ITV

Tag: Qyuki

  • Snapchat premieres new Creator Shows with Anushka Sen & Vir Das

    New Delhi: Snap has announced the launch of its first local and original Indian Creator shows produced by Qyuki and featuring television actress Anushka Sen and comedian Vir Das.

    Powered by relatable characters made for Snapchat’s mobile first audience, the shows will air exclusively on Snapchat Discover. They were first announced in October 2020 alongside a slate of other exclusive and Snap Original content.

    In What’s On My Plate, Sen will be seen making some of her favourite dishes in the kitchen, whilst taking on a series of cooking challenges set by her ‘Food Wheel’ Snapchat Lens. The weekly series premieres 19 June with new episodes coming out every Saturday and will feature special appearances from Sen’s family and friends who sample and rate her food creations.

    In Vir Das – The Most Epic Max Show, Das will take on seemingly impossible and new challenges, pushing his boundaries and trying different things. Each challenge is either ‘Epic’ or a complete ‘Fail’, but either way, he makes it a fun learning experience. The weekly series premieres 24 June with episodes coming out every Thursday and each episode will give viewers a glimpse of the real Das and a sneak peek into his life and friends.

    Like all Shows on Snapchat, episodes average three to five minutes in length, are full-screen vertical and paced for mobile. Each series is available to more than 70 million viewers in India who have watched Snapchat Shows in the last year. As of March 2021, Snap’s daily active user base in India grew by over 100 per cent every quarter for the last five quarters, it said on Thursday.

    “Shows on Snapchat are designed to both inform and entertain: created to reflect and celebrate the diverse voices, experiences and passions of the global community of Snapchatters. Snap’s unique original programming is locally nuanced for the Indian viewers. We’re thrilled to launch these two new Creator shows – each one a window into the lives of some of India’s most popular creators,” said head of Snap Originals, Vanessa Guthrie.

  • Just Human Things and Qyuki launch ‘Overtime’

    Just Human Things and Qyuki launch ‘Overtime’

    MUMBAI: What would happen if aliens took over the world and two employees who hate each other and tired of their daily routine are stuck with each other inside their office? Just Human Things along with Qyuki presents Overtime, India’s first ever a rib-tickling tale on alien invasion and about how the end of the world can either bring unlikely people together or tear humanity apart. The five-episode series will release on 29 January and is promised to be a laugh riot! Written and directed by Ashwin Lakshmi Narayan, this horror-comedy series features Ramya Saxena– lead coder- and Manoj Bhardwaj– the intern essayed by Ronjini Chakraborty and Harsh Mayar respectively.

    ‘Overtime’ revolves around two IT employees who try to survive the horror of the outside world as well as survive each other. As human civilization nears it disastrous fate, Manoj, an intern and his not-so-cooperative boss Ramya are left with no option but to stay inside their office and tolerate each other. What follows are moments of humor and uncertainty as both of them explore ways to endure their encounters with mundane tasks as aliens take on planet Earth.

    Speaking on the release of India’s first ever Alien Invasion Office comedy, Director Ashwin Lakshmi Narayan says, “Sid and I were thinking of doing something around aliens for a while. It was just a matter of understanding the budgets we had, the audience that only knows Jadoo as an alien, and bearing both in mind making something cool and fun. And then one fine day the idea struck. I thought that if an alien attack were to happen, I would never leave my home or space. If I were to go out into the real world, I will die, the aliens will eat me or looking at them I would surrender. As in why do all movies or shows have these people fighting these creatures. Why not make a show where they are just constantly avoiding them and at the same time dealing with problems like living without Wi-Fi, electricity, entertainment, food and so much more. Will a vegetarian become non veg to survive? Will I do drugs knowing I’m going to die tomorrow? Such things became fun to explore. In the end I think we all came together to try and make a very Indian show, with a western influence.”

