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Tag: PVR INOX Ltd

  • PVR Inox launches its ‘Cult Classics’ IP with Laila Majnu

    PVR Inox launches its ‘Cult Classics’ IP with Laila Majnu

    Mumbai: PVR INOX Ltd, a cinema exhibitor in India has announced the re-release of the iconic film “Laila Majnu,” marking the official launch of its ‘Cult Classics’ intellectual property (IP). PVR INOX has a dedicated audience base that embraces a breadth of diverse cultural entertainment experiences. This IP aims to offer valuable, exclusive, and fresh content across an array of categories that convert a regular cinematic experience into an entertainment extravaganza for the audiences. These categories include the tried-and-tested success formula of re-release of timeless films, and innovative experiences such as film festivals, sporting events, concerts, documentary screenings, and live events.

    Following the tremendous success of the Rockstar re-release, PVR INOX is thrilled to present Laila Majnu as part of its ‘Cult Classics’ series. The event will be graced by renowned actress Tripti Dimri, Avinash Tiwari, Imtiaz Ali, and Sajid Ali at PVR INOX LIDO, Mumbai.

    The beloved classic romantic movie returns to theatres, celebrating its enduring impact on generations of moviegoers. The initiative attempts to revive iconic films that have left a lasting impact on audiences, ensuring these masterpieces continue to be appreciated by new generations.

    PVR INOX Ltd MD Ajay Bijli commented on the launch, “We are delighted to bring Laila Majnu back to the big screen as part of our Cult Classics IP. This initiative is a testament to our commitment to craft unexpected and innovative experiences for our audiences to enhance their movie-going experience. This is what sets a magical big-screen cinema experience apart from other mediums. We believe that these timeless films deserve to be experienced on the big screen and we are excited to share this journey with our patrons. We aim to create a bridge between the past and the present, offering a unique cinematic experience that honors the artistry of these iconic films.”

    Laila Majnu will be released at 51 PVR INOX Ltd properties across the country. The re-release will be followed by a series of other classic films.

  • PVR INOX unveils Bengaluru’s largest cinema

    PVR INOX unveils Bengaluru’s largest cinema

    Mumbai: PVR INOX, the largest and the most premium cinema exhibitor in India, has announced the launch of Bengaluru’s largest cinema at Phoenix Mall of Asia and its largest cinema in the South. The 14-screen Megaplex located in the largest and one of the most premium malls in Bengaluru features three premium formats – MX4D, ScreenX, and Insignia.  PVR INOX also introduces the first MX4D, the immersive 4D movie experience and ScreenX, 270-degree cinema viewing in South India.

    The new cinema will augment PVR INOX foothold in Bengaluru with 172 screens in 26 cinemas and in the state of Karnataka with 219 screens in 37 cinemas.  The company consolidate its presence in South India to a total of 572 screens in 100 properties.

    Located in the suburbs of Bangalore, the 14-screen Megaplex is the city’s most advanced cinema that includes the multi-sensory MX4D format, premium large screen format ScreenX, three auditoriums of PVR INOX’s luxury format, Insignia along with 9 premiere auditoriums with last row celebrity plush recliners. With a seating capacity of 1997 audiences, the new cinema is equipped with the best-in-class theatrical technology to offer an immersive and enhanced cinematic experience. This includes the 4K laser projection, advanced Dolby Atmos surround sound and Volfoni 3D screen.

    Commenting on the announcement, PVR INOX Ltd MD Ajay Bijli said, “The Southern region is a critical market for us with a steady supply of regional content and passionate consumer demand. We have received an overwhelming response for all our premium screen formats nationwide, prompting us to unveil our largest cinema in South with 14 screens including 3 superlative cinema formats – MX4D, Screen X and Insignia. It has been PVR INOX’s strategy to make cinemas more experiential and this Megaplex at Phoenix Mall of Asia perfectly aligns with our vision.’’

    The design harmoniously blends various shades of white, accented by a regal touch of Royal blue, imparting a luxurious ambiance. Strategic areas such as entrances and F&B spaces are elegantly emphasized using black accents amidst the whites, ensuring a delicate balance. Impressive video walls, signage, and ceiling features reflect the grandeur reminiscent of a Megaplex. By transitioning from whites to greys, the Insignia achieves a refined and opulent atmosphere. This timeless design promises a perpetually fresh appeal, welcoming customers to a comfortable and inviting environment.

    Commenting on the announcement, PVR INOX Ltd executive director Sanjeev Kumar Bijli said, “We are delighted to launch our biggest property in South India, introducing the MX4D and Screen X formats to the region. Bengaluru is a fast-changing and dynamic city in Southern region and one of India’s fast-growing economies. Leveraging on the immense potential of the city aided by proactive governance, it offers one of the most promising destinations for expansion of multiplexes. We are excited to expand our presence in Karnataka with a world-class cinema.”

