Tag: QUE

  • The evolution of sunglasses trends and styles over the decades

    The evolution of sunglasses trends and styles over the decades

    Sunglasses have become more than just a functional accessory; they’re a fashion statement, a reflection of personal style, and a symbol of coolness. Over the decades, sunglasses trends have undergone significant evolution, influenced by fashion, technology, and cultural shifts. Let’s take a journey through time to explore how sunglasses styles have transformed, adapted, and remained iconic.

    In the early 20th century, sunglasses were primarily worn for practical purposes rather than fashion. Their main function was to protect the eyes from harmful UV rays and glare. Styles were basic, often featuring round or oval lenses with simple metal frames. It wasn’t until the 1950s and 1960s that sunglasses started to gain traction as a fashion accessory, thanks to Hollywood icons like Audrey Hepburn and James Dean, who popularized styles such as cat-eye and wayfarer sunglasses.

    The 1970s saw the rise of oversized sunglasses, these bold, exaggerated frames exuded glamour and sophistication, reflecting the disco-era aesthetic. Meanwhile, the 1980s ushered in a new era of experimental styles, with aviator sunglasses making a comeback alongside neon colors, mirrored lenses, and geometric shapes. It was a time of bold statements and daring fashion choices.

    As we entered the 21st century, sunglasses trends became more eclectic and diverse. Retro styles continued to dominate, with vintage-inspired designs making a resurgence. However, there was also a growing emphasis on innovation and technology, leading to the popularity of sporty sunglasses with polarized lenses and lightweight materials. In recent years, there has been a shift towards minimalist and understated aesthetics, with sleek, slim frames and neutral color palettes becoming increasingly popular. Classic styles like aviators and wayfarers have maintained their timeless appeal, while new trends emerge in response to changing tastes and preferences. From the resurgence of round frames to the rise of eco-friendly materials, sunglasses continue to evolve to meet the demands of modern consumers.

    One notable trend that has emerged in the past decade is the influence of celebrity culture on sunglasses fashion. With social media platforms like Instagram driving trends and shaping consumer behavior, celebrities and influencers have become powerful arbiters of style, celebrity endorsements have propelled certain styles into the spotlight and sparked widespread emulation.

    Moreover, collaborations between fashion brands and celebrities have led to a proliferation of limited-edition collections, further blurring the lines between high fashion and streetwear.

    Looking ahead, it’s clear that the evolution of sunglasses trends will continue to be shaped by a combination of factors, including technological advancements, cultural influences, and shifting consumer preferences. As fashion becomes increasingly globalised and interconnected, we can expect to see a fusion of styles from different eras and regions, creating a rich tapestry of diversity and creativity.

    In conclusion, sunglasses have come a long way as a utilitarian accessory. They have evolved into a symbol of style, status, and self-expression, reflecting the ever-changing landscape of fashion and society. Whether you prefer classic aviators or futuristic shield sunglasses, there’s a style out there to suit every taste and personality. So, as you step out into the sun, don’t forget to put on your shades and embrace the timeless allure of sunglasses fashion.

    The article has been authored by QUE co-founder & CEO Shashank Saurabh.

  • Shikhar Dhawan & QUE kickstart the #QUEaaRahaHai campaign

    Shikhar Dhawan & QUE kickstart the #QUEaaRahaHai campaign

    Mumbai: QUE, a mass premium eyewear brand, announces its newest campaign #QUEaaRahaHai with ace cricketer Shikhar Dhawan as its brand ambassador. Shikhar Dhawan took to his Instagram and announced the launch of QUE’s premium range of sunglasses with a video to his millions of followers with #QUEaaRahaHai. Co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, QUE focuses on providing consumers with a premium range of sunglasses. With a firm commitment to excellence, QUE aims to reinvent eyewear fashion, offering sunglasses that seamlessly blend luxury with contemporary style.

    Recently, QUE announced a strategic investment from Shikhar Dhawan, who joined the brand as a partner and brand ambassador.

     

     

    The brand is also offering ‘QUE Advantage Pass’ – a membership program offering exclusive benefits to QUE customers: 40 per cent off on sunglasses, Rs. 499/- annual plan, 100 per cent cashback as coupon code, priority customer support, and exclusive fashion deals. In addition to these benefits, QUE is excited to introduce new offers, including the chance for a meet and greet with Shikhar Dhawan himself. The QUE Advantage Pass is available now on pre-booking and the sale of the sunglasses will start from 12 June.