    Overtime co-producer and Just Human Things founder Sidhanta Mathur shares, “For years I’ve wanted to see a dystopian world in India. I’m heavily inspired by what if situations and how regular people will be affected by it. The idea for an alien invasion being the backdrop is to see what I would do. What would I eat? Would I survive? I think the idea of this while scary is ridiculously funny and we have tried to achieve that balance with Overtime”.

    India’s first disaster comedy, Overtime is about Alien Invasion and those people who want to survive and reinvent themselves as the world nears its end. It is about how there is always a ray of hope and a way to move forward even when humanity may not see another tomorrow.

  • Launching #HaqSeHipHop, an original content and concert series by Rolling Stone India and Qyuki

    Launching #HaqSeHipHop, an original content and concert series by Rolling Stone India and Qyuki

    MUMBAI: With an aim to chronicle and promote India’s flourishing hip-hop scene, leading music magazine Rolling Stone India and digital media firm Qyuki have joined hands to launch #HaqSeHipHop, a first-of-its-kind multi-platform property. 

    #HaqSeHipHop will celebrate the success stories of India’s top hip-hop artists, visionaries and emerging talent by means of an audio and video podcast, an inspirational video series, masterclasses and pan-India concert series.

    The featured artists in #HaqSeHipHop include breakout rappers Naezy and Prabh Deep, producer Sez, hip-hop collectives Swadesi, Dopeadelicz, Khasi Bloodz and more.

    WATCH THE PROMO for #HaqSeHipHop:  https://www.instagram.com/p/B3aTvXxAer5/?igshid=18joht5v7jxu

    Rolling Stone India and Qyuki have been early supporters and stakeholders in India’s hip-hop ecosystem from its fledgling days, and with #HaqSeHipHop, both endeavor to give the diverse hip-hop voices in India a definitive mouthpiece they can claim as their own.

    Long before hip-hop attracted mainstream attention, Rolling Stone India consistently employed its editorial platform to promote talent and report every development in the scene — the magazine was the first to famously feature emerging hip-hop talent on its cover in 2016, following it up with another cover in 2019. 

    Says Nirmika Singh, Executive Editor, Rolling Stone India, “The #HaqSeHipHop property is our way of honoring the hard work, hustle and hope in hip-hop. We are at the cusp of a music revolution in India and its biggest impact is currently being witnessed in hip-hop. As curators of pop culture, we want to tell as many compelling stories as possible – via podcasts, gigs and masterclasses.”

    As India’s premier digital media enterprise, Qyuki’s contribution in nurturing budding hip-hop talent is unparalleled. Together with Universal Music, it is the co-founder of The Dharavi Dream Project(TDDP), a non-profit committed to the promotion of music and arts, which runs the After-School of Hip-Hop, Asia’s largest hip-hop institution where under-resourced artists are equipped with knowledge and skills of rap, bboying, beatboxing, DJing and graffiti.

    Samir Bangara, Co-Founder & MD, Qyuki, says, “Since the birth of hip-hop in the late Seventies, its form and meaning have always been challenged and redefined by artists. To preserve the true spirit of expression as a birthright, we conceived ‘Haq Se’ (by right) which specifically promotes independent hip-hop talent. Our investment in promoting local hip-hop started with The Dharavi Dream Project six years ago along with Universal Music Group and with #HaqSeHipHop, we want to widen the platform and nurture the incredible diversity in the genre from across the country.”  

  • “Just Human Things” & Qyuki launch ‘Minus One’; A quirky story that humanizes your ex

    “Just Human Things” & Qyuki launch ‘Minus One’; A quirky story that humanizes your ex

    MUMBAI: ‘Minus One’ is a quirky web series co-produced by Writeous Studios & Qyuki Digital, powered by POPxo, featuring Ayush Mehra and Aisha Ahmed. The story revolves around Riya (Aisha) and Varun (Ayush) who live-in together after a break-up and create a life that is perfect for them but difficult for the world to accept. Directed by Shubham Yogi along with creator Sidhanta Mathur and writer Aakash Bhojwani, Minus One aims to capture the hearts of everyone.

