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Tag: Qoruz

  • Star power gets smart as JioStarverse charts influencer ROI galaxy

    Star power gets smart as JioStarverse charts influencer ROI galaxy

    MUMBAI: Who said stardom can’t be strategic? JioStar is flipping the influencer playbook with the launch of JioStarverse, a savvy, data-fuelled marketing platform designed to help brands navigate the ever-expanding creator cosmos with precision and measurable returns.

    Gone are the days when follower counts and vanity metrics ruled the roost. In today’s ROI-obsessed marketing world, it’s all about reach and relevance and JioStarverse is stepping in as the ultimate GPS. Backed by AI smarts and powered by Qoruz, the platform promises to decode the complex creator economy with a heady mix of audience intelligence, real-time tracking and campaign performance analytics.

    “The influencer marketing landscape has moved far beyond just reach and impressions. Today, marketers are looking for authenticity, brand relevance and a clear link to business impact. Our aim with JioStarverse, is to deliver exactly that. The platform’s AI-led insights, precision targeting and campaign optimisation capabilities align perfectly with our goal of offering smarter, scalable, and accountable influencer solutions to brands. JioStar is home to iconic characters who are influencers both on and off screens, and this association gives us better visibility into our deep talent pool, allowing us to design more informed, impactful, and brand-relevant campaigns,” said JioStar head of revenue entertainment and international Ajit Varghese.”

    With a constellation of over 500 JioStar talents from digital darlings to screen sensations the platform enables brands and agencies to zero in on the right influencer fit, monitor content engagement live, and pull campaign insights that actually inform the next move. Whether the goal is to spark conversation or conversions, JioStarverse claims to turn influence into impact.

    For marketers chasing more than just likes and shares, this might be the launch that finally brings influencer marketing down to earth and makes it truly worth the investment.

  • Oasis Fertility partners with Qoruz to optimise influencer marketing efforts

    Oasis Fertility partners with Qoruz to optimise influencer marketing efforts

    Mumbai: Qoruz, an influencer marketing analytics platform, has announced a new strategic partnership with Oasis Fertility, a comprehensive healthcare provider specializing in fertility treatments. This collaboration is set to redefine digital engagement strategies within the fertility sector by integrating Qoruz’s robust influencer marketing solutions with Oasis Fertility’s expert medical services. The partnership aims to deploy targeted influencer marketing campaigns that will amplify awareness and educate the public on available fertility treatments, ultimately bridging the gap between potential patients and advanced healthcare solutions.

    Qoruz co-founder and CEO  Praanesh Bhuvaneswar shared his thoughts on this collaboration, “At Qoruz, we are dedicated to enhancing how brands communicate and resonate with their audiences through effective influencer collaborations. Our partnership with Oasis Fertility reflects this commitment, providing them with access to our platform’s advanced analytics and strategic insights. This collaboration enables Oasis to efficiently leverage our tools in the vital field of reproductive health, ensuring they can offer reliable and empathetic guidance to those seeking fertility solutions.”

    Oasis Fertility chief marketing officerSoumyadip Chatterjee said, “Our partnership with Qoruz marks a pivotal step in our journey. Qoruz has been integral to our influencer marketing strategy, aiding us from identification to ROI metrics. By leveraging their advanced analytics, we have effectively reached the right key opinion leaders and those in need of fertility assistance. Looking ahead, this partnership promises to further enhance our reach and effectiveness, allowing us to connect with our audience in increasingly impactful ways.”

    By leveraging Qoruz’s precision in identifying and managing influencer collaborations, Oasis Fertility intends to extend its reach, offering support and expert guidance to more individuals and couples navigating the challenges of infertility. The collaboration between Qoruz and Oasis Fertility reflects a shared commitment to use ethical and data-driven influencer marketing strategies to reach individuals in need of fertility solutions, ensuring high-quality information and support is accessible.

