Tag: Punit Misra

Zee TV stirs emotional connect with its brand campaign on the ‘first flight’

MUMBAI: Zee TV as a channel has always been poised to cater to the middle class. For its latest 25-year celebration refresh, the channel launched a commercial that encapsulates just that.

The ad film portrays a retired government employee, who is afraid of flying in an aircraft, takes a flight for the first time and for a heartwarming reason. Turns out, it is a first for his daughter too as the captain in charge of the same aircraft.

Conceptualised by Publicis India, the film delivers the message, ‘The great Indian middle class is truly taking charge and rewriting the rules of their destiny.’

During the launch of the film, ZEEL domestic broadcast business CEO Punit Misra shared that the entire team became teary eyed when the film was shown to them.

The TVC was created in 2 months. Sharing his experience of working with Zee for this particular ad film, Publicis India managing director and CCO Bobby Pawar mentions, “Zee TV is not just the pioneer of entertainment but it is an insider to everyone’s home and a part of their family. The characters become a part of the viewers life after a period of time and have built the notion of ‘Jo Khud Se Jeet Jata hai’ ( overcoming your inner battles). The story is about people who outdo themselves, their circumstances and the society to champion themselves at the end of the day.”

The campaigns talks about two things: the unconditional love of a father and about a woman who achieves her dream with her father’s support, despite the challenges.

ZEEL CMO Pratyusha Agarwal said, “ We wanted something that would be iconic for 100 years, which was truly delivered. Zee TV is not about the borrowed glory it’s about the common story.”

October 17, 2017
ZEEL’s Punit Misra: Our new logo signifies aspiration of Indian middle class

MUMBAI: Diwali calls for celebration but Zee Entertainment Enterprises Ltd (ZEEL) is celebrating for a number of reasons; the most important one being the completion of 25 years of journey in the television industry.

Zee TV was the first satellite television of India and as the channel embarks on the next leg of its journey, Zee TV has unveiled its new ideology, encapsulated in a powerful line – Aaj Likhenge Kal.

The network unveiled the logo at the Zee Rishtey Awards 2017. The awards show was aired on Zee TV on 15 October.

ZEEL domestic broadcast business CEO Punit Misra started by saying that 25 years ago in the month of October, a momentous journey started. The journey of the creation of the television industry in this country and as the chairman Dr Subhash Chandra led the foundation of this. “It was then illegal to own a private channel but yet we did and see where are we today. An industry with Rs 24,000 crore of advertising revenue, Rs 40,000 crore of money spent on consuming the content that is laid out.”

Misra also mentioned, “In the last few years in this country 25 millions homes got added in the measured universe of TV viewership and the amount of time spent is 158 mins per person per day.”

The Aaj Likhenge Kal philosophy is brought alive with a brand new visual identity, where each element signifies the aspiration of the Indian middle class. The circular logo denotes the universal appeal of Zee TV’s content.

The orange colour represents the inner glow or radiance that emanates from within – a symbol of positivity and confidence that the brand echoes. The brand packaging will be brought alive through elements of nature such as fire, earth, water, air – the diya which represents light and hope, the blooming of an orange flower that stands for the beauty of life and evolution, gold that denotes eternal richness and mosaic which enunciates the power of synergy that stems from several fragmented pieces coming together to form a beautiful whole.

The logo is designed by Martin Lambie-Nairn.

The channel will be launching four shows including Raja Beta, Kaleere, Aapke Aajane Se and Subhan Allah. The dates are not yet decided.

Zee TV deputy business head Deepak Rajadhyaksha said, “We are very hopeful that people will love our new offering Aaj Likhenge Kal. Our shows, be it the existing line-up or the new launches, will be a reflective of our core proposition. Through them, we wish to ignite a spark among our viewers to fight both intrinsic and societal battles, and proactively transform their destinies to shape a beautiful tomorrow.”

The channel also has more new shows lined up and in the non- fiction offering, it is bringing back the new season Dance India Dance.

While speaking to Indiantelevision.com, Rajadhyaksha said that the channel is also experimenting to extend the prime time or might launch a new time slot going forward.

ZEEL CMO Pratyusha Agarwal said, “Our brand anthem, composed by Vishal Bharadwaj, sung by Shreya Ghoshal and Arijit Singh hums the extraordinary journeys our audiences are making. Our brand film captures the essence of the great Indian middle class rising and aims to spark many more to take the leap. To truly touch people’s lives with the essence of Aaj Likhenge Kal this Diwali, Zee TV will bring light to the nation’s budding future through mobile vans with LED lit installations of the new logo. These vans, strategically placed, will provide light for those who would otherwise study under street lamps.”