    The six-episode series that is approximately 15 minutes each is unique in its treatment while encapsulating the emotions involved with relationships between exes and how it affects people in their circle. The series premiered on the Just Human Things, a YouTube channel that presents content as a showcase of optimism at its finest and promulgates the belief that life isn’t so bad after all!

    Talking about the experience Ayush Mehra Shares, “Minus one was to date the best experience of my life! I absolutely loved working with the director Shubham Yogi and producer Sidhanta Mathur who went out of their way to make each moment feel special. My co-star Aisha is a gem to work with and I could not have asked for a better opportunity to showcase my talent. Thanks to Just Human Things and Qyuki, I feel like I have a found a tribe that I will be associated with, for life”

    Speaking about the series Aisha Ahmed Shares, “Minus one has been the warmest set experience, to come together and create something with love and happiness. I hope that everyone will love it as much as we do!”

    Talking about creating this quirky web series Sidhanta Mathur  Creator & Producer of Minus One says, “To tell a story about exes who live together was never the point, their friendship was. And that’s the optimism of it and this is the kind of story we want to tell on Just Human Things with a fresh and unique take. Being my first under my company’s banner, putting it all together was one of the most exciting but nerve-wracking experiences. Qyuki came on board as a co-producer and from there, things kicked off amazingly. We got a brilliant cast and crew who all came together because they really loved the idea of the show!  We truly worked together as a family to make sure we create a series that stands out and we are thrilled that our viewers have given it so much love”.

    Speaking about his directorial experience Shubham Yogi Creator & Director of Minus One says, “Minus Ones is what my friends called me and my ex-girlfriend turned flatmate. Although we never saw ourselves as revolutionaries, everyone who met us during those years definitely thought us odd. Sometimes people judged us, and sometimes they reflected on their relationships with their exes. Out of these experiences came the idea for Minus One. And Sid was one of the first people to hear it. From that short discussion 3 years, Sid and I always knew that we would try and bring this story to life someday. Aisha & Ayush took to the characters with ease, and soon into the shooting schedule, I found them improvising to better our vision. From Sid's belief in the idea to the entire production crew coming together and giving it life, this has been a blessed journey.”

  • Qyuki partners Flipkart to create VR fashion video

    Qyuki partners Flipkart to create VR fashion video

    MUMBAI: Qyuki Media has collaborated with Flipkart to bring its newest creation – a 360-degree fashion video titled ‘Mera Joota Hai Japani’ with spatial audio featuring the digital superstar Arjun Kanungo.

    In this all-round immersive experience, the new song used a refreshed rendition of the classic hit. Spatial sound allows the user to hear a different version of the soundtrack by simply turning around. This technology has never been used by a brand in a music video before. The interactive content allows the viewer to explore 360 degrees of the video to see the latest fashion trends from Flipkart in an innovative manner.

    Through this video, Qyuki and Flipkart have created a groundbreaking concept for brands and enabled Flipkart to deliver a special 360 degree video with different audio themes to its customers. Combined with the technological prowess of YouTube, the video is a showcase of cutting-edge innovation on the internet.

    This is the third in a series of projects Qyuki has been spearheading with Flipkart, after a successful gamified music video with Rapper Ishq Bector’ and a second track with musical duo Maati Baani

    Qyuki co-founder and MD Samir Bangara shared, “We have created a brand new way of consuming content for Flipkart. It is not only important to innovate on the ideas end but also on the technology front. With Flipkart, we have created a stellar experience that will transport customers to an immersive world of fashion to pique their curiosity. We are stoked to be associated with a strong brand who has its customer’s best interests at heart.”

    Flipkart CMO Shoumyan Biswas commented, “Flipkart is the market leader in fashion amongst all online businesses. Our vision is to be India’s most preferred destination for trendy and affordable fashion and our category communication task is to ‘Democratize Trendy Fashion’ for every Indian consumer.”