  • PVR INOX to screen Isha Mahashivaratri live in Cinemas

    PVR INOX to screen Isha Mahashivaratri live in Cinemas

    Mumbai: PVR INOX, India’s premier multiplex chain, is thrilled to announce its collaboration with Isha to bring the 30th year of Mahashivratri celebrations to the big screen, for the very first time. The overnight mega event will be broadcasted on 8 March from 6 pm onwards till the permissible cinema operating hours, LIVE from the Isha Yoga Center, Coimbatore. The live screening will be done on more than 50 screens across 35 cities in India. Viewers will not only have the privilege of witnessing this sacred event in the company of fellow devotees, but will also receive a specially energized Rudraksha by spiritual leader Sadhguru.

    The Mahashivratri celebration at the Isha Yoga Center is a spectacle to behold, featuring explosive meditation sessions, enlightening discourses by Sadhguru, mesmerizing musical and dance performances from renowned artists such as Shankar Mahadevan, Gurdas Maan, Brodha V, and Paradox will grace the event, alongside other classical singers and dancers. Isha’s homegrown band, “Sounds of Isha,” will also perform alongside various other artists from all across India.

    Mahashivratri is one of the largest and most significant among the sacred festivals of India. The festival celebrates the Grace of Shiva, who is considered the Adi Guru or the First Guru from whom the Yogic tradition originates.

    “The significance of the day is that there is an upward movement of energy in the human body. So this night, we want to spend awake, aware, with our spines erect so that whatever Sadhana we are doing, there is a great assistance from nature,” explained Isha Foundation founder Sadhguru, about the importance of staying awake all night on Mahashivrartri.

    PVR INOX Ltd co-CEO Gautam Dutta, expressing his profound enthusiasm, stating, “The divine festival of Mahashivratri holds unparalleled significance in Indian traditions, offering boundless possibilities for seekers of spiritual divinity. Collaborating with Isha to bring this event to the silver screen for the first time at PVR INOX cinemas for the devotees is an extremely gratifying and blessed opportunity for us. We extend a heartfelt invitation to all devotees to join us at their nearest PVR INOX cinemas and bask in the spiritual magic and make the most of this extremely auspicious festival.”

    Patrons eager to partake in this divine experience can book their tickets via the PVR or INOX apps or websites by clicking on https://cutt.ly/AwMToEau

  • PVR INOX announces Valentine’s film festival featuring cinematic love stories

    PVR INOX announces Valentine’s film festival featuring cinematic love stories

    Mumbai: PVR INOX Ltd, India’s leading multiplex chain, is set to kick off Valentine’s celebrations with a cinematic treat for movie enthusiasts through the launch of its Valentine’s Film Festival. A celebration of love through the lens of blockbuster romantic films, the festival boasts a stellar line-up featuring timeless classics such as Titanic, Jab We Met, Pyaar Ka Punchnama, Mohabbatein, Veer Zaara, Yeh Jawaani Hai Deewani, Sita Raman, and 19 other captivating movies in languages including Malayalam, Punjabi, Tamil, Telugu, and Kannada. Scheduled to take place from 9 to 15 February 2024, the Valentine’s Festival will captivate audiences in 194 cinemas across Mumbai, Delhi, Pune, Goa, Bengaluru, Chennai, Ahmedabad, Kolkata, Hyderabad, Kochi, Lucknow, Jaipur, Indore, and 62 other cities in India.

    The ticket pricing for this cinematic extravaganza will start from Rs. 112/- onwards, making it accessible to a wide range of movie enthusiasts. Patrons can conveniently book their tickets through the PVR INOX app or website and through aggregator apps.

    PVR INOX Ltd co-CEO Gautam Dutta expressed his excitement about the Valentine’s film festival, stating, “The Valentine’s Film Festival is not just about movies; it’s about creating unforgettable moments of love and joy. At PVR INOX, our pursuit has always been to transform every cinematic experience into a cherished memory for our patrons. With this festival, we have meticulously curated a diverse selection of romantic masterpieces, ensuring there’s something extraordinary for every movie enthusiast. This festival is not just an ode to the magic of cinema; it’s a heartfelt invitation to celebrate the essence of Valentine’s Day with your loved ones.”

    PVR INOX has consistently set industry standards by introducing innovative content experiences to enhance the movie-watching journey. The re-release of these romantic blockbuster films aims to make audiences relish the cinematic masterpieces all over again and celebrate Valentine’s Week with their loved ones.

