Tag: Quasar

Quasar hires Rasika Bamba as head of digital media, north and east

MUMBAI: Part of WPP Group, Quasar, a full service digital agency, has appointed Rasika Bamba as the new regional head, north and east.

She will be in charge of scaling up new business initiatives and to strengthen existing relationships in the region. She will additionally be responsible for the media practice at Quasar. Bamba will report into the agency’s business head Gaurav Nabh and will be based out of New Delhi.

With over 10 years of digital experience, Bamba joins the Quasar team from Hungama Digital Services (HDS) where she was heading business development and servicing – defining the digital roadmap for several key clients at the agency. She spearheaded client relationships like Hindustan Unilever, Microsoft, Mahindra, ACC, SBI MF and was also in-charge of the media practice. Prior to Hungama, she has been associated with brands like Yahoo India and Affle.

Nabh said, “Rasika is a thorough digital professional, with experience across various industries. Over the years she has handled some tough clients and mastered her skills in managing tough situations. With her deep understanding of the medium, she has been instrumental in convincing brands to venture into the digital medium. We look forward to Rasika’s invaluable inputs as she leads our client relationships and grows our specialised media practice.”

Bamba said, “I am excited to come on board lead the business and build the media practice at Quasar. Given the growth path the company has chalked out for the next 18 to 24 months, this is a great opportunity for us to deliver true value to our existing clients and bring on new ones to our roster.”

Bamba brings to the table vast domain knowledge, a keen understanding of integrated media requirements and enjoys working with various facets of digital media to ensure thorough execution of the core business strategy to deliver results.

August 11, 2014
Quasar bags digital mandate for Philips branded television

MUMBAI: Quasar has won the digital duties for leading television brand Philips of PE Electronics. The full service mandate encompasses creating the digital strategy encompassing owned media assets, social media, digital media planning and buying. The account will be handled by the Quasar’s Mumbai office.

PE Electronics CEO Neeraj Sethi said, “We are extremely glad to welcome Quasar on board to help us manage our digital mandate. TV is a dynamic industry and we needed a disruptive agency with a unique approach, which Quasar was able to demonstrate. We are impressed with Quasar’s capability as an all-rounder in the digital industry, their thought leadership and above all their passion and enthusiasm to partner with us made them an obvious choice as our digital partner.”

“We are excited about working with PE Electronics on the Philips LED TV digital mandate. Quasar will manage a 360 degree digital marketing campaign, encompassing paid, owned & earned media initiatives. Our task includes setting up a digital ecosystem encompassing Philips television and its consumers to facilitate positive engagements and build strong brand association,” added Quasar head Gaurav Nabh.

July 28, 2014
Siemens India launches innovative integrated digital campaign

MUMBAI: Siemens India has launched an innovative digital media campaign that uses a creative story telling technique to deliver the message to end customers. The latest digital media campaign is an extension of the Answers campaign followed globally by Siemens, which is aimed at establishing Siemens as a sustainable technology leader delivering a transformational benefit toward customers.

Thought Process was the production house while Ogilvy was involved in the conceptualisation. The digital agency managing the campaign is Quasar (part of the WPP group), while the digital assets were created by Conrad-Caine, Munich. The social media agency involved in the campaign is LBI (part of Publicis).

The campaign will run for a durationof six months.

“We have made the end-user the protagonist as well as the narrator of the story. We have kicked off the story series with the dabbawalas who use the Mumbai local trains to deliver lunch to over 200,000 office-goers and residences on time. We have brought the element of story-telling right into our creative approach,” says Siemens India head of digital media Sudhir M D.

In the integrated digital marketing campaign, where social media is complemented by a QR code initiative, on-ground and off-line promotions, a dabbawala named Kiran Gavande narrates his story, establishing how he goes about his life. The online banners direct the website visitors to the video on YouTube brand channel of Siemens, which then directs the visitor to the Siemens web site with details on the actual Siemens technology that has contributed to the dabbawala’s life.

The ‘Answers’ program is designed to demonstrate the lasting impact of Siemens technologies to improve lives, improve cities and improve businesses for the better. This is achieved through a creative strategy designed to simply reveal the truth about Siemens, and reveal the brand’s greatness. In an age of increasing transparency, enabled by digital and social media, telling the truth is the strongest statement a brand can make, especially since target audiences can now very quickly discover what is a truth.

Siemens stories generally start with a human issue, which then leads to a global problem. In every case a Siemens Answer resolves the issue, and ultimately changes peoples’ lives significantly for the better, or avoids a problem that would have changed their lives significantly for the worse.

September 20, 2013
Quasar consolidates under GroupM

MUMBAI: GroupM has joined hands with Quasar to build an integrated digital media agency network.

As per the deal, Quasar will align its media units, Quasar BMS and Blazar, under GroupM Interactions management.

The consolidated agency network will now include the existing brands of both the businesses – Mindshare, Motivator, Maxus, MEC, Quasar BMS and Blazar.

There will not be any change of leadership for Quasar and Blazar. The two agency brands will continue to run independently, but will report to GroupM Interactions head Tushar Vyas.

They will also report to an operating board constituting senior leadership from both Quasar & GroupM.

The alignment will control a major share of India’s digital marketing spends with capability in Social, Creative, Search and Mobile.

Quasar BMS and Blazar are the digital media business units within Quasar. Recently, Quasar TWS, which is the Technology and web solutions unit, was aligned to Possible Worldwide.

The International Business Group (IBG), which is the global digital production unit, has been re-christened as Quasar Primo and will continue to focus on creative and technology development for international clients in partnership with different networks of WPP and direct clients.

GroupM CEO South Asia Vikram Sakhuja said, “For GroupM consolidation and leverage are our two mantras. We have been successfully managing several independent media agencies for some years. As the world goes more digital we see tremendous synergies by now aligning Quasar BMS and Blazar into the rest of our digital business. Together we will bring best of class end to end capability in Paid, Owned and Earned parts of Digital Media.”

February 21, 2011
Quasar appoints Sourav Dutta as account director

MUMBAI: WPP digital company Quasar has appointed Sourav Dutta as its account director, (West).

In his new role, Dutta will support new business initiatives for Quasar‘s western region and will be the account lead for Travelocity, Tata AIG and Sharekhan.

Based out of Mumbai, Dutta will report to Moneka Khurana, business director – West and would be based out of Mumbai.

Said Quasar Business Director (west) Moneka Khurana, “I welcome Sourav to the Quasar team. He brings along extensive experience at various levels across digital platforms and will play catalyst to Quasar‘s growth with his rich experience across the board.”

Dutta is a brand marketing and communications professional with over nine years of cross-industry experience across sectors such as FMCG, Telecom, E-commerce, Services sectors & Online Marketing.

In his previous assignment, Dutta led the online marketing division of Linteractive (Lowe Lintas).

December 3, 2010