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Tag: Quaker Oats

  • TCM Sports hits a six with Nobel Dhingra as new chief operating officer

    TCM Sports hits a six with Nobel Dhingra as new chief operating officer

    MUMBAI: It’s not just athletes making headlines this time, it’s the boardroom getting the spotlight. TCM Sports, one of India’s most seasoned sports marketing companies, has roped in Nobel Dhingra as its new chief operating officer, signalling a bold step toward global expansion and digital reinvention.

    With over 20 years of experience in steering powerhouse brands like Dabur Red, Pepsico’s 7Up and Quaker Oats, Nestlé, and Makemytrip, Nobel now brings his marketing mojo to the high-energy world of sports. A graduate of FMS Delhi and a former youth cricketer from Chandigarh, he’s no stranger to competition or teamwork qualities that TCM is banking on as it eyes a broader international playbook.

    “We are thrilled to welcome Nobel Dhingra to theTCM family,”said TCM Sports managing director Lokesh Sharma. “His proven track record at marketing iconic brands, scaling digital businesses, and entrepreneurial acumen will be instrumental as we chart our next phase of growth and expand TCM’s global footprint. His values and passion for sports mirror the very ethos of TCM.”

    From the pitch to the corporate suite, Nobel’s journey has blended strategy and sport. Most recently, he co-founded Vansaar, a fast-growing health and personal care startup, where he helped build the brand from scratch. Prior to that, his transition from traditional brand marketing to driving digital strategy at Makemytrip marked a shift in approach one that TCM now hopes to leverage as the company deepens its presence in the Indian subcontinent, Middle East, and international sports circuits.

    With three decades of legacy and a renewed leadership bench, TCM Sports is gearing up for its next innings and with Dhingra at the helm, it looks like they’re aiming for a global sixer.

  • Culture Machine & Quaker Oats aim to feed kids

    Culture Machine & Quaker Oats aim to feed kids

    MUMBAI: As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled “Ek Muthi Sonu ke Naam”, the video urges people to pause and spare a thought to the millions of children who go hungry.

    With hunger being one of the major causes of death around the world, the video is aimed at making the viewers sit up and take notice of this statistic. It is based on the vision behind the #QuakerFeedAChild initiative.

    “We believe that ‘Ek Muthi Quaker’ has the power to make a difference in people’s lives. Quaker Feed a Child is a social extension of what ‘Ek Muthi’ can do. The video articulates a powerful thought urging us all to make every festival more meaningful by simply pledging a fistful to feed a child,” said PepsiCo India VP nutrition category Deepika Warrior.

    Depicting the emotion of every mother’s desire to make sure her child does not sleep hungry, the campaign takes us through many homes depicting how much effort a mother puts into ensuring her child eats that one morsel of food. Yet, while a few mothers sing lullabies to cajole and feed their child, there are others who don’t have anything to feed theirs.

    The video ends with a call to action from chef Vikas Khanna with a pledge to feed a child this festive season, giving details on how one can make a difference.

    “It is saddening that despite the progress made by science and technology, hunger still tops the reason for death today. Along with Quaker, we aim to enlighten people about this and inspire people to make a change in their everyday lives in a way to contribute to the society,” read Being Indian’s statement.

  • Culture Machine & Quaker Oats aim to feed kids

    Culture Machine & Quaker Oats aim to feed kids

    MUMBAI: As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled “Ek Muthi Sonu ke Naam”, the video urges people to pause and spare a thought to the millions of children who go hungry.

    With hunger being one of the major causes of death around the world, the video is aimed at making the viewers sit up and take notice of this statistic. It is based on the vision behind the #QuakerFeedAChild initiative.

    “We believe that ‘Ek Muthi Quaker’ has the power to make a difference in people’s lives. Quaker Feed a Child is a social extension of what ‘Ek Muthi’ can do. The video articulates a powerful thought urging us all to make every festival more meaningful by simply pledging a fistful to feed a child,” said PepsiCo India VP nutrition category Deepika Warrior.

    Depicting the emotion of every mother’s desire to make sure her child does not sleep hungry, the campaign takes us through many homes depicting how much effort a mother puts into ensuring her child eats that one morsel of food. Yet, while a few mothers sing lullabies to cajole and feed their child, there are others who don’t have anything to feed theirs.

    The video ends with a call to action from chef Vikas Khanna with a pledge to feed a child this festive season, giving details on how one can make a difference.

    “It is saddening that despite the progress made by science and technology, hunger still tops the reason for death today. Along with Quaker, we aim to enlighten people about this and inspire people to make a change in their everyday lives in a way to contribute to the society,” read Being Indian’s statement.