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Tag: PVR Cinemas

  • PVR opens its 101st theatre in Hubli

    PVR opens its 101st theatre in Hubli

    NEW DELHI: PVR Cinemas has crossed the century mark with its 101st property in Hubli in Karnataka. With this, the company has reached a count of 444 screens in 43 cities in the country.

     

    Since PVR’s inception of its first theatre in Saket, New Delhi, the company has grown exponentially in the Indian market. In the first quarter of FY 2014-15, PVR opened 23 screens across Ludhiana, Mangalore, Hyderabad, Ahmadabad and Hubli.

     

    PVR chairman and MD Ajay Bijli said, “This is a great moment for us. PVR today has over 100 properties reaching 43 cities across the country. We began our journey in 1997 with a challenging idea, a highly passionate team and with a belief to provide nothing but the best to the Indian audience. Our endeavour has always been to provide our customers with the best movie watching experience and to bring to them a platform of world class cinema; and as we continue to do so it gives me immense fulfillment to reach this great landmark.”

     

    With the launch of its 100th and 101st property in Motera (Ahmadabad) and Hubli, PVR has achieved a landmark. The brand provides a platform for the new revolution in the Indian cinema exhibition by bringing diversity, not only in cinemas and F&B offerings but also in providing niche content.

     

    PVR joint MD Sanjeev Kumar Bijli said, “We are thrilled to cater to the new markets, by reaching our mark with over 100 properties. PVR was the first to provide a platform to the common man to not only enjoy a world class cinema experience but also provide them with a family entertainment destination. Today Indian audiences view movies as part of a bigger experience. With the 100 yardstick, we definitely would reinforce and add vigour to our commitment on various initiatives on the entertainment front.”

     

    The focus is to innovate for audiences, an impeccable space, product and service. From digital projections to sound systems, being the first to invest in the Dolby sound system in India, and stunning 3D facilities, PVR Cinemas aims to immerse you in the movies. 

     

  • PVR Cinemas ropes in Dharmesh Datta

    PVR Cinemas ropes in Dharmesh Datta

    MUMBAI: PVR Cinemas has appointed Dharmesh Datta as vice president for its alternate content vertical. He commenced his new role from 23 June 2014 and will be based out of Mumbai.

     

    Datta brings with him an experience of over 16 years, having worked in organisations such as Wizcraft International Entertainment, Lintas India, The Times of India Group, Network18 (TV18 Group) and Endemol India. At PVR, he will focus on developing and executing a strategy to stimulate ‘event cinema’ i.e. alternate content initiative.

     

    PVR Pictures President Kamal Gianchandani said, “We are pleased to welcome Dharmesh to the PVR family. His extensive experience in serving large businesses, building properties and consumer insights will be invaluable as we aim to take a step further and go beyond movies to showcase other forms of compelling content at our cinemas. Dharmesh adds the necessary leadership and depth, as we continue to explore new and more meaningful ways to engage our patrons.”

     

    PVR Pictures vice president alternate content Dharmesh Datta said, “I am very excited to be a part of the largest multiplex chain in India. PVR is the most respected name in the film exhibition industry and is known for bringing world acclaimed cinematic content to its viewers in the country. Designing a strategy to monetise alternate revenue streams and building on differentiated properties for PVR will definitely be an exciting proposition for me.”

  • PVR Director’s Rare romances with ‘Her’ this Valentine’s Day

    PVR Director’s Rare romances with ‘Her’ this Valentine’s Day

    NEW DELHI: PVR Cinemas, the largest cinema exhibition company in India releases ‘HER’ this Valentine’s Day under its Director’s Rare banner. The movie has been critically acclaimed with 5 Academy Award nominations including Best Picture. PVR Director’s Rare is the limited release arm of PVR Group and works as a spring board to support the theatrical release of critically acclaimed cinema from across the world and niche content.

