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Tag: Quikr

  • Dont wait to look great: Quikr’s AtHomeDiva

    Dont wait to look great: Quikr’s AtHomeDiva

    MUMBAI: AtHomeDiva, Quikr’s on-demand at-home beauty services brand, has rolled out a campaign encouraging women not to wait to look great.

    Created by Dentsu Aegis Network’s digital agency Dentsu Webchutney, it consists of a series of videos showing the stories of three women who are at different stages of life, sharing a variety of reasons on why they tend to postpone their salon time. Never-ending household tasks, pregnancy related fatigue and the unwillingness to step out after a hectic week are some of the reasons. Through the series, Webchutney precisely highlights the times when going to a salon for women isn’t as easy as it sounds and successfully positions AtHomeDiva as an easy and convenient option.

    AtHomeDiva currently offers services for consumers in Bangalore, Chennai, Delhi, NCR and Hyderabad with a team of certified and reliable stylists that have undergone stringent quality and background checks. The services can be booked through the app or website and first-time users can also avail a discount of Rs. 500.

  • Quikr launches Dazzlr to organise film industry

    Quikr launches Dazzlr to organise film industry

    MUMBAI: Quikr announced the launch of Dazzlr, a talent discovery platform that brings together Actors, Casting Professionals, Directors and Producers. Available on both Android and iOS, Dazzlr is aimed at organizing casting and talent discovery that will address the needs of the film industry in India and beyond. The Indian media and entertainment sector alone is expected to become a US$ 29.11 billion by 2019.

    The platform has been developed by Quikr in partnership with Vivek Bohra, a third generation Film Maker and renowned Casting Director, Aadore Mukherjee. It offers tailored solutions to cater to the unique needs of both artists and casting professionals for a variety of entertainment formats such as cinema, television, theatre, advertising, regional and international film production. Based in Mumbai, Dazzlr currently has a strong team of professionals that will operate as an independent entity under the Quikr umbrella.

    Talking about the launch Pranay Chulet, Founder & CEO Quikr said, “Right from our early days, we’ve had entertainment as a category in Quikr. It gets half a million monthly unique visitors without any marketing because of the sheer size of India’s media and entertainment industry. Artists are always looking for projects, aspirants are always looking for a break and production houses are always looking for talent. Technology can be a huge enabler in this marketplace as I’ve seen in my own experience in this space in the past. We’re tremendously excited about this opportunity to help bring more structure to this large, multilingual industry that touches every corner of India.”

    Sharing his enthusiasm about the announcement, Vivek Bohra, Writer, Director and Dazzlr Co-Founder said, “This is just a first step in Dazzlr’s journey to help organize the unorganized segments of the entertainment industry. We have worked closely with the product and technology teams at Quikr to ensure that Dazzlr caters to the unique needs of our peers in the film industry. While we begin with getting ease and transparency to casting and discoverability for industry professionals, we are sure that the road ahead is going to see many more divisions of the entertainment industry becoming more transparent and organized”.

    Casting Director, Aadore Mukherjee further added, “Dazzlr is the culmination of months of hard work and years of experience in the film industry. We have kept the approach very professional and have created a platform that helps aspiring actors get the attention they deserve. The response so far has been very encouraging and in barely a couple of weeks of testing, we have over 70 casting directors, production houses, advertising agencies and close to 2000 artists using the platform across India. Dazzlr has already helped to cast commercials for Axis Bank and Dark Fantasy Chocolates. Just like my upcoming film Baar Baar Deko which features cast from the UK. I expect Dazzlr to create an impact for talent internationally as well.”

    Dazzlr allows budding actors to list for free with a fee to apply for select roles. The platform enables production houses and casting directors to post their requirements and browse through artist portfolios to bookmark and call them for auditions. Some of its unique features for artists include provisions for video and image uploads to build a portfolio and notifications to help them stay updated on opportunities in upcoming screen roles.

