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Tag: Puravankara

  • IPL 18 breaks ad records as brands go full throttle on cricket’s biggest stage

    IPL 18 breaks ad records as brands go full throttle on cricket’s biggest stage

    MUMBAI: India’s favourite cricket carnival isn’t just smashing sixes on the field—it’s delivering knockout punches off it too. According to TAM Sports’ latest “Commercial Advertising Report” for IPL Season 18, ad volumes soared 10.5 per cent over last season, with brands and advertisers pouring into the league like never before.

    Average ad volume per channel per match nudged up by 0.5 per cent, but the real action was in the format. Blink and you’d miss it: sub-10 second spots were the most preferred ad length in IPL 18, overtaking the 11–20 second bracket that ruled in IPL 17. Short and sharp is clearly in.

    IPL 18 introduced over 25 fresh ad categories to the mix—including properties/real estate, branded jewellery, and cellular services—while more than 25 from IPL 17 vanished from the screen (goodbye chocolates and cement).

    The number of advertisers and brands jumped 30 per cent and 29 per cent respectively. Parle Biscuits took the top spot among advertisers (8 per cent share), while Vimal Elaichi chewed up the charts as the most advertised brand.

    Food & beverages led sectoral spends with 36 per cent share, followed by services (23 per cent) and auto (nine per cent). Mouth fresheners remained a favourite, topping both IPL 17 and 18, with ecom-gaming holding steady in third place.

    A total of 186 brands advertised across both regional and national (Hindi + English) sports channels, with Vimal Elaichi emerging as the MVP across language segments. Meanwhile, the likes of Amul and Puravankara focused on national visibility, while brands like Walkmate and Maliban stuck to regional turf.

    The final match of IPL 18 clocked the highest ad volume growth compared to its IPL 17 counterpart, proving once again that cricket’s climax is prime time for marketers.

    As IPL continues to evolve from sport to spectacle, it’s clear advertisers are no longer playing it safe—they’re playing to win, and in ever shorter bursts.

  • Real estate developer Puravakara appoints Deepak Rastogi as group CFO

    Real estate developer Puravakara appoints Deepak Rastogi as group CFO

    MUMBAI: It’s strengthening its foundation. Real estate developer Puravankara has appointed Deepak Rastogi as the group chief financial officer (CFO), with effect from 15 January 2025

    Rastogi brings over three decades of extensive experience in finance, strategy, and transformation
    across diverse industries and international markets. He has held leadership positions, including
    president & group CFO at Deepak Fertilisers & Petrochemicals and president & group CFO at
    Tata Autocomp Systems. His expertise encompasses driving profit and loss, growth strategies,
    mergers and acquisitions, digitisation, and enterprise risk management. 

    He has been exposed to working with markets like  China, Asean , Australia, Korea, Japan, Middle East, Sweden and the US to lead and develop diverse teams and hands on experience in debt raising. managing investors relations, investors road shows, enterprise risk Management, SAP implementation and business integration.

    Rastogi is a chartered accountant with an MBA from S P Jain Institute of Research & Management.
    He has a distinguished history of leading financial strategies and implementing transformative initiatives
    that drive efficiency and profitability. His insights and skills will help drive the company’s expansion and
    growth plans.

    Neeraj Gautam, who has been serving as the president – finance at Puravankara, has been
    elevated to the post of deputy chief fnancial officer.

    “We are excited to have Deepak on board to strengthen our operating efficiencies and financial
    controls in line with our future plans,” said Puravankara managing director Ashish Puravankara. ”His vast experience and strategic acumen will be instrumental as we pursue expansion opportunities. We are confident his leadership will contribute significantly to our ongoing success.”

  • Real estate developer Puravankara lassoes Suraj Singh as western region marketing manager

    Real estate developer Puravankara lassoes Suraj Singh as western region marketing manager

    MUMBAI: He’s worked at three of the most prestigious real estate developer firms in India.  Suraj Singh started his career at Rustomjee as a marketing executive which resulted in his getting recruited by Godrej Properties. He stayed there for a good  seven years getting regular promotions and finally moving out as senior manager  marketing & product development.

    His next sojourn was for six years at Shapoorji Pallonji Real Estate where he rose to become general manager – marketing. Six months after moving out of the firm, he was back as a leader for marketing at Bengaluru based Puravankara  as head of marketing (west).

    Suraj is in for a tough challenge. While Puravankara has a strong developer name in the south of India, it’s relatively less known in the west.

     

  • Puravankara receives highest accolade at worlds largest Communications Competition

    Puravankara receives highest accolade at worlds largest Communications Competition

    MUMBAI: Puravankara Projects Limited, a premier real-estate developer, has been recognized with a ‘Platinum Award’, the highest accolade, at the 2013 Global Communications Competition sponsored by the League of American Communications Professionals (LACP). This event is the world’s largest communications competition.

    The Puravankara entry, the company Annual Report FY 2013, received a ‘Platinum Award’ in the ‘Most Creative‘ category. The report entitled ‘Invest in Life’, reflecting the axiom that a home purchase is an investment of a lifetime, was ranked #10 among the top 100 communication materials of 2013 (The report can be viewed at: 

    http://www.puravankara.com/pages/Annual_Reports).
    The proprietary judging system developed by LACP, evaluated over 1500 entries on the following six criteria: first impression, narrative, visual design, creativity, message clarity and relevance. Puravankara scored 99 out of a maximum 100 points, outperforming several global brands in the process.

    The competition was judged by communications professionals affiliated with LACP (Details are available at: http://www.lacp.com/2013spotlight/competition.htm )

    Commenting on the award Jackbastian Nazareth, Group CEO, Puravankara Projects said: “Puravankara is honoured to have received the highest commendation at the LACP Global Communication Competition. Recognition at a prestigious global forum validates our organizational focus on international benchmarks and best practices. We view our Annual Report not merely as a statutory document, but also as a strategic brand communication medium. It is a matter of pride for us that we are ranked at #10 among the top 100 Annual reports of 2013. This award reaffirms our commitment to the pursuit of excellence in our operations.”

    Christine Kennedy, Managing Director LACP said, “The Puravankara Annual Report 2012-13, proves to be remarkable in light of tremendous competition. More than 1500 entries representing a dozen countries were received, so the competition was exceptionally tough.

    Overall, we find this work to be outstanding, earning a total score of 99 out of a maximum 100 points. The first impression presented by this entry is exceptional, while the narrative is outstanding. The visual design is exceptional, tied with a level of creativity that is outstanding. We classify this entry as ranking at #10 among the Top 100 Communications Materials of 2013.” she added.