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Tag: QSR Industry

  • We believe in continuously evolving our menu to keep customers excited: Fat Tiger co-founders

    We believe in continuously evolving our menu to keep customers excited: Fat Tiger co-founders

    Mumbai: Amidst the enticing aroma of spices and the hustle of daily life, Sahaj Chopra and Sahil Arya embarked on a flavorful journey that would redefine quick-service dining. Their brainchild, Fat Tiger, born in 2019, stands as a testament to their diverse backgrounds — one steeped in culinary arts, the other in finance and business development.

    Indiantelevision.com caught up with Fat Tiger co-founders & directors Sahaj Chopra and Sahil Arya to gain deeper insights into their genesis, thriving strategy during the pandemic, their upcoming innovations and more…

    Edited Excerpts:

    On the inspiration to venture into the QSR sector and start Fat Tiger, given that both of you come from completely different backgrounds

    The broad customer base and need for quick dining options in the QSR industry make it a promising market. We were motivated to provide excellent dining experiences for people by our passion for food. Entering the QSR industry was partly motivated by shifts in customer behaviour towards quick and easy dining options. One of us had extensive experience in the culinary arts, while the other had a strong background in business and marketing. This combination allowed us to create a brand that not only focuses on delicious and high-quality food but also on effective business strategies and customer engagement.

    On Fat Tiger adapting its strategy to thrive during the pandemic

    To reassure clients and staff, strict hygienic measures, contactless delivery choices, and adherence to health regulations were being put into place. To accommodate clients who remained at home, there was a greater focus on delivery services and maximising the effectiveness of takeaway operations. As well as optimising operational efficiency by modifying store hours and staffing levels in response to changes in local regulations and demand.

    On Fat Tiger differentiating itself from other brands to capture and retain customer loyalty

    This is achieved by having a distinctive menu, excellent customer service, and a great product selection, particularly for momos and boba tea. By fostering assurance and consistently exceeding customer expectations, ensuring all stores guarantee the use of premium ingredients and uniform food preparation. actively seeking out consumer input and applying it to enhance services, menu selections, and general client happiness.

    On maintaining the authenticity of your offerings while also adapting to changing consumer preferences

    We try our best to keep up with changing consumer tastes by following market trends, consumer input, and industry studies. Recognise the driving forces behind alterations in eating habits, dietary preferences, and taste. The cuisine should be gradually updated to reflect current trends without sacrificing authenticity. This could be changing the menu to match current customer interests, offering limited-time promotions, or rotating the menu seasonally.

    On any upcoming projects or innovations we can expect from Fat Tiger

    Yes, we are excited to share that we are working on expanding our menu to include new and innovative offerings. We believe in continuously evolving and enhancing our menu to keep our customers excited and engaged. Additionally, we are exploring ways to integrate more technology into our operations to improve customer convenience and streamline our processes. This might include enhancing our online ordering system, introducing a loyalty program, and exploring new delivery options. Our focus is on providing a delightful and seamless dining experience for our customers, both in-store and through our digital platforms.

    On your plans for scaling Fat Tiger nationally and potentially internationally

    Through examining more into partnership or franchise arrangements in order to enable quick market expansion. Since we are already expanding swiftly and with a similar strategy throughout India, we would like to expand internationally as well, especially since our product offering is well-rounded in terms of flavour and inclusiveness. In order to choose a partner, one must look for suitable franchisees or strategic partners who are able to maintain the brand’s standards and comprehend local markets.

  • Haldiram’s campaign for safe customer experience

    Haldiram’s campaign for safe customer experience

    NEW DELHI: Haldiram’s has launched #HaldiramsCare campaign to promote social distancing for people visiting their favourite and reliable food restaurant outlet.

    The campaign has been created by Option Designs and is focused on ensuring customer safety by promoting social distancing on ground level that has been launched at the Haldiram’s outlets.

    Being at service of the customers, Haldiram’s wanted to make a responsible comeback post lockdown that prioritises the health and safety of the customers where the employees and customers form the intricate part of the endeavour so that latter can indulge in their favourite delicacy while abiding by the measures necessary for social distancing.

    The brand promises to take care of the consumers’ hunger as well as the health with secure delivery counters and seating area. Through the tagline “Delicious bhi Dooriyaan bhi” the brand emphasises on the seating arrangement where consumers are requested and restricted to maintain 6 feet distance from individuals to create a temporary practise of social distancing for safe dining experience and to maintain the permanent love of Haldiram’s.

    The brand committed to safety & hygiene since 1937 caters to customers’ hunger while not losing out on their hygiene. Therefore, in the light of menace created by novel coronavirus, Haldiram’s has efficiently incorporated all the hygiene protocols to provide the visitors/consumers with safe and healthy experience on their every visit. ‘Customer Safety is our first Priority’, being the motto, stringent food safety measures have been adopted while focusing on every possible precautions to provide the customers with hygienic environment along with super safe delivery.

    “Through the campaign, we wanted to convey Haldiram’s sensitivity towards its consumers health while establishing it as a brand that stands firm to its promises of fulfilling the customer’s expectations,” said Option Designs MD Rahul Gandhi.

    The packaging of food is minutely accessed where all the items are sealed with utmost safety and ensures that the staff also maintains their hygiene by washing hands every 30 minutes.

    Haldiram’s manager marketing Rajat Rastogi says: “With the coming in of unlock, consumers are wanting to restart life but are hesitant against the heightened health concern. At Haldiram’s, we understand this ‘new normal’ situation and have accordingly reoriented ourselves by introducing relevant solutions for our customers. Our new campaign highlighting the social distancing along with the favourite food restaurants reassures the customers that by following #HaldiramsCare safety protocols they can entertain themselves to quality food experience in safe environment.”

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