  • Quikr launches Dazzlr to organise film industry

    Quikr launches Dazzlr to organise film industry

    MUMBAI: Quikr announced the launch of Dazzlr, a talent discovery platform that brings together Actors, Casting Professionals, Directors and Producers. Available on both Android and iOS, Dazzlr is aimed at organizing casting and talent discovery that will address the needs of the film industry in India and beyond. The Indian media and entertainment sector alone is expected to become a US$ 29.11 billion by 2019.

    The platform has been developed by Quikr in partnership with Vivek Bohra, a third generation Film Maker and renowned Casting Director, Aadore Mukherjee. It offers tailored solutions to cater to the unique needs of both artists and casting professionals for a variety of entertainment formats such as cinema, television, theatre, advertising, regional and international film production. Based in Mumbai, Dazzlr currently has a strong team of professionals that will operate as an independent entity under the Quikr umbrella.

    Talking about the launch Pranay Chulet, Founder & CEO Quikr said, “Right from our early days, we’ve had entertainment as a category in Quikr. It gets half a million monthly unique visitors without any marketing because of the sheer size of India’s media and entertainment industry. Artists are always looking for projects, aspirants are always looking for a break and production houses are always looking for talent. Technology can be a huge enabler in this marketplace as I’ve seen in my own experience in this space in the past. We’re tremendously excited about this opportunity to help bring more structure to this large, multilingual industry that touches every corner of India.”

    Sharing his enthusiasm about the announcement, Vivek Bohra, Writer, Director and Dazzlr Co-Founder said, “This is just a first step in Dazzlr’s journey to help organize the unorganized segments of the entertainment industry. We have worked closely with the product and technology teams at Quikr to ensure that Dazzlr caters to the unique needs of our peers in the film industry. While we begin with getting ease and transparency to casting and discoverability for industry professionals, we are sure that the road ahead is going to see many more divisions of the entertainment industry becoming more transparent and organized”.

    Casting Director, Aadore Mukherjee further added, “Dazzlr is the culmination of months of hard work and years of experience in the film industry. We have kept the approach very professional and have created a platform that helps aspiring actors get the attention they deserve. The response so far has been very encouraging and in barely a couple of weeks of testing, we have over 70 casting directors, production houses, advertising agencies and close to 2000 artists using the platform across India. Dazzlr has already helped to cast commercials for Axis Bank and Dark Fantasy Chocolates. Just like my upcoming film Baar Baar Deko which features cast from the UK. I expect Dazzlr to create an impact for talent internationally as well.”

    Dazzlr allows budding actors to list for free with a fee to apply for select roles. The platform enables production houses and casting directors to post their requirements and browse through artist portfolios to bookmark and call them for auditions. Some of its unique features for artists include provisions for video and image uploads to build a portfolio and notifications to help them stay updated on opportunities in upcoming screen roles.

  • Neo@Ogilvy Appoints Deepankar Kapoor head of strategy for India

    Neo@Ogilvy Appoints Deepankar Kapoor head of strategy for India

    MUMBAI: Neo@Ogilvy announced Deepankar Kapoor as Vice President and Head of Strategy – India, Neo@Ogilvy. He will be based in Gurgaon.

    Kapoor comes to Neo@Ogilvy with work experience that is richly diverse and spans eight years in digital strategy and planning. Kapoor has worked on multiple aspects of this business – creative, content, media, technology and CRM providing solutions for a roster of blue chip brands. He joins Neo@Ogilvy from Havas Media where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, Clovia among others.

    Neo@Ogilvy India president & country head Rajesh Bhatia said, “I have always emphasised the need and importance of sophisticated strategy and planning talent – this skill is often compromised by digital agencies. I am fortunate to have worked with some of the best talent in the industry who have reinforced that belief. I am delighted to have Deepankar join us in our journey to help establish our thought leadership and provide digital strategic direction to the brands we partner.”