  • IPL 2024 expected to drive 50 per cent surge in influencer marketing collaborations: Qoruz Report

    IPL 2024 expected to drive 50 per cent surge in influencer marketing collaborations: Qoruz Report

    Mumbai: As the Indian Premier League (IPL) continues to captivate millions, its impact on Social Media engagements is evident. The IPL is not just a cricket tournament, it’s a social phenomenon that brings fans together, creating a buzz that goes beyond the cricket field. With the rise of digital platforms, the IPL has become a hotspot for influencers to connect with their audience, sharing moments of thrill, passion, and celebration. This trend is only growing, as highlighted in a recent industry report by Qoruz, which forecasts a 50 per cent increase in influencer collaborations during the IPL 2024 season.

    The report examines the substantial growth seen last year, with influencer mentions during the IPL 2023 season showing a 45 per cent increase compared to 2022. This surge was led mainly by sports influencers, who made up 54 per cent of the influencer collaboration share, followed by those in entertainment, beauty, fashion, and lifestyle. Such dynamic interactions underscore the opportunity for brands to partner with the right influencers, leveraging trending content to enhance brand visibility and connection with audiences.

    Leading the influencer marketing initiatives during the 2023 IPL season, JioCinema achieved remarkable success with a staggering 75 million reach across 77 influencers, setting a new standard for social media engagement. Following closely, Dream11’s collaborations also garnered impressive results with 41 million reach from 15 influencers. Other brands such as Zee Music Company, Gugobet, JeetWin, KFC, Puma, Cricbuz, Adidas, Swiggy, Reliance Foundation, Zomoto, Myntra, and Ubon significantly contributed to the vibrant influencer marketing landscape, each leveraging unique strategies to enhance brand awareness and consumer engagement amidst the cricket excitement.

    Qoruz the co-founder and CEO Praanesh Bhuvaneswar highlights the changing dynamics, “The IPL’s widespread appeal and the engaging content created around it offer a prime opportunity for brands to make significant inroads in terms of visibility and engagement. As social media influencers continue to play a crucial role in shaping the narrative around the IPL, brands that strategically partner with these personalities stand to gain immensely.”

    “The ongoing IPL season transcends the boundaries of cricket, transforming into a cultural phenomenon that captures millions of hearts. It presents a golden chance for brands to engage in innovative storytelling and create authentic connections. Leveraging the right influencers during this vibrant period allows brands to amplify their voice, ensuring their message resonates with the audience’s enthusiasm for the game. With an evident surge in influencer collaborations this season, our focus is on crafting impactful narratives that echo with the audience’s passion, fostering a deeper connection with the cricket-loving community,” said Mothi Venkatesh, Head of Growth at Qoruz.

    The report anticipates a significant rise in influencer marketing activity during the ongoing IPL 2024, with a 50 per cent increase in influencer shoutouts expected. This highlights the growing importance of partnering with the right influencers to connect with fans engaged in the season’s excitement. With the IPL uniting both die-hard cricket enthusiasts and casual viewers, brands have a unique opportunity to leverage influencer marketing and reach a massive audience during this highly anticipated event.

  • Qoruz and autumnGrey’s guide to planning the perfect Holi campaign

    Qoruz and autumnGrey’s guide to planning the perfect Holi campaign

    MUMBAI: Qoruz and autumnGrey have launched an interesting ‘Key Insights to Influence Audience this Holi’ report based on their last year’s observations of the festival, created by analysing engagement on various platforms, trending topics, wishes that dominated all platforms, form of content that worked best, brands that could create an impact, etc. Some key takeaways mentioned in the report can help brands in planning their campaign for Holi this year and choose an engagement platform that could garner desired outcomes. 

    As per the report, Instagram created the highest average engagements last Holi, followed by Facebook and YouTube. Twitter led the number of posts made around the festival. The frequency of posting was dominated by fashion/beauty segment, the maximum engagement of more than 80 per cent was received by the travel sector. Interestingly, tier 2 and 3 cities witnessed 65 per cent of the social media activity more than 35 per cent of tier 1 cities. The most popular conversation topic was love, followed by friends and family, kindness and pets and movies and music.

