ITV

Tag: Q Marathi

  • QYOU Media India launches its direct-to-consumer app Q PLAY

    QYOU Media India launches its direct-to-consumer app Q PLAY

    Mumbai: On Tuesday, QYOU Media India announced its first direct-to-consumer app, Q PLAY, to rapidly expand their media business.

    The app offers all five QYOU Media India channels, namely The Q, Q Marathi, The Q Kahaniyan, The Q Comedistaan, and Q GAMEX. The best content from social & digital media creators will be available on all channels thanks to QYOU Media India’s distinctive programming style. With Q PLAY, unique, fresh, relatable, and exciting content will be found in one app, one destination, with many newer channels set to be added in the future.

    The ad-supported download-and-watch app can be downloaded on the Google Play store and directly on smart TVs and mobile devices without any registration hassle.

    Commenting on the launch, QYOU Media India chief operating officer Krishna Menon said, “The launch of Q PLAY opens a myriad of new possibilities. It enables us to be independent in addition to relying upon third-party platforms for distribution. The launch of this app will deepen our audience engagement by attempting to fill a need for relatable and entertaining content. We are thrilled to launch Q PLAY into the market. While it will take us time to build and grow our user base, Q PLAY is the tip of the spear around our digital objective to create a growing one-on-one customer relationship around our brand.”

    Embed Link: https://youtu.be/2p1XB3RTslw

    The direct-to-consumer (D2C) model in India is expected to grow exponentially and reach a value of $100 billion by 2025. Much of this is being driven by the mass adoption of social media and the use of influencer marketing as direct conduits to young Indian consumers. QYOU Media India currently reaches over 125 million viewers weekly on Q branded content channels. The company has a goal of driving that number to 200 million in the next three to six months. Q PLAY is designed to begin to leverage that audience scale to employ a direct relationship between the company and its user base. Q PLAY will additionally leverage both the large number of blue-chip advertiser brand relationships enjoyed by the company along with the recently announced data initiative to mine data from all sources of distribution, thus driving stronger monetization via more targeted content and ad campaigns.

  • Q Marathi announces its new show ‘Q Marathi YouthFull Mahakarandak’

    Q Marathi announces its new show ‘Q Marathi YouthFull Mahakarandak’

    Mumbai : QYOU Media India’s channel Q Marathi has announced first-of-its-kind non-fiction programming initiative Q Marathi YouthFull Mahakarandak.

    Mumbai: The maiden non-fiction offering will showcase more than 25 handpicked One Act Plays popularly known as Ekankika. Q Marathi YouthFull Mahakarandak will premiere on 7 October and air daily at 7:30 p.m.

    The show is presented by Veet and co-presented by Lizol and Garnier along with the short-format app Chingari as a digital partner.

    In Maharashtra, theatre is a popular storytelling format, and this post-pandemic initiative is designed to encourage and provide a platform for emerging talent to present entertaining, relevant, and thought-provoking plays.

    Q Marathi conducted city-wise judging and screening of the semi-final rounds across key cities of Mumbai, Navi Mumbai, Pune, Nashik, and Aurangabad to bring the best of the plays and received a tremendous response of over 70+ entries across young theatre groups of multiple colleges and independent theatre groups. The handpicked plays will be judged by eminent marathi veteran actor Dr Girish Oak; Director, Writer, and Actor Chandrakant Kulkarni and renowned Marathi actress Aditi Sarangdhar, allowing the youth of Maharashtra to present their stories.

    Q Marathi will present awards in categories such as Best Ekankika, Best Actor Female and Male, Best Writer, Director, Light, Set Design, and Music to promote these Ekankikas and encourage young talent.

    Furthermore, to increase viewer engagement, the channel has launched ‘watch & vote,’ which will award one of the finalist’s plays as the ‘viewers’ choice winner.’

    Speaking on the launch of ‘Q Marathi YouthFull Mahakarandak’, QYOU Media India’s CEO Simran Hoon said, “At Q Marathi, we have always innovated to launch new and meaningful ways of entertaining and engaging our viewers. Theatre takes one back to their culture and the Marathi theatre industry is rich in culture and storytelling. Through our first non-fiction show, Q Marathi YouthFull Mahakarandak, we aim to empower the real storytellers and the youth creators of Maharashtra by creating a platform that sets benchmarks and captures the ethos and love for dramatics at its best. We are very happy to have already earned Veet as the presenting partner on this initiative along with Lizol and Garnier as co-presenting partners. True to our unique approach to engaging brands, this show will offer an integrated solution for advertisers to target youth on multiple platforms, be it television, digital, radio, on-ground, and curated branded content to leverage the power of upcoming digital creators in the Marathi space.”

