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Tag: PVR

  • Rajula, a love tale from the hills

    Rajula, a love tale from the hills

    NEW  DELHI: Rajula, a film directed by writer-director Nitin Tewari, which is based on the famous folk tale of Uttarakhand Rajula-Malushahi, released today under PVR Director’s Rare Cut.

     

    Several eminent personalities from Uttarakhand, including Union Water Resources Minister Harish Rawat, attended a premiere in the capital last evening.

     

    Shot in the hills of Uttarakhand, the film portrays the changing dynamics in Rajula’s different relationships – with her father, brother or lover. This love story explores the strength of woman and the sacrifices she must make to achieve her love.

     

    Rajula weaves two eras in a very interesting manner. The narrative of the film attempts to understand and connect the two mindsets prevailing in the two different eras – the ancient era and the present-day generation.

     

    Ravi, a documentary filmmaker, returns to India after the death of his parents in an accident to research the story of Rajula-Malushahi. The story is popular in the area among different sets of people in different versions. He meets many people, who give him different inputs, before finally meeting Bhavna, a young lady from Uttarakhand, who helps him in his research.

     

    He gradually falls in love with Bhavna, who is bound by various social taboos. However, it is while trying to understand the real story of Rajula-Malushahi that Ravi also gets an insight into the existing mindset in the area and is able to resolve a long-pending family dispute that began when her parents disapproved of his mother marrying against their will.

     

    The film in Hindi, Garhwali and Kumaoni stars Ashima Pandey and Karan Sharma in the title roles along with Hemant Pandey, Chandra Bisht and Anil Ghildiyal. The music has been composed by Milind and Sudhir Rikhandi, giving the essence of Uttarakhand.

     

    Presented by Himadri Productions and produced by Rama Upreti and Prianka Chandola, it has already won the Best Film – Audience’s Choice Award at the Delhi International Film Festival in December 2012.

     

    Tewari said, “Writing and directing Rajula has been amazing experience for my team, the cast and me.”

  • PVR Nest initiates films for change with Roses & Chiranjiv Bharati school

    PVR Nest initiates films for change with Roses & Chiranjiv Bharati school

    PVR, one of India’s largest film entertainment company through its social program and registered foundation PVR Nest, Roses (Road safety & Emergency School) and Chiranjiv Bharati School created a film based road safety education program at PVR Cinema at MGF Mall, Gurgaon.

     

    Chiranjiv Bharati School is synonymous with the name of Late Shri Chiranji Lal Ansal, an eminent educationist and a great visionary. This solid foundation is what the School is built on–a culture that fosters innovative thinking, application of technology in traditional systems of education, together with a commitment to revolutionise learning for a better tomorrow.

     

    For the first time a social foundation and a school have come together on a same platform combining their synergies to create a very unique entertaining educational session on the very important issue of road safety for children who are the “Future road users”. The messaging of the day was that all of us forget about the best behavior practices while on road. The mundane issue of road safety was communicated to the children in the most innovative and entertaining manner using films as a medium to bring about behavior change among children towards road safety so as to reduce the rate of accidents and make it a social movement.

     

    More than 400 children from Chiranjiv Bharati School participated in the program and took the pledge to carry the initiative forward by forming road safety clubs in school and making their own original films on the issue.

     

    Roses chairman Subodh Lal conducted an interactive road safety educational session with students and urged them to become responsible for not on Family’s safety but to create awareness and adopt safe road behavior practices.

     

    The program was given an opening with CineArt educational workshop which was followed by a theatre on road safety and Film making session by filmmakers.

     

    On the occasion, PVR VP – CSR Deepa Menon said, “At PVR Nest, we are continuously looking at addressing core social issues that affect the community we live in and thus uphold our commitment towards urban sustainability. We are extremely happy to use our spaces and partner with Chiranjiv Bharati School to create education and action on this very important issue of children’s and family health and nutrition using the innovative mediums of films.”

     

    Lal added, “Roses has always strived to not only create awareness on Road safety but also aims at creating a mindset and a behavioral change amongst youth. We are happy to partner with PVR Nest and Chiranjiv Bharati School for an enriching session and assist the children in learning about road safety.”