  • PVR INOX & AAJ TAK to livestream the historic Ram Mandir inauguration

    PVR INOX & AAJ TAK to livestream the historic Ram Mandir inauguration

    Mumbai: PVR INOX Ltd has announced that it will bring the live screening of historic Ram Mandir inauguration during the consecration ceremony to its cinema screens on 22 January 2024. The momentous event marks a significant cultural milestone in India, and is hugely anticipated across the country. PVR INOX will be broadcasting this significant ceremony live with AAJ TAK across 160 plus cinemas across 70 plus cities of India. The live screening of the ceremony will take place from 11 am till 3 pm. Tickets can be booked through the PVR INOX app or website and other platforms at a flat price of Rs 100 which includes a beverage and popcorn combo making it accessible to a wide audience eager to witness the historic event on the big screens.

    PVR INOX Ltd co-CEO Gautam Dutta expressing his excitement on this momentous occasion said, “Grand and historic occasion like this have to be experienced in an equally grand manner. The cinema screens will bring to life the emotions of a collective celebration across the country. It will be a privilege for us to be able to connect the devotees with this celebration in a truly unique manner. We hope that we will be able to recreate the buzz of the temple, the auspicious chants and the breath-taking visuals and bring alive the magic of the most awaited moments in India’s contemporary history. Our commitment to providing a memorable and immersive cinematic experience extends beyond entertainment, and we look forward to sharing this historic moment with our patrons”

    PVR INOX invites its patrons to witness this historic occasion on the grand screens of PVR INOX, offering an immersive experience that captures the splendour and significance of the Ram Mandir’s inauguration. This unique opportunity allows audiences to come together and celebrate this cultural landmark on a scale befitting its historical importance.

    India Today Group CEO Dinesh Bhatia added, “At AAJ TAK, our commitment to being at the forefront of historic moments remains unwavering. With unparalleled clarity and depth, we deliver news that matters, seen by all as the permanent choice for credibility and trust. The collaboration with PVR INOX takes our mission to new heights, connecting millions in India during significant events like this. Whether it’s the Pran Pratistha in Ayodhya or other crucial moments, Aaj Tak continues to be the beacon for those seeking reliable coverage and a sense of togetherness.”

  • Mumbai wins early access screening of ‘The Beekeeper’ at PVR Juhu

    Mumbai wins early access screening of ‘The Beekeeper’ at PVR Juhu

    Mumbai: The spotlight is on Mumbai as it emerges triumphant in a nationwide voting contest for PVR INOX’s early access show of The Beekeeper, granting its residents the privilege of an early encounter with Jason Statham in David Ayer’s adrenaline-packed thriller. Movie enthusiasts in Mumbai will be the first in the world to witness Jason Statham’s return as Adam Clay on the grand cinematic canvas. The exclusive screening is set to premiere on Wednesday, 17 January 2024, at 5:00 pm, hosted at PVR Juhu, Mumbai. In a delightful bonus, each ticket purchased will come with a complimentary popcorn tub, and patrons stand a chance to win exciting movie merchandise. Bobby Deol, who captivated the audience globally with his most recent outing ‘Animal’, will also attend the early access screening of ‘The Beekeeper.’ Patrons can book the tickets for this special screening on the PVR app or website.

    PVR INOX Ltd co-CEO Gautam Dutta expressed his enthusiasm, stating, “We are absolutely thrilled to bring the Early Access Screening of ‘The Beekeeper’ to the vibrant city of Mumbai, and to have none other than Bobby Deol attending the premiere is an absolute delight. This cinematic masterpiece promises an exhilarating experience from start to finish. We take immense pleasure in extending this opportunity to our patrons to be among the first to watch the much anticipated ‘The Beekeeper’ on the expansive big screen. At PVR INOX, we are committed to delivering unforgettable cinematic moments, and this screening underscores that commitment. We anticipate an enjoyable experience and hope our audience relishes this advance showing to the fullest!”

    Directed by David Ayer, ‘The Beekeeper’ follows Jason Statham’s character, Adam Clay, on a relentless quest for retribution after his covert ties to the formidable “Beekeepers” organization are exposed. The movie, written by Kurt Wimmer, boasts an ensemble cast including Emmy Raver-Lampman, Bobby Naderi, and Josh Hutcherson, among others. Having premiered at the illustrious 2022 Cannes festival, the film is scheduled for a theatrical release on January 19, 2024 in India and will also be screened across IMAX, 4DX, MX4D, and Screen X cinema formats at PVR INOX cinemas. The Beekeeper will be released and distributed in India by PVR INOX Pictures, the motion picture arm of PVR INOX Ltd.

