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  • Asia’s largest content creation festival, India Film Project is back with its 9th Season!

    Asia’s largest content creation festival, India Film Project is back with its 9th Season!

    Witnessing enormous growth in building a community of content creators across the varying forms of art since its inception in 2011, Asia’s largest content creation festival, India Film Project marks it’s come back this year with season 9. With an aim to encourage the budding talents and their enthusiasm for 8 years, this season will be a notch higher as the winning titles of 50 hour filmmaking challenge will be premiered across PVR Cinemas in the country and will also be televised on world’s premier youth brand, MTV.

    With an increasing community of 6.5 million filmmakers and content creators coming together on 12th and 13th of October 2019 at Mehboob Studios, Bandra, Mumbai. This year more than 35000+ filmmakers are expected to participate from across 300+ cities, and 22+ countries making 1500+ short films over a weekend. Bollywood bigwigs Abhishek Chaubey, Pradeep Sarkar, Apurva Asrani, Bhavani Iyer, amongst the other have been brought on board to judge the series of challenges.

    The two-day content creation festival at Mumbai will not only have speakers from different fields of art ranging from films, comics, literature, music but also hosts a series of interesting panel discussions, AMAs, workshops and screenings. Apart from eminent juries, speakers and talent, India Film Project has also joined hands with two giants of the entertainment industry, PVR Cinemas and MTV who are on board as sponsors this season.

    Challenging the enthusiasts from diverse spaces, India Film Project brings an exciting line up of contests this year too. With its flagship property 50-hour filmmaking where the participants are challenged to create content from scratch which includes scripting, shooting and post production in a span of 50 hours. This mega challenge is slated to happen from 27th September, 8 pm to 29th September, 10 pm.

    Apart from this, IFP also has other exciting contests ranging from Short Scriptwriting Challenge where contestants are supposed to submit an original script, to a Storytelling Challenge where one is expected to submit an original spoken word poetry, to Poster-Designing Challenge where the budding talents will have to recreate a Film Poster based on the given theme. The entries for these challenges are open till 15th September 2019. Each challenge promises to be distinctive in their own space not only appealing the participants but also the audiences.

    Ritam Bhatnagar, Festival Director, India Film Project, and comments on the announcement of Season 9 “We, at IFP, aim at discovering the creators, valuing and showcasing their creation for the world to see. With this season, we aim to reach out to maximum content creators and make them the part of IFP community. From the beginning, we seek to solely provide a platform where creators can learn, create, network and share content. In this season, we plan to get bigger and better and provide an opportunity for the creators to portray the story to the audiences which they wish to.”

    In association with PVR Cinemas and MTV, the winning titles will be theatrically released in cinemas across Mumbai, Bangalore, Delhi, Pune, Hyderabad, and Chandigarh. Furthermore, these movies will also be premiered on MTV over weekends on a prime time slot for 6 months.

    “With this collaboration, we aim to provide a multimedia platform for the emerging content creators. We are looking forward to associating with PVR and MTV for the one of its kind experience for the winners”, signs off Ritam Bhatnagar.

  • Nickelodeon celebrates SpongeBob SquarePants’ 20th birthday

    Nickelodeon celebrates SpongeBob SquarePants’ 20th birthday

    MUMBAI: Nickelodeon – India’s leading kids entertainment franchise boasts of some of the beloved classic shows in its line-up and one such iconic character is celebrating his 20th birthday. Yes, you heard that right! This year marks the 20th birthday of Nickelodeon’s most renowned and beloved SpongeBob SquarePants, the super cool sponge who has inspired pop culture and been a part of every kids’ life since the 90’s. The channel has planned a year-long celebration to celebrate this Bikini Bottom resident through the goofiest gags, memes, fun activities, birthday specials on television and a lot more all year round.

    Nickelodeon in India kicked off the birthday bash festivities by premiering brand new episodes of the show. The channel Nick HD+ also paid tribute to some of the marquee moments of the show on social media platforms with relatable memes and the campaign hashtag being #BeLikeSpongeBob. Nickelodeon is teaming with online micro-fiction platforms like Terribly Tiny Tales and inviting people to share stories on how SpongeBob has been part of their lives, taking fans down memory lane.