    Facebook took the lion’s share in terms of brand posting as well as engagement (likes, comments, and shares), making it an obvious platform to target audience, closely followed by Instagram.

    Other key highlights revealed that 40,000+ content pieces were created by Indian influencers covering topics around Holi and 78.4 million engagements were recorded on online posts, received as comments. shares, and reactions. 9,978 influencers posted social content like images, videos, and GIFs across top platforms. 21,222 #HappyHoli wishes were shared by influencers with followers on social media. 

    Speaking on the insights, Qoruz CEO Praanesh Bhuvaneswar said, “Numbers are an intrinsic part of every brand campaign and nobody understands that better than an analytics-powered company like Qoruz. With this report, we bring our raw historical numbers to life and pave the way for real impact!”

    The report suggests marketers be a front-runner while creating campaigns and not worry about the formats. “Design a thoughtful campaign that makes it personal for the audience and creates an emotional response. Humanity is what people crave for. Kindness to animals, plants, and humans, and the voice of love is what impacts,” suggests the report. 


    The report also mentions some brand campaigns that worked last year, insights on some sectors, categories like Travel, Fashion/ Beauty, Food, Gifting, etc that saw success and hashtags that gained the highest engagement in each sector. Here is a link to download the report.

  • Isobar India launches ‘Isobuzz’- a tool to tackle new-age influencer data intelligence

    Isobar India launches ‘Isobuzz’- a tool to tackle new-age influencer data intelligence

    MUMBAI:  Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of Isobuzz, a unique  solution-based tool that will help map influential people on social media – considered to be subject matter experts across a variety of fields. Launched in association with Qoruz, the agency’s technology partner, Isobuzz will analyse the influencers’ content, the engagement value that they create and their follower-base.

    Isobuzz will offer solutions to challenges such as identifying the right set of influencers for a brand, along with their followers. This, in turn, will help the brand understand if the influencers are a match to brand product’s ideal target customers. The tool will also help in measuring the effectiveness of the influencer and the brand’s overall campaign communication strategy.  

    Commenting on the launch, Isobar India chief operating officer Gopa Kumar said, “With all kinds of influencer strategies in place and a lot of them becoming experimental in nature, content still needs to be tailored for the brand’s advantage. Isobuzz has been developed for creative brand advocacy, which will help with quality creation/co-creation of content. With the measurement of influencer marketing becoming more scientific in nature, Isobuzz will focus on mapping the virality-potential of an influencer and the influencer content.”

    Speaking about the tool,  Isobar Social  national head Aakriti Sinha said, “Influencer marketing budgets are changing every year. Also, they are constantly driven by ROI and measured for impact and quality. Isobuzz is designed to help with the most important step of influencer discovery. After all, brands are choosing their influencer associations as carefully as their brand ambassadors, especially on social media. Measurability in this case becomes imperative, and as we build content around influencers with brand integrations, Isobuzz will give a detailed analysis of influencer content performance along with their follower-base understanding and whether or not the association has had the desired impact.”

    Qoruz chief executive officer Praanesh Bhuvaneswar mentioned, “Brands are heavily reliant on story-telling based narratives to attract the attention of audience, and influencer-centric strategy is pivot in these instances. At Qoruz, we believe in a data-first approach to influencer-planning and ideation. In our initial discussions with Isobar, we realised Isobar’s strong intention to set a new standard as a creative-tech firm by launching Isobuzz for influencer marketing. This sets an example for the marketers of the country for a scientific approach towards influencer space. The team at Qoruz is very excited to partner with Isobar on this initiative of bringing Isobuzz solution to brand partners of Isobar and up the advocacy game!"

