ITV

Tag: Q Play+

  • QYOU Media India’s Q Play+ announces global distribution partnership with Coolita

    QYOU Media India’s Q Play+ announces global distribution partnership with Coolita

    Mumbai: In an endeavor to significantly expand the reach of its curated content offerings in India and across the globe, India’s youngest and multi-platform entertainment network, QYOU Media India forges a global distribution partnership with Coolita, a leading global smart TV+OS brand, captivating viewers with free streaming of FAST channels of Q Play+. This strategic collaboration marks a pivotal moment for both QYOU Media India and Coolita, as they join forces to deliver a diverse range of content to Coolita’s global user base, ensuring a seamless and immersive entertainment journey.

    As a part of this alliance, Coolita users in India and across the globe, through their wide range of smart TV sets including Croma, Thomson, Panasonic, LLOYD, Itel, and others along with their operating software Coolita will have the privilege to stream QYOU Media India’s five FAST channels – The Q, The Q Kahaniyan, Q GameX, Sadhguru TV, and BH Live for free. As technology and entertainment continue to evolve, this partnership ensures viewers get access to high-quality, localized content, adding a new dimension to their television viewing experience.

    Speaking on strengthening its digital presence in India and across the globe, QYOU Media India COO Krishna Menon said, “Our partnership with Coolita is a significant milestone in our mission to provide top-notch entertainment to viewers in India and worldwide. This collaboration allows us to strengthen our digital presence on connected TVs and offer our curated content to a global audience. We are excited to enhance the viewing experience and take a step closer to our audience with this exciting collaboration.”

    Addressing the partnership, Coolita head of partnerships Samuel Lin shared, “In an exciting development, Coolita has partnered with QYOU Media’s Q Play+ to enhance access for Indian viewers. This collaboration grants Indian audiences free access to curated Indian programs, enhancing their viewing experience with a localized touch. Users of TV brands supported by Coolita, such as Panasonic, Croma, and Thomson, can now enjoy Q Play’s five 24-hour channels at no cost. This strategic alliance significantly amplifies the local coverage and accessibility of Q Play’s offerings.”

    Coolita, known for its cutting-edge Coolita OS, is a trailblazer in the global smart TV industry. An industry-leading large-screen operating system, Coolita OS, consistently pushes the boundaries of technology to deliver the finest audio-visual content and an exceptional service experience to users worldwide. Operating in over 80 countries across Southeast Asia, the Middle East, Africa, Europe, America, and beyond, Coolita’s reach is truly expansive. Notably, the company has successfully shipped over 2 million large-screen devices running the Coolita system in India, making it a household name in the region.

    Marking an exciting chapter in the evolution of home entertainment in India and beyond, QYOU Media India’s partnership with Coolita will enable the network to reach a broader global audience, sharing its unique content offerings with Coolita’s rapidly growing user base of smart TV.

  • QYOU Media India launches its direct-to-consumer app Q PLAY

    QYOU Media India launches its direct-to-consumer app Q PLAY

    Mumbai: On Tuesday, QYOU Media India announced its first direct-to-consumer app, Q PLAY, to rapidly expand their media business.

    The app offers all five QYOU Media India channels, namely The Q, Q Marathi, The Q Kahaniyan, The Q Comedistaan, and Q GAMEX. The best content from social & digital media creators will be available on all channels thanks to QYOU Media India’s distinctive programming style. With Q PLAY, unique, fresh, relatable, and exciting content will be found in one app, one destination, with many newer channels set to be added in the future.

    The ad-supported download-and-watch app can be downloaded on the Google Play store and directly on smart TVs and mobile devices without any registration hassle.

    Commenting on the launch, QYOU Media India chief operating officer Krishna Menon said, “The launch of Q PLAY opens a myriad of new possibilities. It enables us to be independent in addition to relying upon third-party platforms for distribution. The launch of this app will deepen our audience engagement by attempting to fill a need for relatable and entertaining content. We are thrilled to launch Q PLAY into the market. While it will take us time to build and grow our user base, Q PLAY is the tip of the spear around our digital objective to create a growing one-on-one customer relationship around our brand.”

    Embed Link: https://youtu.be/2p1XB3RTslw

    The direct-to-consumer (D2C) model in India is expected to grow exponentially and reach a value of $100 billion by 2025. Much of this is being driven by the mass adoption of social media and the use of influencer marketing as direct conduits to young Indian consumers. QYOU Media India currently reaches over 125 million viewers weekly on Q branded content channels. The company has a goal of driving that number to 200 million in the next three to six months. Q PLAY is designed to begin to leverage that audience scale to employ a direct relationship between the company and its user base. Q PLAY will additionally leverage both the large number of blue-chip advertiser brand relationships enjoyed by the company along with the recently announced data initiative to mine data from all sources of distribution, thus driving stronger monetization via more targeted content and ad campaigns.