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Tag: PVR Inox

  • PVR Inox brings IPL cricket to the big screen across 30+ cities

    PVR Inox brings IPL cricket to the big screen across 30+ cities

    MUMBAI: PVR Inox Ltd, India’s largest cinema exhibitor, is set to send cricket fans into a frenzy by screening Tata Indian Premier League (IPL) matches live in theatres across the country. In a  partnership with the Board of Control for Cricket in India (BCCI), the cinema chain will transform its plush screens into virtual stadiums for the 2025 season.

    Starting today with the opening ceremony, cricket-mad fans can catch weekend matches and playoffs on the big screen, complete with stadium-worthy sound systems and comfy seats—a far cry from the plastic chairs and overpriced lager at actual grounds.

    The opening weekend promises a cracking lineup:
    * 22 March:  Kolkata Knight Riders vs Royal Challengers Bangalore
    * 23 March: Sunrisers Hyderabad vs Rajasthan Royals, followed by the mouth-watering Chennai Super Kings vs Mumbai Indians rivalry

    “We are excited to bring together India’s two greatest passions—cinema and cricket—through IPL screenings, offering an unparalleled viewing experience in a larger-than-life environment,” said PVR Inox chief executive for revenue and operations Gautam Dutta..“During the last cricket match screenings, we witnessed an overwhelming response from our audiences, with an influx of footfalls to our screenings across cities, affirming the immense popularity and success of this initiative. We are committed to providing a premium experience that takes sports entertainment to the next level this year as well

    The cinema chain appears keen to cash in on India’s cricket fever, offering premium experiences that might make watching at home seem positively dull by comparison. Gourmet food combos and surround sound for every six and wicket? Howzat for a Saturday night out.

    The screenings will blanket the country, hitting not just the usual suspects like Mumbai and Delhi, but also stretching to smaller cities where big-screen entertainment options are typically thinner on the ground than hair on a spinner’s head.

    Fans in Maharashtra can catch matches in Mumbai, Pune and even Latur, while those in Gujarat have options in Ahmedabad, Vadodara and Anand, among others. The eastern cricket faithful aren’t left on a sticky wicket either, with screenings in Kolkata, Guwahati, Odisha and Jharkhand.

    The initiative extends to Rajasthan, Haryana, Punjab and across southern India, including Hyderabad, Bangalore and Kochi.

    This crafty move by PVR Inox not only fills cinema seats during what might otherwise be quiet weekend afternoons but also provides cricket enthusiasts with a novel way to soak up the IPL atmosphere without battling stadium crowds or straining their eyes on tiny mobile screens.

    For those who prefer their cricket with air conditioning and the option of a decent meal, the boundary lines have just been redrawn.

  • Lights, camera, pause! Karnataka high court halts penalty on PVR over ad drama

    Lights, camera, pause! Karnataka high court halts penalty on PVR over ad drama

    MUMBAI: In a twist worthy of a courtroom thriller, the Karnataka high court has put the brakes on a Rs one lakh penalty slapped on PVR Cinemas and PVR Inox Ltd for their allegedly marathon-length advertisements. The cinema giants were ordered to deposit the sum with the consumer welfare fund, alongside compensation to a miffed moviegoer.

    The plot thickened when justice M Nagaprasanna granted a stay order until 27 March, responding to a petition by the Multiplex Association of India and its stakeholder Shantanu Pai. Legal heavyweights Mukul Rohatgi and Uday Holla stepped into the spotlight to argue their case.

    The original drama kicked off when Abhishek MR settled in to watch Sam Bahadur on 6 January 2024. What should have been a tidy 2 hours and 25 minutes turned into an extended sitting, as he endured what he called an “unnecessary” 25-minute pre-show advertisement marathon.

    The Bengaluru Urban District Consumer Commission, playing hero to the movie-going masses, ordered PVR to compensate Abhishek for mental agony and legal costs. The commission went full director’s cut, attempting to dictate how cinema halls should run their shows and banned advertisements altogether.