    For further information on the location and timing of The Beekeeper early access show, visit:  https://www.pvrcinemas.com/ or the PVR app.

  • PVR INOX brings UNMISSABLE HITS Film Festival

    PVR INOX brings UNMISSABLE HITS Film Festival

    Mumbai: PVR INOX Ltd, India’s largest multiplex chain, is set to kick off the new year with a cinematic treat for movie enthusiasts by bringing a unique and exciting Film Festival –  UNMISSABLE HITS. The Film Festival will showcase an impressive line-up of blockbuster films, which ruled the hearts of the movie lovers in the year 2023, including Pathaan, Jawan, Tiger 3, and Gadar 2. Scheduled to take place from 5 to 11 January 2024, the Film Festival will captivate audiences in 60 cinemas across Mumbai, Delhi, Kolkata, Pune, Goa, Bengaluru, Chennai, Ahmedabad, Indore, Jaipur, Lucknow and 20 other cities of India.

    The ticket pricing for this cinematic extravaganza will start from Rs. 150 onwards, making it accessible to a wide range of movie enthusiasts. Patrons can conveniently book their tickets through the PVR INOX app or website. The screenings will be exclusively available in mainstream cinema formats, offering audiences a chance to relive the magic of these blockbuster films on the big screen.

    PVR INOX Ltd co-CEO Gautam Dutta expressed his excitement about the Film Festival, stating, “The year 2023 was made special due to the sheer buzz and frenzy created by movies like Pathaan, Gadar 2, Tiger 3 and Pathaan. With this Film Festival, we are looking to extend this fervour of 2023 in the new year as well, and let the audiences enjoy the content in the manner which is most loved, that is on the giant cinema screens. This film festival is poised to be a celebration of cinematic excellence and entertainment, featuring a thoughtfully curated selection of movies that represents the pinnacle of the Indian film industry’s achievements in the past year. Our content innovation journey is adding a new chapter with this Film Festival and we are upbeat about it.”

    PVR INOX has consistently set industry standards by introducing innovative content experiences to enhance the movie-watching journey. The re-release of these blockbuster films aims to make the audiences enjoy the cinematic blockbusters all over again and celebrate the magnificence of the content offered in the year 2023.

  • PVR INOX hosts special screening of ‘Wish’ for Make-A-Wish Foundation kids

    PVR INOX hosts special screening of ‘Wish’ for Make-A-Wish Foundation kids

    Mumbai: PVR INOX Ltd, India’s leading multiplex chain, partnered with Make-A-Wish Foundation to organise a special screening of Disney’s upcoming film ‘Wish’ for children diagnosed with critical illnesses. The film was showcased today at PVR ICON, Phoenix Palladium, Lower Parel and was attended by 50 children accompanied by their guardians and the team of Make-A-Wish Foundation.

    Through this initiative, PVR INOX, in collaboration with Make-A-Wish Foundation, helped to fulfil the cherished wishes of 50 children between the ages three and 18 of watching a film in a cinema. Disney’s film ‘Wish’ will take viewers through the journey of a young girl who wishes upon a star, leading to the arrival of a trouble-making star from the sky to join her. The film resonates with the Foundation’s core message that every wish has the potential to come true.

    PVR INOX Ltd co-CEO Gautam Dutta shared his thoughts, “The movie ‘WISH’ encapsulates the innocence and wholesomeness of childhood. It was an absolute honour for us to collaborate with Make-A-Wish Foundation and contribute to their mission of spreading joy across the globe by making wishes come true for medically-challenged children. The children had a delightful time at the event, and we at PVR INOX will continue to commit to such noble activations in the coming future.”

    Make-A-Wish Foundation managing trustee & board chairperson Paulomi Dhawan mentioned, “For more than 28 years, Make-A-Wish has granted wishes for children with critical illnesses worldwide. Bringing a smile on the face of a critically ill child when their wish is granted is so fulfilling. A small wish delivers a profound impact. It offers Hope, Strength and Joy to the child and the family to fight the many challenges they face. We are grateful to PVR INOX who so graciously held this special screening of Disney’s movie ‘WISH’ to enthral these young ones, giving their “wishes to go” the power to dream and recover soon.”

    In the upcoming film, “Wish,” the central character Asha, is portrayed by Oscar-winner Ariana DeBose. The film features voiceovers by actors Chris Pine, Alan Tudyk, and Evan Peters, amongst others and is Disney Pixar’s 62nd animated feature film.

