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Tag: QSR

  • Badshah’s Badboy Pizza slips into India’s QSR scene with a bold, desi twist

    Badshah’s Badboy Pizza slips into India’s QSR scene with a bold, desi twist

    MUMBAI:  Critically acclaimed rapper, singer-songwriter and serial entrepreneur Badshah has fired up the ovens and stormed into India’s booming quick service restaurant (QSR) sector with Badboy Pizza—a mass-premium pizza chain that promises bold flavours, slick branding, and a desi-meets-global attitude.

    The artist, whose real name is Aditya Prateek Singh Sisodia, has teamed up with Ghost Kitchens India, one of the country’s largest cloud kitchen players led by serial founder Karan Tanna, to build what the duo claim will be “the most exciting QSR launch of the decade.”

    Ahead of the opening, the internet was set ablaze with a cheeky viral campaign featuring Badshah being slapped—by a pizza. The stunt, designed to juice the brand’s tagline ‘pizza that slaps,’ racked up over eight million views across platforms and turbocharged buzz around the brand’s launch.

    Badboy Pizza is now live with a flagship boutique outlet in Andheri, Mumbai, and is eyeing a footprint of 50 locations across India’s top five metros in the next three years. Built as a hybrid format of dine-in and delivery kitchens, the brand is chasing an ambitious Rs150 crore annual recurring revenue (ARR) target. The average bill: Rs 400 per person.

    At the heart of the venture is a 50-item cosmopolitan menu that fuses global favourites with desi swagger—from Truffle Cacio-e-Pepe and Korean Spice to Tandoori Tikka and Chicken Keemalal. There’s even a cinematic special called the Pushpa Pizza, spicy enough to match its namesake’s fire.

    Says Badshah: “Badboy Pizza is an extension of my personality — rooted, bold and real and this launch is special since I’ve always dreamt of having my own pizza chain! Drawing upon diverse culinary experiences from my travels over the years, my vision was to forge a brand that embodies international quality while resonating deeply with homegrown appeal. Partnering with Karan Tanna and Ghost Kitchens ensures we’re building not just a brand, but a truly world class and accessible culinary experience.”

    The crust, however, is the true hero. Made with Italian flour and cold fermented for 48 hours, it promises that elusive combo of crispy outside and fluffy inside—a far cry from the usual QSR fare.

    And the brand doesn’t stop at pizza. The menu includes garlic bread with butter chicken, spaghetti in bread bowls, flamboyant desserts like Fried Oreos with sea salt dark chocolate, and madcap sundaes in flavours such as Banaras Paan and Guava Masala.

    The brand identity? Loud, rebellious and proudly Indie-an. Badboy Pizza’s packaging mimics smuggled contraband—zesty lime and purple boxes emblazoned with bold typography and the playful wink of Jugnu, the mischievous mascot who glows when things get bold. The boxes double up as collectible street-art souvenirs—because why should a pizza box be boring?

    For Ghost Kitchens, the tie-up is a strategic masterstroke. Already home to brands like Starboy Pizza and Speak Burgers by Vicky Ratnani, the cloud-first company processes over 1.2 lakh orders monthly and is scaling fast after a $5 million Series A raise in 2024.

    Tanna said, “Badboy Pizza is poised to be the most exciting QSR launch of the decade. The brand reimagines what scalable QSRs of the future will look like. Badshah’s ability to shape trends and influence youth culture gives this brand an unmatched edge. Together, we’re building the future of QSR experiences in India.”

    India’s QSR market is surging—from $85.19 billion in 2025 to a projected $139.75 billion by 2030, growing at a CAGR of 10.41 per cent, according to a press release issued by the company. The pizza segment alone is forecast to more than double to $11.8 billion by 2033.

    With the hype machine firing on all cylinders, a menu that dares to be different, and cultural cues baked into every bite, Badboy Pizza isn’t just selling food. It’s building a movement.

    And yes—this pizza really slaps.

  • Third Wave Coffee honoured motherhood with Mothers’ Day campaign

    Third Wave Coffee honoured motherhood with Mothers’ Day campaign

    Mumbai: Third Wave Coffee, coffee QSR (Quick Service Restaurant) just concluded its week-long Mother’s Day campaign – a heartfelt tribute to the unsung heroes of our lives – mothers. As part of its commitment to fostering community and celebrating the spirit of motherhood in all its manifestations, Third Wave Coffee embarked on a multifaceted journey to express gratitude for the extraordinary love and resilience that mothers bring into our lives and the multiple hats they wear.

    Starting by celebrating the extraordinary women in our lives with the launch of  “Mama’s Brew Crew,” a Coffee recipe book curated by the Third Wave Coffee community, this heartwarming collection features coffee and coffee-inspired recipes for food and beverages. Compiled with love, the recipe book is a testament to the cherished memories and culinary legacies passed down through generations. More than just a collection of recipes, “Mama’s Brew Crew” offers a glimpse into the special coffee rituals and traditions passed down through generations, and celebrates the timeless bond between mothers and their loved ones. 