    In another birthday special the SpongeBob 3D movie is set to be re-released in August across PVR Playhouse screens pan India (including Mumbai, Delhi, Noida, Bangalore, Hyderabad, Chennai). The movie screening will provide SpongeBob fans i.e. kids as well as adults with one more reason to celebrate the comic capers and fun escapades of the adorable Sponge.

    Globally the brand Nickelodeon apart from the various collaboration and numerous activities all year round partnered with The Pantone Colour Institute to create official SpongeBob Yellow and Patrick Star Pink colours in commemoration of the 20th Anniversary. Not only this but Kyrie Irving and Nike have joined forces with SpongeBob for a colourful range of shoes, which is available for purchase globally. Besides this, from fashion (Moschino X SpongeBob) to automobiles (Toyota) Nickelodeon has gone all out to celebrate this legendary character’s birthday and we’re just getting started cause this is going to be the #BestYearEver !

    Viacom 18 Head- Hindi and Kids TV Network Nina Elavia Jaipuria commented on the celebrations, “Nickelodeon has always introduced characters that kids have loved and adored. Classic characters like SpongeBob SquarePants are a phenomenon and have entertained kids across generations with his nautical mischief. Driven by nostalgia, the internet’s favourite Sponge has been inspiring many pop culture trends globally, as well as in India. This ever optimistic character sets an example for all fans to #BeLikeSpongeBob. The birthday of this pop culture icon will be celebrated all year long with various interesting birthday specials.”

  • PVR announces results for quarter ended june 30, 2019

    PVR announces results for quarter ended june 30, 2019

    MUMBAI: PVR Limited today announced its unaudited standalone and consolidated financial results for the quarter ended 30th June, 2019.

    The revenues for quarter ended June 2019 were Rs 887 crores as compared to Rs 701 crores during the corresponding period of last year, witnessing a growth of 27 per cent. Consolidated EBITDA for the quarter was Rs 285 crores as against Rs 141 crores in the same period last year, witnessing a growth of 102%. EBITDA margin for the quarter was 32.2%. Consolidated PAT for the quarter was Rs 18 crores as compared to Rs. 52 crores during the corresponding period of last year.

    During the current quarter company transitioned to new accounting standard on leases – Ind AS 116. While this accounting standard has no economic impact on the business, there is a material change in the reported financials. Under this new standard company needs to capitalise all operating leases on the Balance Sheet as Right of Use and its corresponding liability as Lease Liabilities. On account of this transition the reported results of Q1 FY 2020 are not comparable to corresponding quarter last year. After adjusting for impact of this new accounting standard the Consolidated Revenue, EBITDA, EBITDA margin and PAT of the company would have been Rs 887 crores, Rs. 165 crores, 18.6% and Rs. 44 crores respectively. This would represent a revenue and EBITDA growth of 27% and 17% respectively.

    The box office revenues for the quarter were up by 19% from Rs. 385 crores to Rs 457 crores led by a 19% growth in admits. F&B revenues were up by 29% from Rs 205 crores to Rs 263 crores. Advertising revenues witnessed robust growth of 28% increasing to Rs 92 crores, up from Rs. 72 crores in Q1 last year.

    During the current financial year, company has aggressively expanded its presence adding 36 new screens till date across 6 properties and now operates a network of 794 screens spread over 168 properties in 67 cities across the country. The company intends to add a total of 80-100 screens in FY 2019-2020.

    Commenting on the results and performance, Mr. Ajay Bijli, Chairman cum Managing Director, PVR Ltd said “We are extremely pleased with the performance of the business for Q1 FY 19-20 with strong all round performance of content at the box office despite two big cricketing events, IPL and World Cup, taking place during the same period. This truly reflects the strength of the cinema as a medium for entertainment, especially during a period when the consumer is spoilt for choice in terms of modes available to him to consume content. This give us conviction to continue with our growth plans and keep innovating to provide a better movie watching experience to our consumers.”

