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Tag: Q4 earnings

  • FB Q4 2018 earnings saw mobile contribute 93% to ad rev

    FB Q4 2018 earnings saw mobile contribute 93% to ad rev

    MUMBAI: Last year saw Mark Zuckerberg-led social media giant Facebook entangled in a number of controversies, especially its privacy policies with the biggest being the Cambridge Analytica scandal. Despite all the negative press throughout the year, the FAANG company has reported strong financial gain in Q4 beating revenue and earnings per share estimations. Daily active users on the social media platform reached 1.52 billion led by growth in India, Indonesia and the Philippines.

    Facebook reported 16.91 billion revenue against the estimate of 16.39 billion and $2.38 EPS against $2.18 consensus estimate. The key contributor to revenue definitely remains advertising with $16.64 billion. As the company reported, the year-on-year growth for total revenue as well as ad revenue was 30 per cent. North America, the domestic market of the platform alone brought in $8.25 billion. Notably, the ad revenue growth was strongest at 34 per cent in Asia-Pacific region.

    The number of active users was also slightly higher than the expectations. Facebook reported 2.32 billion monthly active users and 1.52 billion daily active users with a 9 per cent year-on-year growth. Mobile advertising revenue represented approximately 93 per cent of advertising revenue for the fourth quarter of 2018, up from approximately 89 per cent of advertising revenue in the fourth quarter of 2017. The platform now has over 7 million active users across all its services.

    “In Q4, the average price per ad decreased 2 per cent and the number of ad impressions served on our services increased 34 per cent. Impression growth was primarily driven by ads on Instagram – including both feed & stories – as well as Facebook mobile news feed. The year-over-year decline in average price per ad reflects an ongoing mix shift towards product surfaces and geographies that monetise at lower rates,” Facebook CFO David Wehner said in a statement.

    Recently, Facebook has started focusing highly on stories across all its properties. Facebook COO Sheryl Sandberg said that 2 million advertisers are using stories to reach customers across their family of apps. In the last quarter, the company launched ads in messenger stories too.

    As per the company presentation, daily active user grew in every region including in Europe. While monthly active users stayed flat in North America, it grew in every other region especially in Asia Pacific. The presentation says average revenue per user (ARPU) also grew to $7.37 billion from $6.09 billion in the third quarter.

    The numbers clearly that indicate advertisers have not lost interest in the social media engine despite all the data privacy scandals. Even backlash from governments across the world didn't affect its value much for advertisers.

    "Our community and business continue to grow," Facebook founder and CEO Mark Zuckerberg said. "We've fundamentally changed how we run our company to focus on the biggest social issues, and we're investing more to build new and inspiring ways for people to connect."

    With an attempt to focus more on videos, Facebook Watch entered global markets. Zuckerberg expects 2019 to be the year where Watch becomes more mainstream. “There are now 400 million people who use it every month, and people spend on average over 20 minutes on Watch daily. This means we're finding ways for video to grow outside of news feed so it doesn't displace the social interactions that people primarily come to our services for,” he added.

  • IPL powers 21st Century Fox’s international ad revenue

    IPL powers 21st Century Fox’s international ad revenue

    MUMBAI: At a point when Rupert Murdoch’s media empire 21st Century Fox is preparing to sell the bulk of its film and TV assets to Walt Disney Co (Disney), its fiscal fourth-quarter earnings beat analysts’ expectations. The conglomerate’s total revenue was up 18 per cent from $6.7bn to $7.9bn in the April-June quarter thanks to the higher content revenues at the Filmed Entertainment segment and higher affiliate and advertising revenues at the Cable Network Programming and Television segments.

    Talking about the international revenue, Indian Premier League’s (IPL) contribution was mentioned. “Star India secured Indian Premier League’s global media and digital broadcast rights and, aided by the inaugural broadcast of the IPL, further penetration of its Hotstar platform and continued general entertainment growth, nearly doubled its profit contributions year over year,” the company said in a release. International advertising revenue which increased 55 per cent was led by the broadcast of the IPL at Star.

    While analysts were expecting 54 cents in per-share earnings on $7.55 billion in revenue, it earned 57 cents per share after certain items on $7.94 billion in revenue. Though the stock was unchanged following the release, shares of Fox have surged 62 per cent in the past 12 months in last one year.

    “As we move closer to combining our businesses with Disney and establishing new “Fox”, we are convinced that the paths we are creating for our iconic businesses will drive enduring and growing value for our shareholders,” executive chairmen Rupert and Lachlan Murdoch commented after the result. Lachlan Murdoch reiterated that news and live sports will underpin the profile of the new Fox in a call with analysts.

    The cash-and-stock transaction which is predicted to be closed in the first half of next year is awaiting the green light from more than a dozen countries, including China, Russia and regulators from the European Union, after winning approval from US regulators. Fox will retain its TV stations, Fox Business, Fox News and its sports channels after the sell.

    In such scenario, the three segments cable network programming, filmed entertainment, television boosted their revenue, and the first two improved their operating income too. The filmed entertainment unit which saw revenue jump some 27 per cent to $2.3 billion, the surge was driven largely by the success of Deadpool 2. Revenue from the cable division rose 13.8 per cent and accounted for more than half of overall revenue.

    Fox is still now locked in a bidding war with Comcast over the 61 per cent of Sky it does not currently own. While Comcast’s current offer is higher than Fox’s offering, it still has 46 days to revise its offer.