    Under its banner, Director’s Rare now offers an eclectic mix of Indian Indies, international Indies, cult classics, short film packages and avant grade documentaries. Director Spike Jonze’s ‘HER’ releasing on 14th February in India is yet another movie which has been acclaimed universally, for its direction, screenplay, and exceptional performances exhibited by the actors.

    The film revolves around a man who becomes intrigued with a new, advanced operating system, which promises to be an intuitive entity in its own right, individual to each user. The movie depicts a state of pleasure in a unique way offering audiences fresh insights on romance.

     
    Sanjeev Kumar Bijli, Joint Managing Director, PVR said, “With the gradual shift towards appreciating content led movies, we feel extremely happy to bring this movie under our Director’s Rare banner. Over the years, our audience has evolved and enjoys watching movies like Moonrise Kingdom, Fire in the Blood, Amour, Fruitvale Station, Inside Llewyn Davis and more”.

    He further adds, “On this occasion of Valentine’s Day, PVR brings a “sweet, soulful and smart” movie, expressing human relationships in the era of modern times. We hope to entertainour audience with many such movies and are hopeful that our efforts to offer meaningful cinema are successful.”

    The movie display various shades of love, friendship, needs and desires phenomenally. ‘HER’ has been nominated for 5 Academy Awards including Best Picture and has also been the winner for the best screenplay at the recently held Golden Globe Awards.

    The movie will be released on 14th February’2014 across cities like Delhi & NCR, Mumbai, Chennai, Bangalore, Hyderabad, Ahmedabad and Goa.

    About Director’s Rare Film Banner: PVR Director’s Rare is the limited release arm of PVR Group and works as a spring board to support the theatrical release of critically acclaimed cinema from across the world and niche content.  Launched in October 2011 PVR Director’s Rare has been involved with the theatrical release of more than 50 films which includes an eclectic mix of Indian indies, international indies, cult classics, short film packages and avant grade documentaries. Upcoming line up includes Academy nominated Nebraska, August Osage County, The Butler, The Grandmaster, Nishtha Jain’s multiple award winning documentary Gulabi Gang etc.

    About PVR Limited: PVR is the largest and the most premium film entertainment company in India. It is listed as India’s Most Trusted and Most Attractive brand – The Brand Trust Report, 2013 in the Category of Entertainment and Display. PVR is currently amongst the top 10 cinema companies in the world with respect to the terms of admissions per screen, entering the World Economic Forum’s List of Fastest-Growing ‘Global Growth Companies’. The brand currently operates a cinema circuit comprising 417 screens in 96 cinemas in 40 cities in India.

    The company acquired the Cinemax properties in 2012 and currently serves 65 million patrons at PAN India level. From PVR’s Gold Class and Mainstream Cinemas to Director’s Cut, PVR has made exceptional technology like the IMAX® and the ECX (Enhanced Cinema Experience) accessible to its audience. PVR as a brand is known for cultivating and spreading international movie culture countrywide and supports independent filmmakers under the banner of ‘Directors Rare’.

    PVR Ltd, the integrated ‘film and retail brand’ has PVR Cinemas as its major subsidiary. Its other two subsidiaries are PVR Leisure and PVR Pictures. PVR Leisure focuses on rolling out F&B and retail entertainment concepts. It’s one of a kind venture, ‘PVR BluO’ is the largest bowling chain in India comprising of 135 cosmic bowling lanes which spreads across 6 centers. PVR Leisure’s first casual dining concept ‘Mistral’ is another venture that offers patrons a high quality experience. Adding to the portfolio, PVR Pictures has been a prolific distributor of non-studio/ independent international films in India for many years.

    For any further information, please refer to the enclosed ink http://www.pvrcinemas.com/corporate/about-us.aspx

     

    For any media query please contact:Avian Media Silky Chopra/ Kanika Berry / Chinmoyee Kalita
    9650303863/ 9810744517 / 9999874549

     

  • Sanjay Kapoor joins PVR Board as Director

    Sanjay Kapoor joins PVR Board as Director

    NEW DELHI: PVR Cinemas, the largest cinema exhibition company in India, has announced the appointment of Sanjay Kapoor as the Director on the Board of PVR with effect from 31 January.