Further bringing alive the essence of its core proposition, Zee TV will set yet another precedent for the industry – a format innovation in the Hindi GEC space – a first-of-its-kind brand feature film titled ‘Aaj Likhenge Kal’.

The feature film will span its entire primetime of four and a half hours integrating through all of Zee TV’s fiction offerings. This film, narrating a young girl Pakhi’s resolve to make her mother Meera realise her dream of becoming a medical officer for the naval forces, will have each of Zee TV’s popular fiction protagonists stepping in to help the mother-daughter duo in their quest for self-actualisation.

The channel is planning to aggressively market the new identity of the channel. It will be promoted across the platform.

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October 16, 2017
Zee hires Lintas & Publicis for reimagining purpose-led ideas

MUMBAI: With an ambition to build a strong brand & marketing integrated ecosystem, Zee Entertainment Enterprises Ltd. (ZEEL) has consolidated the creative duties for the bouquet of brands in the broadcast business, the ZEEL corporate brand, as well as some of the new business verticals it is building and announced the appointment of Publicis India & Lowe Lintas as its creative partners in this endeavor.

Lowe Lintas will be responsible for planning and executing creative mandate for the ‘ZEE’ Corporate Brand, the bouquet of Cinema Channels- Including Zee Cinema, Zee Classic & Zee Action, the ‘&’Brand i.e. &TV and &Pictures, and ZEE’s South Cluster regional channels.

Publicis India is coming on board to plan & manage creative services for the flagship brand ZEE TV, ZEE Anmol, Premium Channels- ZEE Café & ZEE Studio, Youth & Music Channels- Zing & ZETC and the regional channels in Marathi, Bengali & Oriya – Zee Marathi, Zee Yuva, Zee Talkies, Zee Bangla, Zee Bangla Cinema and Sarthak .

Announcing the move ZEEL MD & CEO Punit Goenka stated, “As we embark on this journey, we would like to thank FCB Ulka for the long and fruitful association in building some of the most loved channels that have become a part of our viewers’ lives. To build our equity further on this solid foundation, we welcome Lowe Lintas & Publicis on-board as partners who will help establish the organization’s presence across all the entertainment verticals. By consolidating the entire business with two strong agency partners, the organization is committed to building significantly higher capability in brand building, consumer centricity and strategic marketing thinking. Both agencies bring with them a strong consumer centric DNA and a deep knowledge of brands and business, which is core to our philosophy of driving future growth for the organization. We look forward to Publicis & Lowe partnering with us to grow & develop our strong and evolving portfolio of brands.”

ZEEL CEO – domestic broadcast Punit Misra said, “We are excited to have Lowe Lintas & Publicis on-board as our creative partners. The appointment follows an extensive pitch process which was evaluated by the key leadership team involving an in-depth assessment of creative, planning & servicing capabilities of the agencies, to cater to a large & diverse bouquet of channels & business needs. The move is to ensure that the channels build stronger consumer preference and loyalty for each of the individual brands and businesses. Together, we aspire to create the best in class Brand & Marketing ecosystem for every channel & the overall organization.”

FCB Ulka CEO Nitin Karkare said: “It’s been a wonderful relationship and we have together had many successes across channels and programs. We wish them the best and many more successes in the years to come.”

Lowe Lintas CEO Raj Gupta said: “At a time where content networks are competing to get attention with serials/shows, multi-crore blockbuster movies, digital content and millions of shares on digital – we’re excited about the possibilities of imagining and reimagining purpose-led strategic and creative ideas for all the ZEEL offerings, that will inspire Indians to dream more, do more and become more.”

Publicis Worldwide India managing director Srija Chatterjee said: “We are delighted that we were able to demonstrate our strong strategic approach through the use of proprietary tools that enable brands to grow at the speed of culture and creative capabilities across the different consumer segments that the brand appeals to, that enabled the ZEEL team to choose us for this very exciting challenge.”

August 24, 2017
Zeel hires Unilever’s Punit Misra to head domestic broadcast business

MUMBAI: The Essel group owned Zee Entertainment Enterprises Limited (ZEEL) has filled the missing peg on its leadership roster: the CEO of its domestic broadcast business.

Come 1 October 2016, former Hindustan Unilever Ltd (HUL) senior executive and careerist Punit Misra will be stepping into those shoes at India’s leading media and entertainment major and will be directly reporting to ZEEL MD and CEO Punit Goenka.

In recent times, ZEEL has been strengthening its senior management team to help it achieve its ambitious targets.

Last year, it brought in family member and Punit’s younger brother and technopreneur Amit Goenka to head its international broadcast business.

Earlier this year, it spun off its broadcast network sales into another company called Zee Unimedia which is headed by COO Ashish Sehgal.

