ITV

Tag: Punit Goenka

  • TAM-BARC India JV: The King is dead, long live the King

    TAM-BARC India JV: The King is dead, long live the King

    MUMBAI: Merely four months after the new television ratings measurement body Broadcast Audience Research Council (BARC) India entered the fray, the battle of matrices saw a happy ending today (27 August) as Television Audience Measurement (TAM) gracefully bowed out of the ratings race.

    Seeing more wisdom in forming a joint venture with its now erstwhile competitor BARC India, TAM joined hands with it to form a meter management company.

    Industry Cheers Move

    The move has brought much cheer from the industry as this means a unified single ratings sans any confusion week on week. Moreover, this move will benefit broadcasters and advertisers alike.

    Indiantelevision.com spoke to multiple industry stakeholders to get their first reactions on the coming together of TAM and BARC India. Here’s what they had to say:

         Viacom18 Group CEO Sudhandhsu Vats

         “It’s very good news for the Indian broadcasting industry. With BARC consolidating all the video audience measurement assets, we are happy       that stakeholders will have a greatly improved view on reach and impact. The aggregation of people meters and panel management powered by       BARC’s technology gives us an effective measurement system that expedites the solution on geographical coverage, sample size, and rural-           urban reporting.” 

    ZEEL MD and CEO Punit Goenka  

    “This partnership is a big step forward and in this era of cooperation, we welcome this move forward as a joint industry body. The technology and methodological prowess of BARC, combined with the extra meters and the field force will definitely help the industry progress.”

    R K Swamy Hansa Group chairman Srinivasan K Swamy

    “It’s a good development. It has become a larger sample and a more robust study. The techcom is strong in BARC and I am sure they will seamlessly integrate the inputs from two sources to great advantage.”

    Times Network CEO and MD M K Anand  

    “It’s a great move. The new system has launched quite well. The usual teething troubles are mostly getting addressed. The lingering presence of the erstwhile measurement system as a shadow was confusing. There have been faint mentions of TAM by clients and that chatter needed to end. With this move, the industry is truly and completely on BARC. The additional boxes and some talent from the older system will surely help in getting to maturity quicker. All in all, a great move for the industry and the two players.”

    Madison World and Madison Communications founder, chairman and MD Sam Balsara

    “This is a step in the right direction and achieves multiple objectives at one stroke:

    1.       It eliminates possible confusion in the market because of 2 currencies

    2.       It enables Barc to scale up cost effectively by putting the additional meters to good and effective use

    3.       It enables Barc to have ready access to trained people in the field

    4.       It ensures that a large number of people don’t go out of their jobs

    There are sufficient checks and balances in place to ensure that Barc in course of time will discharge its responsibilities, honourably.”

     Dentsu Aegis Network South Asia chairman Ashish Bhasin

    “I think it’s great that BARC and TAM have joined forces for the meters because definitely we don’t need two currencies for television ratings and BARC is the officially accepted ratings currency for the industry to use. Moreover, it is also good that the TAM meters will get utilised because that will help speed up the process of scaling to the meters required for BARC, so that the entire country can be quickly covered. We now look forward to robust viewership data, covering the entire country, and are particularly looking forward to rural data commencing soonest.”

    To start with, the new JV company will have 34,000 meters covering all of India, and will supply raw data to BARC, which will use its own statistical processes and sampling design. The details of the formation and roll out of this new company will be shared in the coming weeks.

    After an unrivalled run of almost 17 years in the Indian broadcast space, TAM Media Research, which started its function way back in 1998 with the mandate to work neutrally, will now no longer be rolling out television ratings.

    To say “The King is dead, long live the King” would be an apt proclamation to summarise this latest development.

  • BARC India & TAM collaborate to supply raw data; form new company

    MUMBAI: Indian television ratings monitoring agencies BARC India and TAM India have joined hands to form a new meter management company.

     

    The new company will run meter operations and supply raw data to BARC India. Meters will be deployed based on BARC’s sample design and the ratings will be computed and disseminated through BARC India’s software. This ratings data will be the sole trading currency for the country, giving advertisers, broadcasters and agencies accurate and quality measurement.

     

    The meter company will have the meter assets and panel management operations of the present BARC India and TAM India panels, which will be jointly owned by BARC India, Nielsen and Kantar with management control resting with BARC India.

     

    To start with, the company will have 34,000 meters covering all of India, and will supply raw data to BARC, which will use its own statistical processes and sampling design. The details of the formation and roll out of this new company will be shared in the coming weeks.