  • Interactive Television introduces CAM for brands in India

    Interactive Television introduces CAM for brands in India

    Interactive Television (A WPP Group Company), one of the leading cinema advertising company which works with over 9,000 screens across India, has announced the launch of a third party monitoring tool – Cinema Audit Monitoring (CAM) which is being carried out in collaboration with Ipsos-media ct. This monitoring will be carried out in top eight cities covering 200 screens which contribute approximately 70 per cent of the cinema adex in a given week. The selected screens include key multiplex chains like PVR, Big Cinema, Cinemax, Inox, Fame, Fun, DT, SPI and Wave Cinemas.

     

    The country’s film entertainment industry is the largest in the world in terms of the number of films produced (approx. 900) and its theatrical admissions (approx. three billion).

     

    The film industry has evolved over time and technology has played a major role in the way cinema is presented to audiences in theaters. Movies which were previously released on just 200-300 screens are now screened in over 2,000 on day one. This has significantly improved the probability of every movie to make money and ensure profitability. The Rs 100 crore plus box office collections movie club has thus come into existence and is growing every year.

     

    The year 2012 was an exciting year for the Indian film industry with footfalls returning to the big screen. The domestic theatrical segment grew at a CAGR of 23.8 per cent y-o-y contributing 76 per cent to the Rs 112.4 billion film Industry and it is expected to continue its growth trajectory and be worth Rs 193.3 billion by 2017.

     

    According to Interactive Television founder and CEO Ajay Mehta, “Interactive’s proprietary tool CAM is a game changer for brands investing in cinema advertising in India. The results of the monthly audit will help our existing and potential clients recognise the growth opportunities for their brands whilst choosing cinema as an advertising medium. With this audit, we aim to provide transparency and visibility to our set of clients to assist them in result oriented media planning and buying.”

    Ajay Mehta believes Interactives proprietary tool CAM will be a game changer for brands investing in cinema advertising in India

     

    Cinema in India is big, but cinema advertising is not that great. Cinema advertising in India varies between Rs 200-250 crore; which is less than a per cent of the adex of overall media spends. Even UK has more than two per cent of their overall media industry, but India is not even one per cent claims Interactive Television’s report.

    The report goes on to explain: the key reason is that there is no monitoring system is in place. Because of which the clients always question the measurability and ROI of the medium and therefore are not sure if their ads are playing or not and thus remain wary of including cinema in their media plan. Interactive Television tackles this issue through its proprietary tool CAM as it claims.

     

    The findings of the first round of monitoring, which was conducted in August 2013, is already out. And the report captures all the brand ads screened before the movie and during the interval. It also includes the order in which they were played. The report also highlights the product categories, top spenders and their presence across eight cities.

     

    The other key information areas which this report includes are – total numbers of brands present in cinema during the audit period, occupancy details before and during interval, commercial duration, commercial position, number of times each ad was played, total number of ads being played and average number of ads played with big movies.

     

    CAM reporting will be done on a monthly basis and monitoring is done with big releases in that particular month. The August 2013 report indicates that the F&B category is leading in cinema, followed by personal care.

  • Cinemax India PAT at Rs 5.19 crore for Q1-2014

    Cinemax India PAT at Rs 5.19 crore for Q1-2014

    BENGALURU: Indian movie exhibition chain Cinemax India Limited (Cinemax) reported a PAT of Rs 5.19 crore for Q1-2014. The exhibitor had reported a loss of Rs 3.56 crore during the preceding quarter (Q4-2013).

    Let us take a look at Cinemax’s other figures for Q1-2014

    Cinemax’s Q1-2014 net consolidated operating income of Rs 108.50 crore showing a 12.1 per cent growth as compared to Q1-2013 net consolidated revenues of Rs 96.76 crore for Q1-2013 and were 30.1 per cent higher than the Rs 85.39 crore reported during Q4-2013.

    The company’s consolidated expenses for Q1-2014 at Rs 91.17 crore were 12.25 per cent higher than the Rs 81.22 crore for Q1-2013 and 9.3 per cent more than the Rs 83.38 crore in Q4-2013.

    A big chunk of the Cinmax’s expenses is the Film Distributor’s share. For Q1-2014, it paid Rs 30.64 crore (28.2 per cent of consolidated revenues for the quarter) as against Rs 26.50 crore (27.2 per cent of consolidated revenues for the quarter) for Q1-2013 and Rs 24.40 crore (29.3 per cent revenues for the quarter).

    Cinemax’s expenses towards rent for Q1-2014 at Rs 17.75 crore, though higher by 10.8 per cent as compared to the Rs 16.02 crore for Q1-2013, were 1.9 per cent lower than the Rs 18.09 crore paid in Q4-2013.