Misra, the new senior joinee, has had a long association with HUL and was last serving as as executive director & vice president – customer development. His responsibilities included heading sales. He joined HUL as a management trainee in 1996.

Since then, he has worked in leadership roles across customer development, brand building, brand development and general management within HUL, as well as in the global customer development team of Unilever.

He was also the member of the management Committee at HUL. As head of sales of the largest FMCG company in India, he was responsible for the performance of HUL sales team – driving delivery of profitable and competitive top line growth for the organization.

Misra is an Electrical Engineering graduate from Indian Institute of Technology, Roorkee (formerly University of Roorkee) and has a PGDBM in Finance and Marketing from XLRI, Jamshedpur.

August 26, 2016
Zeel hires Unilever’s Punit Misra to head domestic broadcast business

MUMBAI: The Essel group owned Zee Entertainment Enterprises Limited (ZEEL) has filled the missing peg on its leadership roster: the CEO of its domestic broadcast business.

Come 1 October 2016, former Hindustan Unilever Ltd (HUL) senior executive and careerist Punit Misra will be stepping into those shoes at India’s leading media and entertainment major and will be directly reporting to ZEEL MD and CEO Punit Goenka.

In recent times, ZEEL has been strengthening its senior management team to help it achieve its ambitious targets.

Last year, it brought in family member and Punit’s younger brother and technopreneur Amit Goenka to head its international broadcast business.

Earlier this year, it spun off its broadcast network sales into another company called Zee Unimedia which is headed by COO Ashish Sehgal.

Misra, the new senior joinee, has had a long association with HUL and was last serving as as executive director & vice president – customer development. His responsibilities included heading sales. He joined HUL as a management trainee in 1996.

Since then, he has worked in leadership roles across customer development, brand building, brand development and general management within HUL, as well as in the global customer development team of Unilever.

He was also the member of the management Committee at HUL. As head of sales of the largest FMCG company in India, he was responsible for the performance of HUL sales team – driving delivery of profitable and competitive top line growth for the organization.

Misra is an Electrical Engineering graduate from Indian Institute of Technology, Roorkee (formerly University of Roorkee) and has a PGDBM in Finance and Marketing from XLRI, Jamshedpur.

August 26, 2016
HUL announces key appointments

MUMBAI: Hindustan Unilever Limited (HUL) has announced a key change in the management committee. Manish Tiwary, currently sales and customer development executive director and VP, will now take charge of the Unilever Gulf business as the managing director.

Customer Development Global RTM, TT and CDIT vice president Punit Misra will take place of Tiwary at HUL and will be part of the company’s management committee. The change will be effective November 2014.

HUL CEO and managing director Sanjiv Mehta said, “I would like to express my deep appreciation for the significant contribution that Manish has made to the India business and congratulate him on his new role.”

Tiwary has led the largest increase in sales coverage by adding 1 million plus perfect stores across India. He also executed structural changes to provide a sharper focus to the Foods business and laid the blueprint for ‘Winning In Many Indias’, the customer development model of HUL that was rolled out in September 2014.

Misra joined HUL in 1996 and has worked across marketing and customer development roles both in HUL and Unilever.

Misra’s successor will be announced in due course.

September 25, 2014
Lifebuoy and ‘Krrish’ star Hrithik Roshan entertain kids

NEW DELHI: As part of their ongoing promotional campaign ‘Lifebuoy Main Bhi Krissh’, HLL brought together the movie’s super hero Hrithik Roshan to meet up with ten lucky contest winners. Lifebuoy had tied up with the movie Krrish, for joint promotion.

The little stars had a fun filled evening playing games, painting cards for Hrithik, solving puzzles and interacting with the star. The kids also had an opportunity to be photographed with Hrithik and receive memorabilia from the Krrish hero.

Talking about the promotional campaign, HLL marketing manager Punit Misra revealed that Lifebuoy stands for encouraging the hero within us. The germ of the idea began with the thought that super hero Krrish turns into a hero as soon as he puts on the mask, thus the synergy between Lifebuoy & the movie was born. Similarly, bathing with Lifebuoy would give the children unlimited protection against germs.

The Krrish superhero Hrithik Roshan said that he was delighted with the successful response from the “Lifebuoy Main Bhi Krrish” promotion. He also thanked Lifebuoy for this unique opportunity to meet the little stars.

Misra also added “The “Lifebuoy main bhi Krrish” promotion had an over whelming response, receiving more than thirty thousand entries, out of which ten lucky winners were chosen. The chosen winners were from different parts of India, as far as Amritsar, Vijayawada, Ahmedabad, Kolhapur etc, traveled to Mumbai from their respective locations to meet their favourite hero. We are over whelmed by the enthusiasm & response received by the kids that we received for this promotion.”

February 24, 2007