    Before Havas Media Group, Kapoor has led digital strategy at the Grey Group and DigitasLbi where he drove digital transformation journeys for brands such as Tata Motors, Volkswagen, Quikr, Cadburys, Vespa, ITC, Dell, Johnson & Johnsons portfolio, Indian Army, Network18, Wipro Corporate, etc. A few prominent digital exercises under his belt are the digital brand launches of Tata Bolt & Zest, Tata Safari’s CRM initiative famously known as SOUL and the very recent buzziest campaigns of 2015 called Tardis Day (for Doctor Who fans) for Star FX.

    Academically, he holds an MBA from the University of Calcutta, a degree in Communications Management from Symbiosis International University and a Diploma in Cyber Laws from Government Law College Mumbai.

  • Neo@Ogilvy Appoints Deepankar Kapoor head of strategy for India

    Neo@Ogilvy Appoints Deepankar Kapoor head of strategy for India

    MUMBAI: Neo@Ogilvy announced Deepankar Kapoor as Vice President and Head of Strategy – India, Neo@Ogilvy. He will be based in Gurgaon.

    Kapoor comes to Neo@Ogilvy with work experience that is richly diverse and spans eight years in digital strategy and planning. Kapoor has worked on multiple aspects of this business – creative, content, media, technology and CRM providing solutions for a roster of blue chip brands. He joins Neo@Ogilvy from Havas Media where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, Clovia among others.

    Neo@Ogilvy India president & country head Rajesh Bhatia said, “I have always emphasised the need and importance of sophisticated strategy and planning talent – this skill is often compromised by digital agencies. I am fortunate to have worked with some of the best talent in the industry who have reinforced that belief. I am delighted to have Deepankar join us in our journey to help establish our thought leadership and provide digital strategic direction to the brands we partner.”

    Before Havas Media Group, Kapoor has led digital strategy at the Grey Group and DigitasLbi where he drove digital transformation journeys for brands such as Tata Motors, Volkswagen, Quikr, Cadburys, Vespa, ITC, Dell, Johnson & Johnsons portfolio, Indian Army, Network18, Wipro Corporate, etc. A few prominent digital exercises under his belt are the digital brand launches of Tata Bolt & Zest, Tata Safari’s CRM initiative famously known as SOUL and the very recent buzziest campaigns of 2015 called Tardis Day (for Doctor Who fans) for Star FX.

    Academically, he holds an MBA from the University of Calcutta, a degree in Communications Management from Symbiosis International University and a Diploma in Cyber Laws from Government Law College Mumbai.

  • Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Gautam Reghunath as Senior Vice President and Branch Head, Bangalore. He will lead the 40-member-strong team in Bangalore, overseeing clients including Flipkart, Dailyhunt, Helpchat and Quikr.

    Reghunath, formerly Vice President, will report directly to Dentsu Webchutney CEO Sidharth Rao. Reghunath’s key role will be to further build on the Bangalore office’s business success in addition to strengthening the agency’s creative and content production capabilities.

    Confirming Reghunath’s new assignment, Rao said, “Under Gautam’s leadership, our South India business continues to evolve at tremendous speed, having grown 200% over last year. From what was a five-member office in early 2015, we are now a 40-people-strong team in Bangalore. It is imperative that we have the strongest possible leadership there to take us to new heights. Gautam has an ambitious vision for the company and is a powerful advocate of putting young talent at the forefront of our business.”

    Talking about his new role, Reghunath said, “I am Dentsu Webchutney through and through, and this is a responsibility I am proud to be tasked with. The last one year has been great, being ranked number 1, great new clients and moving into our new space in Bangalore. We have embarked on an ambitious growth path, not just from a business perspective but also as individual creative professionals. The agency is brimming with young creative and leadership talent and it will be a privilege to lead them in our endeavor to continue evolving as a new-age agency – relevant for 2017 and relevant for our clients.”

    Reghunath joined Dentsu Webchutney’s Mumbai office in 2010 at a junior servicing position and over the last two years had been tasked with building the agency’s Bangalore operations. He was recently named in Social Samosa’s ‘Top 30 under 30’ list and has previously worked with L&K Saatchi and Saatchi.

