ITV

Tag: Q&A

  • Weekend Unwind with Zip Zap Zoop’s Ashmika Sadh

    Weekend Unwind with Zip Zap Zoop’s Ashmika Sadh

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that delve into the minds of digital content creators through a fun lens, aiming to understand the person behind the creative journey a little better.

    In this week’s session, we have Zip Zap Zoop founder Ashmika Sadh.

    So without a further ado, let’s begin…

    Edited excerpts

    Daily Routine:

    My daily routine revolves around a 9-hour workday, complemented by an hour and a half of exercise. Evenings are dedicated to leisure, often involving reading or watching my favorite show, Shark Tank. I cherish moments spent connecting with my extensive network of family and friends.

    Passions and Hobbies:

    Traveling is a profound passion, having explored 40 countries with a preference for revisiting destinations. Exploring India, particularly places like Varanasi and Dhanushala, has been an enriching experience.

    Travel and Exploration:

    My travel goal is to cover every European country, a journey that aligns with my pattern of visiting places twice. Additionally, a unique bucket list item involves helping a colleague’s child with hearing impairment receive treatment.

    Three Must-Watch Movies:

    The Godfather, Shawshank Redemption, and 3 Idiots hold a special place in my cinematic preferences. Dil Chahta Hai is another favorite, imparting valuable lessons on friendship.

    Three Must-Read Books:

    “The Intelligent Investor,” “Magic,” and “Branding That Means Business” stand out among my top literary choices.

    Favorite Car:

    Choosing just one is tough; however, the Maybach SUV, Defender, and Lamborghini Urus hold a special spot in my heart.

    Bucket List:

    Covering every European country, making a second visit to each, and contributing to a child’s hearing treatment are prominent items on my bucket list.

    Define Success:

    For me, success is achieving a balanced 7 or 8 out of 10 in all aspects of life, emphasizing holistic development and internal happiness.

    Role Models:

    Mark Cuban’s straightforward approach resonates with me, while within India, Shah Rukh Khan’s integration of skill and business acumen inspires.

    Life-Changing Event/Incident:

    The pandemic revealed my fundamental happiness and led to a shift from B2B to B2C, reflecting a newfound understanding of my desire to spread joy.

    Favorite Cuisine:

    Italian cuisine holds a special place in my heart.

    One Superpower You Wish You Had:

    Functioning without sleep, reminiscent of college days, is the superpower I wish for.

    Thoughts on AI:

    AI is best when used exclusively, avoiding attempts to humanize it, as combining both can lead to noticeable imbalances.

    Advice to Young Professionals:

    Embrace the hustle, recognizing that success often involves valuing experiences and persistently putting in effort.

    Thoughts on Work-Life Balance:

    Efficiency between 10 am to 7 pm is crucial, acknowledging that certain phases may demand more dedication. Ultimately, striving for work-life balance remains a priority.

    Life Mantra:

    Prioritize happiness, maintain a light-hearted approach, achieve goals with sincerity and passion, and infuse positivity into every endeavor for an amazing outcome.

  • Weekend Unwind with: Wiggles founder & CEO Anushka Iyer

    Weekend Unwind with: Wiggles founder & CEO Anushka Iyer

    Mumbai: In this week’s edition of informal Q&As with industry executives through our Weekend Unwind series, we have Wiggles founder and CEO Anushka Iyer opening her heart and mind to us by sharing her nuggets on life and mantras to deal with the curveballs that life throws.

    As the founder & CEO of D2C pet care brand, Wiggles, Anushka confesses to having always been a pet lover, adding that it is her empathy towards the four-legged creatures that enables her to really make a difference. She has built Wiggles to be India’s first petcare brand to be certified by the IBPSA, USA, and to receive the first veterinary licence for cannabis-infused oil for pets in India. An International Management graduate from the Rennes School of Business, a Grande Ecole in France, and Canine Care at BCCS, she has been featured in Forbes 30 under 30 Asia, Class of 2021, and has been named as one of Silicon Asia’s 30 Best Business Leaders.

