ITV

Tag: QuizUp

  • The Epic Channel partners social networking app QuizUp

    The Epic Channel partners social networking app QuizUp

    MUMBAI: The Epic Channel has joined hands with the social networking app, QuizUp to provide a common ground for the channel’s audience as well as the app users to create an entertaining experience.  

     

    The Epic Channel collection on the app allows for innovative engagement with shows such as Stories by Rabindranath Tagore, Jaane Pehchaane and Mid-Wicket Tales. These three shows are currently featured in this section as independent topics. Each of the topics has innovative questions based on the show content besides other relevant aspects.

     

    The Epic Channel founder and managing director Mahesh Samat said, “We are excited about our new collaboration with the popular trivia app, QuizUp. We are the first Indian brand to have its own collection on the app. The channel is always looking for innovative ways to engage audiences. QuizUp is a leading platform to provide engagement and we could not be happier to be associated with them.”

     

    QuizUp CEO Thor Fridriksson added, “We are delighted to be partnering with Epic, which has a unique bouquet of offerings. Our collaboration around custom made topics for their leading shows would surely be loved by their viewers and our loyal fan base. QuizUp has been on a mission to connect users globally through common interests, and the channel’s offerings around unique interests create a great synergy.”

  • Yash Raj Films ties-up with triva game QuizUp

    Yash Raj Films ties-up with triva game QuizUp

    MUMBAI: In a move targeted to engage its younger audiences, Yash Raj Films (YRF) has tied-up with the world’s largest trivia game – QuizUp.

     

    QuizUp is a real-time trivia game in which one user competes against another over an interest led topic. Boasting of 34 million plus users worldwide, the app also allows users to challenge friends and strangers to trivia battles across 600 plus odd topics.

     

    With this tie-up, the movies section will feature the ‘Yash Raj Films – Films Forever’ topic with hundreds of unique trivia-led questions.

     

    YRF is the first Indian production house to be featured on this app.

     

    Yash Raj Films vice president – digital Anand Gurnani said, “This association will not only enable a trivia driven gaming delight to our fan base, but will also steer them to know more and engage with their favourite movie studio, YRF.”

     

    QuizUp CEO Thor Fridriksson added, “We are delighted to be partnering with the one and only Yash Raj Films in offering this unique topic to our users and film fans. QuizUp has been on a mission to connect users globally through common interests, and we are sure that film fanatics would love this topic.”

     

    Film enthusiasts can now find and challenge friends or other users on QuizUp by connecting through Facebook, or by signing up through email. 

  • &TV partners with mobile game app QuizUp

    &TV partners with mobile game app QuizUp

    MUMBAI: &TV, the new entrant in the Hindi general entertainment channel (GEC) space is buzzing with new activities. In one of its latest initiatives, the channel has tied-up with trivia game app – QuizUp. 

     

    Through this partnership, &TV has become the only Indian GEC to be featured on this global app. 

     

    In sync with the format of India Poochega Sabse Shaana Kaun? a distinctive topic – Common Sense – Indian powered by &TV has been created exclusively for this app.

     

    QuizUp is a real-time trivia game in which one user competes against another during seven rounds of multiple-choice questions across varied topics. Featuring under the Lifestyle Category the topic Common Sense – Indian consists of over 400 unique questions and a person can challenge a random competitor around the globe or even their Facebook friends to establish their shaanpatti!

     

    According to an official release from the channel, the topic was the most played in India from 2 – 9 March with an overall average time spent of 28 minutes. Additionally, users have already spent 8358 hours in total playing the Common Sense – Indian topic.

     

    &TV business head Rajesh Iyer said, “India Poochega – Sabse Shaana Kaun? epitomizes street smartness and blends perfectly with the format of QuizUp where you have two people trying to outsmart each other in a stipulated timeframe. QuizUp is popular across age groups and this partnership has enabled us to gauge our brand consumption and extended the format experience on a digital platform.” 

     

    QuizUp editor in chief Vala Halldorsdottir added, “We are thrilled over this partnership with &TV. Common Sense – Indian topic has been very popular in QuizUp and is a great addition to our platform. After only two weeks, Indian users have already spent 8358 hours in total playing the topic – that is just amazing!”