  • PVR announces results for the Quarter and Half-year Ended Sep 30, 2018

    PVR announces results for the Quarter and Half-year Ended Sep 30, 2018

    MUMBAI: PVR Limited today announced its audited standalone and consolidated financial results for the quarter ended 30th September, 2018

    Consolidated revenues for quarter ended September, 2018 were Rs. 715 crores as compared to Rs. 560 crores during the corresponding period of last year, witnessing a robust growth of 28 per cent led by a 25% growth in admissions. Consolidated EBITDA for the quarter was Rs. 130 crores as against Rs. 96 crores in the same period last year, a growth of 36%. EBITDA margins for the quarter increased by 110 bps to 18.2%. Consolidated PAT for the quarter was Rs. 33 crores as compared to Rs. 25 crores during the corresponding period of last year, a growth of 31%.

    The revenues for half-year ended September 2018 were Rs. 1,415 crores as compared to Rs. 1,213 crores during the corresponding period of last year, witnessing a growth of 17 per cent. Consolidated EBITDA for the half-year was Rs. 272 crores as against Rs. 227 crores in the same period last year, witnessing a growth of 20%. EBITDA margins for the half-year increased by 50 bps at 19.2%. Consolidated PAT for the half-year was Rs. 85 crores as compared to Rs. 70 crores during the corresponding period of last year, a growth of 22%.

    During the current financial year, PVR added 34 new screens across 7 properties and now operates a network of 727 screens spread over 156 properties in 61 cities across the country. The company intends to add 99 screens in FY 18-19.

    During this quarter, PVR completed acquisition of majority stake in SPI Cinemas, one of the largest cinema exhibitor in South India with presence in key markets of Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, Kerala and Mumbai. SPI Cinemas has a network of 76 screens (72 operational & 4 expected to commence operations soon) across 17 properties & 10 cities. Further during this quarter PVR also renewed its ticketing agreement with BookMyShow and Paytm for 3 years for a total upfront consideration of INR 410 crores.

    Commenting on the results and performance, Mr. Ajay Bijli, Chairman cum Managing Director, PVR Ltd said “We are extremely pleased with the business performance in the current quarter with strong all round performance led by strong footfall growth. Our acquisition of SPI Cinemas in the current quarter has further cemented our leadership position in India. Post this acquisition PVR has become 7th largest cinema operator globally, serving over 100 million customers annually.

    We will continue to innovate and find newer ways to provide our customers with unparalleled movie watching experience by introducing cutting edge technology, newer cinema formats and innovative customer engagement initiatives. Our introduction of PVR Onyx Screen in PVR ICON, Vasant Kunj, New Delhi, continued focus on building on our loyalty program PVR Privilege, initiatives such as seat cancellations are steps in that direction. We are extremely excited by the growth prospects of our business and will continue to work towards taking the business to the next level.

  • Multiplex association says no order from govt about allowing outside food in theatre

    Multiplex association says no order from govt about allowing outside food in theatre

    MUMBAI: A relief has been granted to cine-goers when a Maharashtra minister stated in the state assembly on Friday that there is no ban on people carrying outside food into cinema theatres.

    Opposition in the legislative council Dhananjay Munde also raised the issue of exorbitant rates at multiplexes. Snacks at multiplexes are sold at a premium, significantly over the MRP. The legislation was likely to be enacted from 1 August and hence cinema multiplexes in the state may not be able to overcharge you for a tub of popcorn or a glass of cola, nor can they stop you from bringing in food from outside.

    Minister of state for food and civil supplies, Ravindra Chavan, replied saying the centre was readying a law to ensure food cannot be sold at different prices at different places. “There is no prohibition on taking outside food into multiplexes. The state home department is coming up with a policy to deal with this issue,” he said.

    Multiplex Association of India (MAI) clarified that none of the multiplex cinema theatres operated by any of the members have received any order, notification or communication to this effect from the government of Maharashtra or any other regulatory authority. Hence they are not aware of any decision to this effect, if taken by the government.

    MAI president Deepak Asher said, “Since the matter is currently sub-judice, and since we have no other formal communication from any regulatory authority, we would not like to comment any further on the matter.

    A PIL (L) No 82 of 2017 (Jainendra Baxi vs State of Maharashtra) on a similar matter was filed before the Bombay High Court in which the MAI had joined in as a party. At the last hearing, the High Court granted the government pleader further time to seek instructions and file an affidavit regarding its stand on the matter. The above-mentioned petition is pending and is scheduled to be heard on 25 July 2018.

