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Tag: Quick Commerce India

  • Zepto names Rachit Ranjan its chief public policy officer in a bid to power responsible growth

    Zepto names Rachit Ranjan its chief public policy officer in a bid to power responsible growth

    MUMBAI: The delivery race isn’t just about speed anymore; it’s about strategy. India’s breakout quick commerce unicorn, Zepto has appointed Rachit Ranjan as its chief public policy officer, effective May 2025. The move signals the startup’s intent to double down on responsible innovation as it scales across India’s hyper-competitive e-commerce landscape.

    Ranjan will lead Zepto’s policy, regulatory and government affairs, helping shape frameworks that align the company’s rapid expansion with national priorities like digital inclusion, job creation, and ethical growth. He brings with him more than 15 years of policy and regulatory experience, with a CV that spans Dream11, Whatsapp, Juul Labs and Uber.

    “We’re thrilled to welcome Rachit to Zepto. As we scale rapidly across India, having a sharp, mission-driven leader in public policy is more important than ever. Rachit brings a deep understanding of the policy landscape and a proven ability to build trust with diverse stakeholders—qualities that are crucial to navigating a fast-evolving regulatory environment and building long-term value”, said Zepto co-founder & CEO Aadit Palicha.

    An alumnus of the University of California, Berkeley School of Law and NUJS Kolkata, Ranjan has operated at the intersection of governance and tech for over a decade. On his appointment, he noted, “Zepto’s incredible growth story has captured the imagination of the entire country. I’m thrilled to join Zepto at such a transformative time for both the company and the quick commerce space. I look forward to working with the amazing team at Zepto to deliver innovation that is responsible and aligned with the broader vision of inclusive growth. In doing so, I also look forward to working in partnership with the Government and stakeholders to ensure Zepto plays a crucial role in realising India’s techade”.

    His appointment reaffirms Zepto’s commitment to shaping a transparent, sustainable and compliant growth path in a sector where policy uncertainty and scale are often at odds. With Ranjan at the helm of public policy, Zepto appears ready to zip past that contradiction.

  • Arjun Vaidya spices up Kiranapro’s future with investment and mentoring role

    Arjun Vaidya spices up Kiranapro’s future with investment and mentoring role

    MUMBAI: Arjun Vaidya, the entrepreneurial mind behind Dr. Vaidya’s Ayurvedic success, has stepped into Kiranapro’s corner with an undisclosed investment, promising a tech-infused retail revolution. India’s quick commerce platform powered by AI and integrated with ONDC, Kiranapro welcomed Vaidya aboard as mentor and investor, fueling its ambition to digitally empower 12 million kirana stores nationwide.

    Leveraging his knack for scaling consumer brands, Vaidya will guide strategic partnerships with leading D2C labels and enhance Kiranapro’s AI tech. His past achievements, notably scaling Dr. Vaidya’s to 5,000 daily orders and serving two million customers across 16,500 pin codes, underscore his value to Kiranapro.

    Kiranapro founder & CEO Deepak Ravindran

    Kiranapro founder & CEO Deepak Ravindran expressed enthusiasm about the move,“Arjun’s journey as a D2C pioneer and his deep understanding of India’s consumer landscape make him an invaluable addition to our leadership circle. His decision to back our vision is a shot in the arm for the entire team. Arjun’s mentorship will accelerate our efforts to build strategic brand partnerships and will help us scale Kiranapro into a nationwide movement for kirana empowerment.”

    Vaidya shared his perspective, “Kiranapro is redefining how technology can uplift India’s most trusted retail format—the kirana store. 
    Having built and scaled a D2C brand from the ground up, I understand the power of combining digital innovation with deep consumer trust. I’m excited to support Kiranapro’s mission to empower millions of small retailers while bringing modern commerce to every corner of India.”

    Already showing impressive traction, Kiranapro has onboarded over 30,000 kirana stores, achieving close to 1,000 daily orders in 35 cities. By the end of 2025, Kiranapro aims to expand to 1 million stores, serving nearly 100 million customers. With Vaidya’s seasoned guidance and strategic backing, the company looks set for a robust retail revival.

  • Blinkit expands in Andhra Pradesh, bringing hyper-fast delivery to three more cities!

    Blinkit expands in Andhra Pradesh, bringing hyper-fast delivery to three more cities!

