD Chaaya Baardhwaaj added, “Digital is not a niche medium anymore and there are clients who are doing exclusive digital advertising today. Adding to this is that we are delivering a lot of broadcast and video content for clients. Alabhya has the perfect mix of creativity and strategic outlook that aligns with our focus.”

     

    BC Web Wise creative director – art Mangesh Bhayde said, “Alabhya brings extensive mainstream experience to the table. He’ll have a huge impact on driving excellence and diversity of our output.”

     

    Vaibhav has 13 years of experience in companies such as Ushak Kaal Communications, R K Swamy BBDO, DDB Mudra, Dentsu Marcom, and Cheil Worldwide.

  • ASCI appoints Benoy Roychowdhury as new chairman

    ASCI appoints Benoy Roychowdhury as new chairman

    MUMBAI: The Advertising Standards Council of India (ASCI) has appointed HT Media executive director Benoy Roychowdhury as its new chairman. As a member of the Board of Governors for four years, he has represented print media and provided active support to self-regulation.

     

    R.K. Swamy BBDO chairman and MD Srinivasan K. Swamy was elected as vice chairman and Media Brands CEO Shashidhar Sinha, was re-appointed the honorary treasurer.

     

    ASCI outgoing chairman Narendra Ambwani said, “It has been quite an eventful year for ASCI. We had set four key priorities for the year i.e. Collaboration with the regulators, easier consumer access to ASCI services, inculcate self-discipline among creators of advertising and be seen as fair adjudicator by all stakeholders. Not only were we able to deliver on all four priorities; but we also received recognition for all the good work ASCI has been doing. The Department of Consumer Affair (DCA) engaged ASCI as their “Executive Arm” to curb misleading advertisements and has entrusted ASCI to process complaints received on DCA’s portal “Grievances Against Misleading Advertisements (gama.gov.in).”

     

    Roychowdhury added, “There has been a remarkable transition in the last couple of years of how newer sectors like e-commerce and media such as digital advertising have changed the game. Over 90 per cent of consumers send in their complaints to ASCI online or via e: mail versus letters or phone calls. ASCI has also evolved to match the pace by significantly improving the efficiency and speed in ASCI’s consumer redressal process. These continuous efforts are now being backed by regulatory agencies such as the Ministry of Information and Broadcasting as well as the DCA, and more and more Government organizations are approaching ASCI to seek help in adjudicating on various complaints related to advertisements. Responsibility for the success of self-regulation rests with every player – Advertisers should advertise with a conscience, media which carry the ads should be more responsible and regulators should back self-regulation by lending their support.”

     

    Speaking exclusively to Indiantelevision.com the new chairman said, “I would like to strengthen the four pillars that we stand tall on. Educate through our E-Learning initiative, enhance consumer interaction and our app will play a pivotal role in it. I am also looking at more collaborations.  We had great success as Ministry of Consumer Affairs recognised us last year and lastly we need to advertise our presence so that more people are aware about ASCI.”

     

    ASCI promotes self regulation philosophy and Roychowdhury thinks it’s healthy for the fraternity as the alternatives can be difficult. “The alternative to self regulation is government regulation which I think is not what the industry is looking towards. Responsible advertising is much better than courts and judicial processes,” he added. 

     

    Other members of the Board of Governors are CIABC vice president Abanti Sankanarayan, Procter & Gamble Hygiene and Healthcare managing director and chief executive Al Rajwani, Bennett Coleman and Co Ltd president Arunab Das Sharma, Pepsico India chairman & CEO D. Shivakumar, Eanadu director I Venkat, Agrotech Foods Ltd director Narendra Ambwani, Provacateur director Paritosh Joshi, Genesis Burson-Marsteller Asia Pacific & principal/founder, Burson-Marsteller vice chair Prema Sagar, Google India managing director Rajan Anandan, Hindustan Unilever executive director personal care Sameer Singh, S.P. Jain Institute management educationist SK Palekar, BBH Comms India managing partner Subhash Kamath and Grey Group chairman and managing director Sunil Lulla.

  • Suzuki launches new TVC: Chulbul Pandey rides Hayate to Deccan

    Suzuki launches new TVC: Chulbul Pandey rides Hayate to Deccan

    New Delhi, July 15, 2013: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, has launched a new ad campaign for its bestselling mass segment motorcycle – Suzuki Hayate. An extension to the 2012 campaign, Suzuki’s new TVC features Salman in his characteristic Dabangg persona of Chulbul Pandey, this time in a full blown South India avatar.