    The petitioners argued that the consumer forum had overstepped its mark by treating a personal grievance like a public interest litigation.

    The high court, giving the consumer forum’s ruling two thumbs down, noted that their directions appeared to be “without jurisdiction.”

    While the state government suggested an appeal to the state consumer forum, justice Nagaprasanna wasn’t about to let legal technicalities steal the show, invoking Article 226 of the Constitution.

    For now, it seems the credits haven’t quite rolled on this legal blockbuster. The next hearing is scheduled for 27 March  where the future of pre-show adverts hangs in the balance. As they say in the business: to be continued…

  • Advertising & the art of survival for the Indian cinema exhibition sector

    Advertising & the art of survival for the Indian cinema exhibition sector

    MUMBAI: A recent ruling by a Bengaluru consumer court against PVR Inox’s practice of running blocks of commercials before a film’s screening has sent shockwaves through India’s cinema exhibition industry. The court ordered PVR Inox to pay Rs 20,000 in compensation to a customer whose screening of “Sam Bahadur” was delayed by 25 minutes, along with Rs 8,000 in legal costs and a hefty Rs 100,000 fine. The complainant argued that the delay disrupted his schedule and constituted misrepresentation of screening times, while PVR has denied any wrongdoing and plans to appeal the decision. The court also instructed PVR to mention actual start times for films on tickets, rather than just show start times (ads included).

    While judicial rulings must be respected, there is concern that this decision may not fully account for the operational realities of running a multiplex. The cinema exhibition industry operates on a tight schedule, with only a 50-minute gap between screenings. Within this window, crucial activities such as cleaning, restocking, and technical checks must be completed to ensure a seamless movie-watching experience. Typically, around 20-30 minutes are consumed by cleaning operations alone, leaving theatre owners with limited time to run commercials and pre-show content.

    The placement of advertisements before a movie is neither new nor exclusive to India. In most countries, pre-show advertisements are a standard practice, helping exhibitors generate additional revenue to sustain their business. These ad slots are often categorized into different packages, such as bronze, silver, gold, and platinum, depending on when they are played relative to the start of the movie.

    For instance, in the United Kingdom, cinema-goers are accustomed to watching an average of 11 minutes of commercials before the film begins. This system allows cinemas to monetize screenings while ensuring that the audience is well aware of this industry-wide practice. The United States follows a similar model, with advertisements running for about 15-20 minutes before the start of a feature film.

    Theatre chains, including PVR Inox, depend on multiple revenue streams to stay afloat. Ticket prices alone are often insufficient to cover operational costs, especially given the significant investment in infrastructure, maintenance, and technology. Average ticket prices in India are among the lowest in the world; hence, chains are dependent on food and beverage purchases by patrons to plug the gap in revenues. Advertisements play the next most important role in offsetting these expenses, ensuring that cinema halls can offer high-quality viewing experiences while keeping ticket prices competitive.

    Additionally, government-mandated public service announcements and advisories—such as health warnings about smoking or messages promoting national interests—also consume valuable screen time. At one point, playing the national anthem before the movie was a compulsory practice in India, further adding to the pre-screening content duration.

    The consumer court’s ruling sets a concerning precedent that could disrupt the well-established norms of the cinema industry. If similar cases emerge, multiplex operators may be forced to reduce or eliminate advertisements, leading to revenue losses and potentially higher ticket prices to compensate. This could, in turn, affect moviegoers who may have to pay more for the same entertainment experience.

    Moreover, imposing rigid constraints on advertisements without considering industry norms and financial dependencies could discourage investments in multiplex infrastructure and expansion. It could also affect advertisers, for whom cinema remains a lucrative medium to reach captive audiences. I remember as a youngster how we would pester our parents to take us earlier to the cinema hall so we could learn about new launches and promotions and take advantage of them by rushing to the stores. Even the commercials during the interval were something we watched, fascinated and goggle-eyed.

