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Tag: R Ashwin

  • Fyers makes its winning move with American Gambits

    Fyers makes its winning move with American Gambits

    MUMBAI: Check, mate, and market ready! Fyers, India’s tech-driven brokerage and investment platform, has announced a strategic move of its own, becoming the title sponsor of the American Gambits, one of the most dynamic franchises in the Global Chess League.

    The three-year partnership brings together two worlds that thrive on foresight, discipline, and data-driven precision. The announcement, held in Bengaluru, also marked the unveiling of the team’s official jersey, in the presence of American Gambits co-owner Prachura PP; Fyers co-founder and CEO Tejas Khoday; and Fyers SVP and marketing head Lucky Saini.

    “Fyers embodies the same spirit that drives the American Gambits: strategic thinking, precision, and bold decision-making under pressure,” said Prachura PP. “This partnership is not just about sponsorship, but about shaping chess into a modern, data-driven, aspirational sport.”

    A chess enthusiast himself, Tejas Khoday drew parallels between the game and investing. “Every move in chess mirrors the mindset needed in trading, thinking ahead, assessing risk, and staying calm under pressure. This partnership celebrates that shared discipline and strategic intelligence,” he said.

    Adding to that, Lucky Saini noted, “Both chess and investing reward focus, timing, and calculated risk-taking. Through this partnership, we aim to inspire people to think strategically, both on the board and in the markets.”

    Team co-owner and cricketer R Ashwin welcomed Fyers to the Gambits family, calling the association “a step toward building a robust and inspiring ecosystem for the sport.”

    The Global Chess League returns for its third season in Mumbai from 13 to 24 December 2025, and with Fyers joining the Gambits, the game is about to get even more strategic, both on and off the board.

     

  • Viacom18 Sports announces content lineup for FIFA World Cup Qatar 2022

    Viacom18 Sports announces content lineup for FIFA World Cup Qatar 2022

    Mumbai: Viacom18 Sports has announced an expansive content lineup offering viewers compelling storytelling around famous rivalries, revered heroes, seminal moments, and the stories of ardent FIFA World Cup fans in the run-up to the 2022 edition, which will be held in Qatar from 20 November to 18 December.

    The programming on Sports18-1 and JioCinema began with FIFA World Cup 2022: Road To Qatar, a 16-episode show profiling the 32 teams qualified for the World Cup. Through shows like Football Goal’D Super 16 and The Fantastic Lives of Footballers, the build-up programming includes the on-field and off-field exploits of World Cup superstars such as Cristiano Ronaldo, Lionel Messi, Neymar Jr., Kylian Mbappe, and many more.

    Viacom18 Sports will provide a platform for die-hard football fans by producing original content. Flavours of Football in India will take viewers through unheard and extraordinary fan stories from the country’s football hotbeds. Football Adda, a Bengali chat show centred on the FIFA World Cup, will give state fans a platform to support their favourite teams and players.

    Viacom18 Sports content head Siddharth Sharma said, “The FIFA World Cup is a total communal experience, and we want to offer content that brings everyone across the country together to enjoy the world’s greatest show.”

    He further said, “Our programming across five languages will cater to a wider audience and complement the never-seen-before extensive live coverage of the event on JioCinema, which is now available to download for all telecom subscribers.”

    The likes of Patrick Kluivert, R Ashwin, Yuvraj Singh, Jonty Rhodes, Shane Bond, Scott Styris, Brad Hodge, and Chirag Shetty, among others, recall their favourite FIFA World Cup moments in Hero Speak for sports fans to enjoy. All of the captivating content will be spread across JioCinema, Sports18 – 1 SD & HD, and Sports18 Khel.

    The pre-game and post-game shows on the Viacom 18 Sports network will also feature well-known World Cup heroes and provide an in-depth preview and analysis of all 64 games. All viewers can watch the global marquee competition on JioCinema from 20 November through 18 December, inclusive. Sports18 – 1 SD & HD and Sports18 Khel will both be broadcast on TV.

  • R Ashwin teams up with Colgate to talk about oral care for diabetics

    R Ashwin teams up with Colgate to talk about oral care for diabetics

    Mumbai: Colgate India has roped in cricketer R Ashwin for it’s awareness campaign about oral health for people dealing with diabetes. The campaign has been conceptualised by VMLY&R, in partnership with Redfuse Media.