     

    TAM India will continue to provide its non-TV ratings services to the market, notably AdEx – Advertising Expenditure for TV, Print, Radio, RAM – Radio Audience Measurement, Eikona – PR Audit, TAM Sports Measurement and S-Group Consulting. 

     

    BARC India chairman Punit Goenka said, “This partnership is a big step forward and in this era of cooperation, we welcome this move forward as a joint industry body. The technology and methodological prowess of BARC, combined with the extra meters and the field force will definitely help the industry progress.”

     

    “This new venture represents our organization’s commitment to providing precise and stable data around the world, and draws strengths from both BARC India and TAM India. We look forward to the great coverage and representation this new partnership will deliver,” added Nielsen global president Steve Hasker. 

     

    Kantar CEO Eric Salama said, “We are happy to cooperate with BARC India to be able to provide clarity and a large single sample for the industry and to keep India as a key market for us.”  

  • ZMCL forays into English news broadcasting; names Rohit Gandhi as editor-in-chief

    ZMCL forays into English news broadcasting; names Rohit Gandhi as editor-in-chief

    MUMBAI: Zee Media Corporation Limited (ZMCL) has announced its foray into the English news broadcasting space with the appointment of Rohit Gandhi as editor-in-chief of English news broadcast and related content, effective 17 August.

    It may be recalled that Indiantelevision.com was the first to report about the network’s plan to get into English news broadcasting. In an earlier conversation, Essel Group chairman Dr Subhash Chandra had said, “I have been harbouring this thought of starting a global news network in English for the global audience but with an India point of view.”

    Gandhi, who reports to ZEEL MD and CEO Punit Goenka, will be heading the operations of all initiatives in this space, working closely with the business head & revenue resources.

    Goenka said, “Venturing into the English News space allows us to extend our presence in the overall news genre across geographies and even in the international arena. We want to launch a news network for global audiences with an Indian point-of-view. With Rohit on-board to spearhead this initiative, we are confident that we will be able to showcase a world-class product. We welcome Rohit to the Zee family and wish him all the very best.”

    Gandhi added, “It is a phenomenal opportunity for me to work with Zee and Punit to deliver world-class coverage to viewers at home. We want to continue on the path of providing in-depth, textured coverage across platforms to address the ever-changing needs of the global audiences.”

    ZMCL has neither revealed the name of its new English news channel nor its launch date.

    Gandhi brings with him over 23 years of experience across 40 countries and has managed the complete gamut of the news business. In his previous assignment, he was the international correspondent & communication strategist for South Asian International News. Prior to that he worked with CBC, CNN, BCTV & Global TV, Canada, and NDTV. He has also covered many war zones including Afghanistan in 2001 and Iraq in 2003.

  • BARC India floats initiatives to add new industry subscribers

    BARC India floats initiatives to add new industry subscribers

    MUMBAI: BARC India is looking at adding more broadcasters and agencies from the industry as subscribers by offering them various sops. 

    BARC India currently has more than 370 channels and agencies on board as subscribers, which comprise approximately 94 per cent of the total viewership of channels in India, whereas the agencies control about 95 per cent of the ad spends on television. 

     

    Now with its larger objective of inclusiveness, BARC India has decided to help all the other broadcasters and agencies to use its data and insights.

    The television ratings monitoring agency has launched special initiatives together with the Indian Broadcasting Foundation (IBF) and Advertising Agencies Association of India (AAAI) to motivate broadcasters and agencies who are yet to invest and subscribe for BARC India’s commercial services.

     

    The highlights of the offerings for broadcasters are as follows:

    • ‘Special Limited Period Offer’ with lease, rental and buy-back option
    • Limited period offer, closes on 15 August, 2015
    • Installation, testing, commissioning and maintenance for entire contract period would be taken care by Cineom, the authorised resellers of watermarking equipment of Civolution. 
    • Post placing the order with Cineom, broadcasters can subscribe to BARC India’s commercial services

    Highlights of the offerings for agencies are as follows:

    • Special Prime and Supreme packages have been designed for small and medium sized ad agencies
    • A special discount is especially being offered for AAAI member agencies

      

    Star India CEO and IBF president Uday Shankar says, “As a joint industry body – BARC India has always kept the interest of industry stakeholders at the forefront. I look forward to newer broadcasters joining this special initiative designed to facilitate and ease the financial burden. This will help the broadcast ecosystem in India.”

