ITV

Tag: Pyaar Ka Punchnama 2

  • Box Office: ‘Pyaar Ka Punchnama 2’ takes Rs 21 crore in opening weekend

    Box Office: ‘Pyaar Ka Punchnama 2’ takes Rs 21 crore in opening weekend

    MUMBAI: ‘It is the season for small budget comedies be it about romance or sex. Pyaar Ka Punchnama 2 appeals hugely to youth and proves that a film has to be youth oriented for they are the ones who guarantee a decent opening at the box office and also spread good or bad word of mouth.

     

    Despite very limited promotions, the film took an impressive opening and the figures reflect the fact. The film only showed a marked rise in collections on Saturday and Sunday. And, despite being Navratri period, which is not the best of times for a new release, especially one counting mainly on its youth appeal. The film collected a heartening Rs 20.8 crore in its opening weekend.

     

    Wedding Pullav is poor and failed to get footfalls through its opening weekend.

     

    On the other hand, Jazbaa, a comeback film for Aishwarya Rai Bachchan after a five year break and an expected hat-trick for Irrfan Khan, who has given two much appreciated films in Piku andTalvar, falls prey to its bad scripting and inapt handling. The film could not sustain its collection after its opening weekend and the figures dropped through the week. The film could manage to put together just Rs 20.6 crore for its first week.

     

    Singh Is Bliing loses the plot in its second week with the collections dropping by a major chunk as the film collects Rs 10.5 crore to take its two week total to Rs 72.65.

     

    Talvar maintains a strong trend in its second week cashing in on the appreciation received. The film collects Rs 10.5 crore to take its two week tally to Rs 26 crore.

     

    Kapil Sharma’s Kis Kisko Pyaar Karoon has added Rs 75 lakh in its third week to take its three week total to Rs 43.95 crore making a star out of the TV comedian in the process.

  • Viacom18 packs a punch with ‘Pyaar Ka Punchnama 2’ marketing

    Viacom18 packs a punch with ‘Pyaar Ka Punchnama 2’ marketing

    MUMBAI: Pyar Ka Punchnama is all set to return with new twist. Viacom18 Motion Pictures has lined up a unique marketing campaign to promote the movie. Kick-starting the teaser with #DilKaJail standees across multiplexes pan India, the studio set the tone for a quirky yet relatable marketing campaign.

     

    Presented by Viacom18 Motion Pictures, Pyaar Ka Punchnama 2 is produced by Abhishek Pathak and directed by Luv Ranjan. The movie will release on 16 October.

     

    Viacom18 Motion Pictures marketing VP Rudrarup Datta said, “Pyaar Ka Punchnama 2 is a cult film that defies the norms of quintessential Bollywood love stories. The film needed a quirky, standout campaign that would connect to the youth and their ideologies of love and relationships and we are delighted with the response we have received thus far.”

     

    An interesting campaign was done by the filmmakers where cinema patrons went behind the bars, jailed by the heart and clicked funky selfies and group pictures. This was facilitated across metros and mini metros. Driving the quirk in the campaign, human banners with the tagline ‘Love is Injurious to Health’ were created and volunteers went and photo-bombed couples at various lover’s points across 10 cities.

     

    Moreover, as the Pyaar Ka Punchnama monologue has gone viral across platforms, in an attempt to extend the idea of the monologue to the common man, an on ground contest activation was conceptualised wherein the most Pyaar mein Pareshaan boy gets a chance to win a trip to Bangkok after a successful recitation of a heated monologue.

     

    Using radio and the digital platform as mediums, this campaign engaged people across the nation. Taking the campaign a notch higher in the release week, a Mohabbat Mukti Morcha was organised where a horde of people assembled in Juhu. From witty one liner hand posters that said Jaanu mujhe jaane do to the burning of a 3ft teddy bear – all the cliché romantic symbols that lead to false expectations in a relationship were protested against. Leading this movement were the lead actors of the film including Kartik Aaryan, Omkar Kapoor and Sunny Singh.