    MUMBAI: Blinkit is on a roll—quite literally. The instant delivery giant has extended its reach to three more cities in Andhra Pradesh: Kakinada, Rajahmundry, and Guntur. With an already loyal customer base in Visakhapatnam and Vijayawada, this expansion was a no-brainer. If you live in these areas and ever wished your groceries arrived faster than your pizza, well, Blinkit has got you covered.

    The driving force behind Blinkit, Albinder Dhindsa took to Linkedin, saying, “Blinkit is now delivering in three more cities in Andhra Pradesh—Kakinada, Rajahmundry & Guntur! ? These cities made sense as we are already seeing good customer love and trust coming from Visakhapatnam and Vijayawada (the two AP cities we launched a few months back).”

    So, where exactly can you expect these speedster deliveries? Here’s the breakdown:

    . Kakinada: Jayendra Nagar, Sidhartha Nagar, Bhanugudi, Sarpavaram, Madhavapatnam, APSP, Ramanayya Peta, Rayudupalem, Valasapakala, Vakalapudi.

    . Rajahmundry: Danavaipeta, AV Apparao Road, Kambala Cheruvu, Lala Cheruvu, Taditota, Morampudi, Shyamala Center, Kotipalli Bus Stand.

    . Guntur: Brundavan Gardens, SVM Colony, Brodipet, Gorantla, Arundalpet, Lam, Vidya Nagar, Koritapadu.

    With Blinkit’s aggressive expansion, it’s clear the company is making sure no craving, grocery emergency, or last-minute cooking disaster goes unanswered. The brand’s commitment to speed and convenience is winning over customers faster than you can say, “Where’s my order?”

    For residents in these newly added cities, this means groceries, essentials, and more are now just a Blink(it) away. Whether it’s a forgotten ingredient, a midnight snack craving, or just an unwillingness to step outside, Blinkit is now part of the solution.

    The expansion also highlights Blinkit’s larger ambition—to dominate the quick commerce space in India. With hyperlocal logistics and growing customer demand, the company is setting the stage for even bigger moves. Will more cities be next? At this rate, don’t be surprised if Blinkit reaches your doorstep before you even finish reading this article.

  • Bigbasket partners with Tanishq for 10-minute Gold and Silver deliveries

    Bigbasket partners with Tanishq for 10-minute Gold and Silver deliveries

    Mumbai: Bigbasket, a Tata Enterprise, has announced an exciting partnership with Tanishq, one of India’s most trusted jewellery brands, to offer exclusive gold and silver coins just in time for Dhanteras. Customers can purchase Tanishq’s Lakshmi Ganesh (999.9 Purity) Silver Coin, 10 g, Tanishq 22 Karat Gold Coin, 1 g, and Tanishq 22 Karat Gold Coin with Lakshmi Motif, 1 g, and have them delivered to their doorstep in under 10 minutes.  

    With Dhanteras being a significant part of Diwali festivities, this partnership offers customers a convenient way to partake in the auspicious tradition of purchasing gold and silver, symbolising wealth and prosperity. Bigbasket’s quick commerce model allows customers across multiple cities in India to easily and seamlessly celebrate Dhanteras, ensuring timely deliveries of high-value items.  

    Bigbasket, chief buying and merchandising officer, Seshu Kumar emphasised the strategic nature of this collaboration: “Our partnership with the Tata ecosystem and in particular the collaboration with Tanishq is very strategic for us. We have always been known as a strong player in food & perishables as a category, however, with such collaborations, we hope that our customers see value in our extended offering – whether it is Gold & Silver coins or electronics or home appliances. This Diwali, bigbasket is committed to fulfill all our customers’ Diwali wish lists in 10 mins.”  

    Tanishq, chief marketing officer, Pelki Tshering added, “We are thrilled to partner with bigbasket to bring our exquisite gold and silver coins directly to customers’ homes. Dhanteras holds immense significance, and through this partnership, we aim to make it easier for people to partake in the time-honoured tradition of purchasing gold, symbolising prosperity and good fortune.”  

    This collaboration highlights bigbasket’s commitment to expanding its offerings beyond traditional groceries, tapping into the growing trend of online purchases for high-value items like gold and silver. The ability to deliver these items within 10 minutes provides an unmatched blend of quality, trust, and convenience, positioning bigbasket as the go-to platform for Diwali essentials this year.