    “We were overwhelmed by the incredible response to our call for submissions,” said Ayush Bathwal, co-founder at Third Wave Coffee. “The stories and recipes we received are a beautiful testament to the important role moms and mom figures play in our lives. This book is a tribute to them and a perfect culmination of our mother’s day celebrations.”

    Featuring a diverse collection of recipes collected directly from customers through an open call across Third Wave Coffee’s social media channels. Of the total of 45 entries, 5 were shortlisted by the in-house Chef through a rigorous selection process which emphasised quality, nostalgia and innovation among the recipes received.

    The brand also collaborated with luxury skincare brand Kama Ayurveda for Mukhaabhyanga Masterclass, a one-of-a-kind guided face yoga session across select outlets in Mumbai, Delhi, and Bangalore exclusively for ‘mothers’ of children, pets, and plants alike! The sessions saw an overwhelming participation of over 60 mother figures and included coffee-tasting sessions to sign off the session.

    Third Wave Coffee engaged its audience throughout the week with various activities, from heartfelt social media campaigns #DearMama to in-store celebrations. The in-store celebrations involved fun painting workshops for mothers and their children where they all painted depictions of the mother-child bond. Additionally, the brand also signed off with the release of a poignant reel that pays homage to the female baristas within the Third Wave Coffee family while extending gratitude to all mothers.

    As part of its commitment to fostering community and celebrating the spirit of motherhood in all its manifestations, Third Wave Coffee embarked on a multifaceted journey to express gratitude for the extraordinary love and resilience that mothers bring into our lives and the multiple hats they wear.

    As Third Wave Coffee continues to champion inclusivity, diversity, and community engagement, the brand remains committed to uplifting voices and celebrating the extraordinary contributions of individuals from all walks of life. Third Wave Coffee has been growing rapidly since 2016, from being a roastery with a single store in Koramangala to now having over 100 stores across 8 cities in the country. In a short time, the company has catapulted to one of India’s leading coffee brands, directly competing with global players in this space. Most recently, the company raised US$ 35 million in Series C funding from Creaegis and existing investor WestBridge Capital.

  • Cheesiano Group surpasses 10,000 repeated customers in December 2023

    Cheesiano Group surpasses 10,000 repeated customers in December 2023

    Mumbai: Cheesiano Group, player in the Quick Service Restaurant (QSR) sector announces achievement with over 10,000 repeated customers in the month of December 2023. This milestone is a testament to Cheesiano’s commitment to delivering fine taste, promising the best quality experiences and building a loyal customer base.

    Since its inception, Cheesiano Group has experienced remarkable growth, launching three successful brands and achieving a monthly gross sales figure exceeding 10 crores. The past 15 months have witnessed an impressive 4x growth in both order volume and sales, showcasing the brand’s popularity and widespread acceptance among customers.

    Cheesiano Group co- founder Niraj Bora said, “We are thrilled to reach this milestone, and it reflects the trust and loyalty our customers place in us. Our continued focus on quality, innovation, and customer satisfaction has been the driving force behind Cheesiano’s success,”

    The group remains committed to providing delectable culinary delights and aims to further elevate the customer experience in the coming years.

  • Gift of the jab: Wow! Momo to get employees vaccinated on 1 May

    Gift of the jab: Wow! Momo to get employees vaccinated on 1 May

    MUMBAI: In the wake of the second wave of the Covid2019 pandemic, Wow! Momo has offered free vaccination for its 2,500+ employees. As the country looks forward to starting its 18+ vaccination drive from 1 May 2021 onwards, the Indian fast-food chain made this announcement keeping in mind its employee’s safety and welfare.

    Incidentally, Wow! Momo’s staff vaccination drive coincides with International Workers’ Day or Labour Day, observed all over the world on 1 May.

    CEO Sagar Daryani said, “Vaccination begins at home; it’s our attempt to give our Wow! employees a completely safe working condition and a reassurance that we will stick with them come what may. This is also a reward for their resilience and passion; they have been with us through thick and thin last year and this is the least we would want to do”.

    With this initiative, the company is trying to ensure the safety of both employees and customers, noted Wow! Momo national head Niloy Chakraborty.

    “For us our employees are our first consumers – and this initiative is a testimony of our people first mentality. Amidst the crisis of the second wave of the virus where India is fighting the battle together every single day, employees have been standing by the company in their support and are of the utmost importance. The company has quoted ‘Woh Safe toh Guest Safe. Guest Safe to Country Safe’,” Chakraborty elaborated.

    Wow! Momo & Wow! China has more than 350 outlets pan-India. The initiative also pledges the brand’s commitment towards safety, health and hygiene of its consumers. Be it delivery or take away; brand is ensuring all hygiene and safety standards.

    “This is an initiative that is close to our heart; it marries our core values of people first and customer centricity to the need of the hour,” added Daryani.

