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Tag: Pyxis One

  • Pixis names Neel Pandya as CEO for Europe business

    Pixis names Neel Pandya as CEO for Europe business

    Mumbai: Pixis (formerly known as Pyxis One), a provider of contextual codeless AI infrastructure for complete marketing optimisation, on Thursday named Neel Pandya as chief executive officer of its operations in Europe, in addition to his responsibilities of leading the APAC business.

    Pandya joined Pixis in its Bengaluru office as the APAC CEO in July 2021. “Under his leadership, Pixis witnessed a 185 per cent growth in revenue in the APAC region, with India independently recording 150 per cent of growth. Over the last seven months, in addition to greatly stabilising customer churn, Pandya has also been instrumental in adding close to 30 new enterprise customers,” said the company in a statement.

    “Neel has been doing a remarkable job navigating and growing the business in APAC. In addition to the new volley of customers we’re signing up, we’re also seeing record retention rates with our existing customers,” stated co-founder and global CEO Shubham A Mishra. “Over the last few months, we’ve been noticing steadily increasing traction in Europe, and I believe we have the right person in Neel to lead our Europe business.”

    As CEO of Pixis’ Europe business, Pandya’s key responsibilities will include leveraging existing traction in the region to profoundly grow the business and brand. 

    Weighing in on his appointment, partner at Chiratae Ventures Venkatesh Peddi added, “Neel’s success in the APAC region is testament to his belief in the Pixis vision, as well as his charisma as a leader. His prior experience with the European markets will serve him excellently in executing and staying on top of the expansion roadmap.”

    Pandya is a seasoned leader who possesses the global experience and a deep understanding of consumers in APAC and Europe. Prior to Pixis, he exemplified vast professional capabilities at L’Oréal, Vodafone and GroupM. Additionally, he was named one among India’s Top 40 under 40 Most Disruptive Minds, two years consecutively, and has also served as the youngest media head of all times at L’Oreal and Vodafone.

    “The past seven months at Pixis have seen my learning curve grow steeply, and I’m beyond honoured at being given the responsibility to grow the Europe business now,” said Neel Pandya. “The continent is currently undergoing an interesting and exciting phase in marketing. In fact, digital advertising spends alone have amounted to over 69.4 billion Euros, making it the second-biggest market after the US. I’m thoroughly looking forward to building strong teams that can support us in growing our European operations.” 

  • Pyxis One raises $17 million in series B funding

    Pyxis One raises $17 million in series B funding

    Mumbai: Pyxis One, a California-based tech startup that aims to revolutionise marketing and consumer intelligence by providing an all-in-one, codeless AI platform, has closed $17 million in series B funding. With total funding of $24 million, the company plans to use this round of capital for investments in product development and to expand to new markets.

    Celesta Capital and Premji Invest have co-led the round with participation from previous investors Chiratae Ventures, pi Ventures, and Exfinity Venture Partners. “Every enterprise is either already rearchitecting themselves to adopt AI, or are dependent on one or more AI-driven platforms,” said Premji Invest partner Atul Gupta. “Pyxis One stands out by helping consumer-first enterprises adopt AI for their marketing and business growth without having to disrupt the business at all.”

    Pyxis One enables enterprises to scale accurate data-driven marketing. The startup’s codeless AI ecosystem comprises dozens of AI models deployed across different aspects such as targeting, optimisation, creative recommendation, and consumer research, enabling a complete ecosystem that can help teams collaborate, and leverage capabilities enabled by the adoption of AI.

    “Modern businesses are looking to use advanced elements of artificial intelligence and machine learning to deliver targeted and effective marketing,” said Celesta Capital founding managing partner Sriram Viswanathan. “These capabilities are important for enterprises looking to benefit from next-generation marketing technologies. Pyxis One’s platform delivers on this promise, and we are delighted to back this team to realise this potential.”

    The company is looking to add over 200 AI models to the AI infrastructure over the next two years. These AI models are trained with billions of cross-industry data points that brands from every industry can utilise. The platform also future-proofs AI structure and deployment to inherit new models and customise them without any rework.

    “Marketing can become 10 times more efficient if every team that plays a role in appealing to consumers can collaborate and work together using precise AI-driven insights,” said Pyxis One global CEO Shubham A Mishra. “With AI’s agility and scalability, we bridge the gap between marketers and data scientists and enable them to make better decisions in the backdrop of accurate and dynamic consumer insights. The new funds will enable us to speed up product development, hire more AI experts and data scientists, and expand our sales and marketing to additional markets.”

    The AI SaaS startup has witnessed a 550 per cent growth since its inception in 2018 and has a customer base across different industries including retail, automotive, healthcare, finance, and food tech. These customers are witnessing at least a 30 pert cent increase in their marketing efficiency and consumer intelligence, on average, said the statement.

    “The real clincher is that our ecosystem of products is completely codeless thereby easing the adoption of AI for our customers,” said APAC CEO Neel Pandya. “Our series B funding will allow us to aggressively pursue the development of more AI models to strengthen the infrastructure and expand into newer markets.” 

  • Neel Pandya joins Pyxis One as CEO, APAC

    Neel Pandya joins Pyxis One as CEO, APAC

    Mumbai: Pyxis One, a start-up providing AI infrastructure for marketing, appointed Neel Pandya as the new CEO of its APAC business. Pandya succeeds Shubham Mishra, who will now take on the role of global CEO.

    In his new role, Pandya will take over the APAC business to strategise and expand operations to manage and navigate Pyxis in the region. He will also play a pivotal role in ramping up hiring for Pyxis One across departments. This year, Pyxis is looking at boosting their hiring by 30 per cent under Pandya’s leadership, the company said in a statement.

    “Neel is one of the sharpest minds our country has,” said Shubham Mishra. “He sees and believes that AI infrastructure for marketing is all set to transform the way we approach business growth itself. We have started expanding into the Americas and Europe faster than we expected and having Neel with us will make our expansion efforts a lot smoother.”

    Pandya is a seasoned marketing professional who has global experience and a deep understanding of the APAC regions. He joins Pyxis One from Loreal, where he performed as the youngest head of media and digital.

    “It’s going to be a positively challenging position as Pyxis makes its mark across the global landscape and APAC operations begin to ramp up multi-fold,” Pandya said on his new role.