    While consumer rights must be protected, it is imperative that regulatory and judicial bodies take a holistic approach when adjudicating industry practices. Instead of outright bans or penalties, a more balanced solution could involve clearer communication from cinema chains about the expected duration of advertisements before a film starts. This could include displaying specific information on ticket booking platforms and at theatre entrances, ensuring transparency while allowing theatres to sustain their business model. For more than 70 years, not many objections relating to the airing of advertisements have been filed in the courts – consumer or otherwise. Let us remember: a swallow does not make a summer.

    PVR Inox’s decision to appeal the ruling is a step toward safeguarding the interests of the industry. If courts begin penalizing exhibitors for long-standing practices that are globally accepted, it may only serve to disrupt an ecosystem that has been meticulously structured to benefit both businesses and audiences alike.

    The cinema industry is already navigating challenges such as declining footfalls due to streaming services and high operational costs. Adding legal hurdles in the form of restrictions on pre-show or interval advertisements could prove to be a costly misstep that does more harm than good. As this case unfolds, it remains to be seen whether common sense and pragmatism will ultimately prevail.

  • Cricket comes to the big screen: PVR INOX to show Champions Trophy matches

    Cricket comes to the big screen: PVR INOX to show Champions Trophy matches

    MUMBAI: PVR Inox, India’s largest cinema chain, has partnered with JioStar to screen live matches from the ICC Champions Trophy 2025, beginning with the highly anticipated India-Pakistan clash on 23 February in Dubai.

    The cinema exhibitor will broadcast matches across more than 150 screens nationwide, including the India versus New Zealand fixture on 2 March. Additional screenings of semi-finals and finals will be arranged should India progress in the tournament.

    “This association combines two of India’s greatest passions: cricket and cinema,” said Gautam Dutta, chief executive of revenue and operations at PVR INOX. He noted that similar screenings last year drew substantial audiences across cities, demonstrating strong demand for communal sports viewing experiences.

    The initiative will span major metropolitan areas and tier-2 and tier-3 cities, including Mumbai, Delhi NCR, Kolkata, Ahmedabad, Pune, and Lucknow. Viewers will have access to PVR INOX’s full range of food and beverage offerings during matches.

    The partnership represents a significant move by PVR INOX to diversify its entertainment portfolio, leveraging its cinema technology to create stadium-like atmospheres for major sporting events. All matches will be shown at 1:00 PM GST (Gulf Standard Time).

    The screenings mark an interesting convergence of traditional cinema exhibition and live sports broadcasting, potentially opening new revenue streams for the theatre chain while providing cricket fans with an alternative viewing experience.

  • PVR Inox screens a strong Q3 FY 2025

    PVR Inox screens a strong Q3 FY 2025

    MUMBAI:  Q3 FY 2025 saw the audiences coming back to the theaters drawn in by entertaining films. At least that’s what one can infer  from the financials of PVR Inox Ltd’s for  Q3 FY 2025  and  for the nine months ended 31 December 2024.

    PVR  announced its results  on 6 February through regulatory filings with the Bombay stock exchange. 

     Q3 FY 2025 was especially strong  driven by blockbuster releases and record-breaking figures in ticket prices, food and beverage (F&B) spends, and advertising revenues.

    The company reported revenues of Rs 17,388 million, EBITDA of Rs 2,583 million, and a profit after tax (PAT) of Rs 681 million for Q3 FY 2025. Cinema admissions reached 37.3 million, with the highest-ever average ticket price (ATP) of Rs 281 and F&B spend per head (SPH) of Rs 140. Advertising income surged to Rs 1,486 million, the highest since the pandemic.

    During the quarter, PVR Inox opened 11 new screens across two properties, bringing its total portfolio to 1,728 screens across 350 cinemas in 111 cities.