     

    AAAI president M G Parameswaran adds, “I am happy that BARC India has extended a special offer to small and medium sized ad agency members of AAAI, our largest constituency. I am hopeful that many of them will avail of this special offer, join the movement and benefit from the state-of-art rating systems offered by BARC India.”

  • Zeel expands into Odisha; acquires Sarthak Entertainment for Rs 115 crore

    Zeel expands into Odisha; acquires Sarthak Entertainment for Rs 115 crore

    MUMBAI: Zee Entertainment Enterprises Limited (Zeel) has acquired 100 per cent equity stake in Sarthak Entertainment Pvt Ltd which operates Sarthak TV, the Odia language general entertainment channel (GEC). 

     

    The acquisition will be from current shareholders of Sarthak Entertainment, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs 115 crores.

     

    With this, Zeel has entered the rapidly expanding regional market in Odisha. This acquisition further strengthens its already dominant line-up of regional channels.

     

    Sarthak TV would complement Zeel’s regional bouquet of channels viz. Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamizh.

     

    Zeel MD and CEO Punit Goenka said, “We are pleased to announce the acquisition of Sarthak as we continue to invest in tomorrow. The acquisition of an already profitable, market leading venture is going to be a value accretive investment in line with our philosophy of enhancing shareholder value. Sarthak will further add to our formidable bouquet of 33 channels in the domestic market.”

     

    Sarthak Group founder and managing director Sitaram Agrawalla and Sarthak TV director Raj Thourani added, “It gives us great pleasure to announce that Sarthak will now be a part of India’s leading entertainment network. Being the oldest and market leading network in India, Zeel would provide the perfect platform for Sarthak to grow further in the future. With a history of successful operations, we are sure Sarthak will be a great value-add for Zeel.”

     

    The channel has been successful in creating high quality content catering to the needs of local audience. It airs reality and non-fiction shows besides being the market leader in the fiction segment.

  • &TV takes HD route in UK

    &TV takes HD route in UK

    MUMBAI: Sky viewers in UK will have a first free South Asian entertainment channel in High Definition (HD). This, after &TV, the new Hindi general entertainment channel (GEC) from Zee Network, launched its HD feed in UK on the platform.

     

    &TV HD is the first and only South Asian entertainment channel to offer its full range of shows in full HD at no extra cost to Sky viewers.

     

    The channel saw a gala launch just a few months ago, with King of Bollywood Shah Rukh Khan and Zee Entertainment Enterprises Limited MD and CEO Punit Goenka.

     

    Derived from the conjunction ‘&’, the channel stands for binding people, ideologies and philosophies. Representing excellence, the channel mirrors the thinking and values of an evolved India with the shows having a contemporary touch, depicting the progressiveness in the mind-set of the viewers with a twist. &TV HD will further grow on the remit of the channel and celebrate the spirit of living with full vibrancy.

     

    Viewers will now be able to enjoy the fun of Gangaa, the comedy of Bhabhiji Ghar Par Hai, the history of Razia Sultan, the action of Begusarai and the love story of Badi Devraani among others in sparkling quality. Even more exciting will be the magnanimous music reality series The Voice – India in HD, with Shaan, Sunidhi Chauhan, Himesh Reshammiya and Mika as judges and the fantastic singing talent of India!

     

    As well as exciting shows, &TV HD has a huge line up of Bollywood blockbusters this July to keep its new audience hooked to the HD offering. Watch out for big titles Chennai Express, Main Tera Hero and many more in its weekend specials.

     

    Zee Network Europe CEO Neeraj Dhingra said, “As a pioneering network we pride ourselves in providing excellent entertainment and we will continue to go all out in doing this in the most innovative way. &TV is unique in the market with its top quality shows and now this will be enhanced with the HD offering. The wait is over for people wanting a world class HD channel that is available for free in the Asian market. Being in line with giving extra to the viewers, &TV HD is now the one-stop for full South Asian entertainment with a high definition experience. It’s  a part of the strategy where we want to engage and connect with the South Asian viewers and provide them a fantastic viewing experience like no one else.”

  • Brand Zee valued at Rs 41.94 billion

    Brand Zee valued at Rs 41.94 billion

    MUMBAI: Zee Entertainment Enterprises Limited (Zeel) brand, as valued by Interbrand, is estimated to be worth Rs 41.94 billion. The network is looking at increasing its global reach to five times more from its current audience of 959 million viewers. This apart, Zee also plans to increase its content consumption to four times more.