  • Higher numbers push up financials; ‘Padmaavat’ top grosser for PVR

    Higher numbers push up financials; ‘Padmaavat’ top grosser for PVR

    BENGALURU: Higher box office, food and beverages (F&B) and sponsorship revenues, higher occupancy, higher average ticket prices (ATP) have helped push up Indian exhibitor PVR Ltd’s (PVR) overall numbers for the quarter and year ended 31 March 2018 (Q4-2018, quarter under review, FY-2018, year under review) as compared with the corresponding year ago quarter (Q4-2017) and financial year (FY-2017) respectively. Net box office collections (NBO) at Rs 75.15 crore for Padmaavat, the top grosser for PVR in Q4-2018 were more than double the NBO of the Q4-2017 top grosser Dangal, which had netted Rs 32.23 crore. This was despite lower theatre admits in Madhya Pradesh, Rajasthan, and Gujarat which were impacted due to non-release of Padmaavat in these states, says the company.

    PVR reported 19 per cent yoy increase in consolidated revenue for the quarter under review at Rs 572.88 crore as compared to Rs 483.01 crore in Q4-2017. Profit after tax for Q4-2018 increased to Rs 25.89 crore as compared to Rs 0.01 crore in Q4-2017. EBITDA (including other income) in the quarter under review increased 60 per cent to Rs 101.93 crore from Rs 63.84 crore in the corresponding year ago quarter.

    For FY-2018, the exhibitor reported an eight per cent increase in revenue at Rs 2365.45 crore as compared to Rs 2181.68 crore in FY-2017. PAT for FY-2018 was 29 percent higher at Rs 124.02 crore as compared to Rs 95.84 crore in FY-2017. EBITDA for the year under review increased 15 per cent to Rs 433.17 crore from Rs 375.87 crore in FY-2017.

    Q4-2018 revenue numbers

    Total NBO collections increased 18 per cent yoy in Q4-2018 to Rs 312.40 crore from Rs 264.60 crore. Revenue from F&B increased 22 per cent yoy to Rs 157.10 crore from Rs 128.49 crore. Advertising revenue increased 37 per cent yoy in Q4-2018 to Rs 72 crore from Rs 52.74 crore in Q4-2017. Convenience income declined two per cent yoy to Rs 14.46 crore from Rs 15.72 crore. Other operating income declined 19 per cent yoy to Rs 13.95 crore from Rs 17.24 crore. The company says that other operating income in Q4-2017 included government subsidy of Rs 7.62 crore provided by various state governments. In Q4-2018, this component has not been accounted for on due to lack of clarity on refund mechanism for the tax exemptions under GST regime claims the company in it investor presentation. Other income declined 43 per cent yoy to Rs 2.97 crore from Rs 5.22 crore.

    FY-2018 revenue numbers

    Total NBO collections increased 11 per cent yoy in FY-2018 to Rs 1248.06 crore from Rs 1125.64 crore. Revenue from F&B increased 10 per cent to Rs 607.66 crore from Rs 550.54 crore. Advertising revenue increased 20 per cent in FY-2018 to Rs 294.86 crore from Rs 245.02 crore in Q4-2017. Convenience income increased three per cent to Rs 59.71 crore from Rs 58.15 crore. Other operating income declined 14 per cent to Rs 55.14 crore from Rs 64.26 crore. Other income declined 45 per cent to Rs 10.22 crore from Rs 18.58 crore.

    Box-office numbers

    Admits in Q4-2018 increased by five per cent to 1.90 crore from 1.82 crore in corresponding quarter of fiscal 2017. Occupancy was fractionally lower in Q4-2018 at 31.5 percent as compared to 31.6 percent in Q4-2017. ATP increased by Rs 19 during the year under review to Rs 209 as compared to Rs 190 in Q4-2017. The company says that the top five movies in Q4-2018 contributed to 52 percent of the gross box office with an occupancy rate of 38 per cent.

