ITV

Tag: R.D Burman

  • Lotto puts its best foot forward with Happy Feet

    Lotto puts its best foot forward with Happy Feet

    MUMBAI: Lotto is letting its feet do the talking. Riding high on early success in India’s sportswear and athleisure scene, the brand has launched Happy Feet, a campaign celebrating the simple yet profound way our feet express energy, joy, and individuality.

    The film pairs modern, dynamic visuals with the iconic Kishore Kumar and R.D. Burman track Yeh jawani hai deewani, capturing everyday moments where every step tells a story. It’s a playful, youth-driven narrative that positions feet as the ultimate storytellers, and Lotto as the brand empowering them.

    Happy Feet also kicks off a wider community movement, inviting audiences to celebrate authenticity and personality in motion. With this campaign, Lotto reinforces its place in India’s growing sneaker culture, blending heritage with contemporary relevance.

    Agilitas, holding exclusive rights for Lotto in India, South Africa, and Australia, plans to expand the brand into sportswear, apparel, and accessories over the next year, signalling a shift in the market towards performance-driven yet personality-packed sportswear. 
     

  • Saregama, YouTube announce global licensing deal

    Saregama, YouTube announce global licensing deal

    Mumbai: Saregama has announced a global deal with YouTube for YouTube Shorts, a short-format video experience on YouTube.

    This partnership will allow users to create short videos on YouTube using Saregama’s humongous catalogue of songs. Saregama said that it is India’s oldest music label with a catalogue of over 1.40 lakh songs across many different genres, including new and old film and non-film songs, devotional music, ghazals, and Indipop in more than 25 languages like Hindi, Tamil, Bengali, Telugu, Bhojpuri, and Gujrati, amongst others.

    Starting now, YouTube Shorts creators will be able to use music from one of the most extensive music libraries in India, which includes classics from legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D. Burman, Kalyanji Anandji, Geeta Dutt, and Laxmikant Pyarelal, and at the same time, the latest hits from Badshah, Neeti Mohan, Papon, Adnan Sami and many other contemporary artists.

    The short content format is very popular among audiences and creators as it is a very inclusive way of expressing thoughts, emotions, moods, or experiences in a more vibrant, personal, engaging, and meaningful manner.

  • ZEE5 sponsors iconic singer Asha Bhosle’s global farewell tour and tribute to music maestro R.D. Burman, in the UK

    ZEE5 sponsors iconic singer Asha Bhosle’s global farewell tour and tribute to music maestro R.D. Burman, in the UK

    MUMBAI: Digital entertainment platform ZEE5 has announced its title sponsorship of the UK leg of iconic Bollywood singer, Asha Bhosle’s global farewell tour 'Live In Concert…One Last Time'. The event is a tribute to her late husband, the award-winning Bollywood composer and singer RD Burman on his 25th death anniversary. Ashaji will perform at The Concertgebouw on 27th February, Resorts World Arena, Birmingham on 2nd March 2019 and The SES Arena, Wembley in London on 3rd March 2019.

    “My entire life has been about music and as an artiste, it is the love of my fans that has pulled me back to the UK for this last concert. This tour is my tribute to one of music’s greatest legends, R.D Burman whose music lives on in the hearts of millions around the world and is very special to me.” says Asha Bhosle.

    Asha Bhosle’s career spans nearly eight decades and over 12000 songs. She has dedicated this tour to her late husband, music maestro R.D. Burman and will be accompanied on stage by Bollywood singer, Sudesh Bhosle.

    ZEE5 is also hosting a special contest. To participate, audiences in the UK have to download and subscribe to ZEE5 from now till 25th February to win tickets to Ashaji’s shows in London and Birmingham.

    Archana Anand, Chief Business Officer- ZEE5 Global said, “Asha Bhosle is a music icon whose voice has captivated South Asian audiences across generations. When living abroad, it’s the music and movies in the language of your comfort that keeps you connected to home, that makes you ‘Dil Se Desi’, and her music is a big part of that. ZEE5 celebrates that ‘Desi’ pride and we are immensely proud to be associated with her final live performance in the UK.”