    “In our endeavor to showcase trendy fashion in an interesting and innovative format, we have engaged with Qyuki & Google to come up with a first of a kind 360 degree music video that combines a new technology with the evergreen music classic – “Mera joota hai japaani” – and latest fashion trends. Our fashion is for everyone and hence we wanted the right technology to enable the same being experienced by all. This video will revolutionize the way consumers across various demographics view and experience trendy fashion,” Biswas said.

  • Qyuki and A. R. Rahman launch Jammin on YouTube

    Qyuki and A. R. Rahman launch Jammin on YouTube

    MUMBAI: YouTube is a global platform for independent media artists and many have achieved star status driving millions of views everyday. In India, Qyuki a leading creator focussed multi-platform media company today unveiled Jammin’, a unique digital collaboration between YouTube’s leading music creators and bollywood’s iconic composers including Grammy and Academy Award Winner A. R. Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon.

    Jammin – presented by Airtel and Signature, will bring together YouTube’s top musical talent SANAM, Shraddha Sharma, Siddharth Slathia,Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, Raaga Trippin and Mumbai’s Finest collaborating with four of Bollywood’s most accomplished music composers to create ten original soundtracks and music videos.

    The first music video is scheduled to release on 19th August, with a new original music video releasing every week thereafter, culminating into a mega live concert at the NSCI Dome in Mumbai on 11th November. All the music video’s will be curated on the Jammin’ channel on YouTube.

    Speaking about Jammin’, Co-founder and MD of Qyuki, Samir Bangara, said, “Jammin’ represents Qyuki’s vision of empowering creators to challenge the status quo. We are super stoked to launch the first ever mega collaboration between the world of Bollywood and YouTube stars and are grateful for YouTube’s backing to make this one of the biggest musical properties to be launched in India”

    Speaking at the launch of Jammin’, co-founder of Qyuki and India’s music maestro, A. R. Rahman said, “YouTube has created an amazing platform for artists to reach their audiences, and independent creators need the backing of a partner to bring discoverability and scale to their talent. Through Jammin’ I am glad Qyuki is being able to be that true partner to creators and bring them on a level playing field with mainstream music.”

    Speaking about Jammin’, YouTube in India head of entertainment Satya Raghavan said, “There has never been a better time to be an Independent artist on YouTube. Some of these artists posted their first video from their bedrooms and today it’s really exciting to see Qyuki bring India’s most popular music composers to work together with these talented creators on a canvas as large as Jammin’. We hope this will inspire many more talented artists in the country to start their journey on YouTube and find success.”

  • Qyuki and A. R. Rahman launch Jammin on YouTube

    Qyuki and A. R. Rahman launch Jammin on YouTube

    MUMBAI: YouTube is a global platform for independent media artists and many have achieved star status driving millions of views everyday. In India, Qyuki a leading creator focussed multi-platform media company today unveiled Jammin’, a unique digital collaboration between YouTube’s leading music creators and bollywood’s iconic composers including Grammy and Academy Award Winner A. R. Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon.

    Jammin – presented by Airtel and Signature, will bring together YouTube’s top musical talent SANAM, Shraddha Sharma, Siddharth Slathia,Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, Raaga Trippin and Mumbai’s Finest collaborating with four of Bollywood’s most accomplished music composers to create ten original soundtracks and music videos.

    The first music video is scheduled to release on 19th August, with a new original music video releasing every week thereafter, culminating into a mega live concert at the NSCI Dome in Mumbai on 11th November. All the music video’s will be curated on the Jammin’ channel on YouTube.