    Also, repairs and maintenance, though a small part of the consolidated expenses, grew by almost 36 per cent in Q1-2014 to Rs 6.74 crore from Rs 4.96 crore in Q1-2013, but were lower by 7.3 per cent as compared to the Rs 7.23 crore in Q4-2013.

    Last November, the promoters of Cinemax sold their entire stake of 69.27 per cent in the company to PVR Ltd for Rs 394.98 crore. The board of directors of PVR Limited, in a meeting held on 7 June 2013 have approved the merger of Cinemax and a wholly owned subsidiary Cine Hospitality Private Ltd., with PVR. Cinemax also said on the same day that its board approved “in-principle” the amalgamation of the company with PVR Ltd, the ultimate holding company.

  • Gozoop acquires Red Digital, doubles India revenue

    Gozoop acquires Red Digital, doubles India revenue

    MUMBAI: Indian bred multinational digital agency Gozoop, which recently expanded its global presence by setting up operations in Singapore, has announced the acquisition of Red Digital, one of India’s leading social media agencies. With this business acquisition, clients and employees of Red Digital will be consolidated under the Gozoop brand, thus revitalising the latter’s Indian operations.

    The acquisition is in line with Gozoop’s strategy of increasing the revenue contribution from its Indian operations. Over the past few years, Red Digital has worked for several marquee brands such as Mumbai Indians, Dell, PepsiCo, BMW, Parker Pens, Adidas, PVR, Godrej, Berger Paints, Reliance Foundation, Educomp, Citibank, ICC and Discovery Channel.

    The acquisition of Red Digital will play a pivotal role in Gozoop’s global expansion in terms of operations and client portfolio. With Red Digital’s rich client base and strong presence in five key cities in India, and Gozoop’s international exposure and clientele, the combination will enhance Gozoop’s global presence and cost efficiencies.

    Currently, 65 per cent of Gozoop’s revenue is attributed to its international operations in UAE & Singapore. Post the acquisition and with a total of 65+ retainer clients, Gozoop aims to double its Indian revenue in the next financial year. Gozoop’s domestic operations will now contribute close to 50 per cent of revenues, an increase of 50 per cent from earlier. The acquisition will also increase the employee strength of the company to about 100 members, making Gozoop one of India’s largest digital agencies in terms of employee strength as well.

    Commenting on acquiring Red Digital MD India Ahmed Naqvi and co-founder of Gozoop said, “Gozoop has always aspired to be a market leading digital agency and this deal will exponentially accelerate our ability to realise that ambition by giving us access to newer geographies across India. Red Digital’s world-class brands & top talent, together with Gozoop’s end-end digital service offerings & social products like Zozolo, will help move our collective clients and the industry forward. We expect further consolidation in our industry and look forward to acquiring digital agencies to fuel our growth in India as well as to enter international markets like USA, Australia & Qatar.”

  • PVR announces blockbuster results for Q1-2014

    PVR announces blockbuster results for Q1-2014

    BENGALURU: Indian motion picture exhibition, production and distribution house PVR Limited (PVR) today declared stellar results for Q1-2014.

     

    Let us take a look at the performance for Q1-2014

     

    PVR’s consolidated revenues for Q1-2014 were Rs 337.3 crore as compared to Rs 180.7 crore during the corresponding period of last year (Q1-2013), up by 87 per cent. Consolidated EBITDA for Q1-2014 was Rs 61.4 crore as against Rs 34.6 crore in the same period last year, up by 78 per cent. Consolidated PAT for the quarter was Rs 13.9 crore in Q1-2014 as against of Rs 7.8 crore in the same period last year, up by 79 per cent.

     

    Correspondingly, PVR’s profit before tax for Q1-2014 grew by 64.5 per cent to Rs 19.7 crore from Rs 11.98 crore in Q1-2013. PVR had reported a loss of Rs 17.94 crore for Q4-2013.

     

    Net total income from operations for Q1-2014 was Rs 208.54 crore, up 29 per cent from the Rs 161.29 crore reported for Q1-2013 and 43 per cent higher than the Rs 146.2 crore reported for the preceding quarter (Q4-2013).

     

    Total expenses at Rs 183.16 crore were up 25.7 per cent from the Rs 145.68 crore during Q1-2013 and up 23.5 per cent as compared to the Rs 148.34 crore for Q4-2013.