    Mr. Sumant Bahl, Director of Grace Entertainment & Events, the organizers of the tour said, “We are very happy to be associated with an artist of this magnitude. We look forward to fantastic performances and will put in our best to ensure that this is a memorable performance for her as well as for all Ashaji’s fans. We are also very thankful to all our sponsors, especially to the title sponsor, ZEE5 who have been our greatest supporter on this one.”

    ZEE5 offers over 1,00,000 hours of Indian TV Shows, Movies, News, Videos etc. across 12 languages to South Asians across the globe, including the UK.  The content repertoire includes top TV Shows like Kumkum Bhagya, Jodhaa Akbar and Bokul Kotha, blockbusters like Kedarnath and Veere Di Wedding, and Originals like Abhay (Kunal Kemmu), Final Call (Arjun Rampal), Rangbaaz (Saquib Saleem) and Sharate Aaj (Parambrata Chattopadhyay).

    ZEE5 is available on Google Play Store, iOS App Store, www.ZEE5.com and on Samsung Smart TVs, Apple TV, Android TVs and Amazon Fire TV.

  • &TV’s innovative affair with The Voice India S2

    &TV’s innovative affair with The Voice India S2

    MUMBAI: Have you ever seen a promo of a new show on television which is actually a video but not a video. Confused? ZEEL’s year-old Hindi general entertainment channel &TV has come up with the unique campaign ‘Awaaz Se Bada Na Koi’ to promote the second season of ‘The Voice.’

    The format of ‘The Voice’ franchise is unique, and, unlike any other singing reality show. The focus is solely on the vocal talent of the contestant. Taking the thought of the ‘voice trumps all’ transcends all barriers, the channel designed the proposition of ‘Awaaz Se Bada Na Koi’. This was befitting to address the cultural diversity of India and beyond, surpassing all boundaries.

    The channel created invisible promos emphasising on the singing talent and not the appearance or visuals. This first of its kind promo features no video but only the voice of a singer.

    A unique tribute to five living or posthumous legends — Asha Bhosle, R D Burman, Kishore Kumar, Mohd Rafi and Lata Mangeshkar, who have risen above the cult of religion and language with their voice that inspired generations of singers, through a Wall Project executed in Mumbai.

    Taking the campaign a step further, &TV designed interesting radio spots across stations stressing that music does not differentiate between regional or cultural divide driving home the thought ‘Jaati insaan ki hoti hain, awaaz ki nahi’.

    Furthermore, just as cricket unites the country, the channel has rolled out contextual promos emphasizing the format of the show across the sports bulletin of news channels.The idea was to capitalise on the current events by repackaging the product /communication and reaching the message in the space of the viewer. Hence, the channel designed contextual promos by smartly integrating cricket with music to connect with sports enthusiasts.

    The campaign is an apt concept yet disruptive for a medium which is used to watching a visual. The channel is throwing a powerful voice and communication which the viewer will relate to. It is an evolved concept but in line with the product. In this case, the format USP which is blind audition and the proposition of Awaaz Se Bada Na Koi, it doesn’t matter who one is; only a good voice can resonate with the audience.

    Without involving models, designers or locales, the channel has given enough thought to see how the idea can be extended to a television promo to excite the audience. It may be not be due to cost-efficiency as they have had the best coaches and talent on the channel. The idea was formalised so to strike the right chord with the audience, and get noticed. The message itself is so powerful, that the channel felt there was no need to use other means of communication.

    &TV is geared up to premiere the second edition of The Voice India. Mentoring these musical exponents in their journey towards excellence are none other than musicians extraordinaire — the effervescent Shaan, the winner of The Voice India Season 1,  Neeti Mohan, the winner of The Voice India Kids, and joining them will be the uber cool Benny Dayal, and the most sought-after singer-composer Salim Merchant as coaches.

    Starting on 10 December, the show will be aired on Saturday and Sunday at 9pm.

    The idea was to play the promos, using a healthy mix of channels to disrupt the mediums and excite the audience to S2 on &TV. The channel has used a mix of talent, celebs and moment-led promos that will give the viewer a taste of the content.