    Speaking about Jammin’, Co-founder and MD of Qyuki, Samir Bangara, said, “Jammin’ represents Qyuki’s vision of empowering creators to challenge the status quo. We are super stoked to launch the first ever mega collaboration between the world of Bollywood and YouTube stars and are grateful for YouTube’s backing to make this one of the biggest musical properties to be launched in India”

    Speaking at the launch of Jammin’, co-founder of Qyuki and India’s music maestro, A. R. Rahman said, “YouTube has created an amazing platform for artists to reach their audiences, and independent creators need the backing of a partner to bring discoverability and scale to their talent. Through Jammin’ I am glad Qyuki is being able to be that true partner to creators and bring them on a level playing field with mainstream music.”

    Speaking about Jammin’, YouTube in India head of entertainment Satya Raghavan said, “There has never been a better time to be an Independent artist on YouTube. Some of these artists posted their first video from their bedrooms and today it’s really exciting to see Qyuki bring India’s most popular music composers to work together with these talented creators on a canvas as large as Jammin’. We hope this will inspire many more talented artists in the country to start their journey on YouTube and find success.”

  • #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    MUMBAI: Digital Broadcast Network and Agency Qyuki, driven by a unique strategy of partnering with creators versus an aggregation or ‘owned and operated’ channel approach, recently surpassed over 5 billion views across YouTube and Facebook.

    With a creator DNA in the founding team of Shekhar Kapur and AR Rahman and digital entrepreneur Samir Bangara, the Company has created a clear leadership position in the market as a home for creators across the genres of Music, Pranks and Auto blogs while making headway in other popular genres.

    The strategy has been vindicated by YouTube’s recent list of top ten fastest growing channels in the country that ranked Qyuki partners Sanam Band (Music) and FunkYou (Pranks) No.1 and No.3 respectively. The genre based focus of the company has also helped bring on board celebrated Bollywood and indie artists like Salim-Sulaiman, Clinton Cerejo, Dhruv Ghanekar and most recently Rabbi Shergill.

    Its differentiated approach and successful track record in the space led to a recently announced partnership with YouTube to create one of the biggest digital properties in India called Jammin. Jammin will bring together some of the best Bollywood composers with the biggest YouTube stars of music. The show begins online and finishes offline with a massive live performance.

    Beyond music the Company is home to some of the biggest Prank channels, a genre that is very popular with the 13-34 millennial audiences, with FunkYou emerging as the largest prank channel in the country across Facebook and YouTube. The group of four 19 year old boys has grown 1000 times on Facebook with more than 5.6 million fans amassed over the last 10 months and a following across the world with Cairo, Metro Manila, Lahore and Karachi forming part of their top ten cities of viewership.

    While content is king, Qyuki believes that in the digital space technology can serve as a very successful ‘kingmaker’. Therefore it has built proprietary tools to spot and effectively market creators to their respective communities. The mix of technology, deep understanding in content, and marketing has helped win the confidence of several brands like Coca-Cola, Olx, VW, Moneycontrol and Mercedes, amongst others, to invest significantly with the company on branded content or as sponsors for Qyuki properties.

    Shekhar Kapur, Co-founder Qyuki said, “Everyone is born creative, we just forget that in our daily lives. By helping creators achieve their creative ambitions, Qyuki is fulfilling a dream I had years ago.”
    AR Rahman, Co-founder Qyuki noted “In the digital world of excessive clutter Qyuki curates and offers a platform for promising artists and improves the audience experience.”

    Speaking on the occasion Samir Bangara, Co-founder and MD, Qyuki said, “We are building a new form of a media conglomerate that can power creators with technology, production and marketing across multiple platforms and genres in order to build business models that begin on digital but spread across TV, Live and Theatrical”

  • #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    MUMBAI: Digital Broadcast Network and Agency Qyuki, driven by a unique strategy of partnering with creators versus an aggregation or ‘owned and operated’ channel approach, recently surpassed over 5 billion views across YouTube and Facebook.

    With a creator DNA in the founding team of Shekhar Kapur and AR Rahman and digital entrepreneur Samir Bangara, the Company has created a clear leadership position in the market as a home for creators across the genres of Music, Pranks and Auto blogs while making headway in other popular genres.

