ITV

Tag: Quotient Ventures

  • Vector Brand Solutions appoints Nikhil Fernandes as chief creative officer

    Vector Brand Solutions appoints Nikhil Fernandes as chief creative officer

    Mumbai: Vector Brand Solutions, a brand-first full-funnel agency, and part of Quotient Ventures, has announced the appointment of Nikhil Fernandes as its chief creative officer (CCO). With an extensive background in digital marketing, brand communications and design thinking, Nikhil brings a wealth of relevant experience to this role.

    Nikhil has an impressive track record, having worked with agencies such as FCB, Creativeland Asia, MSLGROUP and OgilvyOne; and has won numerous creative and design awards. His experience spans diverse brands, including Airtel, Nestle, ICICI, Samsung, Domino’s, Visa, TATA Motors, Mahindra, Taj Hotels and Mercedes-Benz India, to name a few.

    Speaking of his appointment Nikhil said, “I am excited about joining Vector Brand Solutions and contributing to what is being built out at Vector. Vector has been the first to conceive a brand-first and full-funnel agency model; and I feel both thrilled and privileged to be a part of Vector’s leadership team in leading the fulfilment of this ambition.”

    Nikhil also serves as visiting faculty at the National Institute of Design (NID), Ahmedabad. His notable accomplishments include being selected as one of the 60 digital professionals for the Google India and ISB Insider Program and winning the national title at the global Amazon Alexa Cup, a hackathon celebrating the fusion of creativity and technology.

    Nikhil will report to Quotient Ventures co-founder and group chief creative officer Shriram Iyer.

    Shriram added, “Nikhil’s appointment reaffirms our intent to build out Vector’s unique offering. Nikhil’s experience and interests fully complement our vision for our journey ahead. With him on board, our brand-first and full-funnel ambition gets bigger, better and stronger wings.”

  • Lendingkart appoints Tilt Brand Solutions as its communications partner

    Lendingkart appoints Tilt Brand Solutions as its communications partner

    Mumbai: Lendingkart has appointed Tilt Brand Solutions as their communications partner for their upcoming campaign that will feature during the ongoing ICC Cricket World Cup. The Mumbai-based brand & communications consultancy, Tilt Brand Solutions is a part of Quotient Ventures.

    Lendingkart has been a pioneer in providing working capital financing solutions to entrepreneurs so they can focus on their business instead of worrying about the gaps in their cash flows. Armed with a variety of products, Lendingkart is consistently making it easier and simpler for business owners to get access to loans anytime and anywhere.

    Tilt Brand Solutions, in this partnership, was tasked to conceive and execute a through-the-line campaign for Lendingkart featuring their brand ambassador – Rajkummar Rao.  

    Lendingkart chief marketing officer Ram Deshpande said, “Really excited about our upcoming campaign with Tilt Brand Solutions at the helm to redefine our brand storytelling with our unique position in the fintech space. Looking forward to some great creative work that will take brand Lendingkart further.”

    Quotient Ventures co-founder & group chief growth officer, Rajiv Chatterjee, added, “We are thrilled to partner with Lendingkart for this critical campaign. We are partnering with them to position their expanded product portfolio and through-the-line execution of the campaign and amplification across touchpoints. We are grateful to them for the faith placed in us, as well as their ambition to disrupt the market, both at a product and communication level.”