     

    Zee, which recently released its annual report titled ‘Investing in Tomorrow,’ said that it plans to expand its market footprint and its relevance to viewers across a range of ethnicities and nationalities. This reflects in the improvement in Zee’s financial performance – and, along with it, its brand value. Zee with its initiatives is on its way to close the gap in brand value with the global best.

     

    The network is looking at becoming the first global media brand amongst the top 100, with foundations in an emerging market, ensuring greater stickiness and viewer loyalty across the spectrum.

     

    According to the report, Zee is amongst the largest producers and aggregators of Hindi programming in the world. It has over 2,10,678 hours of television content, rights to more than 3500 movie titles and 33 domestic channels.

     

    In pursuit of its ‘Vision 2020,’ Zee aims to invest in adding more channels and offerings to its portfolio.  “At Zee, the Financial Year 2014-15 has been a year of ‘Investing in Tomorrow.’ We envision India playing a major role in the way the entertainment industry, around the world, evolves. Multiple macro factors are driving this growth – stronger internet access, rapid digitisation and increasing globalisation of audience preferences,” said Zeel chairman Dr Subhash Chandra.

     

    Chandra feels that technological advancements in the field of entertainment consumption have bolstered the industry further. “Aspects like 4K, are slated to enrich the viewing experience, and open a whole new arena of premium content consumption. 4G will further empower the consumer to access rich content on the go. These factors are giving the overall entertainment ecosystem a whole new dimension,” added Chandra.

     

    The global media and entertainment industry is expected to grow at a CAGR of 4 per cent from 2015, reaching around USD 2.3 trillion in 2018. “As part of our ‘Vision 2020,’ we see ourselves being at the forefront; targeting growth at a different scale for your company,” informed Chandra.

     

    Chandra foresees the company being ranked among the top global media brands in the next five years. “We have invested minimum shareholder value to achieve our objective of global leadership. Our initiatives are based on the orbit shifting thoughts and ambitions set for the year 2020, with clear, quantifiable parameters, giving us visibility of how the future will unfold for us, capitalizing opportunities along the way,” he added.

     

    On the international front, Zee has aggressively forayed into new territories. “Zee holds ambitions of emerging as an entertainment and media leader in rapidly developing newer markets. Despite challenges, we have emerged as a global content powerhouse, catering to the varying aspirations of audiences in a seamless world of entertainment. And we will continue to move forward with confident, determined steps, to make the most of future opportunities,” asserted Chandra.

     

    The network has maintained a steady progress across all quarters and reported revenue of Rs 48,837 million (Y-o-Y growth of 10.4 per cent) with EBITDA of Rs 12,538 million (Y-o-Y growth of 4 per cent) and net post-tax profit of Rs 9,775 million (Y-o-Y growth of 10 per cent). “Despite pricing challenges, and increasing costs, we were able to maintain a healthy net margin of 20 per cent. This outcome indicates that our operations were based on a prudent strategy, and bear testimony to our know-how and expertise. We are confident that we will be able to continue on the path of augmenting shareholder value,” said Zeel MD and CEO Punit Goenka.

     

    According to Goenka, the implementation of digitisation (phase I & II), despite a few delays, has resulted in the creation of new opportunities throughout the media value chain.

     

    “During FY 2014-15, we took many steps towards this very end. We expanded aggressively in the American, European, APAC and Middle East markets. We launched new channels with a clear view on rich and engaging content, customized to specific audience groups. We are also investing in further training our existing talent, together with nurturing new people across diverse competencies,” informed Goenka.

     

    The key elements of Zee’s strategy going forward will be to consistently invest in growth opportunities to safeguard and grow its leadership, in a competitive environment. “We will concentrate on the opportunities that digitisation presents and seek to maximise revenue from this, while operating in a prudent environment. We will consistently seek out newer markets globally, and fortify our existing ones. And through all of this, we will maintain the highest standards of corporate governance and ethics while creating superior value,” he said.

     

    Zee is also geared to offer its entertainment content through ‘Now Media’ i.e. through digital tools and over the top (OTT) platforms, among others. It is also adopting cutting-edge, advance formats like ‘high definition’ and ‘4K’.  The network foresees these formats transforming the viewing experience in the near future. It also predicts that content producers will have to be nimble-footed and geared up to address the technology paradigm, in addition to the content quality. The demarcation between ‘on-air’ and ‘online’ is rapidly disappearing, with almost all devices getting backward and forward integrated using the internet.