    So without further ado here goes…

        Your mantra for life

    Mindset is everything. The correct mind frame and perspective can make the dullest day, a brighter one.

        A book you are currently reading/plan to read

    I’m enjoying reading “Loonshots: How to Nurture the Crazy Ideas That Win Wars,” “Cure Diseases,” and “Transform Industries by Safi Bahcall” at the moment.

        Your fitness mantra, especially during the pandemic

    Go easy but do it, what matters is the right mindset and maximising your full potential.

        Your comfort food

    My hands always reach for dal chawal or curd rice.

        When the chips are down a quote/philosophy that keeps you going

    My pets keep me going, no quote required. The fact that I come back home to six fur babies who continue to be by my side and love me unconditionally, is more than enough to give me all the energy I need.

        Your guilty pleasure

    I love trying out all new brands and products because I believe people are doing some really exciting innovations but my real guilty pleasure is endlessly scrolling dog and cat videos!

        When was the last time you tried something new?

    I tried vegetarian sushi two days ago and I have my doubts about trying that again!

        A life lesson you learned the hard way

    Good things don’t come easy but they do come.

        What gets you excited about life?

    My purpose is to build an equitable world for all animals.

        What’s on top of your bucket list?

    A trip to Turkey. I want to try the hot air balloon experience and buy some rugs.

        If you could give one piece of advice to your younger self, what would it be?

    Let go just a little bit, allowing things to happen in their own course. As Bruce Lee says, be like water. Be flexible in both mind and body.

        One thing you would most like to change about the world

    Compassion and understanding towards all beings and life. We saw a lot of pet adoptions during the pandemic and also a lot of abandonment as soon as offices opened. I hope the world is more caring and kinder towards animals who can’t advocate for themselves.

        An activity that keeps you motivated/charged during tough times

    Spending time at Petsville, our boarding and day care facility, reminds me to keep going forward in the right direction and not look back. Just seeing dogs happy in a pet-curated adventure land brings me immense fulfilment.

        What lifts your spirits when life gets you down?

    My family, friends, fur babies and loved ones. Always.

        Your go-to stress buster

    My three-year-old Lhasa Apso Wiggles. He’s the apple of my eye and the inspiration behind the brand and all that we do. Would you believe there was a time people thought they had to take Wiggles paw-prints to sign cheques? That was hilarious!

  • Weekend Unwind with: Tanya Swetta CEO & co-founder of Id8 Media solutions

    Weekend Unwind with: Tanya Swetta CEO & co-founder of Id8 Media solutions

    Mumbai : In this week’s edition of informal Q&As with industry execs through IndianTelevision.com’s Weekend Unwind series, we have Id8 Media solutions CEO & co-founder Tanya Swetta sharing her musings and nuggets on work and life.

    With a passion for managing brands and the drive to deliver the best branding experiences in the industry, Tanya chalked id8 media solutions into reality in 2001. The groundwork for going global was laid on the East Coast of the US in 2018. Today, the agency is a full-service integrated marketing solution with a brick-and-mortar office headquartered in Mumbai and the first global office in New York. Having launched their agency in The Big Apple, Tanya also won the Indian Achievers’ Award for CEO of the Year recently. ‘Innovative’ & ‘unflappable’ is how she describes herself, even as she believes that there are no shortcuts to success.

    So here goes…

    A book you are currently reading/plan to read

    I am currently listening to this amazing podcast “The power of your subconscious mind” by Weird Humming Bird on Spotify- it’s life-changing! Another book I just finished was the autobiography of Rafael Nadal. I am looking forward to reading about the life of Elon Musk

    Your fitness mantra, especially during the pandemic

    My fitness mantra has always been – a healthy body is a healthy mind. During the pandemic, especially the lockdown, I decided to put my focus back on yoga and meditation, with a strong focus on building core strength. Usually, my exercise routine consists of a mix of yoga, swimming, walking and meditation

    Your comfort food is

    Always chocolate! (Everything in moderation of course)

    When the chips are down a quote/philosophy that keeps you going

    Remember always: Life has its shares of ups and downs, it’s cyclical and always moving. My mantras are

    1. Consistency is key

    2. Practice makes perfect

    3. There is always a light at the end of the tunnel

    4. Just do it!

    5. What doesn’t kill you makes you stronger

    Your guilty pleasure

    A luxurious completely pampering spa treatment

    When was the last time you tried something new?

