ITV

Tag: Pushkar Jain

  • ‘Choose Your Twinkle’ on Valentine’s

    ‘Choose Your Twinkle’ on Valentine’s

    MUMBAI: BlueStone.com has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the ‘Choose Your Twinkle’ catchphrase.

    The new commercial continues to build the brand narrative around how effortless browsing and range of beautiful designs make the BlueStone.com experience unique & delightful.

    The storyboard of the ad film reveals an indoor set-up that looks like a retreat for musings and relaxation. Two close friends in a tête-à-tête, one painting her nails and the other busy with her phone. The former is trying to convince her friend to go along on a double date, the latter however is unenthusiastic and engrossed in browsing on BlueStone.com. But suddenly, her no makes way for an easy yes as she zeroes in on the perfect pendant. Why should one loose an occasion to show off that perfect look, isn’t it!

    The film concludes showcasing an awesome range of pendants available on BlueStone.com, wrapping it up with the tagline ‘Choose Your Twinkle’.

    The new campaign is intended at promoting the brand ahead of Valentine’s Day, which is an important occasion for jewellery retailers at the beginning of the year. The company is undertaking an aggressive approach towards marketing, in order to build a strong brand recall and boost its customer base.

    BlueStone.com CMO Pushkar Jain said, “Our research has shown that increasingly women are buying jewellery on pure impulse, beyond traditionally defined occasions. BlueStone.com offers a wide range of precious jewellery, designed for day to day wear, precisely catering to such audience. This second TVC in the ‘Choose Your Twinkle’ campaign highlights our unique proposition of trendy styles and effortless browsing.”

    Contract Advertising national creative director Ashish Chakravarty said, “With Bluestone.com our stories are about women and their charming every day. They date, they fight, they make up and invent reasons to take the day on with a twinkle in their eyes.”

  • ‘Choose Your Twinkle’ on Valentine’s

    ‘Choose Your Twinkle’ on Valentine’s

    MUMBAI: BlueStone.com has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the ‘Choose Your Twinkle’ catchphrase.

    The new commercial continues to build the brand narrative around how effortless browsing and range of beautiful designs make the BlueStone.com experience unique & delightful.

    The storyboard of the ad film reveals an indoor set-up that looks like a retreat for musings and relaxation. Two close friends in a tête-à-tête, one painting her nails and the other busy with her phone. The former is trying to convince her friend to go along on a double date, the latter however is unenthusiastic and engrossed in browsing on BlueStone.com. But suddenly, her no makes way for an easy yes as she zeroes in on the perfect pendant. Why should one loose an occasion to show off that perfect look, isn’t it!

    The film concludes showcasing an awesome range of pendants available on BlueStone.com, wrapping it up with the tagline ‘Choose Your Twinkle’.

    The new campaign is intended at promoting the brand ahead of Valentine’s Day, which is an important occasion for jewellery retailers at the beginning of the year. The company is undertaking an aggressive approach towards marketing, in order to build a strong brand recall and boost its customer base.

    BlueStone.com CMO Pushkar Jain said, “Our research has shown that increasingly women are buying jewellery on pure impulse, beyond traditionally defined occasions. BlueStone.com offers a wide range of precious jewellery, designed for day to day wear, precisely catering to such audience. This second TVC in the ‘Choose Your Twinkle’ campaign highlights our unique proposition of trendy styles and effortless browsing.”

    Contract Advertising national creative director Ashish Chakravarty said, “With Bluestone.com our stories are about women and their charming every day. They date, they fight, they make up and invent reasons to take the day on with a twinkle in their eyes.”

  • Choose your twinkle, says BlueStone

    Choose your twinkle, says BlueStone

    MUMBAI: India’s leading online destination for fine jewellery, BlueStone.com, today launched a new brand campaign ‘Choose Your Twinkle’. The campaign promotes the brand as the go-to jewellery destination for today’s women.

    The messaging of the new campaign will reach audiences through a 30-second TVC aired across leading channels apart from being promoted extensively on social and digital platforms. The narrative reverberates Bluestone’s USP of a wide choice of designs and modern appeal by presenting them through an interesting scenario of friendship portrayed by two young women. It is also indicative of the engaging online experience that appeals to the new age women.