     

    Zee aims to become a global content company and in keeping with this launched Zindagi in India and Zee Hiburan in Indonesia, last year. “This helps us remain the preferred entertainment provider to a large audience across the world enhancing our revenue and visibility. The future will see further empowerment of the viewers, and we are investing in making ourselves relevant to this trend,” the company said in its annual report. 

  • Zee group gears up to celebrate the International Yoga Day

    Zee group gears up to celebrate the International Yoga Day

    MUMBAI: With the International Yoga Day around the corner, the ZEE Group’s Media & Entertainment companies are gearing up to actively participate, making it a huge success. The companies which are lending support to this initiative are Zee Entertainment Enterprises Limited, Zee Media Corporation Limited, Z Living, Zee Learn Limited and Zee Digital Convergence.

     

    Last year, our  Prime Minister, Narendra Modi while addressing the 193-member UN General Assembly at the United Nations said, “Yoga is an invaluable gift of India’s ancient tradition. It embodies unity of mind and body; thought and action; restraint and fulfillment; harmony between man and nature; a holistic approach to health and well-being. It is not about exercise but to discover the sense of oneness within yourself, the world and the nature. By changing our lifestyle and creating consciousness, it can help us deal with climate change. Let us work towards adopting an International Yoga Day.”

     

    Commenting on the importance of International Yoga Day, Dr. Subhash Chandra, Chairman – ZEE & Essel Group said, “The ancient Indian practice of Yoga nurtures the mind, working through the medium of the body. Yoga enhances the body and soul with additional strength, zeal and beauty. It is a beautiful act of nurturing the divinity within you. I strongly believe that it is a gift to all of us, and it is essential that we work towards making it a mass movement globally. I am confident that the International Yoga Day which our Hon’ble Prime Minister, Shri Narendra Modi has initiated will have a strong impact on humanity, maybe not immediately but definitely in the next five to ten years.”

     

    Elaborating on the Group’s participation in the International Yoga Day, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL) said, “Yoga is a way of living which recharges the body and promotes the balanced development of the physical, mental and spiritual being. As the excitement around International Yoga Day builds up, we, at the ZEE Group, have lined up a range of yoga-based activities to engage with our viewers across the world. Our channels and brands will feature yoga content integration, expert advice from yoga gurus, useful trivia, celebrity bytes and yoga cuisine, among other interesting initiatives throughout the day. Apart from this, we are celebrating Yoga Week across all our offices where employees will perform yoga sessions led by expert instructors.”

     

    As the world prepares to celebrate the International Yoga Day, and with India leading the charge, the ZEE Group is committed to making this a major national and global event.

     

    Some of the key initiatives that will be showcased across the ZEE Group companies and channels are as follows:

    ·         Among Zee Entertainment’s bouquet of channels, Zee TV, the flagship Hindi GEC will feature yoga-based content integration in its popular shows, Satrangi Sasural and Neeli Chhatri Waale while &TV will be integrating the essence of International Yoga Day through its shows – Dilli Wali Thakur Gurls, Bhaghyalakshmi and Gangaa.

     

    ·         Zindagi, the premium Hindi GEC will espouse the effectiveness of practising Yoga through its afternoon show ‘Simply Beautiful’ which is based on healthy living while our FTA channel, Zee Anmol will run fillers, each of which will focus on one Chakra of the body and how a particular type of Yoga cleanses that chakra, infusing energy into the body and bringing about a positive change.

     

    ·         ZEEL’s Hindi Movie Cluster will integrate yoga and Bollywood to commemorate International Yoga Day. The channels will urge audiences to adopt Yoga as a lifestyle choice by showcasing advice from Yoga instructors as well as trivia and quotes from stars practising yoga.

     

    ·         ZEEL’s Regional Channels have also planned a slew of yoga-based activities. The leading Marathi GEC, Zee Marathi will advocate the benefits of Yoga through content integration in leading fiction and non-fiction shows like Julun Yeti Reshimgaathi, Honaar Sunn Mee Hya Gharchi, Dil Dosti Duniyadaari, Chala Hawa Yeu Dya and Ka Re Durawa. Similarly, Zee Bangla’s shows like Kojagori, Didi No. 1 and Sa Re Ga Ma Pa will inspire viewers to be fit and practice yoga through Yoga integrations within the content.