    &TV business head Rajesh Iyer said, “The Voice India has struck a chord with the audience with its unbiased and transparent format where the participants are judged only on the basis of their vocal talent. The thought of the campaign – Awaaz Se Bada Na Koi — was inspired by the format itself and we aligned all our ideas towards breaking barriers of media usage. From radio to outdoor, digital and TV, we have some key innovations that are in sync with the campaign thought and will resonate with our audience.”

    From the house of Talpa Media and produced by Endemol Shine India, The Voice is a popular global format that has received a thunderous response from the audience and critics alike. It will be interesting to see the coaches fight it out for their favourite singers as they groom and nurture their teams. However, the final power lies in the hands of the audience to determine who will be The Voice of the nation.

     

  • &TV’s innovative affair with The Voice India S2

    &TV’s innovative affair with The Voice India S2

    MUMBAI: Have you ever seen a promo of a new show on television which is actually a video but not a video. Confused? ZEEL’s year-old Hindi general entertainment channel &TV has come up with the unique campaign ‘Awaaz Se Bada Na Koi’ to promote the second season of ‘The Voice.’

    The format of ‘The Voice’ franchise is unique, and, unlike any other singing reality show. The focus is solely on the vocal talent of the contestant. Taking the thought of the ‘voice trumps all’ transcends all barriers, the channel designed the proposition of ‘Awaaz Se Bada Na Koi’. This was befitting to address the cultural diversity of India and beyond, surpassing all boundaries.

    The channel created invisible promos emphasising on the singing talent and not the appearance or visuals. This first of its kind promo features no video but only the voice of a singer.

    A unique tribute to five living or posthumous legends — Asha Bhosle, R D Burman, Kishore Kumar, Mohd Rafi and Lata Mangeshkar, who have risen above the cult of religion and language with their voice that inspired generations of singers, through a Wall Project executed in Mumbai.

    Taking the campaign a step further, &TV designed interesting radio spots across stations stressing that music does not differentiate between regional or cultural divide driving home the thought ‘Jaati insaan ki hoti hain, awaaz ki nahi’.

    Furthermore, just as cricket unites the country, the channel has rolled out contextual promos emphasizing the format of the show across the sports bulletin of news channels.The idea was to capitalise on the current events by repackaging the product /communication and reaching the message in the space of the viewer. Hence, the channel designed contextual promos by smartly integrating cricket with music to connect with sports enthusiasts.

    The campaign is an apt concept yet disruptive for a medium which is used to watching a visual. The channel is throwing a powerful voice and communication which the viewer will relate to. It is an evolved concept but in line with the product. In this case, the format USP which is blind audition and the proposition of Awaaz Se Bada Na Koi, it doesn’t matter who one is; only a good voice can resonate with the audience.

    Without involving models, designers or locales, the channel has given enough thought to see how the idea can be extended to a television promo to excite the audience. It may be not be due to cost-efficiency as they have had the best coaches and talent on the channel. The idea was formalised so to strike the right chord with the audience, and get noticed. The message itself is so powerful, that the channel felt there was no need to use other means of communication.

    &TV is geared up to premiere the second edition of The Voice India. Mentoring these musical exponents in their journey towards excellence are none other than musicians extraordinaire — the effervescent Shaan, the winner of The Voice India Season 1,  Neeti Mohan, the winner of The Voice India Kids, and joining them will be the uber cool Benny Dayal, and the most sought-after singer-composer Salim Merchant as coaches.

    Starting on 10 December, the show will be aired on Saturday and Sunday at 9pm.

    The idea was to play the promos, using a healthy mix of channels to disrupt the mediums and excite the audience to S2 on &TV. The channel has used a mix of talent, celebs and moment-led promos that will give the viewer a taste of the content.

    &TV business head Rajesh Iyer said, “The Voice India has struck a chord with the audience with its unbiased and transparent format where the participants are judged only on the basis of their vocal talent. The thought of the campaign – Awaaz Se Bada Na Koi — was inspired by the format itself and we aligned all our ideas towards breaking barriers of media usage. From radio to outdoor, digital and TV, we have some key innovations that are in sync with the campaign thought and will resonate with our audience.”