    The story is set at an apartment where two friends are on a couch, visibly fuming at each other over a disagreement. One of them picks up a magazine and starts to flip pages vigorously while the other picks up her phone to browse through the BlueStone.com site. A couple of rings seem to have caught her eye but she can’t decide on one. Foregoing her tiff with her friend for a moment, the girl with the phone seeks her friend’s opinion on a piece of jewellery she has selected. Her friend succumbs to her friendly gesture and acknowledges her choice with the words “I love it…It is so you”. In an interesting turn, our protagonist exclaims “Haina, I don’t know why I ever doubt myself” and recedes to her side of the couch, while the friend realizes that she has been played. A voice then sums it up – More stories, more designs, more choices, – BlueStone – Choose your Twinkle.

    BlueStone is introducing over 250 new designs for the current festive season across categories and will also be launching new collections. The company is undertaking an aggressive approach towards marketing post the recent round of funding while strengthening its offerings and reach.

    BlueStone.com CMO Pushkar Jain, said, “The TVC clearly illustrates our core proposition of choice of designs and modern styles whilst targeting the new age women. Our strong focus on brand building coupled with world class designs and a superior online experience will enable us to expand our footprint in the second largest jewellery market in world.”

    Contract Advertising national creative director Ashish Chakravarty, said, “Jewellery is very close to women. Sometimes closer than their partners. We thought, for this one, let’s tell stories of women, by women. So here it is, a peek into a woman’s mind, her thought process and the moments that trigger off when she discovers choice and gold and love. All at once.”
     

  • Choose your twinkle, says BlueStone

    Choose your twinkle, says BlueStone

    MUMBAI: India’s leading online destination for fine jewellery, BlueStone.com, today launched a new brand campaign ‘Choose Your Twinkle’. The campaign promotes the brand as the go-to jewellery destination for today’s women.

    The messaging of the new campaign will reach audiences through a 30-second TVC aired across leading channels apart from being promoted extensively on social and digital platforms. The narrative reverberates Bluestone’s USP of a wide choice of designs and modern appeal by presenting them through an interesting scenario of friendship portrayed by two young women. It is also indicative of the engaging online experience that appeals to the new age women.

    The story is set at an apartment where two friends are on a couch, visibly fuming at each other over a disagreement. One of them picks up a magazine and starts to flip pages vigorously while the other picks up her phone to browse through the BlueStone.com site. A couple of rings seem to have caught her eye but she can’t decide on one. Foregoing her tiff with her friend for a moment, the girl with the phone seeks her friend’s opinion on a piece of jewellery she has selected. Her friend succumbs to her friendly gesture and acknowledges her choice with the words “I love it…It is so you”. In an interesting turn, our protagonist exclaims “Haina, I don’t know why I ever doubt myself” and recedes to her side of the couch, while the friend realizes that she has been played. A voice then sums it up – More stories, more designs, more choices, – BlueStone – Choose your Twinkle.

    BlueStone is introducing over 250 new designs for the current festive season across categories and will also be launching new collections. The company is undertaking an aggressive approach towards marketing post the recent round of funding while strengthening its offerings and reach.

    BlueStone.com CMO Pushkar Jain, said, “The TVC clearly illustrates our core proposition of choice of designs and modern styles whilst targeting the new age women. Our strong focus on brand building coupled with world class designs and a superior online experience will enable us to expand our footprint in the second largest jewellery market in world.”

    Contract Advertising national creative director Ashish Chakravarty, said, “Jewellery is very close to women. Sometimes closer than their partners. We thought, for this one, let’s tell stories of women, by women. So here it is, a peek into a woman’s mind, her thought process and the moments that trigger off when she discovers choice and gold and love. All at once.”
     

  • Havas media bagged the integrated media mandate for BlueStone.com

    Havas media bagged the integrated media mandate for BlueStone.com

    MUMBAI: Havas media group has won the integrated media mandate of BlueStone.com, one of the leading online store for jewellery and accessories. The business of BlueStone.com is estimated at over INR 35 crore.