  • DDB Mudra Group to handle integrated marketing communications for McDonald’s India–north, east

    DDB Mudra Group to handle integrated marketing communications for McDonald’s India–north, east

    NEW DELHI: DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – north & east (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in addition to the existing brand strategy and creative mandate.

    DDB Mudra Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media. There will be additional emphasis on strengthening brand visibility in the digital space aligned with the business goals. The team will work across brand touchpoints to connect and engage with consumers.

    Read more stories on DDB Mudra

    CPRL head Robert Hunghanfoo said, “DDB Mudra brings a deep understanding of the brand philosophy and ethos. Their creative work and successful partnership with us makes them our preferred partner for the extended mandate in digital marketing.”

    McDonald’s India – north & east DGM-Marketing Kriti Awasthi added, “Digital media has revolutionised the way brands connect, communicate and interact with their customers’ world over. COVID-19 has further accelerated the need for robust digital marketing for successful consumer outreach. With strong experience in the digital marketing space and in-depth understanding of brand McDonald’s, we are confident that DDB Mudra Group will enable us to reinforce our brand love and strengthen our consumer outreach on the digital platforms as well. We look forward to delivering a great McDonald’s experience through innovative and strategic interventions.”

    DDB Mudra Group – north managing partner Ashutosh Sawhney said, “Brand McDonald’s needs no introduction anywhere in the world. We are thrilled to have secured the overall communications mandate for McDonald’s North & East India. This is a testimony of a progressive, consumer-first client who believes in DDB Mudra Group’s combined ability to create media-agnostic ideas and deploying them based on the deepest understanding of consumer journeys.”

  • Burger King continues fast paced growth with the launch of its 200th restaurant

    Burger King continues fast paced growth with the launch of its 200th restaurant

    MUMBAI: Burger King India continues its growth momentum by launching its 200th restaurant. The brand achieved this milestone in the shortest time span of five years. Burger King had crossed the 100th restaurant mark in the recent past (2017) and the next 100 was accomplished in less than 22 months.

    Burger King embarked on its journey in India with the opening of its first restaurant in Nov 2014 at Select Citywalk Mall in South Delhi. In the last five years, Burger King has been the fastest growing QSR in India with presence across 44 cities. The brand enjoys strong presence in metros and tier 1 cities and is also expanding into tier II cities across India.

    Burger King is positioned on authenticity and self-expression and has successfully established itself in India as a brand that delivers on taste and value. Known for its 100 per cent locally inspired and developed range of burgers & the world famous ‘Whopper’, the brand has recently added Wraps and Breakfast to its menu.

    Burger King has different formats of restaurants that are present across malls, high streets and transit locations like airports, highways and metro stations. The 200th restaurant situated at Chakala Metro station in Andheri in Mumbai is the brand’s first ‘take-away only’ outlet in India.

    On this milestone achievement, Mr. Rajeev Varman, CEO, Burger King India Private Limited said, “We are extremely excited and happy with our growth journey so far. We have doubled the store count to 200 stores within a short span of time. Crossing a landmark milestone is a humbling experience and it only pushes us further to ensure the best for our guests. We will continue to upgrade our restaurant experience and delight our guests with customised menu built on regular innovations. We will continue to stay focused on providing highest standards of food quality and best in class service to our guests”

  • KFC & Blink Digital launch meal box with a smart toy

    MUMBAI: Have you ever walked into a QSR and felt bored at the same monotonous experience? The meals remain the same and the accompanying toy just seems to be impersonal and unexciting. Well, time to get smart with the KFC 5-in-1 I-Box, a limited edition offering from KFC that not only redefines your regular QSR meal, but also takes your self(ie)-love one notch up.

    KFC in association with Blink Digital has introduced a Limited Edition 5-in-1 I – Box that will get you a special Smart Toy that’s a mini version of you. For the very first time, customers will enjoy a toy that is bespoke and personalized making it highly exclusive to them.

    KFC India CMO Lluis Ruiz Ribot said, “After bringing in the KFC 5-in-1 Longer Meal Box, we wanted to push the boundaries on the traditional QSR meal even further and wanted to reward our consumers with something fun and distinctive, and that is how the KFC I-Box was born. Toy collectibles are passe and so are selfies. The KFC I-Box takes things to a whole new level, the Smart Toy is unique, personalized and a mini-you!!”

    Blink Digital co-founder and CCO Dooj Ramachandani said,”For the exclusivity seeking consumer, it’s hard to beat an experience that is truly bespoke. With the ‘I-Box’ we are using technologies like 3D Printing that will enable consumers to put a personal stamp on their ‘KFC 5-in-1 Longer Meal Box’ by creating a mini version of themselves.”

    To get your hands on your very own KFC I-Box Smart Toy, be amongst the first 50 consumers to order the 5-in-1 Meal Box at the KFC Inorbit Mall, Vashi (Mumbai) on 21 March or KFC Sarjapur, in Bengaluru on 23 March, 2017.