     

    ·         In the South, Zee Telugu, with an aim to promote health and well-being will showcase the importance and benefits of practicing Yoga for a well-balanced mind, body and soul through integration of information related to Yoga in the following shows – Muddu Mandaram, Abhishekam, Subhamastu, Vahreva, Lakshmi Raave Maa Intiki and Omkaram. Zee Telugu is also associating with Siti Network for a ground event based out of Hyderabad where celebrities will interact with participants to demonstrate and practise yoga. Yoga-based content integration will also occur on Zee Kannada’s top two fiction shows, LoveLavike and Jothe Jotheyalli and on Zee Tamizh’s shows Parambariya Maruthavam and Enga Veetu Penn.

     

    ·         Among the Regional Movie Channels, Zee Bangla Cinema will be positioning its family drama, Maach Mishti & More as the face of the Yoga practice movement while Zee Talkies will be featuring ‘Cinema-Asan’ – A Filmy way of celebrating Yoga where celebrities will perform asanas, share tips and engage with consumers on the topic of Yoga.

     

    ·         On the occasion of International Yoga Day, ZEEL’s English Cluster, Zee Café and Zee Studio, will feature yoga trivia and quotes from famous shows like Desperate Housewives and The Big Bang Theory and Hollywood movies like Pretty Woman, Aeon Flux, Iron Man 3 and The Lincoln Lawyer. 

     

    ·         Among ZEEL’s Niche Channels, ZETC will be running a mini-campaign ‘Bollywood GuruCool’ which will propagate yoga, highlight different actors who practice yoga and suggest suitable music for yoga while Zing will feature Bollywood Yoga vignettes throughout the day. Zee Khana Khazana, India’s premium 24-hour food channel will be showcasing ‘Yoga Cuisine – Spiritual Foods’ on its shows – Suryanamaskar Starts, Saatvik Bites, Jiyo with Jia and The Beauty Fridge. To build interest in Yoga among kids, our edutainment channel, Zee Q will telecast an episode of its show ‘Bandbudh Aur Budbak’ titled ‘Yoga Se Hoga’ at different timeslots during the day.

     

    ·         Truly living up to the name ‘International’ Yoga Day, ZEEL’s International Territories will also be actively supporting and celebrating this ancient Indian tradition.

     

    o   ZEE Americas and ZLiving will be engaging with audiences through their popular shows like Rock Your Yoga, Yoga Sutra Now with Jai Sugrim, Yogapalooza, Yogi Cameron: A Model Guru and Yoga for Life. 

     

    o   ZEE UK & Europe is dedicating an entire week to promote Yoga and will bring in various Yoga experts on its live TV show, Zee Companion to demonstrate the practice, interact with viewers and answer their queries about Yoga. ZEE UK & Europe will also be participating in the UK’s biggest International Yoga Day event which is being held at the Alexandra Palace.

     

    o   Additionally, Zee TV Russia has partnered with the yoga centre ‘Organic People’ to arrange a mass celebration for yoga lovers under the guidance of famous Russian yoga guru Rauf Asadov which will be aired live on Zee TV Russia’s website.

     

    o   In the Asia-Pacific region, ZEEL’s channels will air a special AV on Yoga, hold various contests for viewers and also broadcast the International Yoga Day events being held in major cities in Thailand, Australia and China.

     

    o   Zee TV Africa has partnered with the Consulate General of India in Durban and High Commissioner of India in Johannesburg on a range of activities in support and celebration of International Yoga Day including an on-air awareness campaign and eighteen on-ground events across various regions of South Africa.

     

    o   ZEEL channels in the MENAP region are also creating awareness about Yoga and its benefits by running an on-air and social media campaign.

     

    ·         Zee Digital Convergence will extend support to the different channels and amplify their yoga-based content in the digital space. Furthermore, ZEEL’s OTT platform, DittoTV, will highlight special live yoga features run by different news channels, yoga shows and videos from ZLiving and a brand new show-‘Yoga for Life’.

     

    ·         The various channels of Zee Media Corporation Limited (ZMCL) are also enthusiastically participating in the International Yoga Day celebrations.

     

    o   Zee News is celebrating International Yoga Day through special programming, ‘Yoga Living’ which features demonstrations by renowned yoga gurus, yoga documentaries, bytes from famous celebrities like director Mohit Suri, wrestler Sushil Kumar and actress Shilpa Shetty, and yoga advice and tips.