    From the house of Talpa Media and produced by Endemol Shine India, The Voice is a popular global format that has received a thunderous response from the audience and critics alike. It will be interesting to see the coaches fight it out for their favourite singers as they groom and nurture their teams. However, the final power lies in the hands of the audience to determine who will be The Voice of the nation.

     

  • Zee Classic to air cult favourite ‘Sholay’ for the first time

    Zee Classic to air cult favourite ‘Sholay’ for the first time

    MUMBAI: Even after 40 years of its release, the characters and dialogues of Ramesh Sippy’s Sholay are etched into our memories. Be it Basanti chatting away nines to the dozen but at the end claiming breathlessly, ‘Kyunke mujhe befuzool baat karne ki aadat to hai nahin’ or Gabbar Singh’s booming voice philosophizing, ‘Jo darr gaya samjho margaya’ or the sound of the swing squeaking after the dacoits have inflicted their reign of terror on the household of Thakur Baldev Singh, the movie continues to be a favourite throughout generations. Bringing alive its core proposition – ‘Woh Zamaana, Kare Deewana’ – Zee Classic brings the greatest epic ever told with the finest starcast ever assembled on Saturday, 20 June at 7:30 pm.

     

    The movie starring Amitabh Bachchan, Dharmendra, Hema Malini and Jaya Bachchan in lead roles holds a first-time record of running successfully for five years at Mumbai’s Minerva theatre. Not many know that initially Dharmendra was keen to play the role of Thakur Baldev Singh, which was immortalised by Sanjeev Kumar. He agreed to play Veeru only when the director told him, if he didn’t do it, Sanjeev Kumar would get the part and Basanti, too. Since Sanjeev Kumar had just proposed marriage to Hema Malini, Dharmendra didn’t want him sharing screen space with her let alone romancing her. And as they say rest is history, he quickly took on Veeru’s role.

     

    During the making of Sholay, four of the leads became romantically involved. While Amitabh Bachchan married Jaya Bhaduri four months before filming started, Dharmendra had begun wooing Hema Malini during their earlier film Seeta Aur Geeta and used the location of Sholay to help further his case. During their romantic scenes, he would pay the light boys to spoil the shot, thereby ensuring retakes.

     

    Exalted more than a religious scriptures for characterisation in Bollywood, Sholay tells a story of Amitabh Bachchan (Jai) and Dharmendra (Veeru) the two outlaws hired by a traumatized police officer (Sanjeev Kumar) to avenge the brutal murder of his family by Gabbar Singh (Amjad Khan), the most feared villain in Hindi film.

     

    Everything about Sholay attained classic status and quickly entered the pop culture mainstream: the music by R.D. Burman, the dialogue by Salim-Javed and the characters, who also include garrulous female horse cart driver Basanti (Hema Malini) and the wistful widow Radha (Jaya Bhaduri). 

  • Zee Classic brings alive the magic of R.D.Burman all day long!

    Zee Classic brings alive the magic of R.D.Burman all day long!

    MUMBAI: R.D Burman has been remembered fondly over the years and almost everyone is a fan of the music director’s compositions. Zee Classic brings to its discerning audiences an ultimate gift of his movies the whole day on his birthday, this Friday, June 27.

     

    R.D Burman’s life was all about tunes, melodies and his love for music. To celebrate his passion and contribution towards the art of singing and music compositions, Zee Classic will be showcasing some movies that Pancham Da has contributed his genius work to, back to back all day on Friday. The movies include ‘Bhoot Bangla’, a 1965 Bollywood Horror-Comedy film starring Mehmood and Nasir Hussain, ‘Rocky’ – Sanjay Dutt’s debut movie which also stars Reena Roy and Tina Munim among others as well the crazy comedy ‘Bombay to Goa’ starring mega stars Amitabh Bachchan and Shatrughan Sinha. The line-up continues with the airing of some more famous movies that are remembered for R.D Burman’s contributions like ‘Saagar’, ‘Padosan’ and finally ‘Joshila’, the last movie for the night.

