ITV

Tag: Quiz Show

  • Colors to launch ‘The Big Picture’ on 16 October

    Colors to launch ‘The Big Picture’ on 16 October

    Mumbai: Hindi general entertainment channel Colors is all set to launch its quiz show ‘The Big Picture’ on 16 October starting at 8:00 p.m every Saturday – Sunday. The show will telecast on Colors and stream simultaneously on the OTT platforms Voot and Jio TV.

    Bollywood actor Ranveer Singh will make his television debut as the host of the show, which will be co-presented by ed-tech brand BYJU’S, with Bikaji, LIC, and Haier Refrigerator as ‘associate’ sponsors.

    “We have been earnestly preparing for this show for a long time, and I can’t wait for the audience to play along and be a part of this unique proposition,” said Singh. “The format of the show will allow me to closely interact with the audience which makes it even more special.”

    A next-generation quiz show, it’s based on knowledge and visual memory, allowing the contestants to answer 12 visual-based questions and stand a chance to win the jackpot of five crores. Additionally, the viewers can also participate and win money with the Weekend and Weekday play-along on Voot app.

    “Whether it is introducing home-grown properties or adapting international formats, we push the envelope of innovation to give the best of fiction and non-fiction shows to our viewers,” said Viacom18, head of Hindi mass entertainment and kids TV network, Nina Elavia Jaipuria. “We are excited to kick off the festive season on a high note with the launch of two big properties – ‘Bigg Boss’ and ‘The Big Picture’ to keep the momentum going.”

    “People today consume and reciprocate well to any visual-based content and the concept of ‘The Big Picture’ is based on this insight,” said Viacom18, chief content officer – Hindi mass entertainment, Manisha Sharma. “It is a new-age, contemporary, and never seen format that will give the audience, playing from the studio and from the comforts of their home, an opportunity to answer questions based on pictures and walk away with the prize money.”

    Based on the international format owned by ITV Studios Global Entertainment B.V, ‘The Big Picture’ will be aired in India in association with Banijay Asia and SKTV. “Our collaboration with COLORS for the internationally acclaimed title ‘The Big Picture’ brings forward an intriguing format molded as per the Indian mindset and milieu,” said Banijay Asia, chief executive officer, Deepak Dhar.

    COLORS has devised a 360-degree multiscreen, multicity, high investment campaign spreading across the length and breadth of the country to build visibility and awareness of the show. A high-frequency promo campaign will run across the network and non-network channels, Local Cable channels, and major DTH service operators, along with ads in key HSM publications and an extensive out-of-home campaign on billboards, bus shelters, radio cabs, railway and metro stations, auto rikshaws and tempos.

    “The show is all set to nurture millions of dreams across the country and as brand partners, we hope to celebrate the spirit of Indians and also inspire a love for learning,” said BYJU’s, marketing head, Atit Mehta.

    On the digital front, the network will launch innovative campaigns like ‘The Big Picture Ki Paathshala’ and ‘#TaqdeerKiTareekh’ on the OTT platforms, social media, Voot, and Jio TV. In the launch week, the audience will also get a personalised invite to watch the show from Ranveer Singh using AI technology.

    As a part of the influencer outreach, Colors has roped in notable social media personalities and artists to bring alive the concept of ‘The Big Picture’ by posing against popular monuments and iconic locations across various cities, as well as to optimise its impact and reach.

  • COLORS ropes in Ranveer Singh for new interactive quiz show – ‘The Big Picture’

    COLORS ropes in Ranveer Singh for new interactive quiz show – ‘The Big Picture’

    New Delhi: COLORS is all set to bring the Israeli created quiz show – The Big Picture to Indian audiences soon. The Hindi General Entertainment Channel (GEC) has acquired the rights to adapt the international format and roped in actor Ranveer Singh to host it. BYJU’S has come on board as the presenting sponsor.

    COLORS will unveil the first look of the show- BYJU’S presents The Big Picture- ‘Tasveer se taqdeer tak’ ka khel’ on the channel at 6:45 pm on Saturday. The new show will also be available on Voot, and Jio TV, it said.