    The ad features Salman manoeuvring his Hayate on meandering streets set in a Deccan town from South India while recapturing the much acclaimed tagline – “Suzuki Hayate, yun hi nahi chalate!” Challenging Chulbul’s heroism is ‘Gundappa’, a character played by veteran actor from Telugu and Tamil cinemas, Kota Srinivasa Rao, who is known for his customary flair of blending comedy with villainy.

    And the package doesn’t end just yet. Accomplished cinematographer, V Manikandan marks his directorial debut with the Hayate TVC. As a Director of Photography, Manikandan has been a part of mega productions like Ra.One, Main Hoon Na, Om Shanti Om and Raavan.

    The ad has been overtly stylised and executed as a typical South Indian masala film. It has been ideated and executed by RK Swamy BBDO.

    Ms. Anu Anamika, National Head – Marketing, SMIPL says, “The first TVC with Salman was a thundering success. Salman’s Dabangg persona in the TVC helped extend Suzuki Hayate’s appeal across segments. Since Suzuki is a pan India brand, this time we thought of giving the campaign a different treatment with a South-Indian twist. We hope we are able to replicate the previous campaign’s success and expand our reach to customers.”

    Superstar Salman Khan says, “It’s nice to know Suzuki bikes are going places and Chulbul is always happy to go along for the ride. From Uttar, the action has moved to Dakshin and I hope the people in Purab and Paschim enjoy it as well.”

    Mr. Sunil Kukreti, Senior Partner, R.K. Swamy BBDO Pvt. Ltd. says, “The entire campaign is conceptualized keeping in mind the target audience which resides in rural and semi-urban peripheries. We wanted to play along this well-embedded imagery and create a unique blend of North and South. This new TVC gets even bigger and more entertaining.”

    The campaign will spread across all mediums including Television, Cinema, Radio, and Print.

    STORYBOARD

    While in the previous Hayate Ad, we witnessed Chulbul Pandey successfully arresting the fugitive Billa, this time around we will see Salman in his patent Dabanng character chase down Gundappa Kota Srinivasa and his gang to bring an end to the black marketing of film tickets.

    The TVC revolves around its novel tagline “Suzuki Hayate, yun hi nahi chalate”. The scene breaks with Gundappa and his gang selling cinema tickets in black market. Enter Salman Khan in his iconic Chulbul Pandey character riding his trusted Hayate. A constable points at Gundappa and the group selling the movie tickets in black. The scene breaks into an action packed chase and run sequence between Gundappa, his gang and Salman who is seen effortlessly riding the Hayate. The Dabanng Khan with his discerning, unmistaken wits and his credible Hayate as his comrade, is ultimately able to arrest Gundappa and cease his black market racket. The TVC ends with Salman reciting the tagline and urging the viewers to buy Hayate.

  • Dentsu Media wins media planning duties of SEBI

    MUMBAI: Dentsu Media has bagged the media planning duties of the Securities and Exchange Board of India‘s (SEBI) multimedia investor education and awareness campaign.

    The agency won the account following a multi-agency pitch in which 13 renowned agencies had participated including Alaknanda Advertising, Allied Media, Carat Media, Dentsu Communciations, Lintas Media Group, Lodestar U M, Zenith Optimedia, Span Communications, R K Swamy BBDO, Prachar Communications and Purnima Advertising Agency.

    The appointment is for a period of two years.

    Dentsu Media CEO Divya Gupta said, “It is an absolute honour to handle SEBI‘s media business. We are extremely proud to have won this opportunity of partnering with one of the apex regulatory authority of India, and we look forward to the kind of work that we would be able to do in this category.”

    A senior SEBI official said, “We are glad on appointment of Dentsu as the media agency for our investor awareness campaign. The appointment has taken place after a detailed competitive and transparent process, and we now look forward to work together, so as to achieve the objectives set out for this campaign”.

    Dentsu Media, along with Ogilvy & Mather as creative agency, will provide communication planning to SEBI in its investor education and awareness campaign, which is aimed at educating and creating awareness amongst retail investors and also converting the savers into investors.