     

    Aired right from morning 7:30 am to midnight, Zee Classic dedicates the entire day to the legend bringing him closer to his fans.

     

    Tune-in to catch the magic of R.D Burman’s music, melody and compositions

     

    on Friday, June 27 from 7:30 am onwards only on Zee Classic!

  • Max to telecast film dedicated to R D Burman on his 75th birth anniversary

    Max to telecast film dedicated to R D Burman on his 75th birth anniversary

    NEW DELHI: The genius maestro and singer Rahul Dev Burman aka Pancham Da, son of the veteran maestro Sachin Dev Burman, is being remembered by most radio and television channels this week to mark his 75th birth anniversary.

     

    While Big FM has already announced a concert, ‘Yaadon mein Pancham’ and is devoting some time to his films, other channels have planned similar programmes.

     

    One of the most creative music directors of Bollywood, ‘Pancham Da’ is being featured on special programmes on Sony Max on 27 June at 9.00 pm, Sony Mix on 28 June at 9.00 pm and Max 2 on 29 June at 7.00 pm.

     

    The programme ‘Pancham – Mujhey Chaltey Jaana Hai’ attempts to bring out hitherto never seen before nuggets.

     

    R D Burman, probably the only composer who could play all the musical instruments available during that time; brought with him the colour of modern sound unlocking a path to new and original sounds which created history in Bollywood, despite the fact that his father Sachin Dev was steeped in folk music. 

     

    The film will feature celebrities from the Bollywood industry who were an intrinsic part and had the opportunity to be up close and personal with the enigmatic Pancham Da. Stalwarts sharing the intricacies of what went into making a genius called RD Burman and will feature in the film are Gulzar, Javed Akhtar, Pyarelal, Asha Bhosle, Shantanu Moitra, Vishal Bharadwaj, Vidhu Vinod Chopra, Randhir Kapoor, Rishi Kapoor, Shammi Kapoor and Manna Dey. 

     

    The film will give viewers an insight into Pancham Da’s inner being through an incisive look into his genius artistry.

     

    “R.D Burman was a legend who still rules the hearts of millions all across the globe. It is our honour to salute a man of such stature by showcasing his classic work and his journey to become an idol through the distinctive film ‘Puncham – Mujhey Chaltey Jaana Hai. I am certain that the visuals and anecdotes of the mega star will inspire audiences of all age groups,” said Sony Max senior EVP and business head Neeraj Vyas.

     

    Rahul Dev Burman (27 June 1939 – 4 January 1994) composed musical scores for 331 films between the 1960s and the 1990s. The best songs of Kishore Kumar and Asha Bhosle, were composed by Pancham Da.

     

    Perhaps Pancham Da is the only music director whose songs and music inspired the making two Hindi feature films, both following in quick succession. 

     

    While Dil Vil Pyar Vyar directed by actor-filmmaker Anant Mahadevan came in 2002, Jhankaar Beats directed by Sujoy Ghosh came a year later. Both films are about aspiring musicians who owe their inspiration to Pancham Da and even gain fame singing his songs.  

  • Mahasangam of Gangs of Hasseepur & DID Lil Masters

    Mahasangam of Gangs of Hasseepur & DID Lil Masters

    MUMBAI: The L’il Masters bring alive the magic of Bollywood over the decades, leaving Gangs of Hasseepur comedians stumped and speechless You have seen their smashing ‘Bachchagiri’ attitude and their perfect moves, but now the bar of madness and unlimited fun will go up several notches as the kids of DID Lil Masters will be joined by the comedians of Gangs of Hasseepur in bringing the house down with pure, unadulterated entertainment in a special Mahasangam of Zee TV’s two popular non-fiction shows. Gangs of Hasseepur host RaginiKhanna, along with the hilarious impersonators of LataMangeshkar, Salman Khan & Sanjay Dutt will be seen having lively interactions with the kid contestants of DID L’il Masters and DID judges GeetaKapur and Ahmed Khan, leaving viewers in splits with their witty punches and comic timing.