    In the campaign film, Ashwin speaks from his experience of witnessing his father’s experience after being diagnosed with type-2 diabetes. The film aims to create awareness of how gum infections can complicate diabetes management.

    Run in Hindi, English, Gujarati, Marathi, Kannada, Telugu, Tamil and Bengali languages, the campaign will be visible across digital platforms.

    The cricketer gives a glimpse of the changes his family had to incorporate into their daily life following the diagnosis. It brings to the forefront the relatively unknown connection between diabetes and its oral complications and highlights the importance of oral health management and the benefits of Colgate’s special oral care toothpaste for people with diabetes.

    “Few people realise that diabetes and oral health are very closely related. In fact, nine out of 10 diabetics suffer from oral health problems and these oral health problems further complicate diabetes management. Colgate has launched a special toothpaste for diabetics and an information campaign to educate diabetics about this connection. We are committed to reach millions of people across the country with this educational campaign and make the Colgate for diabetics toothpaste available across the country,” said Colgate-Palmolive (India) vice president marketing Arvind Chintamani.

    Research done in India and around the world suggests that people with diabetes are three times more likely to get gum infections as compared to the non-diabetic population. Colgate has launched a special toothpaste for diabetics to address these specific problems, said the statement.

    Speaking about the idea behind the campaign, VMLY&R chief creative officer Mukund Olety said, “Colgate toothpaste for the oral health of diabetics is an ayurvedic solution designed with diabetes experts to help with better diabetes care. While the product is clinically proven, we wanted to keep the storytelling warm and emotional. For this campaign, we picked a celebrity not only for his popularity but also because he is a genuine care giver. Ashwin’s father has type-2 diabetes and Ashwin, despite his busy schedule, takes time out to help his father in diabetes care. They have made changes in their lifestyle as well. And all of this can be seen in the film. The film is a slice of their life, a day in their household.”

  • Bombay Shaving Company announces R Ashwin as brand ambassador

    Bombay Shaving Company announces R Ashwin as brand ambassador

    New Delhi: Personal care brand Bombay Shaving Company has announced its association with Indian cricketer R Ashwin as its ambassador. The brand has launched an omnichannel campaign called ‘Shave to Shine’ featuring the cricketer in a completely new avatar.

    With the festive season coming up in a few months, starting with Rakhi, the brand intends to capture the gifting market with innovative shaving and gifting solutions, it said in a statement.

    The campaign is co-developed with The Collective Artist Network and produced by Cutting Crew Films.

    Bombay Shaving Company’s VP-marketing, Samriddh Dasgupta said, “Our research indicates that men feel better prepared to take on the day after a great shave. We are all amazing in our own lives, and a good brings out that confidence in us. We have attempted to capture the intelligence, wit, and panache of Ashwin in this very high-style high-impact film. We wanted the viewer to see Ashwin in a completely new avatar – not just as a cricketer, but as the suave R Ashwin off-the-field. As a challenger brand, we invest in disruptive, visually delightful, social media-friendly, and relevant storytelling. The campaign will be taken across products, digital media, retail branding, and influencers.”

    Speaking on the association, R Ashwin shared, “I am delighted to support and co-create solutions with Bombay Shaving Company. Shantanu and the team have built an iconic brand that delivers an exemplary experience of grooming through the superior quality of their products. I have used all their hair removal solutions and find them to be thoughtful, consciously created, and specially crafted for Indian men’s skin. I spend a lot of my time on the field and need products that are gentle, effective, and high-quality. I have found that in Bombay Shaving Company. I am superbly excited with what the future holds for the brand, and wish them the best.”

    The brand has also launched its flagship silver metal razor in two exciting new colors and material changes. Both the razors are signed by R Ashwin and available on the brand website, as well as on Amazon, Flipkart, Nykaa, Cred, and across many retail outlets.

  • BridgeLabz onboards Ravichandran Ashwin as brand ambassador

    BridgeLabz onboards Ravichandran Ashwin as brand ambassador

    NEW DELHI: Tech employability incubator BridgeLabz has roped in cricketer Ravichandran Ashwin as its new brand ambassador. Ashwin will represent BridgeLabz in various capacities.

    BridgeLabz founder Narayan Mahadevan said, “Our association with Ashwin goes beyond a simple brand endorsement. He is with BridgeLabz because he is truly committed to addressing the social problem that currently prevails. Ashwin believes that employability can be solved through experiential learning. Plus, the fact that he’s an engineer makes him sympathetic to the trials and tribulations of job seekers. To us, Ashwin symbolises grit, passion, and the willingness to experiment with a never-say-die approach.”