    Admits in FY-2018 increased by one per cent to Rs 7.61 crore from Rs 7.52 crore in fiscal 2017. Occupancy was up at 32.9 per cent in FY-2018 as compared to 31.3 per cent in the previous year. ATP increased by Rs 15 during the year under review to Rs 210 as compared to Rs 196 in FY-2017.

  • PVR & IMAX forge 5 year theatre deal in India

    PVR & IMAX forge 5 year theatre deal in India

    MUMBAI: At a business briefing to Canadian Prime Minister Justin Trudeau during his first official trip to India, IMAX Corporation and PVR Cinemas announced an agreement for five new IMAX theatres.

    The new screens will be located in major metropolitan markets in a combination of new and existing flagship sites. The agreement brings PVR Cinemas’ total IMAX commitment to 15 theatres and strengthens the exhibitor’s position as IMAX’s largest partner in India.

    PVR managing director and chairman Ajay Bijli mentions, “Our agreement is a direct result of the success of our IMAX box office, which, since 2016, has increased by 50 per cent as the demand for IMAX among moviegoers continues to build. We are delighted to strengthen our longstanding, successful partnership with IMAX, which we view as a competitive advantage to help solidify our leading position in India’s exhibition market.”

    IMAX CEO Richard L Gelfond says, “India is the fourth-largest market by box office and one we view as a long-term growth opportunity. We also continue to re-master more and more Indian movies, and had record-breaking success with Padmaavat earlier this year. We believe these factors, combined with expanding our partnership with India’s top exhibitor PVR, will help set the stage for continued expansion in this important emerging market.”

    In January, IMAX released Viacom18 Motion Pictures’ film Padmaavat, which marked the fourth local-language IMAX Indian film release and the first to be presented in the IMAX 3D format. Padmaavat is now the company’s highest-grossing local Indian release and third highest-grossing IMAX film overall in the country. It expects to announce more Indian IMAX movies for this year.

    PVR operates a cinema circuit of 625 screens at 134 properties in 51 cities with seven IMAX screens in Delhi, Gurugram, Mumbai, Bengaluru and Noida.

    The agreement brings IMAX’s total theatre footprint in India to 31 with 14 currently open and 17 contracted to open.

  • Cinema advertising begins to take centre stage

    Cinema advertising begins to take centre stage

    MUMBAI: No movie today is played in the cinema without some ads being slotted before it starts and in the interval. This means more brands get a chance to showcase their products and services as advertisers see movie theatres as a great venue because they have an immediate captive audience that is ready to view their message.

    Today, more brands are using in-cinema advertising in order to reach their targeted audience, which is usually undistracted by their smartphones and social media in the theatre.

    Around six years ago, China had approximately 9000 cinema screens but today they have 40,000 screens. Similarly, in India, major cinema chains like INOX, Miraj, PVR, Carnival, Cinepolis are growing their presence rapidly and are looking at setting up at least 1000 cinema screens in the fiscal year 2018-19. Today, high-end luxurious residential properties have also started putting up their own cinema theatre as a part of their complex offering.

    According to the latest report by GroupM’s cinema advertising arm Interactive TV, there is a clear upward trend of urban Indians who prefer to watch a movie in theatres. The study found out that 57 per cent of the audience prefers to watch a movie in the theatre at least once in six months. The report also highlights the fact that 71 per cent of these audiences are between the age group of 15 to 24. This means gala time for most brands.

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    An increase in footfall resulted in a 20 per cent growth in cinema advertising in 2017 and the GroupM report suggests that 50 per cent of the movie goers were willing to consume advertisements before the start of the movie and during the interval. Furthermore, consumers usually tend to reach the movie hall 15 minutes prior to the showtime and that allows brands enough time with branding opportunities. Carnival Cinemas CMO Dina Mukherjee says, “Earlier the interval time was 10 mins which was a short popcorn break but now it is at an average of 30-35 (before the movie + interval time). Although it is an irritating factor for the viewer, the number of advertisers have increased and most of them have a 30 second spot.”