     

    The vivacious host of Gangs of HassepurRaginiKhanna added her own flavor of masti to all the madness on the show as she co-anchored the Mahasangam special with DID host Jay Bhanushali. Bringing the golden era of Bollywood alive on stage, the Lil Masters rendered power-packed filmy dance acts representing the flavors of each decade in Bollywood over the last 30 years. Needless to say, the comedians of Gangs of Hasseepur were left bowled over by their sheer talent!

     

    Lil Masters Teriya& Vishal enthralled everyone with their spunky act on ‘Eena Meena Dika’. Master Geeta, Ahmed & Muddasser and Ragini joined in the fun as they grooved on R D Burman’s classic ‘Mehbooba Mehbooba’ on Jay’s insistence.

     

    The cutest Jodi on DID Lil Masters Hardik&Anoushkamade everyone gush as they brought alive the iconic ‘PyaarHuaIkraaHua’,drawing a thundering applause from the audience on the sets. Master Geeta& Ahmed were floored by their graceful moves and the romantic feel with which they performed the entire song.Lady Don AditiGhulap&Venkatesh made everyone remember Rishi &NeetuKapoor with their act on ‘HumneTumkoDekha’

     

    The clone of Sanjay Dutt tickledthe audience’s funny bone with his wisecracks as did Salman’s impersonator.Sugandha Mishrahad Geeta and Ahmed choke with laughter with her howlarious rendition of Lata Mangeshkar’s songs and her sudden lapsing into KanganaRanaut.  All the skippers, judges& Lil Masters thoroughly enjoyed the acts of the Gangs of Hasseepur artists. This Mahasangam will be a deluge of dance, laughter & entertainment this weekend which is surely not to be missed at any cost!

    Catch this Mahasangam special episode at 8 PM on Saturday, 10th May, only on Zee TV.

  • 9X Media scores a hat trick with Universal Music

    9X Media scores a hat trick with Universal Music

    MUMBAI: India’s largest music network – 9X Media has completed a hat trick with Universal Music by collaborating again, on a music compilation for the iTunes Store. 9X Media’s all-time Bollywood hits channel 9X Jalwa has partnered with the leading music label Universal Music India to launch ‘9X Jalwa R D Burman Blockbuster Beats’ on iTunes. The compilation features 25 of the most popular Bollywood songs created by the legendry music director R D Burman and is exclusively available on the iTunes India store.

    9X Jalwa R D Burman Blockbuster Beats features some of the most popular and all time Bollywood hits such as Mehbooba Mehbooba, Aa Dekhen Zara, Dil Lena Khel Hai Dildar Ka, Yamma Yamma, etc. These 25 foot tapping numbers can be downloaded from iTunes Store for only Rs.150/-.

    Speaking of this collaboration Ms. Vibha Gosher, SVP – Digital, 9X Media Group, said, ”After the success of 9XO Fresh Hits and 9X Jalwa Blockbuster Beats, 9X Jalwa RD Burman Blockbuster Beats will be our third compilation with Universal Music. This compilation is our tribute to the most versatile and iconic music director of Indian Cinema. Our earlier integrations with Universal Music have received a phenomenal response with the albums featuring amongst the Top 10 iTunes albums. RD Burman tunes still makes the nation dance and we are extremely positive that this compilation will resonate well among Bollywood music lovers.”

    9X Jalwa R D Burman Blockbuster Beats will be promoted on 9X Jalwa through innovative in-video integrations, promo spots programmed at key tune-in times throughout the day. This would also be complemented with an equally aggressive marketing activity across social media communities of 9X Jalwa and Universal Music India.

    Vinit Thakkar, Digital Head, Universal Music India, says, “R.D. Burman is undoubtedly one of the biggest names in the Bollywood music industry, and a large amount of his catalogue content lies with us. Hence, we feel that the 9X Jalwa R.D. Burman Blockbuster Beats compilation was the ideal way in which to commiserate his death anniversary, through its offering of classic R.D. Burman hits to all his fans.”

    9X Jalwa R.D. Burman Blockbuster Beats compilation is available for Rs 150 on the iTunes store in India for download on iPhone, iPad, iPod touch, Mac or PC or at: www.iTunes.com/In.