    Ashwin said, “I am supporting the social impact that BridgeLabz is bringing by taking every engineer to a meaningful and gainful employment and make them part of a new age digital technology workforce that will keep them relevant for life. Being a cricketer, we try out and learn variations in nets guided by an experienced coach. In a similar manner, I feel BridgeLabz approach is a game changer of using experiential learning and job specific skilling by industry mentors to achieve 100 per cent employment. Hence being an engineer myself, I feel this is the best way to get to tech employment for all the job seekers.”

  • IPL auction: Gayle to play for KXIP, Unadkat most expensive Indian player

    IPL auction: Gayle to play for KXIP, Unadkat most expensive Indian player

    MUMBAI: KXIP played its cards perfectly by making a bid of Rs 2 crore at the end of the auction for the distructive Chris Gayle.

    Sri Lanka fast bowler Dushmanta Chameera was snapped up by RR for his base price of Rs 50 lakh.

    The highlight of the day, however, was Jaydev Unadkat. The seam bowler became the most expensive Indian player after RR bought him for Rs 11.50 crore. Unadkat has over taken Manish Pandey and KL Rahul, who were bought for Rs 11 crore each on Saturday.

    Uncapped Indian spinners also got big money when RR bought Gowtham for Rs 6.20 crore. The other big buys on Sunday were Sandeep Sharma, who went to SRH for Rs 3 crore.

    Several international players failed to find takers on Sunday. All the unsold players can be brought back in the auction if franchises ask for them. Ben Stokes remained the top buy with RR buying the England all-rounder for Rs 12.50 crore and keeping him in the company of his former Pune teammates Steve Smith, Ajinkya Rahane and Rahul Tripathi.

    Interestingly, CSK’s team composition is similar to what it was before the ban. They do, however, still lack the strike bowlers and struggled on Sunday to grab any of the attacking options. R Ashwin moved to Kings XI Punjab in the course of the bidding.

    There was some big money for India’s under 19 cricketers as Kamlesh Nagarkoti was bought for Rs 3.20 crore by KKR.

    Some of the big international names that went unsold were James Faulkner, Josh Hazlewood, Hashim Amla, Lasith Malinga, Ishant Sharma and Martin Guptill.

    MI retains Krunal Pandya for Rs 8.80 cr

    The first upcapped batsman in the eighth set was Surya Kumar Yadav with a base price of Rs 30 lakh. MI eventually snapped him up for Rs 3.20 crore.

    The highest big for an under 19 cricketer was Rs 3.20 crore, the player being Kamlesh Nagarkoti—his base price was Rs 20 lakh. Krunal Pandya was retained by MI for Rs 8.80 crore using RTM against RCB’s bid. His base price was Rs 40 lakh. Nitish Rana (base price Rs 20 lakh) went for Rs 3.40 crore to KKR. Darcy Short (Rs 20 lakh) went for Rs 4 crore to RR. Jofra Archer (Rs 40 lakh) was snaffled by RR for a not too insignificant Rs 7.20 crore.

    Current under 19 cricketer Shubman Ghill (base price Rs 20 lakh) went for Rs 1.80 to KKR. Mayank Agarwal, with a base price of Rs 20 lakh, went to KXIP for Rs 1 crore. Rahul Tripathi with a base price of Rs 20 lakh went for Rs 3.40 crore to RR. Manan Vora (Rs 20 lakh) went to RCB for Rs 1.10 crore.

    Indian under 19 captain Prithvi Shaw (Rs 20 lakh) went to DD for Rs 1.20 crore.

    RCB retain Yuzvendra Chahal

    The seventh set of the IPL auction included the spinners. The first spinner to go under the hammer was Piyush Chawla with a base price of Rs 1 crore and was sold to CSK for Rs 4.20 crore but KKR used RTM against the CSK bid. CSK, however, managed to grab the best deal of the day buy bidding Rs 1 crore for Imran Tahir. Karn Sharma with Rs 2 crore base price sold to CSK for Rs 5 crore. Rashid Khan, Afghanistan leggie with a base price of Rs 2 crore, was sold to KXIP for Rs 9 crore but SRH used their RTM to thwart the bid.

    New Zealand’s Ish Sodhi, Australia’s Adam Zampa and West Indian spinner Samuel Badri, all leg spinners, all went unsold.

