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Tag: Quikr

  • Nazneen Kashikar snags GM marketing role at Burger King

    Nazneen Kashikar snags GM marketing role at Burger King

    MUMBAI: It’s been four months since she has joined Burger King India, but she’s chosen to make the announcement just as Christmas is approaching. Nazneen Kashikar took to Linkedin a short while ago to tell the world that she has been appointed as general manger marketing at Restaurant Brands Asia which runs the Burger King chain in India.

    Prior to this, Nazneen was a partner digital at Mindshare India, a position she occupied for nearly three years. The botany graduate and post-graduate diploma holder (in advertising and public relations) began her career as a senior research associate at Communicate2 where she stayed for three years working on return on marketing investment and performance marketing and digital campaigns.

    From there onwards, she got herself going and exposing herself to a variety of roles by doing short stints at companies like Quikr, Sokrati, Equitymaster Agora Research,  Liqvd Asia, India Circus, Di-Mentions Studios, Pyxis One, and Asymmetrique. Nazneen has had longer assignments of two years or so with iProspect and GroupM in between the short stints.

    Said Nazneen on linkedin: “Excited to contribute, grow, and be a part of this amazing team.”

     

  • Quikr acquires India Property Online Pvt Ltd

    Quikr acquires India Property Online Pvt Ltd

    MUMBAI: Online classifieds platform Quikr has acquired India Property Online Pvt Ltd, a Chennai-based property website. The move is a part of Quikr’s strategy to strengthen its real estate transaction and classified business.

    Quikr has earlier acquired a number of companies in real estate space, including Commonfloor, and HDFC's subsidiaries HDFC Realty, and HDFC Developers. The latter two were acquired last year in an all-stock deal for an estimated Rs 357 crore.

    Real Estate contributed to 35 per cent of Quikr revenue in FY17-18 and is a profitable vertical for the company. The business is on track to again grow more than 100 per cent in FY18-19, the company reveals.

    It also says that the company is now the largest transactional player in real estate with two growing models – a co-living business to offer shared rentals to millennials, and a brokerage business for home buying.

  • Quikr launches #MannHaiTohDoneHai campaign

    Quikr launches #MannHaiTohDoneHai campaign

    MUMBAI: Quikr  has announced the launch series of video commercials to aware the customers about the ‘Quikr Assured’ products and services. The ‘#MannHaiTohDoneHai’ campaign comprises of nine ads tageting Quikr’s transactional businesses in multiple areas including co-living, cars and bikes, electronics and furniture, beauty and home services.

    The ‘Quikr Assured’ products are certified by the company for quality and come with warranty. These also include some top notch services. The campaign aims to highlight the key benefits if these products and services.

    Addressing several points like durable furniture in the used good market, brokerage for PGs, buying latest smartphones that are budget-friendly, and selling of bikes and cars and among others, the campaign is relatable targeting the urban population especially the youth and drives home the idea of upgrading their lifestyles at reasonable prices.

  • Pepperfry partners Quikr to grow its furniture exchange program

    Pepperfry partners Quikr to grow its furniture exchange program

    MUMBAI: Furniture startup Pepperfry.com has announced its tie-up with Quikr – the classifieds digital platform, to bolster its furniture exchange program. Launched recently in Delhi, Gurugram, Noida, Bengaluru and Mumbai, Pepperfry is extending the Furniture Exchange Program to consumers in Hyderabad and Pune.

    The program serves as a convenient alternative for consumers seeking avenues to replace their old furniture and avail a good value for it. Customers can exchange their old furniture within 48 hours of placing a request on Pepperfry.com.

    Customers can sell their old furniture to Quikr in exchange for Pepperfry gift cards. These gift cards are redeemable against purchases made on Pepperfry.com and can be clubbed with the other offers running on the website. Pepperfry customers stand to benefit from this service by receiving a fair value for their old furniture to refresh their interior spaces. This service is available on a wide range of furniture pieces like beds, sofas, dining sets, tables, storage and office chairs.

    In order to avail the service, Pepperfry customers can fill up an online form by clicking on the link ‘Furniture Exchange’ program and choose the option to sell on Quikr. The Quikr team will then evaluate, offer fair market price and pick-up the furniture after sale.

    Pepperfry ‎vice president and business head of furniture category Hussaine Kesury says, “As a leader in furniture and home segment, Pepperfry is committed to providing hassle-free shopping experiences to our customers. The Furniture Exchange program is a key step in that direction. Having launched the program in September and its success so far, we are excited to partner with Quikr exclusively to service the additional cities of Pune and Hyderabad.”

    He further adds, “Given the interesting consumer mix of online savvy and start-up professionals in Hyderabad and Pune, these cities were an apparent choice for us to extend our Furniture Exchange program. We look forward to offering new and improved ways for consumers to shop for home and furniture products on Pepperfry and provide the best and fair value for their old furniture.”

