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Tag: R Jadeja

  • HIL partners IPL team Chennai Super Kings

    HIL partners IPL team Chennai Super Kings

    MUMBAI: HIL, building material company, today announced its first association with the Indian Premier League (IPL) by partnering with Chennai Super Kings (CSK) which is making a comeback after two years. HIL Limited is the flagship company of the CK Birla Group.

    As a part of this engagement, all the CSK players’ uniforms will carry the HIL logo and its super brands Birla Aerocon and Charminar logos. With this association, the company aims to boost its reach amongst its consumers, dealers and influencers.

    Commenting on the association HIL Limited MD & CEO Dhirup Roy Choudhary said, “We are excited to partner with Chennai Super Kings, which has emerged as champions over the years and look forward to the upcoming IPL season in 2018. The team is known for its performances and consistency, and HIL complements all of this. We truly believe both HIL and CSK are champion brands, and this association is an exciting platform to establish the same. We are confident that it will bring in a new wave of awareness for HIL and its products and provide a fresh take to evolve the market for HIL.

    The CSK spokesperson said, “We are glad to join hands with HIL as both of us have synergies of being innovative, passionate and trendsetters. HIL has some of the iconic brands like Charminar and Birla Aerocon under their ante, just the way we have Dhoni, Suresh Raina and Jadeja in our team. Our aim has always been to enhance the experience of our fans and supporters. We believe that this will mark the beginning of a long and fruitful journey for both organisations and help both brands expand its reach.”

    This investment is supported by the launch of its ingenious product, the non-asbestos roofing solution – Charminar Fortune and expansion of the PVC pipes and fittings business. Chaminar Fortune is manufactured by using an advanced autoclaving technology and the asbestos-free roofing sheet provides to consumers a solution, which is eco-friendly, long lasting and durable due to its high impact strength, good dimensional stability, light weight, sound and thermal insulated, fire resistant and low drying shrinkage characteristics. 

    Also Read:

    Star India to introduce VR for IPL 2018

    IPL 2018: Virat Kohli retained by RCB for Rs 17 crore

    Star to air IPL on 10 channels, in 6 languages; live on Hotstar

  • Star launches marketing campaign to build ICC Champions Trophy 2013

    Star launches marketing campaign to build ICC Champions Trophy 2013

    MUMBAI: Star India has launched a marketing campaign, with the core theme of ‘Zor Lagao Champion Banao”, to promote the ICC Champions Trophy 2013 which started today 30 May with warm up matches.

    The event is airing on Star Sports 2 and on Star Cricket. The campaign is based on the insight that there is a symbiotic
    relationship between a spectator or fan and a player which inherently means that the spectator becomes as much a part of the game as the player himself.

    The focus of the campaign is that each match of the tournament in ICC Champions Trophy will be hotly contested as it features only the top eight ODI teams in the world. India, placed in group B, will take on Pakistan, South Africa and West Indies in the group stage. Australia, England, Sri Lanka and New Zealand form group A. The top two teams from both the groups will qualify for the semi-finals.

    ESPN Software India COO Vijay Rajput said, “Cricket is a religion in this country. Fans live and feed off each and every moment of cricket especially when the men in blue are in action. He jumps
    in joy when his favourite batsman hits a boundary; he becomes the ecstatic bowler who has just taken a wicket. The relationship is intense. From the players‘ perspective as well, this intensity is reciprocated as they get equally excited when they receive vociferous support from spectators inside the stadium or outside.”

    The ad agency MWG TAG led by Prasoon Joshi and his team have conceptualised the overall theme campaign. The main thematic film for the campaign has been directed by Bollywood director, Dibakar Banerjee. The film features Indian players including Indian captain M S Dhoni along with Virat Kohli, R Jadeja, R Ashwin, S Raina and Bhuvaneshwar Kumar.

    Joshi said, “The campaign is driven from the insight ‘Kaun banata hai champions?‘ Who makes a player and a game great – the hard work and dedication of the player or the love and passion of the fans? What this campaign believes is that without the love, passion and energy of the fans no player and game can attain great heights. I am thankful to Dibakar for this great execution.”

    The campaign is being supported across the entire Star network with astons, bugs etc.

    As had been reported earlier by Indiantelevision.com Star Cricket & Star Cricket HD will showcase all the 15 matches of the tournament in English while Star Sports 2 will showcase all matches in Hindi.

    Besides, the sports broadcaster will also showcase four of the six
    practice matches branded “Kick-off” live before the start of the main tournament. India takes on Sri Lanka on 1 June while the India Australia encounter is scheduled for 4 June.