  • Qoruz partners Konnect Insights to provide integrated influencer marketing technology

    Qoruz partners Konnect Insights to provide integrated influencer marketing technology

    MUMBAI:  Influencer marketing product Qoruz has announced its partnership with Konnect Insights, a technology-driven social listening and online reputation management company to offer integrated influencer marketing technology for brands.

    In the integrated solution, Konnect Insights and Qoruz bring together the power of social listening, analytics, and influencers discovery, insights, and reachout. Qoruz’s database provides brands critical information on influencers like his/her area of influence, past conversations, disposition towards brands, and earlier campaigns.

    The integrated platform also provides ease of use as marketers do not need to switch across platforms to look for influencer management CRM, social media listening and sentiment analysis, and reporting the campaign performance. The one-login solution provides all these capabilities within a single dashboard. Therefore, it becomes a valuable tool in situations like a new product launch, expansion to new geographies, and PR crisis etc., as the brand will need to identify and engage with the number of influencers, keep a track of the campaign sentiment, and measure the outcome.  

    Commenting on the partnership, Qoruz co-founder Praanesh Bhuvaneswar said, “In the fast-paced, and rapidly evolving digital marketing world, brands will effectively latch onto run their influencer marketing campaigns in tandem with smart listening and analysis. Our partnership with Konnect Insights is an important step toward providing integrated influencer marketing management capabilities to our clients. This will allow them to make more informed decisions about their campaigns. At the same time, we are certain that we will become the partner of choice for more brands when it comes to influencer marketing campaigns.”

    Konnect Insights founder and CEO Sameer Narkar added, “Social media listening, analytics, and reporting are the elements that differentiate an influencer engagement from an integrated influencer management campaign. We are glad that through our partnership with Qoruz, brands will be able to experience the power of data when they design their influencer marketing campaigns.”   

  • Qoruz now allows brands, influencers to connect directly

    Qoruz now allows brands, influencers to connect directly

    MUMBAI: Marketing technology company Qoruz has added a ‘Zero Commission Network’ to its platform, which will allow brands to directly engage with micro-influencers, experts, and celebrities for their marketing campaigns. Under the network, influencers will be able to share their campaign fee with the brands on Qoruz’s platform directly thus eliminating the dependence on agents for commission-based influencer outreach.

    The network will also be a host of celebrity agencies like Kwan, HC Media, and IOS India along with a vast list of verified popular celebrities among youths like Rannvijay, Karan Wahi, Hoezaay to name a few. The network holistically covers celebrities from various backgrounds such as sports, films, television, music, comedy, art and culture, and more.

    Qoruz co-founder Praanesh Bhuvaneshwar said, “Major brands across the world acknowledge the value of influencer marketing and making it an important pillar of their external communication strategy. The new feature added by Qoruz will help brands plan their campaigns at the most optimal cost, using a single interface. With our approach, we are certain to become the partner of choice for more brands and their communication partners for their influencer marketing campaigns.”

    Apart from cost-effective influencer discovery, quick and easy outreach, Qoruz’s proprietary AI-powered, multi-contextual engine also offers data-rich analytics about audience demographics, content and overall campaign performance. To add more credibility, Qoruz manually verifies influencers registered on its platform. Some of the well-known clients of Qoruz include PepsiCo, Future Group and MSL, Edelman.

  • Qoruz’ ‘influencer-first’ social tracker to mitigate brands’ crisis

    MUMBAI: Qoruz, a social intelligence firm, has launched another offering in its influencer marketing suite. The newly launched social media tracker enables brands and their PR teams to identify and leverage social influencers during a crisis situation.

    In an increasingly social world where timely identification and mitigation of crisis is becoming more and more difficult for brands, Qoruz’s social monitor makes it easier and faster for PR and communications teams to not just monitor negative sentiments but also segregate the ‘adversaries’ and ‘advocates’ in real-time, understand their social clout, and execute a more effective crisis management plan.