    Recently, tried my hand at the sport of skiing, it was exhilarating and amazing

    A life lesson you learnt the hard way

    Never burn bridges

    What gets you excited about life?

    The beauty of our planet earth, accomplishments and achievements, inspirational stories of real-life heroes and so on

    What’s on top of your bucket list?

    A visit to Hawaii

    If you could give one piece of advice to your younger self, what would it be?

    Be wise, do not give out your trade secrets, always know that there is someone right behind you waiting to take your spot, so be bang on always

    One thing you would most like to change about the world

    How we as human beings treat our fellow living creatures and plants

    An activity that keeps you motivated / charged during tough times –

    Listening to and reading inspirational stories, exercising, spending time with my family and my gal pals

    What lifts your spirits when life gets you down?

    My two daughters and my husband- my soul mate

    Your go-to stress buster

    The movie “Zindagi na milegi dobara”

    Your Mantra for life

    Be kind

  • LeTV has first ‘Le Meetup’ in Bengaluru

    LeTV has first ‘Le Meetup’ in Bengaluru

    BENGALURU: LeTV held its first Le Meetup with its super fans in Bengaluru on Saturday. The meet witnessed a full house gathering of LeTV’s Superfans, bloggers, keen tech enthusiasts and influencers from the city who had an exclusive hands-on experience of LeTV’s products even before sales kicked off in India.

    Le Meetup has been conceived and implemented as a platform to bring its Superfans and blogger community together and listen to them speak and experience Le Future up-close. The participation from Superfans and bloggers made the event a lively, interactive exchange rather than just a one-way communication. It turned out to be a great opportunity to meet and chat with fellow Superfans, bloggers, LeTV staff and take away LeTV super products.

    The meetup had an exclusive Q&A session and allowed an open dialogue between fans, bloggers, YouTubers, and Le staff.

    LeTV head of digital marketing Ivan Wang said, “It has been a truly rewarding experience interacting with our fans and followers. We recognise that they are vital and hence we have ensured that our comment response rate is 98 per cent and response time is three minutes. This is a new benchmark in the industry and has been acknowledged by our fans in this very forum. Thank you all for the overwhelming response, your feedback matters and we will very closely consider them!”

    LeTV shared its focus for India as a key market, which along with the US is part of its expansion plan. The company also intends to match the product launches in India with that of global launches. The company will have a preview event on 5 January where it will make more confirmed announcements on its launch date. Le Meetups will be held in multiple cities the next one will be held in Delhi on 30 December and 9 January, followed by one in Hyderabad.

  • GroupM China launches mLab

    MUMBAI: GroupM China launched digital experience centre mLab which will provide media agencies and clients augmented online-offline digital support.

    The goal of mLab is to create an interactive setting that enables GroupM agencies and clients to understand and apply the latest digital technology, as well as to foster a more creative and entrepreneurial mindset.

    mLab provides services like tech learning and experience, digital trend watching and innovative solution incubation.

    In the sphere of tech learning and experience, the outfit has come up with a concept called ‘Digital Fridays‘ where every Friday mLab features digital training sessions that cover the latest trends in creative and interactive digital marketing, including technology development directions and real-time encounters to ensure participants from GroupM agencies and client brands understand both the technology and how it can be applied in marketing solutions.

    mLab also conducts analysis on the latest tech trends and new media marketing development directions, and participates in domestic and global tech conferences and exhibitions with the aim to share the latest trends as they unfold with the group and clients. It also creates proprietary products and solutions based on new technology.