    For the nine-month period, the company posted revenues of Rs 45,893 million, an EBITDA of Rs 4,453 million, and a net loss of Rs 460 million. Cinema admissions totalled 106.4 million, with an ATP of Rs 259 and SPH of Rs 137.

    Commenting on the performance, managing director Ajay Bijli said, “As we look ahead, our focus remains on adopting a capital-light model, enhancing cash generation, reducing net debt, controlling costs, and delivering a diverse slate of films to excite moviegoers. With a robust content pipeline and strategic growth initiatives, we are confident in sustaining our leadership and driving long-term value for stakeholders.”

    The quarter witnessed record-breaking box office collections, propelled by Pushpa 2, which grossed Rs 1,450 crore in India, including Rs 900 crore for its Hindi dubbed version, making it the highest-grossing Hindi film ever. Tamil and Telugu films continued to perform well, while the Hollywood release Mufasa: The Lion King resonated with urban audiences.

    Despite these successes, key film reschedules affected overall momentum. The company anticipates strong 2025 content pipelines across Hollywood, Bollywood, and regional cinema.

    PVR Inox also announced continued reduction in net debt, which stood at Rs 9,958 million as of December 2024, a decrease of Rs 4,346 million since March 2023. The company exited 67 underperforming screens and expects to open 100–110 new screens by the fiscal year-end, focusing on capital-light models for future expansion.

  • PVR Inox launches Screenit; brings power of film curation in movie goers’ hands

    PVR Inox launches Screenit; brings power of film curation in movie goers’ hands

    MUMBAI: Theatrical chain PVR Inox has introduced Screenit, an innovative platform exclusive to  its  app that transforms how audiences enjoy films. With it, movie lovers can create or join personalised screenings at their chosen cinemas, enhancing the cinema experience through customisation.

    Building on the success of classic film re-releases, Screenit  offers over 500 titles, allowing audiences to curate screenings of their favorite films across more than 120 locations nationwide. Overall, PVR operates 1,739 screens across 353 properties in 111 cities in India and Sri Lanka

    “Screenit is more than just a platform—it’s a transformative step toward redefining the cinematic experience,” said  PVR Inox  Luxury Collection and Innovation CEO Renaud Palliere. “It empowers audiences to choose what, when, and where to watch, all while offering exciting rewards and fostering community connections.”

    “Screenit celebrates nostalgia while offering a modern, flexible way to enjoy films,” said PVR Inox Chief Business Planning & Strategy Kamal Gianchandani.“It’s an innovation that brings timeless cinema back to life on your terms.”

    The process is simple: users can explore the Screenit platform to find or create shows by selecting preferred movies, times, and locations. A minimum of two tickets is required to create a screening, enabling users to invite friends or join existing shows.

    Beyond customisation, Screenit incorporates a rewards system. Users can share unique promotional links to invite others to join their screenings. For each ticket booked through these links, users earn exciting incentives, supporting a communal movie-going experience.

    Additionally, the ‘promote & earn’ feature allows users to create promotional links for current movies, earning two per cent  of the ticket sales as cash incentives for shares made via social media or messaging platforms.

  • Red Lorry Film Festival announces esteemed jury for 2025 Competition Segment

    Red Lorry Film Festival announces esteemed jury for 2025 Competition Segment

    MUMBAI: The spotlight is set, the reels are ready, and the magic of cinema is about to unfold once again.

    The Red Lorry Film Festival, India’s premier international celebration of storytelling, makes a grand return in 2025, promising a cinematic extravaganza like no other.

    With its second edition slated for 21–23 March 2025, the festival unveils a stellar jury panel for its Competition Segment, poised to evaluate the finest films of 2024. Adding to its allure, the festival ventures beyond Mumbai this year, introducing Red Lorry Film Festival: Parallel Verse in the vibrant city of Hyderabad, weaving together a dual-city saga of cinematic brilliance.