    The 12 stage trivia-based game show created by Israeli mentalist Nimrod Harel and Israeli content company Acappella was first commissioned by Dutch-based broadcaster RTL4 in 2014. It leverages the power of visual media and gives the participants a chance to win grand prize money by identifying pictures that appear in front of them on a large screen. It provides three lifelines to the contestants. The interactive format of the show also allows the viewers to play from the comfort of their homes and win big.

    Viacom18, Hindi Mass Entertainment and Kids TV Network, head Nina Elavia Jaipuria said, “With a view of bringing new and enhanced entertainment experience for our viewers, we have over the years pioneered diverse genres that include dance reality shows, talent-based shows, stunt-based shows and voyeuristic content. Breaking new boundaries of entertainment, we are extremely excited to announce one of the biggest and differentiated quiz shows- ‘The Big Picture’. We look forward to presenting this extremely unique proposition to our viewers which will be helmed by superstar Ranveer Singh.”

    It will also mark the Television debut of actor Ranveer Singh who has been roped in to host the quiz show. “Indian cinema has undeniably given me everything – it’s been a platform for me to excel and showcase my skills as an actor and I have been fortunate to get immense love from the people of India. Now, I look to connect with them in an extremely unique and engaging way through my television debut with COLORS’ The Big Picture. The proposition of introducing India to a ‘now’ generation quiz show sealed the deal for me,” said actor Ranveer Singh.

    Viacom18, Hindi Mass Entertainment, chief content officer, Manisha Sharma said, the channel is entering into an exciting new territory with the show. “What stands out is the show’s simple yet focused format based on visuals, interesting lifelines and enhanced interactivity interface for the viewers. Visuals are a powerful medium, one that the new age India best connects with. This concept will not only provide viewers with a platform to test their visual knowledge but also give them a chance to win Big.”

    The show is being brought in association with Banijay Asia and ITV Studios Global Entertainment B.V, said the channel.

    Banijay Asia founder and CEO Deepak Dhar said, “We are delighted to kick off our partnership with COLORS with the internationally acclaimed ‘The Big Picture’ and are confident that its unique format will garner as much attention in India as it did internationally. Working with a powerhouse like Ranveer Singh is an exciting feat in itself and we are looking forward to creating some quality content that stirs excitement and engagement at the same time.”

    ITV Studios, SVP licensing at Global Entertainment, Ayesha Surty said, “We’re thrilled to have this exciting format in India following other ITV Studios formats like ‘The Voice’ and ‘I’m A Celebrity..Get Me Out Of Here’. ‘The Big Picture’ brings in viewers from home as active participants and sees the return of ‘feel good television’, enhancing family viewing. We couldn’t have asked for a better platform than Colors TV or a more captivating host than Ranveer Singh to bring alive this highly energetic and enthralling show.”

  • Discovery and Byju’s come together to host DSSL Season 4

    Mumbai: Following the success of Discovery School Super League (DSSL) season three, Discovery India and the learning app, Byju’s have come together to announce its next season. With the campaign ‘Aao Milkar le Khushi ki Udaan’, this latest season will target over three million participants across the country, class three to ten students from 30,000 schools across 30 states in its new virtual format, the company said.  

    After going through rigorous rounds of quizzing, the top team from each of the 30 states will qualify for the six-episode TV quiz show, which will premiere on Discovery channel and Discovery Kids. Nine students of the competition along with their respective principal/teacher will be awarded a special chance of spending a day at NASA, it added.  

    “This initiative is an attempt to give students a unique opportunity to dive deeper into every subject while honing their general knowledge,” Byju’s marketing head Atit Mehta said. “Combining technology and creativity, we’re bringing students immersive ways to stay engaged whilst learning thereby making the application a wholesome destination for acquiring knowledge and ensuring every student gets a chance to participate in the quiz hassle-free. Discovery School Super League began as a means to contribute to the development of young minds, letting them compete healthily. With students from across 30000 schools participating in the quiz, season 4 will bring double the excitement, fun, and learning.”