    The strategy has been vindicated by YouTube’s recent list of top ten fastest growing channels in the country that ranked Qyuki partners Sanam Band (Music) and FunkYou (Pranks) No.1 and No.3 respectively. The genre based focus of the company has also helped bring on board celebrated Bollywood and indie artists like Salim-Sulaiman, Clinton Cerejo, Dhruv Ghanekar and most recently Rabbi Shergill.

    Its differentiated approach and successful track record in the space led to a recently announced partnership with YouTube to create one of the biggest digital properties in India called Jammin. Jammin will bring together some of the best Bollywood composers with the biggest YouTube stars of music. The show begins online and finishes offline with a massive live performance.

    Beyond music the Company is home to some of the biggest Prank channels, a genre that is very popular with the 13-34 millennial audiences, with FunkYou emerging as the largest prank channel in the country across Facebook and YouTube. The group of four 19 year old boys has grown 1000 times on Facebook with more than 5.6 million fans amassed over the last 10 months and a following across the world with Cairo, Metro Manila, Lahore and Karachi forming part of their top ten cities of viewership.

    While content is king, Qyuki believes that in the digital space technology can serve as a very successful ‘kingmaker’. Therefore it has built proprietary tools to spot and effectively market creators to their respective communities. The mix of technology, deep understanding in content, and marketing has helped win the confidence of several brands like Coca-Cola, Olx, VW, Moneycontrol and Mercedes, amongst others, to invest significantly with the company on branded content or as sponsors for Qyuki properties.

    Shekhar Kapur, Co-founder Qyuki said, “Everyone is born creative, we just forget that in our daily lives. By helping creators achieve their creative ambitions, Qyuki is fulfilling a dream I had years ago.”
    AR Rahman, Co-founder Qyuki noted “In the digital world of excessive clutter Qyuki curates and offers a platform for promising artists and improves the audience experience.”

    Speaking on the occasion Samir Bangara, Co-founder and MD, Qyuki said, “We are building a new form of a media conglomerate that can power creators with technology, production and marketing across multiple platforms and genres in order to build business models that begin on digital but spread across TV, Live and Theatrical”

  • Colors Infinity takes its home grown show ‘The Stage’ ‘Live’ across India

    Colors Infinity takes its home grown show ‘The Stage’ ‘Live’ across India

    MUMBAI: Viacom 18 has launched the first edition of its home grown singing reality show The Stage tour. Starting from Chennai on 6 April, concluding in Mumbai on 21 April, the tour will include the winner and top contestant from the first season performing live across cities including Bengaluru, Hyderabad, Gurgaon, Guwahati, Shillong and Pune.      

    The artists travelling in ‘The Stage Tour’ wagon include winner Yatharth Ratnum, along with popular Indie faces Soundarya Jayachandran, Kenishaa Francis, Anushka Shahane and Rupin Pahwa.

    Viacom18 youth and English entertainment head & EVP Ferzad Palia said,  “With The Stage we gave the English music talent of India a platform for the first time. Now we are taking the best of that talent across the country to 8 cities to perform live. They have wooed India with their musical prowess before, and I am certain that they will receive immense appreciation this time around as well. We are extremely excited about the tour and hope that our viewers will enjoy the experience.”

    Soundarya Jayachandran recorded a single called “I Don’t Need Nobody” in collaboration with Qyuki – an initiative by Shekhar Kapoor and A. R. Rahman that promotes artists, musicians, photography and more. A. R. Rahman himself later recommended and promoted the song on social media.

    The versatile artist Anushka Shahaney has signed a deal with EMI Music. The winner of the show, Yatharth Ratnum bagged the lead role in ‘Blue Mountains’, a film that also won the ‘Best Feature Film’ at the Asian Panorama International Film Festival. Yatharth has also lent his voice to four tracks in the film. This eclectic mix of young talent will be performing at various venues as part of the journey of The Stage Tour.