    This year’s festival promises an immersive celebration of global cinema, featuring over 120 films spanning diverse languages, genres, and cultures. The newly introduced Competition Segment highlights exceptional talent across two categories:

    1    The Front Runners (Best Film): Recognising outstanding storytelling and technical excellence.

    2    Fresh Frames (Best Debut Film): Celebrating bold narratives from first-time filmmakers.

    Submissions for both categories remain open until 14 January 2025, offering filmmakers a chance to showcase their creativity on a global stage.

    The 2025 jury panel brings together an eclectic mix of luminaries celebrated for their contributions to storytelling and artistic innovation:

    1    Acclaimed filmmaker behind Udaan and Lootera, Vikramaditya Motwane expressed his excitement: “Cinema is a universal language and I am truly excited to celebrate its transformative power at Red Lorry Film Festival 2025. Festivals like these provide a platform for innovative voices and stories that push the limits of creativity and it’s an honour to be part of a space that celebrates and nurtures such bold, transformative storytelling.”

    2    Writer-director of Berlin and Jubilee, Atul Sabharwal highlighted, “Cinema is a mirror to society, capturing its complexities, dreams and unspoken truths. Red Lorry Film Festival stands as a beacon of innovation in cinema, celebrating bold storytelling and emerging talent that challenges perspectives and sparks meaningful conversations. I look forward to celebrating and amplifying voices that are redefining storytelling on the global stage and to witnessing the impact of stories that resonate deeply with audiences worldwide.”

    3    Journalist and author, Kaveree Bamzai added, “This festival is a celebration of stories that connect us all, transcending boundaries and bringing us closer through shared experiences and emotions. In a world that is increasingly complex, I am thrilled to explore narratives that not only reflect its multifaceted beauty but also challenge us to think deeper, empathise more and celebrate the richness of human expression. Festivals like these remind us of the power of storytelling – to inform, inspire and transform – and I am honoured to be a part of this vibrant exchange of ideas and perspectives.”

    4    PVR-Inox Cinemas executive director, Sanjeev Kumar Bijli shared, “At PVR Inox, we have always strived to push the boundaries of storytelling and offer audiences an unparalleled cinematic experience. Red Lorry Film Festival perfectly aligns with our vision by celebrating creativity, diverse narratives and the transformative power of films. I am delighted to be part of a platform that not only showcases exceptional talent but also nurtures innovation and inclusivity in cinema.”

    5    Kathak dancer and actor, Prachee Shah Paandya said, “Cinema, much like dance, is a powerful expression of life – both are art forms that transcend words, evoke deep emotions and bring stories to life in a way that resonates universally. I am truly honoured to be part of a festival that fosters and celebrates emerging voices in filmmaking, providing a platform for fresh talent to shine and contribute to the ever-evolving narrative of cinema. As someone who has had the privilege of representing India’s cultural heritage globally through dance and storytelling, I deeply value initiatives like this that champion creativity, diversity and the limitless possibilities of artistic expression.”

    6    Award-winning filmmaker of Bareilly Ki Barfi and Panga, Ashwiny Iyer Tiwari remarked, “Storytelling is the soul of human connection and cinema is one of its most powerful medium. I am honoured to be part of the Red Lorry Film Festival that celebrates the art of movie making and provides a platform for new and emerging voices to share their unique narratives. As a filmmaker, I believe in the power of stories to inspire, evoke change and bring us closer to our roots. Film Festivals like these not only encourage unique voices but also nurture and give an equal platform to the next generation of storytellers, ensuring that the magic of cinema continues to thrive and evolve from India to the world.”

    7    BookMyShow founder & CEO, Ashish Hemrajani joined as an honorary juror, stating, “At BookMyShow, we love storytellers, recognising the ability to inspire, connect and question the status quo. Red Lorry Film Festival perfectly embodies this ethos – serving as a platform that celebrates cinematic excellence and also lends a voice to what’s pushing the boundaries of creativity. As an Honorary Juror, I am humbled and excited to witness first-hand the exceptional talent that emerges via this discovery. This festival is a testament to the potential of cinema to ignite imagination and hopefully leave a lasting impact on the world.”