    In 2013, mLab will begin incubating technologies that apply to client business and evolve them into GroupM proprietary products and solutions that drive GroupM leadership in digital marketing and innovation.

    GroupM Interaction president Tony Chen said, “GroupM Interaction has always been at the forefront in adapting the latest technologies to meet client needs. MLab and the GroupM Interaction App will ‘digitalize‘ and ‘mobilize‘ GroupM and its clients, helping to close the gap between technology and application, and pushing the frontiers of digital in China.”

    GroupM China CEO Bessie Lee said, “The ‘wave‘ of digital media is entirely transforming traditional media and marketing. As China‘s largest media investment company, GroupM China is constantly learning, experimenting, and moving in new directions. This initiative forms just a small part of our larger strategy to digitalize our offerings. GroupM China is focusing its talent, structure, and investment strategy to ensure continued leadership in the digital era.”

    In addition to the launch of mLab, the beta version of the GroupM Interaction App was also launched. It is a self-developed mobile application running on iOS and Android platforms that delivers content and functionality to GroupM and its clients in key areas, including domestic and international industry news, digital reports, video case studies, a work-related database, Q&A, voting, and a calendar. The app will be powered by an expert team providing regular updates on the most pertinent information in the field, giving GroupM and its clients anytime/anywhere access to the latest news and marketing information in real-time.

  • Oscar.com to unleash content ahead of the Academy awards

    Oscar.com to unleash content ahead of the Academy awards

    MUMBAI: With the prestigious Oscar Awards a few weeks away, Oscar.com, the official site for the 79th Academy Awards, will provide movie fans with a lot of video.

    This includes behind-the-scenes content, a sneak peek into Oscar preparations, as well as online sweepstakes and interactive games. In india the oscars will air on Star movies on 26 February.

    During Oscar Week, 19-24 February 2007 Oscar.com will feature behind-the-scenes video diaries from the host Ellen DeGeneres as she prepares to host the telecast.

    Hosted by Allyson Waterman and Greg Vaughan (star of US broadcaster ABC’s General Hospital), Road to the Oscars will cover the events that take place during the weeks leading up to the Academy Awards, including footage from pre-Oscar events, interviews and post-show coverage. Road to the Oscars will feature four weekly shows and a daily show from 19 -26 February 2007.

    New to Oscar.com this year is a Q&A section with the nominees in which they answer questions. Fans can get to know the stars better. Also new is the Thank You Cam, where fans can see the first exclusive comments from the winners as they leave the stage with their Oscar statuette.

    Tom Julian, Oscar.coms official fashion trend analyst, will give fans a look into red carpet style with exclusive one-on-one visits with fashion designers. Julian will also take fans back in time with the Evolution of Style page.

    In addition Oscar.com will launch two exclusive promotions, Find the 79s and Predict the Winners. A watch-and-win contest, viewers can tune in during the live show to look for hidden 79s placed throughout the telecast. At the end of the telecast, viewers may log on to Oscar.com and submit a list of where the symbols appeared for a chance to win great prizes. Predict the Winners offers fans a chance to test their skills on their Oscar predictions. On Oscar.com fans may follow along with printable ballots.

    Users can also log on on 26 February 2007 to watch backstage interview footage with the winners of the 79th Academy Awards.

    Furthermore Oscar.com also has interactive games, including Your Perfect Oscar Date. This allows players to determine which celebrities would make their perfect Oscar night date. Which Character Are You? aims to keep players guessing about which memorable movie character they are most similar to.

    The challenge for the Academy though will be viewership. Apart from The Departed which made over $100 million the other four films nominated for best picture have not made much money at the box office. Their combined box office take is only slightly more than what last year’s nominees had made which was the lowest ever.

    In fact Clint Eastwood’s Letters From Iwo Jima a second world war film told from Japan’s perspective has made only a little over two million dollars. The Queen which stars Oscar favourite Helen Mirren as Queen Elizabeth II made a modest $35 million. Babel made a little over $ 23 million.