     

    Sanjay brings with him expertise and understanding to the rapidly growing and changing Indian market. With an experience of close to three decades, global business acumen, perspective and intelligence, Sanjay will advise the PVR Company to achieve greater milestones.

    “We are pleased to welcome Sanjay to our board of directors”, said PVR Ltd Chairman and Managing Director Ajay Bijli. “His brand expertise, experience in building large service businesses, digital penchant and consumer insights will be invaluable as we continue to expand our business of exhibiting quality cinema in the country. Our board is looking forward to the perspective Sanjay will provide to our strategy and operations as we continue to focus to give the best to our audience.”

     

    On accepting the new responsibility, Kapoor said, “I am very excited to contribute to the largest multiplex chain in India. PVR is the most respected name in the film exhibition industry and I look forward to sharing my experiences and contributing to the growth of the leading multiplex chain in India.”

     

    With a robust career spanning over 28 years, Kapoor, an Ex-CEO Airtel (India & South Asia), has been instrumental in shaping the growth and diversity of India’s largest integrated telecom service provider and held key leadership positions in the Bharti group till 15 May 2013. Prior to joining the Bharti Group, Sanjay worked with Xerox India as Director – Operations Support.

     

    Kapoor’s leadership extended well beyond the confines of Airtel and he elevated himself as an industry spokesperson globally. For more than 13 years he has played an active role in various industry forums like CII, COAI and NASSCOM. He has been a Board & Executive committee member of GSMA and the Board member of Indus Towers. Presently, Sanjay is a board member of Bennett, Coleman & Co.

     

    Kapoor holds an MBA from Cranfield School of Management (UK) and is a Graduate of The Wharton Advanced Management Program. He earned his Bachelor’s degree in Commerce ( Hons ) from Delhi University.

  • PVR celebrates 86th Academy Awards

    PVR celebrates 86th Academy Awards

    NEW DELHI: PVR Cinemas, the largest cinema exhibition company in India, announces the opening of the PVR Oscar Film Festival in India, starting from 31st January till 6th February 2014. With this endeavor, PVR brings globally acclaimed movies which have been nominated for this year’s Academy Awards to the nine cities in India including Delhi, Mumbai, Kolkata, Chennai, Bangalore, Pune, Chandigarh, Ahmedabad and Kochi.

     

    PVR has always aimed to give the best to its audience by offering world class cinema. This year, besides bringing movies like ‘American Hustle’, ‘The Wolf of the Wall Street’, ‘12 years a Slave’ which have received major nominations at the Oscars, PVR cinemas will also showcase ‘Dallas Buyers Club’ and ‘August Osage County’ at the OSCAR Film Festival almost a month before the scheduled theatrical release of these two films in India.

     

    Talking about the festival, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, said, “PVR has consistently worked towards offering the best cinema experience to the Indian audience. People from the film fraternity as well the audience look up to the Academy Awards for the quality cinema that it entails. Keeping up with our promise we are very excited to host PVR Oscar Film Festival in India.”

     

    The Oscar Film Festival by PVR is hosted to keep the cities entertained with movies of immense action and drama. The multiplex is expected to witness heavy footfalls with movie connoisseurs excited for their favorite movies.

     

    About PVR Limited

     

    PVR is the largest and the most premium film entertainment company in India. It is listed as India’s Most Trusted and Most Attractive brand – The Brand Trust Report, 2013 in the Category of Entertainment and Display. PVR is currently amongst the top 10 cinema companies in the world with respect to the terms of admissions per screen, entering the World Economic Forum’s List of Fastest-Growing ‘Global Growth Companies’. The brand currently operates a cinema circuit comprising 408 screens in 95 cinemas spread across 39 cities in India.