    Led by BookMyShow COO – cinemas, Ashish Saksena, the festival is more than a cinematic showcase; it is a platform for fostering creative talent and celebrating storytelling’s transformative impact. Saksena shared, “We are thrilled to have such an exceptional panel of jurors, each bringing a unique perspective and deep understanding of storytelling. Their expertise and passion for cinema will undoubtedly enrich the festival and set the stage for discovering groundbreaking talent. The Red Lorry Film Festival is not just a celebration of films; it’s a platform that champions diverse voices, nurtures creativity and showcases the transformative power of storytelling. Audiences can look forward to an extraordinary experience that pushes the boundaries of cinematic innovation and inspires meaningful conversations.”

    Cinephiles can secure their festival passes exclusively on BookMyShow, starting at Rs 750. With a lineup that includes cultural performances, food zones, and tech showcases, the event promises an unforgettable cinematic journey.

    Key highlights of Red Lorry Film Festival 2025

    1    Competition Segment: Celebrating exceptional films in two categories.
    2    Music Concert: Featuring a top artist on Valentine’s Day.
    3    Global Cinema: Over 120 titles across languages and genres.
    4    Immersive Experiences: Cultural performances, travel competitions, and more

    For filmmakers and cinema lovers, true triumph lies not just in box-office millions but in the art of storytelling being seen, celebrated, and revered. This festival is your stage to shine, your story’s moment to connect with a global audience, and your chance to be part of a legacy of cinematic brilliance.

    Don’t let this opportunity pass – submit your films, secure your tickets, and step into the spotlight of recognition.

    The world is ready to applaud your story; all it takes is your first act.

    https://in.bookmyshow.com/events/red-lorry-film-festival/ET00418784

  • Candlelight Concerts-PVR Inox partner for intimate musical experiences

    Candlelight Concerts-PVR Inox partner for intimate musical experiences

    MUMBAI: Imagine walking into a cinema, not to watch the latest blockbuster, but to be enveloped by the soft glow of candles and the stirring melodies of live music. In a country where concerts often feel more like chaotic marathons than artistic escapades, a revolutionary partnership is set to redefine the live music experience. Candlelight Concerts by Live Your City, in collaboration with PVR Inox, is turning the idea of traditional concerts on its head.

    This innovative alliance transforms India’s premier cinemas into intimate, candlelit sanctuaries, blending the charm of live performances with the luxury of theatre spaces. Launching in Bengaluru, Gurugram, and Mumbai, it promises an enchanting escape from the hustle, offering audiences a harmonious blend of elegance, creativity, and unforgettable moments.

    These concerts will feature live performances of iconic movie soundtracks and tributes to legendary artists such as Kishore Kumar, RD Burman, Queen, and ABBA. With thoughtful curation, the collaboration aims to create a unique ambiance where timeless melodies and contemporary luxury converge.

    “We are thrilled to bring Candlelight Concerts to PVR Inox theatres, creating unparalleled live arts experiences in cherished entertainment spaces,” said Live Your City India, country manager, Deepa Bajaj. “By merging the charm of live music with the luxury of PVR, we aim to redefine audience engagement and set new standards for immersive cultural entertainment.”

    PVR Inox, content acquisition director, Nayana Bijli remarked,  “This partnership with Candlelight Concerts reimagines how our theaters can be experienced, turning them into unique venues for intimate, live performances. It’s an opportunity for us to offer audiences something extraordinary—an experience that combines the elegance of our spaces with the magic of live music.”

    PVR Inox’s premium venues will host Candlelight Concerts with acoustics and comfort carefully curated to enhance the audience’s experience. The inaugural performances are scheduled for 31 January 2025 to 2 February 2025, promising a blend of cultural sophistication and entertainment.