    Quikr Bazaar VP Sarath Chandra Gudlavalleti mentions, “Through Furniture Exchange Program we are able to provide one channel to consumers who want to buy or sell their furniture at the best price when they are looking to upgrade their lifestyle. On top of it, our pioneering doorstep service is able to close the transaction with hassle-free logistics across the country.”

  • QuikrEasy shows you how things are done easy

    QuikrEasy shows you how things are done easy

    MUMBAI: Mullen Lintas Bangalore has conceptualised a three-film campaign for QuikrEasy, the services vertical of Quikr. The platform provides a way to find hyper-local services such as professional movers and packers, pest control, interior designers/architects as well as day to day services. Along with this, there is a special focus on its beauty services called AtHomeDiva.

    Mullen Lintas was tasked with this campaign to establish QuikrEasy as a one-stop platform for getting service providers for all home-related services with greater convenience, wider choice and peace of mind.

    Quikr CMO Vineet Sehgal says, “We often find the task of identifying, evaluating and then engaging with service providers cumbersome and end up delaying the task that can make life better. QuikrEasy symbolises the simplest and convenient way to manage small or big tasks in the easiest possible way.”

    The brand’s services find appeal with urban households who are pressed for time and are seeking assistance to smoothly manage their everyday household and lifestyle-related chores. Small or big but important tasks remain unfinished and are often postponed on account of other priorities.

    The first two films show the act of procrastination is amplified, be it fixing shelves or calling the pest control services, all postponed due to pre-occupation. The third film highlights the solution to the challenges urban females face while juggling between work, home and social responsibilities. This film shows the ease of indulging in the comfort of home for a wide variety of high-quality beauty services.

    Mullen Lintas national creative director Shriram Iyer adds, “Most of the times it’s the simplest of jobs that overwhelm us. Be it doing repairs, getting the house painted, or for women even getting a simple wax. It was this insight of what happens when the smallest chores hold us down and how with QuirkEasy’s convenience and speed everything can get resolved in a jiffy that informed our campaign.”

  • Quikr launches ad to promote entry-level hiring

    Quikr launches ad to promote entry-level hiring

    MUMBAI: Mullen Lintas Bangalore has created a series of campaigns for QuikrJobs targeted at entry-level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys).

    Quikr chief marketing officer Vineet Sehgal says, “With 1 crore + active candidate profiles and over 500 job roles, QuikrJobs is the largest candidate database provided by any job portal in the entry-level and blue collar hiring space in India. We wanted to amplify this message to the businesses that are looking to hire through the year and also bring alive the quirkiness of our brand through this communication.”

    Entry-level recruitment (blue and white collar talent) is a challenge in sectors such as BPO, sales, logistics, fulfilment, etc. There is a high demand because these sectors are currently experiencing high growth and churn especially since the talent pool is limited. Businesses that operate in these sectors are facing the problem of not only hiring the right talent, but also the lack of specialised manpower consultants who can help fulfil their demands.

    Addressing this issue, Mullen Lintas in its latest three film campaign, highlights the ease of hiring workforces in manufacturing, call centre and banking through QuikrJobs. Each film uses an interesting visual device, like cracking your knuckles, having hiccups and sneezing to convey how simple and quick it is to hire talent on the platform. Through this campaign, the platform is positioned as the one window for businesses to spot and recruit the right talent.

    Mullen Lintas national creative director Shriram Iyer adds, “Recruitment simplified was central theme around which we have built the entire campaign. Simple visual actions that convey speed and ease of finding talent makes the films light hearted and memorable.”

  • ‘New’ phone bought on Quikr awes all

    ‘New’ phone bought on Quikr awes all

    MUMBAI: Mullen Lintas launched its first television campaign for Quikr. The latest campaign by Quikr, India’s No. 1 classifieds business, is themed around buying high quality pre-owned smartphones at affordable prices from QuikrBazaar, its C2C vertical. The aim of the ad campaign is to drive pre-owned smart phone purchase intent among people through the assurance of a high quality product from Quikr.

    The ad campaign titled ‘Have you seen Rajesh’s new phone?’ conceptualised and executed by Mullen Lintas Bangalore will run on all popular channels spanning the genres of Entertainment, News, Sports etc.

    Quikr chief marketing officer Vineet Sehgal said: “With the latest ad campaign we want to address trust issues associated with the used products and mobile phones in particular. The campaign points out the several benefits such as best price, 36+ point quality check, six months warranty and seven-day replacement policy offered by QuikrBazaar.”

    The campaign brings alive the story of an unassuming person who becomes the center of attention at his work place, as his colleagues become envious about the high-end phone he’s recently got.

    Mullen Lintas NCD Shriram Iyer said: “Mobiles carry a lot of flaunt value, right? So what happens when a very junior employee at a firm walks around with a high-end phone? One which looks and feels like a brand new phone? It leads to a crazy chain of Chinese whispers, all speculating how he could afford it. And, given that Quikr and quirk go hand in hand, we went lateral in treatment by giving it a retro, Bollywood caper kind of feel to the whole thing. A simple human insight tuned for super fun.”