     

    The company acquired the Cinemax properties in 2012 and currently serves 65 million patrons at PAN India level. From PVR’s Gold Class and Mainstream Cinemas to Director’s Cut, PVR has made exceptional technology like the IMAX® and the ECX (Enhanced Cinema Experience) accessible to its audience. PVR as a brand is known for cultivating and spreading international movie culture countrywide and supports independent filmmakers under the banner of ‘Directors Rare’.

     

    PVR Ltd, the integrated ‘film and retail brand’ has PVR Cinemas as its major subsidiary. Its other two subsidiaries are PVR Leisure and PVR Pictures. PVR Leisure focuses on rolling out F&B and retail entertainment concepts. It’s one of a kind venture, ‘PVR BluO’ is the largest bowling chain in India comprising of 135 cosmic bowling lanes which spreads across 6 centers. PVR Leisure’s first casual dining concept ‘Mistral’ is another venture that offers patrons a high quality experience. Adding to the portfolio, PVR Pictures has been a prolific distributor of non-studio/ independent international films in India for many years.

     

    For any further information, please refer to the enclosed link

    http://www.pvrcinemas.com/corporate/about-us.aspx

     

    For any media query please contact:

    Avian Media

    Silky Chopra/ Kanika Berry / Chinmoyee Kalita

    9650303863/ 9810744517 / 9999874549

  • HDFC ERGO’s launches unique on-ground activation

    HDFC ERGO’s launches unique on-ground activation

    MUMBAI: HDFC ERGO General Insurance, India’s 4th largest private sector general insurance company, recently executed an innovative multiplex campaign which was a mix of online & on-ground activation at PVR Cinemas. The campaign was focused on HDFC ERGO’s Motor Insurance policy which can be bought or renewed through the company’s mobile website anytime, anywhere.

     

    This unique activation was executed during the opening weekend of Amir Khan starer blockbuster – Dhoom 3 screening at PVR Cinemas. The concept saw a person from the audience surprisingly walking into the big screen and coming back  to his seat enjoying the movie with other audience.

     

    Storyboard:

     

    On the onset of the ad, a host on big screen reads out a car number to find out the owner, and invite him on-screen to discuss something important. One of the guy in the audience identifies the said car number as his car and he walks towards the big screen. Suddenly audience sees him on the big screen with the host.  He is than reminded about his motor insurance policy which will lapse in a matter of hours and how he instantly renewed it with the help of HDFC ERGO’s mobile website.
     

    HDFC ERGO managed to perfectly synchronize the entire activation with the live crowd present at the cinema hall, capturing all natural audience reactions which holds the thrill.

     

    The campaign immediately caught the audience attention while simultaneously delivering its core message of renewing motor insurance policy instantly on HDFC ERGO mobile website. The campaign, once uploaded, immediately went viral and managed to garner an incredible 7.14 Lacs hits in 7 days on youtube.

    Bindi Thakkar, Vice President, Marketing & Corporate Communication says, “The campaign was innovatively conceived to connect with the customer and create buzz with curiosity. This is one of our first viral campaigns to receive such overwhelming response on our YouTube channel within few hours of its upload. We are confident that the campaign would be a great success across geographies thus creating better brand awareness.”

     

  • Blue Jasmine release in India cancelled

    Blue Jasmine release in India cancelled

    MUMBAI: Blue Jasmine was to release last weekend in India but the hope was denied as director Woody Allen refused to comply with anti-tobacco norms in the country. According to the Indian government rule, anti-tobacco ads are displayed before movies are screened and a text message is inserted while a smoking scene is taking place on screen, for all Indian as well as foreign movies.

    The movie was to be released by PVR cinemas. According to a statement made by PVR Pictures COO Deepak Sharma, Allen is said to have told that when the message is shown, the audience’s attention is diverted to it rather than to the scene.

    Blue Jasmine is a critically acclaimed movie that stars Cate Blanchett as a wealthy socialite who is struggling to fit into reality once her husband is caught for financial fraud.

    Previously, another movie faced release issues – The Girl with the Dragon Tattoo – due to censor board wanting to delete a few scenes from the movie.