    Details of upcoming performances:

    ●    Bengaluru

           31 January 2025: PVR Superplex, Forum Mall, Kanakapura Road

               Queen vs ABBA (Program Premiere) – two performances

    ●    Gurugram

           1 February 2025: PVR Ambience, Gurugram

               Best Movie Soundtracks (Bestseller) – two performances

               Tribute to Kishore Kumar (Program Premiere) – one performance

    ●    Mumbai

           2 February 2025: PVR Le Reve-Globus Mall, Bandra West

               Best Movie Soundtracks (Bestseller) – two performances

               Tribute to RD Burman (Local Hit) – one performance

    With plans to expand offerings across India, this collaboration between Candlelight Concerts and PVR Inox promises to revolutionise how audiences experience live music and redefine India’s entertainment landscape.

  • PVR Inox-Star Sports to screen Manchester United Vs Manchester City in theatres

    PVR Inox-Star Sports to screen Manchester United Vs Manchester City in theatres

    MUMBAI: The mother of all football battles is here. Manchester City vs Manchester United. The Premier League. Come 15 December 9:30 pm,  the much awaited football fiesta is sure to set the screens alight what with the supreme Rodrigo swaying and weaving past the Manchester United mid-fielders and defence and belting one hard past the open mouthed goalie Altay Bayindir and scoring. Football fans can also watch the hard fought game on select cinema screens of PVR Inox theatres in  Mumbai, Delhi, Kolkata, Kochi, Bengaluru, Pune, and other cities.  

    PVR Inox is bringing the action on the turf in collaboration with Star Sports. Bookings for this electrifying match are open now and can be made through PVR Inox’s newly launched WhatsApp Chatbot, Movie Jockey. Fans can enjoy an unforgettable experience with state-of-the-art sound, superior visuals, and the buzz of a live crowd cheering for their teams.

    This screening is part of the Star Sports Select Screenings initiative, following the success of previous events such as the Men’s T20 World Cup 2024. 

    Says PVR Inox CEO revenue & operations Gautam Dutta:  “We’re thrilled to bring the excitement of the Manchester derby to the big screen. This is more than just a match; it’s a clash of two football giants, and we can’t wait for fans to experience it in a fully immersive environment.”

     

    (The Picture is of an earlier clash between Manchester United and Manchester City)

  • Star Sports & PVR Inox launch select screenings of Premiere League

    Star Sports & PVR Inox launch select screenings of Premiere League

    Mumbai: Pvr Inox has partnered with Star Sports to bring live Premier League matches to theaters in major cities across India. For the first time, football fans can watch teams like Manchester United, Manchester City, Liverpool, Arsenal, Chelsea, and Tottenham on the big screen. Screenings will begin in Mumbai, Delhi, Kolkata, Guwahati, Kochi, Pune, and other cities, offering an exciting experience for fans.

    This collaboration introduces Star Sports select screenings, providing a new way to enjoy live sports in a larger-than-life setting. Following the success of the Men’s T20 World Cup 2024 screenings, the Premier League will be the first offering. Fans can immerse themselves in the action, making this a must-attend event for football enthusiasts.

    “Our collaboration with Star Sports aims to give Premier League fans an unmatched viewing experience. Watching these high-octane matches in theatres takes fan engagement to a new level, creating a community atmosphere where supporters can come together,” said Pvr Inox CEO – revenue & operations Gautam Dutta.

    “We at Star Sports are thrilled to bring the excitement of the Premier League to cinema screens across India. Star Sports ‘Select Screenings PL’ allow fans to experience live matches in an immersive environment, surrounded by fellow supporters. It’s not just about watching football; it’s about creating a community where passionate fans can come together to celebrate the game. We look forward to delivering an unforgettable experience that captures the thrill of every goal, every tackle, and every moment of drama,” said Star Sports Network marketing head Vikram Passi.

    The screenings kick off with the much-anticipated Chelsea vs. Arsenal match on 10 November 2024.