    Discovery’s south Asia head of advertising & sales, Shaun Nanjappa Chendira said, “Discovery School Super League continues to be one of the most awaited events in the School calendar given the scale of the platform and opportunities it provides for students to shine at a national level. In fact, with schools being closed due to the pandemic, the eagerness of the student community to participate in quiz has increased. We at Discovery believe that learning can be made fun through innovative and engaging formats and Discovery School Super League becoming India’s biggest and highly appreciated quiz competition serves as a testament to our belief.”

  • Discovery joins hands with BYJU’S for quiz show

    Discovery joins hands with BYJU’S for quiz show

    MUMBAI: Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

    Layered into three rounds – at school level, city level and state level, the quiz will culminate into a six-episode TV quiz show that will premiere on Discovery Channel, Discovery HD World, Discovery Science and Discovery Kids starting February 2019. The show will reach out to 12000+ schools across 30 states and union territories hosting the initial on-ground round, targeting 25 lakh students in the age-group between eight to 14 years.

    Discovery Communications India VP, head of advertising sales and business head of regional clusters Vikram Tanna said, “There is natural affinity between Discovery – a brand synonymous with satisfying the curiosity of inquisitive minds, and BYJU’S – The Learning App – that makes learning  a fun activity. Together we will be able to engage with school students and create great value for the channel, the partners and the students alike.”

    A true PAN-India initiative, the final round will see representatives of 30 states battling it out on the largest quizzing platform. The winners of the inaugural edition of Discovery School Super League Powered by BYJU’S will get a special prize of an all-expense paid trip to NASA.

    BYJU’S COO Mrinal Mohit said,  “Both the teams have worked closely to create a quiz show which will encourage students to approach learning with a whole new perspective. Celebrating the importance of life-long learning, this quiz show aims at making learning fun, exciting and engaging.”

    He further added, “With 20 million students learning from us today, the unprecedented scale of this nationwide project excites us even further.”

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  • Greymind Communication looks at launching Sourav Ganguly as quiz master on TV

    Greymind Communication looks at launching Sourav Ganguly as quiz master on TV

    KOLKATA: City-based Greymind Communication is looking to launch Sourav Ganguly on a suitable national channel as a quiz master, after its Zee Bangla venture in Kolkata.

     

    Greymind Communication is an entertainment and sports production company skilled in programming, making documentaries and telecasting live sports.

     

    Additionally, the company which has come up with original formats for the television sports and entertainment channels, is planning to launch food shows in the near future.

     

    “In the entertainment field, we are now planning to launch Sourav Ganguly on a national channel as quiz master, as we did it before for Zee Bangla,” informs Greymind Communication director Anilava Chatterjee. 

     

    Greymind Communication was the creator and producer for Zee Bangla’s Dadagiri Unlimited in the first year of its journey. “We have conceived and produced the show in the first year,” said Chatterjee. 

     

    The company is already in talks with a few channels. However Chatterjee refused to divulge details, saying things are not yet finalised, and it is difficult to mention the details of the format and name of the channel at the present moment.

     

    The flamboyant former Indian cricket captain Sourav Ganguly was back to his charming best in the year 2010 as a quiz master on the popular Bengali TV show Dadagiri Unlimited and enthralled West Bengal. 

     

    Ganguly’s witty questions and sharp repartee were on display on Zee Bangla and won accolades all over. “Now if he works for a national TV channel, it would be a proud moment for the people of Bengal,” said Pranab Gangauly, an independent corporate film director and editor.

     

    Ganguly as an anchor has been accepted wholeheartedly. Dada’s witty posers, along with his intelligent humour and pranks, will no doubt charm national audience as well, experts said.

     

    On the other hand Abhishek Sengupta, editor-in-chief-Demagogue Unzip Your Mind, a media and publishing company, said that Sourav’s pan India popularity is unchallenged. “But one thing we must not forget is that Sourav’s success as an anchor in regional television is more because of his iconic status here. To recreate the same for a national audience, the programme producers will need to take some serious efforts,” he said.

     

    Talking about other production work, Chatterjee added, “Previously we produced Ke Hobe Biggest Fan for Zee Bangla, which was anchored by noted film director Anurag Basu. We have also got some food show in the pipeline as we are very much into food sector as a group.”