     

    PVR says that its exhibition business in Q1-2014 grew on back of strong same store growth, addition of new multiplex properties and Cinemax multiplex circuit (post acquisition in January 2013). The revenue growth was driven by strong box office, food and beverage revenues and advertising revenues.

     

    Revenues from PVR’s movie exhibition more than doubled (grew by 111.5 per cent) at Rs 313.08 crore in Q1-2014 as compared to the Rs 148.05 crore reported for Q1-2013. Revenues for Q1-2014 were higher by 47.1 per cent as compared to the Rs 212.85 crore revenues that the company reported for Q4-2013.

     

    The other contributing segment to profits was ‘Others (includes bowling, gaming and restaurant services)’, revenues from which almost doubled (grew by 98.2 per cent) for Q1-2014 to Rs 18.91 crore from the Rs 9.54 crore reported for Q1-2013 and grew by 17.6 per cent as compared to the Rs 16.98 core revenues reported for Q4-2013. Segment results from the Movie production and distribution recorded a loss of Rs 0.96 crore for Q1-2014.

     

    During Q1-2014, PVR says that it had Rs 1.52 crore footfalls in its cinemas, up by 17 per cent as compared to corresponding quarter of previous year (Q1-2013). The average ticket price across the cinema circuit also grew by 10 per cent on the back of strong content and flexible pricing launched by company in various markets. Food and beverage revenues grew by 37 per cent over corresponding quarter of previous year. Sponsorship revenues also showed a stellar growth of 60 per cent over corresponding quarter of previous year.

     

    PVR chairman cum managing director Ajay Bijli said, “The revenues and profitability in the quarter has shown a robust growth over the same period last year. The integration of PVR & Cinemax at operating level is progressing well and the management is focusing on driving synergies from the combined scale of operations which is reflecting in the market share and the reported results. The string of big budget Bollywood Films like Chennai Express, Once upon a Time in Mumbai Again, Satyagraha, Krrish 3, Dhoom 3, Boss, Beshram, Singh Sahab the Great, Bullet Raja etc., will further augment the strong box office performance for the remainder of FY 2013-14.

     

    The company is bullish on its expansion plans and says that it intends to add 85-90 screens in FY 2013-14. During the Q1-2014, PVR added five properties with 35 screens across Kochi, Mumbai, Bangalore, Chandigarh and Delhi. On a combined basis, PVR and Cinemax have a network of 383 screens spread over 89 properties in 35 cities across the country.

  • BookMyShow.com and PVR Cinemas enter into a strategic partnership

    BookMyShow.com and PVR Cinemas enter into a strategic partnership

    NEW DELHI: Bigtree Entertainment, the holding company of the entertainment ticketing portal BookMyShow.com, today announced its association with PVR for a five-year deal as the online ticketing partner for PVR Cinemas across India.

    The companies are targeting ticket sales worth Rs 1,000 crore over these five years exclusively on Bookmyshow.com for PVR besides PVR‘s present existing sale of tickets from its Box Office and other channels

    BookMyShow.com founder and CEO Ashish Hemrajani said, “This association is a great development from the entertainment industry‘s perspective, with two significant players in their specialised domain coming together. We are happy to partner with PVR cinemas, which is continuance in our efforts in making entertainment hassle-free for consumers. The partnership extends to areas outside just pure sales but also to harnessing bookmyshow‘s analytical ability to ensure targeting the right content to right users as well as marketing initiatives around non-movies and alternative content”.

    PVR Cinemas Group president and CEO Pramod Arora said, “In our everlasting zest to provide convenience to our esteemed patrons, we have associated and partnered with Bookmyshow.com as our preferred e-ticketing channel partner. We have been in discussions with BMS for quite some time to work out this association, which shall help us touch millions of new additional customers who may now experience the joy of watching films at PVR Cinema near them. This is another initiative to help augment the box office revenues by reaching out to more and more consumers and achieving better penetration in our micro markets. Besides a better reach, our association with BMS shall also help us in CRM initiatives by deploying tools like KYC (know your customer) to help us serve our customers with their preferred choice of seats, concessions and other soft offerings. To sum up, this association is a sure delight not only for us but for our patrons, film distributors and producers alike!”