     

     “We are aggressively scaling up BlueStone. Havas media has the attitude, agility and skill to partner with us in this growth. We are glad to have them on board and see them as long term partners,” asserted BlueStone.com CEO Gaurav Kushwaha.

     

    BlueStone.com CMO Pushkar Jain said, “The Digital at Core philosophy of Havas Media is in line with our thinking. Their integrated media strengths further gave us the confidence that they know how to in navigate this territory.”

     

    “We were impressed with Havas Media’s passion and commitment towards BlueStone.com. We look forward to this association,” continued BlueStone.com VP marketing Ahshul Khandelwal.

     

    Speaking on the win, Havas media group-India and South Asia CEO Anita Nayyar asserted, “We are delighted at this win. Havas media has been growing at three times the market only because of our aggressive new business acquisitions. BlueStone adds another feather to our cap. We look forward to working with the very enterprising BlueStone team.”

     

    Havas media group-India managing director Mohit Joshi voiced, “Havas Media’s unique proposition focused on meaningful brands has given us an edge in acquiring new businesses. This win strengthens our new age client (dotcom) portfolio and further boosts our Bangalore operations.”

     

    BlueStone has received funding form Accel Partners, Kalaari Capital and Saama Capital, IvyCap Ventures, Dragoneer and Ratan Tata.

  • Dulux rolls out ad campaign for ‘Velvet Touch’

    MUMBAI: AkzoNobel, the maker of Dulux Paints, is launching a brand campaign to promote its new product, ‘Velvet Touch Pearl Glo‘.
    The new ad campaign has been conceptualised and created by McCann Erickson.

    Dulux, Akzo Nobel India category manager interiors- brand and digital Pushkar Jain said, “The campaign aims to build a distinct positioning for Dulux Velvet Touch Pearl Glo in the premium, super luxury paints category – as a product that catalyses success in life through the transformative power of colour.”

    The campaign, which will feature across both, print and television, has Farhan Akhtar essaying the role of a man who has evolved across many genres of creativity and is looking to achieve more.

    The campaign will be in English, Hindi, Tamil, Bengali and Malayalam.

    In the ad film, Farhan Akhtar is portraying a Sutradhar – taking audience through stories of people having experienced a certain level of success in life.

    According to the company, he derives the credibility of being a story-teller (Sutradhar) from his own story – of being a successful actor, an equally respected director and a talented singer. A man with a velvet touch, always being inspired to do more and to express his creative rhythms, the colours of his multi-faceted personality.

    Three distinct human stories are narrated by Farhan – each capturing a different manifestation of renewal and transformation. In each, the power of colour is showcased in its physiological, psychological and philosophical dimensions to reflect the glow of success.

    McCann Worldgroup India executive chairman, CEO and chief creative officer Prasoon Joshi said, “The creative challenge for us was to interpret the global Dulux positioning of ‘Renewal‘ in the Indian cultural environment, for which we created the communication which manifests how the glow of Velvet Touch on a person‘s walls inspires the person to keep striving, thus making the brand a catalyst for renewal in the person‘s life. Farhan Akhtar epitomizes renewal where his own journey is one of constantly reinventing himself and therefore he proved to be an ideal ambassador for the brand as well as the philosophy.”

  • Bang in the Middle scoops up Dulux digital duties in India

    MUMBAI: Akzo Nobel India, the maker of Dulux Paints, has signed on Bang in the Middle as its digital communication partner. The agency would be responsible for chalking out strategies and implementing an entire suite of digital services to spruce up Dulux‘s online presence.

    Bang in the Middle would be responsible for planning and executing a 360 degree digital branding of Dulux through engaging social media strategy.

    Akzo Nobel India Dulux marketing manager Pushkar Jain said, “We are actively engaging in the digital space so as to create interactive dialogues with our consumers and even reach out to a larger audience base. Through our association with ‘Bang in the Middle‘, we hope to impact consumer behavior through digital experiences.”

    Bang in the Middle managing partner Naresh Gupta said, “It is an honour to be associated with Dulux. They have been early adopters of digital media and we look forward to working with them on enhancing their digital footprint.”

    ture Capital, Eristoff (Bacardi) and Rupa Innerwear.