    Q Marathi business head Neeta Thakare, said, “At Q Marathi, we are constantly looking for innovative ways to connect with our audiences across interesting and engaging initiatives. The launch of Q Marathi’s first non-fiction show, Q Marathi YouthFull Mahakarandak provides an opportunity and platform to the young creator economy, making it a notable value-driven property. Staying true to our core DNA, we are delighted to rope in Chingari as our digital partner for this show, as we look forward to leveraging the might of digital creators to further amplify and promote this initiative to take it to a wider base of youth audiences. With this launch, we are hopeful to create new benchmarks in entertaining and engaging our existing viewers as well as captivating new audiences.”

  • Q Marathi gears up with a new content lineup for the festive season

    Q Marathi gears up with a new content lineup for the festive season

    Mumbai: This festive season, Q Marathi is preparing to expand its content slate with nonstop quality entertainment. Q Marathi is gearing up for the festive season with a new programming initiative, including creator-led shows, a movie band, and a watch-and-win contest.

    Q Marathi business head Neeta Thakare said, “Shravan is one of the most auspicious periods in Maharashtra’s culture, and it was only apt for us to celebrate with our audiences by introducing a fresh content lineup with a programming strategy that allows us to tap into an entirely new set of creators.”

    She further added, “Our new shows will offer viewers entertainment that is non-stop, unique to Q Marathi, and universally appealing. It will further drive viewer engagement and build loyalty for our channel. We are sure that viewers will continue to appreciate our offerings and propositions while we continue to build Q Marathi as a wholesome Marathi entertainment destination.”

    The channel has innovated and curated content, adding hues of drama and comedy to its primetime programming with Gavakadhchya Goshti, MukkamPost BhannatWadi, and Goshta Lay Beshta, airing daily at 8:00 p.m., 8:30 p.m., and 9:30 p.m., respectively.

    In addition to this, to make the upcoming long weekend entertaining, Q Marathi announces the launch of Bhannat Cinema, a movie band showcasing evergreen and entertaining movies by popular Marathi actors, between 13 August to 15 August at 11:30 a.m. and thereafter every Sunday at 11:30 a.m.

    A “watch and win” contest will be active between 17 to 27 August. Viewers watching Q Marathi from 10 a.m. to 10 p.m. will get a chance to answer simple show-based questions and win exciting gifts daily.

    The channel will also award one viewer with a bumper prize for answering all questions correctly throughout the contest duration.

    Speaking on the stellar programming line-up, Q Marathi business head Neeta Thakare said, “Shravan is one of the most auspicious periods in Maharashtra’s culture and it was only apt for us to celebrate with our audiences by introducing a fresh content line-up with a programming strategy that allows us to tap into an entirely new set of creators. Our new shows will offer viewers entertainment that is non-stop, unique to Q Marathi, and universally appealing. It will further drive viewer engagement and build loyalty for our channel. We are sure that viewers will continue to appreciate our offerings and propositions while we continue to build Q Marathi as a wholesome Marathi entertainment destination.”

    This new robust programming line-up for Q Marathi is sure to create new benchmarks in entertainment and engagement through pioneering content that will continue to captivate new viewers while connecting with the existing audience.

  • Q Marathi sets off with four top national advertisers, 17 digital creators

    Q Marathi sets off with four top national advertisers, 17 digital creators

    Mumbai: With the biggest national FMCG advertisers such as Himalaya, L’Oréal, Pepsi, and Reckitt, and 17 top Marathi digital creators on board, Canada-based QYOU Media’s regional foray Q Marathi is off to a good start.

    Starting 15 March, the free-to-air market of over 84 million Marathi audiences in Maharashtra will have access to ‘original-to-TV’ content from across genres including comedy, romance, horror, animation, drama, and religion and spirituality in the form of Q Marathi. Reinforcing the network’s core DNA, the channel will tap into the world of social video to feature content from Marathi digital creators and social media stars.

