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Tag: PVR cinema

  • Star Movies gives the country a new secret to keep!

    Star Movies gives the country a new secret to keep!

    MUMBAI: On a mysterious Friday evening of  5 August  a throng of excited and eager movie fans gathered at PVR Cinema outlets in Mumbai, Delhi and Bangalore to witness a never before seen initiative in India – The Star Movies Secret Screening.

     

    An exclusive invite only closed door movie screening that gives the participating ‘secret keepers’ a rare opportunity to watch some of the biggest Hollywood movies weeks before its actual international release.

     

    Everybody loves a secret, but how many can keep one? The experience began with Star Movies and a select few of their secret keepers. After Star Movies and their secret keepers popped the question to their followers, instant curiosity picked up and secret screening became the buzz word.

     

    The would-be secret keepers had to visit a URL and request for a secret knock code. And once they receive the code, they need to enter it on the website to generate an invite for the secret screening. The experience continued at the screening and finally Star Movies and Fox Star Studios together unveiled the mega secret – The Maze Runner – screening weeks before its worldwide release.

     

    The impact: Star Movies’ asked its viewers if they can keep a secret, they replied with an emphatic ‘YES’ that resulted in 30 million impressions and over 5000 mentions on Twitter. No wonder then, that #StarMoviesSecretScreening trended nationally.

     

    On the occasion, Star India English Cluster general manager Kevin Vaz said, “At Star Movies we always believe in creating experiences for our viewers through strong engagement opportunities and high impact campaigns. We are proud to present a first-of-its-kind concept in India – Star Movies Secret Screening. A private screening of some special movies held only for a select few movie enthusiasts’ weeks before its worldwide release. We are happy with the overwhelming response and as always we will continue to constantly engage our audience with such immersive experiences.”

     

    Fox Star Studios chief marketing officer Shikha Kapur said, “The Maze Runner has been getting great reviews worldwide. When you have a strong product like this, it is important to create evangelists out of audiences and this activity was aimed at doing so. We were sure that audiences would love The Maze Runner and hence confident of screening the film 2 weeks prior to the Worldwide release. We at Fox Star Studios try and push the envelope of marketing with every film. I think we were hugely successful as it took social media by storm & are proud to have partnered with Star Movies for this initiative. Given the responses we have got from the screening, we are confident the film will be received very well in India, when it releases on 19th September.”

  • PVR Director’s Rare and HumaraMovie come together to launch ‘Shuruaat’

    PVR Director’s Rare and HumaraMovie come together to launch ‘Shuruaat’

    MUMBAI: HumaraMovie is associating with PVR Directors Rare- limited release arm of PVR Group to launch Indian short film festival aptly called ‘Shuruaat’.

     

    With over 400 short film entries and 13 finalists, ‘Shuruaat’ promises to be the offspring board for budding film makers, who will be guided throughout the production and have been given access to a script consultant as well as casting, production and editing.

     

    The chosen filmmakers have created a short film around the topic ‘Interval’. The short film festival was open to filmmakers/creative artists all across India. The idea was to bring out the ingenuity in filmmaking and to cradle the creative mind of filmmakers.

     

    The selected participants will have their films screened in PVR as well as on HumaraMovie platforms. The winner will be decided by an audience vote for Rs 1 lakh prize money. The screened films will also get a home video release and the top two films will get a world premiere at the Ladakh International Film Festival.

     

    Filmmakers submitted an already existing film, along with a short 150 word biography about themselves. Participants were shortlisted basis their films and were given a topic on which they submitted screenplays. Based on the screenplays, 13 finalists were shortlisted who are now producing a short film with guidance from the mentors. There is no restriction on the genre of the film. The duration of the short film will be 15 minutes inclusive of opening and end credits.

     

    The relevance of the festival came from the statistics that showcase 15,000 films certified in a year out of which 11000 are short films. This indicates that each year, the number of documentary and short film makers in India taken as a category together rises by at least 20,000.

     

    The participants were mentored by popular names from the industry such as Imtiaz Ali, Anand Gandhi, Vikramaditya Motwane and Imtiaz Ali, Ritesh Shah, Kshiti Nijhawan Agrawal, Bijesh Jayarajan and Mukesh Chabbra.