    The most awaited spinner in this set, Yuzvendra Chahal (base price Rs 2 crore) was first bought by DD for Rs 6 crore but RCB used RTM to retain the player. Kuldeep Yadav, the Indian spinner went for Rs 5.80 crore to RCB but KKR used their RTM and retained the player. Amit Mishra was sold to DD for Rs 4 crore.

    In the fast bowlers’ set, Mohammed Shami, with a base price of Rs 1 crore, went to SRH for Rs 3 crore but DD used its RTM to grab the player. Kagiso Rabada, the South African tearaway, was retained by DD using RTM against CSK’s bid of Rs 4.20 crore.

    Mitchell Johnson, Josh Hazlewood go unsold

    Set six of the auction started with the bowlers and the first one on the list was Mustafizur Rahman with a base price of Rs 1 crore. He was sold to MI for Rs 2.20 crore. Mitchell Johnson and compatriot Josh Hazlewood with the same base price (Rs 2 crore)failed to evoke any interest from the franchises.

    Fellow Australian fast bowler Pat Cummins, however, was sold to MI for Rs 5.40 crore. RCB picked up India fast bowler Umesh Yadav (Rs 1 crore) for Rs 4.20 crore. Ishant Sharma, with a base price of Rs 75 lakh, also went unsold.

    RR pick up Sanju Samson for Rs 8 cr

    Set five of the IPL auction started with the wicketkeepers to be auctioned. A total of 11 wicketkeepers were on the list. Parthiv Patel, with a base price of Rs 1 crore, went unsold; England wicketkeeper Jonny Bairstow also went unsold. South African keeper Quinton de Kock went to RCB for Rs 2.80 crore (base price Rs 2 crore).

    Wriddhiman Saha, with a base price of Rs 1 crore, went to SRH for Rs 5 crore. India wicketkeeper and batsman Dinesh Karthik went to KKR for Rs 7.40 crore. Robin Uthappa with a base price of Rs 2 crore went to MI for Rs 6.40 crore but KKR used their RTM and snatched him from MI.

    Sanju Samson with a base price of Rs 1 crore went to RR for Rs 8 crore.

    CSK won the bid for Ambati Rayudu with Rs 2.20 crore. His base price was 50 lakh. Sam Billings (base price Rs 1 crore) and Naman Ojha (Rs 75 lakh) failed to get picked up by any of the franchises.

    Jos Buttler (base price Rs 1.50 crore) was sold to RR for Rs 4.40 crore. 

    IPL auction: RCB splurge Rs 7.4 cr on Chris Woakes

    RCB spent a whopping Rs 7.4 crore to acquire England fast bowler Chris Woakes. His base price was Rs 1.5 crore. Meanwhile, Yusuf Pathan was sold to SRH (base price Rs 75 lakh) and Collin Munro (Rs 50 lakh) went to Delhi Daredevils. 

    Both players were sold at an identical price of Rs 1.9 crore. Kedar Jadhav was bought for Rs 7.80 crore (Rs 2 crore) and former Australia all-rounder Shane Watson for Rs 4 crore (Rs 1.5 crore) by CSK.

    IPL auction: Manish Pandey sold to SRH for Rs 11 cr

    Manish Pandey, who has been in and out of the India set up, has been picked by SRH for Rs 11 crore, the same amount as KL Rahul. Meanwhile, Chris Lynn was sold to KKR for Rs 9.60 crore.

    The last cricketer of the set, Martin Guptill, went unsold.

    Indian cricketer S Badrinath said, “Joe Roots is not IPL material but Chris Gayle and Hashim Amla not being unsold was a big surprise.” Amla wasn’t bought despite making two hundreds in the last season of the IPL.

    Brendon Mccullum went to RCB for Rs 3.60 crore. He will fill the slot of Chris Gayle as the opener in the side. Jason Roy was sold to Delhi Daredevils for Rs 1.5 crore.

    IPL auction: Joe Root goes unsold in his first season

    Joe Root, the English captain went unsold in his inaugural season. The last marquee player of the first set was Yuvraj Singh, who was bought by Kings XI Punjab (KXIP) at a base price of Rs 2 crore. KXIP officials were happy with the deal.

    Bangladesh’s Shakib Al Hasan was sold to SRH for Rs 2 crore. Glenn Maxwell, the distructive Australian batsmen, was bought by Delhi Daredevils for Rs 9 crore.