    Dentsu Webchutney’s clients include Flipkart, Airtel, TI Cycles and Redbull across areas of digital marketing, online video content, website design, mobile marketing and social media. The agency runs with a team of over 200 digital marketing professionals across New Delhi, Mumbai and Bengaluru.

  • Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Gautam Reghunath as Senior Vice President and Branch Head, Bangalore. He will lead the 40-member-strong team in Bangalore, overseeing clients including Flipkart, Dailyhunt, Helpchat and Quikr.

    Reghunath, formerly Vice President, will report directly to Dentsu Webchutney CEO Sidharth Rao. Reghunath’s key role will be to further build on the Bangalore office’s business success in addition to strengthening the agency’s creative and content production capabilities.

    Confirming Reghunath’s new assignment, Rao said, “Under Gautam’s leadership, our South India business continues to evolve at tremendous speed, having grown 200% over last year. From what was a five-member office in early 2015, we are now a 40-people-strong team in Bangalore. It is imperative that we have the strongest possible leadership there to take us to new heights. Gautam has an ambitious vision for the company and is a powerful advocate of putting young talent at the forefront of our business.”

    Talking about his new role, Reghunath said, “I am Dentsu Webchutney through and through, and this is a responsibility I am proud to be tasked with. The last one year has been great, being ranked number 1, great new clients and moving into our new space in Bangalore. We have embarked on an ambitious growth path, not just from a business perspective but also as individual creative professionals. The agency is brimming with young creative and leadership talent and it will be a privilege to lead them in our endeavor to continue evolving as a new-age agency – relevant for 2017 and relevant for our clients.”

    Reghunath joined Dentsu Webchutney’s Mumbai office in 2010 at a junior servicing position and over the last two years had been tasked with building the agency’s Bangalore operations. He was recently named in Social Samosa’s ‘Top 30 under 30’ list and has previously worked with L&K Saatchi and Saatchi.

    Dentsu Webchutney’s clients include Flipkart, Airtel, TI Cycles and Redbull across areas of digital marketing, online video content, website design, mobile marketing and social media. The agency runs with a team of over 200 digital marketing professionals across New Delhi, Mumbai and Bengaluru.

  • Quikr acquires beauty services start-up Salosa

    Quikr acquires beauty services start-up Salosa

    MUMBAI :   Quikr has acquired Salosa, an on demand in-home beauty services provider, which has been a partner to QuikrServices.  This strategic acquisition is a part of Quikr’s plan to invest Rs.250 crore in its home services vertical, QuikrServices. 

    Founded by Ex- P&G professionals, Piyush Dhanuka and Anurag Nair, Salosa was launched in September 2015, serving customers in Gurgaon and parts of Delhi. Salosa began first as a marketplace for freelance beauticians and stylists before shifting to a full stack model with an in-house team.

    Talking about this acquisition, QuikrServices head PD Sundar  said, “Beauty services market is close to $5 billion in India and is growing which is evident from the increasing number of requests we see from Tier-I and Tier-II cities on our platform. On-demand beauty services is an important sub-category and Salosa will help bring very real benefits to our consumers who get easier access to reliable beauty experts.”

    “Quikr is amongst the top consumer internet leaders in India today along with being a major player in the services space. We share a similar vision with Quikr and look forward to combining our experience in the beauty domain with Quikr’s scale and strategy to become the best beauty services brand across the country,” said  Salosa co founder Anurag Nair.

    QuikrServices has been aggressively going deeper in the home services space to provide consumers a richer experience with reliable professionals. Due to the strength of the Quikr brand, the platform has been witnessing a consistent increase in average spend from its consumers over the last 6 months and is seeing a repeat rate of over 60%. QuikrServices has 250,000 service providers offering over 80 types of services for consumers and is being used by 1,00,000 customers every day.