MUMBAI: Zee Entertainment Enterprises has launched Zee Spotlight, a high-impact advertising package under its Z Rise initiative, with Hyundai Motor India stepping in as the exclusive first partner.
Billed as a clutter-busting innovation, Zee Spotlight combines premium brand touchpoints across general entertainment and movie channels — from stings, branded windows and in-show funnel placements to carousels, QR-code astons, L-bands and tags. The package is also designed to extend onto Zee5, ensuring brands reach audiences seamlessly across broadcast and digital in line with the AIDA model of awareness, interest, desire and action.
Laxmi Shetty, head of advertisement revenue for broadcast and digital at Zee, said the move was about “reimagining how brands engage with audiences in a fragmented media ecosystem.”
Hyundai’s avp and vertical head of marketing, Virat Khullar, called the tie-up “a cutting-edge platform that redefines brand storytelling,” adding that the partnership would deepen connections with consumers across India’s entertainment landscape.
With Zee Spotlight, the network is pitching a sharper value proposition to advertisers: high-frequency, high-visibility brand presence baked into viewers’ content journeys, with Hyundai leading the charge.