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Tag: Pushp Raj Singh

  • JK Super Cement appoints Jasprit Bumrah as brand ambassador

    JK Super Cement appoints Jasprit Bumrah as brand ambassador

    Mumbai: The partnership coincides with the recent unveiling of JK Super Cement’s revamped brand identity, highlighted through an engaging video that introduced the new logo and modernised packaging. This evolution reflects the company’s commitment to staying in step with its customers’ aspirations while maintaining its core values of quality, innovation, and excellence.

    JK Cement AVP & head of branding Love Raghav shared his thoughts on the partnership, stating, “We are delighted to welcome Jasprit Bumrah as our brand ambassador. His qualities of discipline, consistency, and unparalleled strength mirror the values we uphold at JK Super Cement. This collaboration truly exemplifies our brand ethos and our dedication to delivering excellence.”

    He further elaborated on the brand’s transformation, “Over the past ten months, we’ve embarked on a comprehensive journey to reinvent JK Super Cement, with rigorous analysis, creativity, and strategic execution shaping our new brand identity, which aligns with our vision for the future.”

    Commenting on the rationale behind the brand refresh, JK Cement’s business head Anuj Khandelwal explained, “As customer expectations evolve, so must we. Our new identity symbolizes our commitment to delivering innovative, top-quality solutions that align with the industry’s ever-changing needs. By collaborating with Jasprit Bumrah, a rising icon, we are reinforcing this very philosophy.”

    Echoing this sentiment, JK Cement group president of sales & marketing Pushp Raj Singh noted, “Reflecting on the brand’s transformation, it was noted that while the previous identity had its strengths, the commonality of similar colours within the cement industry highlighted the need for a fresh approach. The new design not only distinguishes JK Super Cement visually but also more accurately conveys the brand’s core essence and values.”

    Jasprit Bumrah represented by RISE Worldwide, shared his excitement about joining the JK Cement family, stating, “I am thrilled to join the JK Cement family. With 50 years of building strength and resilience, the brand represents the same qualities that are important to me in my cricketing journey. Together, we aim to inspire people to build stronger, better futures.”

    This collaboration with Jasprit Bumrah not only enhances the brand’s credibility but also serves as a testament to JK Cement’s unwavering commitment to innovation and excellence. As a leading force in the building materials sector, the company is dedicated to offering cutting-edge solutions that meet the evolving needs of customers while contributing to a sustainable future. With this partnership, JK Super Cement is poised to continue its journey toward industry leadership, cementing its status as a trusted name in construction and infrastructure.

  • JK Cement bats for inclusive society in latest ad

    JK Cement bats for inclusive society in latest ad

    MUMBAI: Cement brand JK Cement has launched a new digital social media campaign titled ‘Yeh Yaarana Pucca Hai’ in a bid to raise awareness about the importance of an inclusive society. The ad-film is part of a bigger initiative, ‘Banaye Har Raah Aasaan’ under which JK Cement has also built 251 ramps in one single day in schools across Jaipur, Rajasthan on 5 August 2021.

    The six-minute-long film, directed by Jay Bhansali takes an emotional route to deliver a strong message on the need to create an inclusive infrastructure for differently-enabled students and access quality education to all children by providing them with equal opportunities. Through this campaign, JK Cement makes an appeal to society that every child has the right to education and as responsible citizens, we should always aim to ensure that. The video, in the end, also talks about how JK Cement is leading from the front by “walking the talk”.

    Conceptualised by Purple Focus, the story talks about a few school children and their bond of friendship among them. It depicts how these children put their efforts, despite not getting any financial support, to create a wheel-chair accessible ramp in the school for their state-level cyclist friend who met with an accident and would not be able to walk for the next few months and therefore is unable to attend school.

    JK Cement COO (Grey Business), Rajnish Kapur said, “Our late CMD, Yadupati Singhania was a visionary and believed that to be leaders, we have to be ‘first into the future”. It is his humble thoughts, humility, and compassion that made JK Cement one of the most trusted brands in the country today. The campaign ‘Banaye Har Raah Aasaan’ is a way to give back to society and our social media film, Yeh Yaarana Pucca Hai, talks about why it is important to take our thoughts and journey forward.

    JK Cement president marketing (Grey Business), Pushp Raj Singh said, “Through this new social media campaign, we wanted to highlight how each one of us can make a difference and with all our forces combined, we can drive meaningful and lasting positive change. JK Cement has always believed in creating strong foundations and truly believes that the youth of the country is our future. Hence, with our commitment to strength, consistency, and durability, we are building an inclusive and better society for all.”