The leading beauty e-commerce platform Purplle.com has launched its latest brand campaign featuring bollywood actress Sara Ali Khan. With this campaign the brand aims to position itself as “Har Indian Ka Beauty Destination”. With this it Purplle repositions itself from mass, premium, to super-premium beauty solution for every Indian skin tone and skin type!
The new campaign brings alive this proposition by showcasing a diverse group of friends, from across the country, who find their perfect match on the beauty e-commerce platform. Brand ambassador Sara Ali Khan, dressed in a Manish Malhotra outfit, encourages girls to fearlessly explore their beauty needs and embrace their diversity.
The campaign went live across Sara Ali Khan’s social platforms and will be further amplified across languages and distributed via digital and social channels.
With over sixty thousands products from over thousand brands, catering to the diverse needs of every Indian, the brand encourages women to indulge and add to their cart, everything they heart.
It also allows consumers to avail personalised recommendations while shopping on Purplle.com. If needed, they can opt to return products through a unique two-day return policy.
Today, women across the markets seek personalized beauty solutions that appeal to different skin tones and types.
Purplle’s propriety Beauty Intelligence Suite uses artificial intelligence and machine learning to decipher thousands of keywords, which include brands, ingredients, skin types, benefits, categories, and special attributes. With this, Purplle has made trending beauty products accessible and affordable.
At Purplle, there is a beauty product for every Indian, from mass, premium, to super-premium. Bringing this to life through the campaign, Purplle.com chief business officer Nippun Aneja said, “Beauty is very personal and exploratory. Different skin types, skin tones, weather conditions, and textures can influence a consumer’s journey. Today, with digital breaking access barriers, the beauty experience is full of personalized solutions.”
“Powered by a strong technology backbone, Purplle caters to the many requirements of consumers with a plethora of offerings and trending products. Our strong positioning encourages women to explore the pleasures of beauty, with a wide range of genuine certified products delivered across eighteen hundered pin codes. With this, we truly are Har Indian ka Beauty Destination,” he added.
Speaking at the launch of the campaign, brand ambassador Sara Ali Khan said, “The Purplle world is all about having fun with beauty, experimenting, and finding your perfect match. From luxury products to daily basics, I have always turned to Purplle for my beauty needs, and I am proud to say that Purplle sirf Sara ka hi nahi, Har Indian ka Beauty Destination hai! I hope many young girls can resonate with our campaign and, whatever their definition of beauty, they can truly indulge in all that they hear on Purplle. For the campaign, we brought alive the brand’s personality of being trendy, yet super fun and relatable”