    The keyword-based tracker can be deployed for real-time listening across major social media platforms on potential topics of concern for the brand. The tracker specifically focuses on earned media and provides data that includes live content streams, media exposure trend, social footprint of each user participating in the conversation, as well as demographic, geographic, and sentiment analysis of conversations related to the chosen keywords.

    Qoruz adopts a wildfire response approach to crisis management. The critical spots in a social media wildfire are social influencers – people who hold tremendous power to sway public emotions, opinions, and decisions. Hence, in times of a social media crisis, in addition to know what is being said about the brand, it becomes equally important to know who is saying it and how much influence does he/she carry. What the tool essentially does is segregate social influencers from all the user talking about a brand, and further classify them into adversaries, agnostics and advocates, based on a sentiment analysis of their social content about the brand and specific keywords. This classification becomes the cornerstone of a highly effective and quick response management plan for social media crises. It ensures that brands and their PR teams are able to prioritize audience segments based on social influence, and disseminate appropriate communication to these segments.

    Qoruz CTO Prabakaran said, “Time is of essence in a social media crisis, and the usual approach of pasting the same message all over your brand channels and handling each conversation on a one-on-one basis or worse, ignoring a lot of them hoping they’d die down on their own is time consuming, unappealing, and ineffective. Our approach and our platform enable a transparent and trustworthy mitigation of crisis.”

    Qoruz product manager Varun Tyagi added, “Influencers are the people who hold tremendous power to sway public emotions, opinions, and decisions. Any media crisis management plan that does not involve a strategic focus on these influencers is bound to fail. This is where Qoruz crisis monitor comes into play. Social influencers are not just a marketing aid anymore. The most vocal brand advocates are willing to stand for the brand and for what is right, and we have built a platform where brands can identify and leverage these advocates in times of crises.”

    Qoruz, not only provides a social influence footprint for each of the brands customer, but its vast social influencer database of more than 6 million helps find influencers with a positive affinity towards a brand, specific causes or topics of conversation.

  • Qoruz launches campaign tracker to help brands

    MUMBAI: Qoruz, a leading influencer marketing intelligence platform, has announced the launch of its social campaign tracker. Focused on measuring user and influencer generated content and conversations during a brand campaign, this unique tracker helps brands monitor social media platforms for earned media content for specific keywords and ‘hashtags’.

    It also enables marketers discover top social influencers creating content that carries a mention of their brands, and understand the total social reach and engagement generated via these earned media content pieces.

    Qoruz tracker simplifies the whole process of monitoring and measuring earned media content. Brands can set up custom trackers around specific keywords and hashtags and monitor historic and real-time content posted by influencers and other audience as well. The A.I. enabled dashboard classifies and segregates influencers and normal social media audience into separate streams, that helps brands easily identify which content creators they should be focusing on in terms of nurturing and collaboration, and provides a range of important social media metrics for each influencer .Users can also track competitor keywords and benchmark how their competition is faring in terms of earned conversations. This helps them understand what content is working, which influencers are proving to be most helpful for the brand, and then act upon this information.

    Qoruz CTO Prabakaran said, “The plan is to expand the capabilities of the tracker and help brand monitor its social health 24X7, 365 days a year. We plan to bring in more useful analytical features like sentiment analysis, brand’s influence, authority, integrated competition benchmarking and more. We will also build upon the intelligence of the platform in terms of predicting what type of content will work for the brands, based on a deep-data analysis of the successful content. The endgame is to build a holistic earned media content monitoring, analysis, and inspiring tool.”

    Qoruz product manager Varun Tyagi added, “Various research studies have proven that peer generated brand content is much more influential when it comes to purchasing considerations than brand’s own content. In terms of analyzing social media performance, most brands are still focused on how well their social handles are doing, but only a few are measuring influencer-generated content and its impact, and that’s where the true social influencer lies.This is where Qoruz tracker comes into play.”