    Why Marathi

    Q Marathi channel head Neeta Thakare says that while the network plans to venture into a bunch of languages and genre niches going ahead, the decision to begin with Maharashtra was both natural and strategic. “The state being the company’s base and a top management that is strongly rooted in the Marathi cultural ethos, helped. Marathi being third-most spoken language, as well as Maharashtra’s high literacy rate, disposable income, and digital savvy youth make it an attractive market for content providers and advertisers alike,” Thakare shares.

    This is evinced by the coming on board of some of the biggest pan-India brands such as Himalaya, L’Oréal, Pepsi, and Reckitt as ‘founding sponsors’, along with several others. These are among the top advertisers, nationally.

    According to Q Marathi programming head Ashutosh Barve Marathi channels are generally driven by retail advertising by local stores and businesses. “Having four pan-India clients as ‘founding sponsors’ for a start-up channel is a significant achievement. It reflects the faith these diverse brands have in us and our content for being able to connect them to the right kind of audience.” he says.

    The content proposition

    Talking of content, uniquely positioned as the ‘Bhannat Aahe’ channel in a market dominated by pay channels Star Pravah, Zee Marathi, Colors Marathi, and Sony Marathi and the sole FTA brand Sun Marathi, Q Marathi promises to carve out a niche for itself as the “OTT of Marathi television through its edgy and exclusive programming,” asserts Barve.

    Elaborating on the channel’s unique proposition, he notes, “In recent times the Marathi audience has taken to digital and youth content in a big way in terms of both consumption and creation. There are so many brilliant creators from the small town and villages who are churning out videos in the long-form 10/15/20-minutes space on a regular basis. As a brand driven by the booming creator economy, the Q is bringing this content to the underserved youth that is currently limited to consuming mostly drama and mythology on television. In the future we may open to shorter content and social commerce, among other things.”

    All the talk about youth and youth/digital/edgy content aside, can the channel as a GEC afford to eliminate other section of audiences? Barve clarifies that Q Marathi is definitely a family-inclusive channel. “We are programming for the entire spectrum of the audience with shows that talk of diverse subjects like childhood memories of grandmother’s home and another one that is reminiscent of Malgudi days, and yet other which depicts live-in relationships. So, while our content is always very ‘young-at-heart’, it most definitely caters to the entire family.”

    Making it known

    The Q Marathi is being promoted through a phased 360-degrees campaign, with a focus on reaching out to interior regions of Maharashtra. Currently, in the awareness-building phase, the campaign is heavy on print, shares Thakare.

    Pointing out another unique feature of the Q’s promotional strategy on digital, Barve says, “it is for the first time a TV channel is using the social media might of its creator partners as a force multiplier to reach out to the ‘aam aadmi’ in a sustained manner.”  

  • QYOU Media forays into regional market with Q Marathi

    QYOU Media forays into regional market with Q Marathi

    Mumbai: In a bid to expand into the regional market, QYOU media is all set to launch a family-oriented Marathi GEC ‘Q Marathi’ on 15 March. In line with the network’s core DNA, the new free-to-air Marathi channel will curate to showcase a mix of content from leading Marathi digital creators on national television.

    “Q Marathi will serve fresh, unique and original-to-TV content to the FTA universe across genres including comedy, animation, drama, and more,” said the media company in a statement. “It will also innovate and curate to bring local influencers on TV, thus deepening synergies with the creator economy and generating opportunities for digital talent on television,” it added.

    Speaking on strengthening the networks offering in India with the launch of Q Marathi, QYOU Media CEO Simran Hoon said, “The Marathi market and audience is among the most evolved ones in India and is an attractive market to be a part of, especially for a young network brand like QYOU Media that is willing to experiment, innovate, and take risks.”

    “Our unique storytelling, programming and content strategy have set benchmarks in the industry. Q Marathi is a reflection and an extension of our DNA; it is our effort to bridge the existing content gap and provide viewers with a fresh and new consumption experience. We are sure the channel will have an immediate connect with viewers,” added Hoon.

    “Q Marathi is designed to redefine Marathi GEC Entertainment and usher in a ‘New Era’ in television. The channel has a robust programming line-up with content cutting across multiple genres like comedy, drama, romance, horror that young Maharashtra will connect with,” said Q Marathi channel head Neeta Thakare. “The channel will engage with leading digital influencers and create opportunities for them on mainstream television.  It is our endeavour to deliver a young fresh dynamic bouquet of truly disruptive and path-breaking content for our discerning Marathi viewers while building Q Marathi as a destination for wholesome family entertainment.”

    Q Marathi will be available across leading cable and DTH operators.