     

    “Our publication wing Greymind Publication is now publishing one of the most successful Bengali magazine of recent times Hangla Hneshel for Bengali readers. We are also arranging lots of on ground events on sports and food as well, Our monthly Bengali food magazine Hangla Hneshel is the one of the highest selling Bengali magazines now.” he said.

  • ‘Sawaal Dilli Ka’, asks Doordarshan

    ‘Sawaal Dilli Ka’, asks Doordarshan

    NEW DELHI: There might be numerous game shows on the Indian television, but for the first time on any channel, a quiz series focusing on the national capital will commence.

     

    Doordarshan’s cultural channel DD Bharati will test the knowledge of viewers about New Delhi.

     

    ‘Sawaal Dilli Ka’ which will start from 3 August and air every Sunday at 6 pm is based on the culture, people, politics, craft history of the city and many more topics.

     

    The five episode bilingual TV show is the culmination of an entertaining and educational quiz contest conducted by nationally known quizmaster and architect Kunal Savarkar for Delhi Tourism (DTTDC) and INTACH, Delhi Chapter.

     

    The quiz competition was conducted on a variety of interesting format like audio visual rounds, buzzer rounds etc.

     

    The aim of the quiz was to stir the minds of young students and simultaneously, develop a sense of pride for the city of Delhi. 

     

    Over 225 schools in Delhi participated in six different zonal quizzes in January 2014. The quiz was won by Delhi Public School, RK Puram.

     

     

     

     

  • ETV Marathi’s Crorepati eyes double bonanza in Season II

    MUMBAI: Viacom 18 took its first bold step in the regional space after acquiring a clutch of ETV channels by introducing one of India’s biggest and boldest non-fiction shows on its Marathi channel. Thus, Kaun Banega Crorepati became Kon Hoeel Marathi Crorepati on ETV Marathi. Now back for a second run, just four months after the last season ended, the channel is looking at increasing its cash inflow as well as eyeballs from the flagship show.

     

    The second season will see Sachin Khedekar back as host but facing not one, but two contestants as the theme this year is about couples or jodis. The prize money has also been doubled to Rs 2 crore. “The dynamic of two people changes a lot of things. These two people may be anyone in a family,” says BIG Synergy MD Siddhartha Basu.

     

    A huge marketing campaign had rolled out on TV and radio about four weeks ago emphasising on the number ‘two’ that is the theme. 

     

    The print campaign will strike on 13 January, the day the show launches. A digital app is expected to roll out soon after the launch of the show that will try to engage the younger audiences through social media. With the response it received from season 1, this time the channel has gone overboard on its marketing, spending nearly about Rs 4 to Rs 5 crore.

     

    Airing on Monday and Tuesday from 9:00 pm to 10:30 pm, it will replace two shows on these two days, which will now air four times a week. The current season is expected to run for three months with 36 episodes in all. According to sources, the cost of production is approximately Rs 8-10 crore for season two.

     

    The studio set up was created in Film City in December and six episodes have been shot so far with average shoot hours daily totting up to 12 hours.

     

    Last season, KHMC garnered about 3 TRPs and this time the channel is looking at starting off at that and doubling it amongst Marathi speaking audiences.  “It is worthy to say that nonfiction shows don’t really get such high ratings in languages,” says Viacom 18 EVP and business head Anuj Poddar. Last year KHMC doubled the channel’s overall ratings.

     

    Conversations are on with a slew of advertisers and sponsors, with Lever brand Clinic plus already coming on board as the presenting sponsor and the target is to reach about five to six advertisers, this time. The average per 10 second rate for commercials has been pegged at Rs 70,000 that is about 60 to 70 per cent higher than last year.

     

    Although only Marathi speaking people are allowed to participate in the show, it has seen a 50 per cent increase in the participants claims the channel.

     

    “The show is a very generous one. Our average pay out per episode is about Rs 6.5 lakh,” says Basu. “With growing viewership not just broadcasters but also advertisers and sponsors are also putting their money into such formats. A broadcaster takes it as a game changer and it is a huge investment for him as well.”

     

    The targets it has set for itself are high but will the channel be able to live up to its own as well as the people’s expectations? We will soon find out as it launches this Monday.