  • Blue Jasmine release in India cancelled

    Blue Jasmine release in India cancelled

    MUMBAI: Blue Jasmine was to release last weekend in India but the hope was denied as director Woody Allen refused to comply with anti-tobacco norms in the country. According to the Indian government rule, anti-tobacco ads are displayed before movies are screened and a text message is inserted while a smoking  scene is taking place on screen, for all Indian as well as foreign movies.

     

    The movie was to be released by PVR cinemas. According to a statement made by PVR Pictures COO Deepak Sharma, Allen is said to have told that when the message is shown, the audience’s attention is diverted to it rather than to the scene.

     

    Blue Jasmine is a critically acclaimed movie that stars Cate Blanchett as a wealthy socialite who is struggling to fit into reality once her husband is caught for financial fraud.

     

    Previously, another movie faced release issues – The Girl with the Dragon Tattoo – due to censor board wanting to delete a few scenes from the movie.

  • PVR opens its third multiplex in Kolkata

    PVR opens its third multiplex in Kolkata

    PVR Cinemas launched its third multiplex in Kolkata, spread across an area of 42,000 square feet (sqft) with a total capacity of 1,146 seats on Friday. The five-screen multiplex at Diamond Mall, Jassore Road, is likely to give an overwhelming response to the company.

     

    With this property, the cinema exhibition company has reached a screen count of 13 screens at three different locales of the Kolkata city, with its existing ones at Avani Mall, Diamond Mall and Mani Square.

     

    The opening of the latest multiplex has increased the total screen count of PVR to 398 screens in 92 cinemas in 37 cities across India.

     

    “PVR has spread its presence at three different locations in the city for easy accessibility by the movie goers.” said PVR chief operating officer Gautam Dutta.

     

    It is learnt that the multiplex also boasts of 2K ‘Christie’ digital projection, 7.1 surround sound, 3D enabled screens and three-way JBL speakers in order to offer an unmatched movie experience to the movie lovers of the city.

  • PVR Director’s Rare to release Chaurahen on 16 March

    PVR Director’s Rare to release Chaurahen on 16 March

    MUMBAI: PVR Director‘s Rare, the recently launched alternative programming initiative of PVR Cinemas, will release Rajshree Ojha’s Chaurahen (Crossroads) on 16 March.

    Chaurahen is an evocative and poignant film consisting of three separate stories set in three different cities in contemporary India. The vignettes present snippets of everyday life. There is a troubled adulterous affair in Kolkata, a family dealing loss of a son in Kochi and a young man in Mumbai dealing with memories of his ancestral home.

    The crossroads at which their lives are at render heartfelt situations between characters that create empathy. The film is presented in English language with Rajshree Ojha‘s inimitable, stark visual story telling style.

    Said PVR Ltd. joint managing director Sanjeev Kumar Bijli, “I feel extremely proud that our second movie under the PVR Director‘s Rare Banner is releasing on March 16th this year and it will be released exclusively at select PVR Cinemas. Chaurahen is a well-woven film based on three different stories. It also boasts of an ensemble cast consisting of very talented actors.”

    The film has won rave reviews during its festival rounds at the South Asian International Film Festival – New York, Mumbai International Film Festival (MAMI), Mumbai Osian’s Cinefan Film Festival -New Delhi, Cairo International Film Festival – Egypt, Marbella Film Festival – Spain, Imagine India, Madrid Film Festival, Everglades Film Festival, Durban – South Africa, Cape Town Bollywood Film Festival, The Swansea Bay Film Festival, England, Bogotá Film Festival in Columbia and the Trichur Film Festival.

    The film stars Soha Ali Khan, Ankur Khanna, Victor Banerjee, Kiera Chaplin, Roopa Ganguly, Zeenat Aman, Shayan Munshi, Karthik Kumar, Suchitra Pillai, Arundathi Nag, Nedumudi Venu and Siddharth Makkad among others.