    Bookmyshow will market and sell tickets of PVR Cinemas, over its web, mobile apps and other affiliate channels. The significant consumer shift over the past few years towards online and mobile sales, with a strong CRM backbone allows better segmentation and analysis in marketing relevant content to users. This shift also helps reduce the burden at the box office by reducing costs and making up for the lack of customer data thereby helping in predictive modeling.

  • Six contemporary French films at Bonjour India Fest

    Six contemporary French films at Bonjour India Fest

    MUMBAI: As part of the Bonjour India- Festival of France, six contemporary French films will be screened at PVR Anupam Saket in New Delhi from 22 to 24 February.

     

    Later, the festival will travel to seven cities with an aim to promote contemporary French cinema in India.

     

    Entry is free on first come first served basis. Passes will be available 45 minutes before the show timing at the venue.

     

    Bonjour India 2013 is a cultural exchange programme between India and France in the fields of art, literature, cinema, education, sports, fashion, photography and the performing arts.

  • PVR launches India’s first NFC enabled “Wallet” app for BlackBerry 10

    PVR launches India’s first NFC enabled “Wallet” app for BlackBerry 10

    NEW DELHI: PVR Ltd. has launched its first ‘NFC enabled PVR Wallet’ app for the BlackBerry 10 platform.

     

    Empowered with the NFC technology and NEC’s Integrated E-money solution, moviegoers can now ‘tap and pay’ for movie tickets and refreshments without using paper money across 15 PVR cinemas in cities like Delhi & NCR, Chennai, Mumbai, Chandigarh, Pune, Hyderabad, and Bangalore.

     

    PVR app has been bolstered by NEC India, which is the supporting backend provider for ‘PVR Wallet‘. NEC India has provided an end-to-end cloud-based e-payment system called NFC e-Money server to PVR that integrates itself facilitating interactivity between devices (the NFC enabled phone and PVR wallet access), for any monetary transactions.

     

    PVR Group President & CEO Pramod Arora said, “PVR has always been a market leader in technology innovation in lieu of providing the very best experience to its consumers. We have a long standing association with BlackBerry and we are excited to launch the ‘NFC enabled PVR Wallet’ app for the BlackBerry 10 platform. Also, with the launch of this latest application, PVR reiterates its commitment to provide it’s consumers the latest in technology and innovative features making lives of movie lovers simpler, faster and worthwhile.”

     

    Annie Mathew, Director, Alliances and Business Development at BlackBerry, said: “BlackBerry is committed to NFC technology, including supporting mobile payments and the convenience it brings to BlackBerry customers. We are pleased that PVR has launched their wallet app for BlackBerry 10.”

     

    NEC India managing director Koji Oda said, “NEC has been a premier player in the retail technology domain globally and we are honored to be selected again by PVR Cinemas as its preferred technology partner. NFC is an important technology used to bridge the smartphone owner to both the physical and online world for an enhanced user experience. We are committed to empowering our customers with innovative technologies like NFC to help them gain customer loyalty, and together, strengthen our foothold in the retail and entertainment industries.”

     

    The NFC enabled PVR Wallet app is a ‘Closed Loop Payment Wallet’ where the rights to use the transaction money remains within the premises of PVR cinemas. The multiplex brand PVR has been in the entertainment business for more than a decade and continues to bring different offerings for its movie aficionados, making it convenient, safe and enjoyable with every innovation.

  • PVR to celebrate 85th Academy Awards from 15-21 Feb

    PVR to celebrate 85th Academy Awards from 15-21 Feb

    MUMBAI: PVR, the leading entertainment company in India, will be celebrating the 85th Academy Awards by showcasing popularly celebrated movies at the Oscars at PVR multiplexes from 15-21 February in Delhi, Mumbai, Bangalore, Pune and Ahmedabad.

    The multiplex brand, PVR intends to keep the movie lovers hooked with an interesting showcase of movies like Silver Linings Lincoln, Zero Dark Thirty, Argo, Life of PI, Les Miserables and The Impossible.

    PVR JMD Sanjeev Bijli said, “We feel delighted to showcase the Oscar nominated movies known for its excellence in cinematic achievements at PVR cinemas. With the film fraternity looking up to the Academy Awards for its quality cinema and global outlook, it is a feeling of pride to celebrate the Oscars.

    “Over the years, PVR has offered to its movie aficionados an interesting mix of movies, satiating the appetite of entertainment of different classes. We at PVR cinemas intend to bring quality entertainment to our audience so that it does not have to wait to catch its favorite stars, action and drama for long.”