ITV

Tag: QED Films

  • MagicBricks.com rolls out new campaign

    MUMBAI: MagicBricks.com‘s has launched a new brand campaign titled “The curious case of Rajan!”.

    The campaign features “Rajan” (RJ Mir Afsar Ali) as the face of the brand. He is a 35-year-old property seeker who‘s been a regular user of MagicBricks.com. Thereby, he has picked up some idiosyncratic traits, which exemplify the most important needs that a typical property seeker seeks from his property portal.

    The new brand campaign spans television, print, mobile, online and social media.

    The television commercials have been conceptualised and created by Genesis Advertising. The TVCs will be aired in five languages – Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi and Bengali.

    Genesis Advertising creative director and CEO Ujjal Sinha feels the commercial will work well for the brand and will have a good recall.”Rajan‘s quirky wisdom will work wonders for the brand. It was a wise decision to have a brand mascot who‘s not over-exposed. Despite the clutter, I firmly believe that the audience will love Rajan, and the simplicity,” he says.

    MagicBricks.com business head Sudhir Pai says, “We‘ve chosen to develop a positioning around “choice of properties”. Not only is such a positioning unique within the category, but it also resonates with the primary need of an online property seeker. MagicBricks.com by virtue of being India‘s No. 1 property site, is in the best position to fulfill this promise of “manpasand properties ke sabse zyada options” (the most options in the properties you desire). We wanted to create a character through this film that our target segment (SEC A+ to B, 25–45 male) can relate to. Someone like a â€?been there done that‘ elder brother, whose wisdom you can trust for all major decisions in life – Rajan.”

    Rajan is a self-made man, confident of what he wants and not hesitant to speak his mind. He is obsessed with options. He is used to getting the maximum options of the best properties on MagicBricks.com. This is the central idea behind the first film, where Rajan with his wife and younger brother goes to a prospective bride‘s house. His wife and brother are sold on the girl and are convinced that she is the one. That‘s when the penny dropping moment comes as Rajan nonchalantly asks for more options!

    The film has been directed by Abhijit Chaudhuri of QED Films.

  • WagonR launches new ad campaign created by Dentsu

    MUMBAI: WagonR has launched a new advertising campaign titled ‘Prank‘.

    The ads have been conceptualised and created by the brand‘s creative agency Dentsu Creative Impact.

    The objective of the campaign is to highlight the new features of the “improved” WagonR, while retaining the core of the brand of being a car for the smarter race.

    According to the agency, the brief that was given from the client was that with changing consumer preferences and growing competition, it becomes imperative for an age old brand like WagonR to evolve itself to continue to meet consumer expectations. The new TVC hence must announce the launch of the new WagonR and communicate its features without it being a blind spot.

    The agency had earlier launched a ‘Big like India, Smart like you‘ campaign for the brand which first time saw the trio of Madhavan, Raghu and Rajiv of Roadies together describing the car and its various features. The core idea of the new campaign, takes from there, and talks about the new features of the smarter WagonR using brand ambassador the three celebrities again.

    Dentsu Creative Impact NCD Soumitra Karnik said, “The task was to announce the new changes in the widely sold WagonR and the challenge was how to make this announcement engaging. We decided to continue with the casting of the last commercial of Madhavan, Raghu and Rajiv as it was quite well received. This particular script was found to have all the elements of being an entertainer. A prank played by the twin brothers wearing clown masks who at the end get outsmarted by Madhavan, the car‘s owner who impresses them with all the new features in the car. One thinks of many different things but in the end you go with your gut with a script like this.”

    The television commercial will be supported by a digital and print campaign. There will also be in-store advertising of the brand.

    The story revolves around two characters in clown masks who get into Madhavan‘s car and tell him to drive them around while he‘s held hostage to a gun point. During the interaction, the features are revealed. However, Madhavan tricks them and drives away leaving them behind, proving his wit & smartness. The reveal in the end showcases that the clowns are no other but Raghu-Rajiv themselves who had set out to play a prank Madhvan but end up getting tricked by him.

    The television commercial has been produced by QED Films.