    FMCG, consumer durables, financial sector have been the major investors for longest time in cinema advertising. Advertisements of Life Insurance, Mutual funds, Chirag Din shirts, Forest Essentials and the much remembered Vicco products have been around for the longest time. But today, newer brands are willing to come on board for screen advertising. We now also see ads by Amazon Prime and Swiggy in the theatres which are fairly new category entrants in India. But a majority of brands are still reluctant to invest in the medium. Dina Mukherjee believes that brands need to be made aware of cinema advertising’s merit and what it brings to the table, primarily for newer industries that are coming up. “Cinema advertising is not an expensive medium as opposed to print on television. It falls within the category of radio and OOH.”

    Since the medium does not have an official measurement system, Carnival Cinemas has launched its own measurement tool in order to help the advertisers get the optimum result on their investment where they can choose to pay per seat, a concept similar to CPC (cost per client) that is watching the ad. In this case, the advertiser doesn’t have to worry whether the movie was a hit or a flop.

    The medium, which currently has only 1-2 per cent of total ad spends by brands, is projected to grow at 20-25 per cent in the next five years. Currently, riding at a Rs 600 crore market, in-cinema advertising is slated to grow at a double digit growth in the next few years. Today cinema advertising has various touch points that include screen advertising, kiosk, promoter activity, food and beverage counter, restrooms, exit walls and seat branding. Going forward, innovation and experiential marketing will be key drivers to enhance in-cinema advertising experience.

    On the flip side, the cost to advertise at a movie theatre is high, especially for a small business. Since small advertisers don’t have the budget to run a full fledged ad, they have to run a slide or kiosk in the cinema. Another major drawback of the medium is that alert people may arrive late to skip the initial ad playing round.

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    With blockbuster movies like Baahubali, Padmavat, Udta Punjab, Airlift among others that have crossed the Rs 100 crore mark, audience footfall for such movies enables brands to bet big on cinema advertising.

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  • PVR promotes cleaner air

    PVR promotes cleaner air

    MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

    As a part of the campaign, the cinema chain will encourage masses to abandon private vehicles and commute by public transport with the support of various brands. Celebrating ‘The Commuter Day’, restaurants like Pop Tate’s, Timbuctoo, Urban Tadka, Urban Street Café and Ooo La La have come on board to uphold the cause. These restaurants will be offering  a minimum of 15 per cent discount to all those who show their commuter tickets (tickets/passes of bus/ train/metro).

    The campaign is in sync with the  latest Hollywood release of Liam Neeson action thriller The Commuter that is scheduled to release on 19 January 2018 in India. 

    PVR Pictures CEO Kamal Gianchandani says, “Through #BeTheCommuter campaign we aim to encourage all Mumbaikars to restrict use of their personal vehicles and instead commute via public transport in order to have cleaner air. We are hopeful to get maximum support from Mumbaikars for this cause.”

    “We at PVR Pictures are grateful to all the brands that have come on board and extended their support to our initiative,” he concludes.

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  • Sony Pix signs content licencing deal with Warner Bros

    Sony Pix signs content licencing deal with Warner Bros

    MUMBAI: Sony Pix, the Hollywood movie channel from Sony Pictures Networks (SPN) India, has signed a content licencing deal with one of the largest international television distributors — Warner Bros.

    The movie content deal will further strengthen Sony Pix’s library by bringing films like Harry Porter, Matrix, Batman Vs Superman, Dunkirk, Wonder Woman, Hangover Series, Conjuring Universe, Final Destination series, Oceans series, Shawshank Redemption and more for its viewers.

    SPN India EVP and business head English cluster Tushar Shah said, “SPN’s English cluster aims to bring the best international content for its viewers. With the new Warner Bros deal, Sony Pix – the destination for Hollywood blockbusters and premieres – will now also become the destination for biggest franchises in the genre. We will continue to invest in content that will delight our viewers.”

    Warner Bros president television distribution Jeffrey Schlesinger said, “We are pleased to have completed this deal with Sony Pix enabling SPN to bring our films to television viewers in India. We are confident that the diverse selection of films will offer something different for fans of all genres.”

    Sony Pix has exclusive rights in India to premiere all Hollywood movies released worldwide by NBC Universal. It also has strong tie ups with top studios like Lionsgate, Disney, PVR etc. The channel is home to some of Hollywood’s biggest franchises like Fast & Furious, Despicable Me, Jurassic World, The Mummy andTerminator to name a few.  

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