    QUE is on a mission to set new standards by offering high-quality, fashionable sunglasses. Inspired by their shared love for fashion and a desire to empower individuals to express their unique identity, the founders have set out to offer premium eyewear options with a focus on design, premium quality, diversity, and style.

    Speaking about the launch, Shikhar Dhawan expressed his excitement, saying, “Joining hands with QUE feels like hitting a perfect cover drive – smooth, stylish, and impactful. I’m delighted to partner with QUE to bring you a premium range of sunglasses with our campaign #QUEaaRahaHai. As someone who values style and quality, I’m proud to be part of a brand that shares those same values. QUE isn’t just about eyewear; it’s about making a statement, expressing yourself, and feeling confident. With their commitment to excellence and dedication to offering premium eyewear options, QUE is all set to redefine fashion standards in the eyewear industry.”

    Speaking on the launch QUE co-founder Shashank Saurabh said – “We are immensely proud to introduce QUE to the Indian market. Our journey began with a shared passion and a desire to offer premium eyewear options that blend style with quality. With QUE, we aim to provide sunglasses that elevate one’s look but also reflect one’s personality. QUE is more than just a brand; it symbolizes style, quality, and diversity. We are committed to offering a curated collection of distinctive designs that cater to the diverse tastes of our customers. Each pair of QUE sunglasses is meticulously crafted to ensure superior quality and comfort”.

    QUE’s sunglasses are crafted with superior materials like TR90 and metal alloys, ensuring durability, comfort, and UV protection. The brand’s commitment to offering premium quality, stylish eyewear has resonated with consumers, making QUE a preferred choice in the market.

  • Shikhar Dhawan joins QUE as partner and brand ambassador

    Shikhar Dhawan joins QUE as partner and brand ambassador

    Mumbai: QUE, an upcoming premium eyewear brand, is excited to announce a strategic collaboration with the renowned Indian cricketer, Shikhar Dhawan. In this amazing feat, Shikhar joins QUE not only as an investor but as a partner & brand ambassador. This dynamic alliance between the sterling batsman and the eyewear brand marks a significant stride toward redefining one’s individuality, self-expression, and style. QUE, co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, is gearing up for its launch with a promise to captivate the market with its premium, exciting range.

    The onboarding of Shikhar as an investor, partner, and brand ambassador will play a pivotal role in QUE’s trajectory – by enabling the brand to launch strongly, amplifying marketing efforts, and enhancing product offerings. With a vision to democratise style and quality, QUE aims to make its premium sunglasses accessible to a mass premium audience across India and beyond.

    “I am delighted to be associated with QUE, a brand that shares my commitment to quality and style. As someone who values both fashion and functionality, I believe QUE’s innovative approach to eyewear will resonate with consumers seeking premium products that complement their lifestyles. I look forward to representing QUE and contributing to its success. Together, we will set new standards in eyewear excellence, empowering individuals to embrace their individuality and make a bold fashion statement while ensuring the utmost protection for their eyes,” said Shikhar Dhawan.

    In a statement, QUE co-founder and CEO Shashank Saurabh expressed excitement about the alliance, stating, “We are excited about this strategic investment and partnership with Shikhar Dhawan as it serves as a strong validation to our mission of redefining the sunglasses industry, which will be worth $8.6 billion by 2028. We are also delighted to have Shikhar not only as an investor and partner but also as a brand ambassador. As we prepare for the launch of QUE, we are confident in our ability to lay a strong foundation for our brand. QUE is poised to gradually establish its presence in the market, paving the way to empower individuals from all walks of life to embrace and celebrate their individuality through our unique sunglasses offerings.”

    “We believe in QUE’s potential to redefine standards and disrupt the sunglasses market. We look forward to collaborating closely with exciting startups like QUE to create a solid impact. We are committed to working hand in hand with QUE to ensure that we disrupt the sunglasses industry in India, to begin with, and subsequently internationally as well,” said DaOne Group CEO Amitesh Shah.

    QUE and Shikhar Dhawan’s partnership signifies a union of style, quality, and innovation, promising consumers an unparalleled experience in eyewear. Stay tuned for QUE’s official launch, where they will unveil their exquisite collection of sunglasses designed to elevate every individual’s fashion statement and comfort.