  • PVR INOX Passport hits 20,000 subscribers within weeks of launch

    PVR INOX Passport hits 20,000 subscribers within weeks of launch

    Mumbai: PVR INOX Ltd, India’s leading multiplex chain, today announced that it has achieved the milestone of 20,000 subscriptions of its weekday movie plan, PVR INOX Passport. The milestone marks the completion of sale of the inaugural batch of 20,000 subscriptions. Remarkably, within few weeks of its launch, PVR INOX Passport has witnessed an extraordinary success in the cinema industry. The response to this pioneering program has been overwhelmingly positive, evident by the rapid sale of 20,000 Passports shortly after its grand unveiling. Designed to provide cinephiles with an unparalleled cinematic journey and affordable access to their beloved films, the Passport has swiftly become a phenomenon in the cinema industry

    Taking note of this new venture’s success, the brand is already in process of creating a new version of Passport post a careful study of its recent launch and the consumer response. This evolution is not just informed by the valuable insights garnered from consumer behaviour, but also usage patterns observed during the initial phase and the consumer feedback during the process.

    Reflecting on the resounding success of the PVR Passport, PVR INOX Ltd co-CEO Gautam Dutta expressed his elation, stating, “We are delighted with the overwhelming response generated during the first phase rollout of 20,000 Passport subscriptions. Our initiative, driven by a commitment to providing an affordable and enriching cinematic experience for all, resonates with movie lovers across India. We are certain that the innovative program will help us add more movie lovers to our fold, and enhance our bond with the movie lovers in our country. We are taking notes of the customer’s like and dislikes on the product and are eager to unveil a more refined iteration of the Passport in the upcoming phase.”

  • PVR INOX to celebrate Team India’s 107 Asian Games Medals with movie tickets at ₹107 on 3 November

    PVR INOX to celebrate Team India’s 107 Asian Games Medals with movie tickets at ₹107 on 3 November

    Mumbai: With an objective to celebrate and honor Team India’s stupendous feat of winning 107 medals at the Asian Games, India’s largest cinema chain, PVR INOX Ltd has announced that all movie tickets on 3 November 2023 will be priced at a flat rate of ₹107. Shortly after National Cinema Day, moviegoers can once again experience the latest films on the silver screen at slashed prices, with this celebratory initiative by PVR INOX as a tribute to athletes who made the nation proud. As a gesture of PVR INOX’s appreciation for the extraordinary accomplishment, the entire Indian contingent for the Asian Games will also be invited with their families to enjoy a movie of their choice, at any PVR INOX cinema in the country on 3 November. PVR INOX has also announced that all the medal-winning athletes at Asian Games can avail unlimited number of movie-watching experiences at any PVR INOX cinemas for a month, starting 3 November, till 2 December.

    PVR-INOX Ltd co-CEO Alok Tandon said, “Each of the 107 medals has a truly inspirational story behind it, which can potentially inspire the entire generation. We have therefore curated this unique celebration, which would make more and more Indian’s feel the achievement, cherish and get inspired. Our athletes have indeed made the entire country swell with pride through their outstanding performance at the Asian Games 2023. As a brand deeply committed to supporting the spirit of sports, it is our duty to spread the cheer further. We firmly believe that this achievement deserves to be celebrated nationwide, by every citizen. With this initiative, PVR INOX continues its unwavering support and commitment towards promoting sports in India.”    

    Indian Olympic Association president PT Usha said, “Sports and movies have a common audience, and therefore we thank the INOX Group for coming up with such a unique and popular idea to celebrate the massive achievement of our athletes. It is indeed a moment to cherish, and there cannot be a better way to make more and more Indians a part of this celebration than to offer them a chance to enjoy a movie at such heavily discounted price. We would also like to thank INOX Group for offering a month-long unlimited access to the medal winners and inviting the entire contingent to watch a movie of their choice at any PVR INOX cinema in the country.”  

    As a part of this celebration, audiences will be able to enjoy an enjoyable slate of movies on this day, including Tejas, Killers Of The Flower Moon, Sajini Shinde Ka Viral Video and 12th Fail, and fresh releases like Aankh Micholi, Hukus Bukus and The Marsh King’s Daughter. The tickets of the concert screening film, Taylor Swift – The Eras Tour will be priced normally, and will not be included in this offer. Ticket prices in some states may vary due to pricing regulations and local taxes. The offer will be valid for all the mainstream seats only, and recliners and premium category formats will not be a part of this celebratory offer.

    PVR INOX has laid out these special celebratory offers, with an objective of not only commemorating the remarkable achievement of the Indian athletes but also make Indian sports and movie fans join the celebrations and cherish the historic milestone. INOX Group is the official sponsor of the Indian Olympic Team since 2020 and has been building awareness about the Olympic movement across the country, through promotions at the cinemas along with various other initiatives.