    Ex KKR captain Gautam Gambhir was sold for Rs 4.8 crore to Delhi Daredevils while New Zealand captain Kane Williamson was sold to SRH for Rs 3 crore.

    IPL auctions: Ben Stokes sold to RR for Rs 12.50 cr

    Mumbai Indians used the RTM for Kieron Pollard after Delhi Daredevils bought him for Rs 5.40 crore. Chris Gayle was unsold as no team started the bid. He can be presented again for the auction at the day’s end.

    Ben Stokes, the costliest player sold last year for 14.2 crore, is also the costliest player till now with Rs 12.50 crore to Rajasthan Royals (RR).

    Chennai Super Kings used RTM for Faf Du Plesis against Kings XI Punjab’s 1.60 crore bid.

    Ajinkya Rahane was retained by RR by using RTM against Kings XI Punjab’s Rs 4 crore bid.

    Mitchell Starc was sold to Kolkata Knight Riders for Rs 9.40 crore; he was previously with Royal Challengers Bangalore.

    Former Indian cricketer Krishnamachari Shrikant told Indiantelevision.com, “I’m not surprised seeing Chris Gayle not being sold. RCB may use RTM for KL Rahul and Yezuvendra Chahal. Chennai got the South African captain at a very good price.” at Star Sports Studio in Lower Parel Mumbai. 

    Star Sports has made a whole floor for the live studio feed for diiferent languages. Total of 12 studios that includes five major studios, five micro studios a fan box set-up and a cafe set-up.

    After a break of 15 minutes, Harbajan Singh was sold to Chennai Super Kings for his base price of Rs 2 crore.

    R Ashwin sold to Kings XI Punjab for Rs 7.60 crore

    The auction day has arrived and it’s time for the fans to be glued to their television sets and watch big money being spent on marquee players.

    The first player to be auctioned was Shikhar Dhawan at a base price of Rs 2 crore. Kings XI Punjab, Mumbai Indians and RR fought for the player, who was sold to Kings XI Punjab with highest bid of Rs 5.2 crore. Sunrisers Hyderabad, however, used Right to Match (RTM) and grabbed the opportunity at the same price.

    R Ashwin was the second player to be auctioned at the same base price of 2 crore. The spinner was sold for Rs 7. 6 crore to Kings XI Punjab.

  • Aristocrat wins bronze at DMA International ECHO Awards

    Aristocrat wins bronze at DMA International ECHO Awards

    MUMBAI: Aristocrat, from the house luggage manufacturer VIP Industries had plenty of reason to cheer at the recently concluded 2017 DMA Echo International Awards held in New York. The brand brought home a bronze in the use of Artificial Intelligence category for its campaign, ‘Unpack your dreams’. The campaign led by Indian cricketers R Ashwin and Rohit Sharma, aimed towards individuals who are ambitious and constantly pursuing their passion.

    To educate the consumers about its new offering, the brand unveiled a digital film through its social media platforms that featured the ace cricketers. In the film, Sharma and Ashwin play the roles of selectors and put the brand’s new products through a series of tests. The cricketers test the Aston, Morris and the Dio collection for their build, durability and space.

    The ace cricketers also double up as travel and luggage experts while advising their fans on issues that they face while packing for holidays, day to day travel, etc.

    Link to the TVC that won :

    Aristocrat vice president sales and marketing Sudip Ghose said, “An Echo is globally considered to be among the most coveted awards for effective response based communication and winning the bronze award feels truly wonderful.”

  • Star launches Tamil sports channel, localisation features Ashwin, Dhoni, TNPL & Chennaiyin stars

    MUMBAI: Star Sports has added another channel in its sports cluster and entered the Tamil market with Star Sports – Tamil.  The channel went live on 28 May.

    Star Sports Tamil will be available on all the DTH/cable operators across Tamil Nadu as well as rest of India.

    The channel has a rich calendar of sports starting with the ICC Champions Trophy 2017, moving into Tamil Nadu Premier League (TNPL 2.0), Vivo Pro Kabaddi Season 5 and Hero ISL. The channel would also provide curated Tamil content localisation of which would feature superstars R. Ashwin, M S Dhoni, TNPL Stars, and stars from Chennaiyin FC.

    A first-of-its-kind regional sports channel, Star Sports Tamil will bring fans across Tamil Nadu closer to their favorite sports and heroes. 