    Team credits:

    Client: Quikr

    Team: Vineet Sehgal, Ruchika Gupta

    Agency: Mullen Lintas

    Account Management: Kishore Subramanian, Anil Nair, Arjun KD, Akshata Srivastava

    Creative: Shriram Iyer, Santosh Ramakrishnan

    Planning: Sushma Rao

    Production House: Absolute Productions

    Director: Vasan Bala

    Producer: Prafull Sharma & Sadhya Vyas

  • Havas Media ties up with Kerala-based IMC Advertising

    MUMBAI: Havas Media Group, India, has entered into a strategic partnership with IMC Advertising, a Kerala-based advertising agency to strengthen its footprint in the southern market of India.

    Established in 2002, IMC Advertising Pvt Ltd is based in one of the largest commercial city, Kozhikode (Calicut). The agency is led by A.V Bhanuprakash, Managing Director, Ummer Kutty C.T.P, Executive Director and Chairman M.P Ahammed. IMC’s current client base comprises Malabar Gold & Diamonds, Malabar Developers, Eham Digital, Malabar Watches, Neerayi Food Court, Cosmos Sports & more, posing a strong regional foothold.

    This strategic & business alliance will enable both agencies to maximize their clientele by bringing together synergies of philosophy and service offerings in the southern region. As part of the deal, Havas Media Group will be handling the integrated media mandate of Malabar Gold & Diamonds (an estimated business of Rs 500 million), and further consolidating its presence in the south which currently comprises of brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International & Embassy Group among others.

    M. P. Ahammed commented, “IMC Advertising’s strong regional presence in collaboration with Havas’ integrated media strengths and extensive global network will further strengthen our capabilities, equip us to look beyond our current frontiers and make us an even more valued partner in India and beyond. This strategic alliance will also pave the path for the brand transformation we are undergoing at Malabar Gold & Diamond.”

    Havas Media CEO – India and South Asia Anita Nayyar said, “Kozhikode is a thriving business hub and there is immense growth potential in the south. Partnering with IMC Advertising is a strong strategic move to enhance & create a broader service offering in this region.”

    “IMC Advertising will give us the access to knowledge & understanding of the local market which will further bolster our operations in the south,” added Mohit Joshi, Managing Director, Havas Media Group, India.

  • Dentsu Webchutney appoints Ajay Ahluwalia as ECD

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has roped in Ajay Ahluwalia as executive creative director. He will be based out of the agency’s Gurgaon office. His last stint was with Contract Advertising where he handled some of the biggest brands in the country including Microsoft, Ten Sports and JK Tyres.

    With over 20 years of cross-category, cross-platform experience along with a diverse set of exposure spanning sales, marketing, photography, martial arts, and naturally, creative, Ahluwalia is all set to lead the charge for the agency.

    The keen motorcyclist and the black belt holder expressed his delight by saying, “I’m excited to join Dentsu Webchutney and the young brigade that is bubbling with energy to break the conventions with digital innovations.”

    Not only has Ahluwalia launched brands like Samsung and Bacardi in India, but also has helped nurture names like NIIT, and set up Oxygen – one of India’s first agencies to engage in the digital workspace.

    Commenting on Ahluwalia’s appointment, Dentsu Webchutney co-founder and chief creative officer Sudesh Samaria said, “It’s great to have someone of Ajay’s experience onboard in a digital environment, especially when the lines between mainline and digital are blurring as we speak. We look forward to him driving infectious ideas which resonate with the Dentsu Webchutney culture.”

    Dentsu Webchutney remains by far, the most awarded agency. Webchutney’s clientele include Airtel, Flipkart, Quikr, Swiggy, Tetra Pak, Canon, Whirlpool, Indusind Bank, Red Bull amongst others.

  • Dont wait to look great: Quikr’s AtHomeDiva

    Dont wait to look great: Quikr’s AtHomeDiva

    MUMBAI: AtHomeDiva, Quikr’s on-demand at-home beauty services brand, has rolled out a campaign encouraging women not to wait to look great.

    Created by Dentsu Aegis Network’s digital agency Dentsu Webchutney, it consists of a series of videos showing the stories of three women who are at different stages of life, sharing a variety of reasons on why they tend to postpone their salon time. Never-ending household tasks, pregnancy related fatigue and the unwillingness to step out after a hectic week are some of the reasons. Through the series, Webchutney precisely highlights the times when going to a salon for women isn’t as easy as it sounds and successfully positions AtHomeDiva as an easy and convenient option.

    AtHomeDiva currently offers services for consumers in Bangalore, Chennai, Delhi, NCR and Hyderabad with a team of certified and reliable stylists that have undergone stringent quality and background checks. The services can be booked through the app or website and first-time users can also avail a discount of Rs. 500.