    The marketing campaign #MachiAreYouReady (Buddy, are you ready) has commenced along with the launch of the channel. A tribute to the multi-sport culture of the state, the campaign underlines Tamil pride and is rich with nuances such as the presence of the soil of Tamil Nadu in the TVC. The campaign will be supplemented by comprehensive, high-impact promotions on radio, TV, print, digital, and OOH.

    Tamil Nadu’s favourite cricketer Dhoni and Indian sports icon, the Star Sports ambassador, is featuring prominently in the campaign. Thala Dhoni embodies the pride, valour and sportsmanship of the Tamil culture.

    A Star India spokesperson said, “Tamil Nadu is a unique market with high affinity to language content and distinctive viewing habits. Star India’s strong presence in the state has helped us understand the pulse of the Tamil sports fans. Star Sports Tamil is an extension of our belief to give people more relevant regional sports content and celebrate the ‘Tamizh’ culture. This is another resolute step in our constant endeavour to bring fans closer to sports.”

    The channel will feature content exclusively packaged with a line-up of eminent Tamilian hosts and commentators from the sports fraternity such as K Srikkanth, L. Sivaramakrishnan, S. Badrinath, S Sriram, S Ramesh, H Badani.

  • Rohit & R. Ashwin share goals with Indian Team in Aristocrat campaign

    MUMBAI: Aristocrat, from the house of V.I.P Industries Ltd, India’s leading luggage company, unveils their latest campaign featuring recently appointed brand ambassadors Rohit Sharma and R. Ashwin. Themed on Aristocrat’s new tag line, ‘Unpack Your Dreams’, the cricketers will be seen in the brand’s philosophy films portraying their stories of hardship and struggle turning their dreams to reality.

    Shot in two solo parts, one film features Rohit Sharma, where the ace cricketer talks about how his journey to success was not at all easy. He was challenged with multiple dilemmas that made him sacrifice a lot of things to achieve the stardom he witnesses today. While Rohit Sharma talks about his struggle, the film on spin king R Ashwin talks about how sheer practice, dedication and commitment helped him achieve his childhood dream of becoming a cricketer. The films go on to reveal the goals they have decided for themselves with the Indian Cricket team .

    Talking about living his dream, Aristocrat brand ambassador Rohit Sharma says, “Cricket is a huge sport in India where millions of people try hard to make this sport their profession. Not everyone gets a chance and I feel extremely content that I am living my dream. Achieving this position hasn’t been easy for me and this campaign gives you a glimpse of how I have unpacked my dreams.”

    Speaking about his journey Aristocrat brand ambassador R Ashwin says, “I have dreamt of being a cricketer since I was a kid. Achieving success isn’t easy, it’s only possible if you are determined enough to go out there and chase it. I truly believe that hard work, commitment and talent can help you fulfil your dreams which is why I relate to Aristocrat’s philosophy of, unpacking your dreams.”

    V.I.P Industries VP – sales and marketing Sudip Ghose says, “The philosophy films have compelling stories of two great Indian cricketers who have proved that dreams can be achieved. Through this marketing campaign, we wanted to make the brand more relatable to our target audience who, like these stars, dream of making it big through sheer hard work. The campaign also showcases the new range of stylish, spacious and durable collection of backpacks and strolley bags which is sure to become a huge hit across the country.”

    The campaign has been rolled out on all social media platforms of Aristocrat.

    Link to the campaign:

    Rohit Sharma: https://www.youtube.com/watch?v=NOPEPFLXXt0

    R. Ashwin: https://www.youtube.com/watch?v=lj6MfX7hQFI

  • ‘Unpack Your Dreams’, advise cricketers

    ‘Unpack Your Dreams’, advise cricketers

    MUMBAI: Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

    Repositioning the brand with a fresh outlook, Aristocrat will now have a new logo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.

    Sharma said, “All of us dream, but very few of us live the dream. Somewhere along the way, we lose sight of our vision. Ever since I was a young kid it was my dream to play cricket for the country. Now, when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Ashwin says, “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance.” Expressing her views on the partnership, V.I.P Industries managing director Radhika Piramal says, “We are delighted to have two powerful players to endorse Aristocrat. They have passionately followed their dreams and have managed to become one of the best cricketers in the world.”

    V.I.P Industries sales and marketing vice president Sudip Ghose added, “With the repositioning, we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”

    The digital film will go live from 14 January across all social media platforms of Aristocrat.