     

    o   Zee Business is inviting business honchos, entrepreneurs, politicians and yoga experts to be a part of their special Yoga show. Prominent personalities who will be sharing their Yoga advice and recommendations include Jayant Sinha, MoS Finance, Government of India, Anand Rathi – Founder & Chairman, Anand Rathi Financial Services Ltd., Amish Tripathi, Author of The Shiva Trilogy and Bharat Thakur, the famous Yoga Guru.

     

    o   On Zee 24 Taas, a campaign named as ‘Zee 24 Taas Yog Abhiyan’ is being run to promote the practice of Yoga in daily life. News stories featuring Yoga experts highlighting the importance of Yoga in today’s time is being showcased along with celebrity wishes for the campaign. On-ground, students from more than 100 schools from Vidarbha, Marathwada, Western Maharashtra, Konkan and Khandesh will take the pledge that they will practice Yoga everyday, which will help them build their bodies and minds in a positive way, thus building a healthier society. Also, as a part of this initiative, lakhs of students from various schools will voluntarily perform different asanas of Yoga at the same time across the cities and villages of Maharashtra.

     

    o   In Rajasthan, Zee Marudhara is highlighting the State Govt.’s initiatives on Yoga including the Live coverage of the state’s IYD function in which Chief Minister, Vasundhara Raje will be participating. The channel is also running regular stories on ‘How yoga can be beneficial in our day to day Life’ and broadcasting a series of chat shows with Yoga Experts, Teachers, Ministers, etc. on the importance of Yoga and its benefits.

     

    o   Zee Sangam has done a series of shows with yoga gurus who have spoken on its importance and also demonstrated various ‘asanas’. Case studies on individuals who have benefited from yoga are also being aired on the channel.

     

    o   Zee Punjab Haryana Himachal will broadcast the live coverage of the IYD functions across the major cities as well as discussion programmes on Yoga, ZLiving yoga tips and content integration in major bulletins.

     

    ·         To educate students about the importance of Yoga, the educational division of the Group, Zee Learn Limited will be organizing lectures, demonstrations, Yoga shivirs and sessions across its various schools and institutes – Kidzee, Mount Litera Zee School, ZICA, ZIMA as well as at Himgiri Zee University.

  • Zeel named top Indian M&Ecompany at Dun & Bradstreet Corporate Awards

    Zeel named top Indian M&Ecompany at Dun & Bradstreet Corporate Awards

    MUMBAI: Zee Entertainment Enterprises Limited (Zeel) was awarded as the top Indian company in the media &entertainment sector at the Dun & Bradstreet Corporate Awards 2015 held in Mumbai recently.

     

    Dun & Bradstreet’s Corporate Awards 2015 seeks to recognize and felicitate corporate India’s leading companies from various sectors. The Awards event is closely tied to the publication, India’s Top 500 Companies 2015, which profiles leading listed players of corporate India that are leaders in their respective sectors, including private sector companies as well as public sector enterprises.

     

    D&B uses a propriety model (based on financial parameters such as total income, profitability growth, profit, market capitalization etc.) to evaluate performance of various companies in each sector. On the basis of performance on the evaluation model, D&B recognizes one company in each sector as the leading performer in that sector.

     

    For the Corporate Awards, listed companies are segmented into over 50 sectors basis their main line of business, such as auto components, textiles, telecom, insurance, airline, cement, chemical, banking, FMCG, automobiles, hotels, pharma, oil & gas, steel, computer software, computer hardware, power, construction &infrastructure, shipping, etc.

  • ZEEL makes it to Nikkei ‘India40’ list

    ZEEL makes it to Nikkei ‘India40’ list

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has become the only Media & Entertainment Company to be included in the recently announced ‘India40’, Nikkei Inc’s list of the top Indian companies.

     

    ‘India40’ is a list of 44 leading companies selected by Nikkei Inc in order to provide detailed information on the moves of those leading companies and to analyse the current picture and outlook of India’s various industries through them. These companies were selected after Nikkei Inc calculated the rankings of the market cap of companies listed on the BSE, taking into account the growth potential and name recognition, the balance between industries, the position in the industry, among other factors.

     

    ZEEL MD & CEO Punit Goenka said, “ZEE’s inclusion in Nikkei Inc’s ‘India40’ list reaffirms its position as a leading player in the Indian Media & Entertainment industry. As a global content company, we take immense pride in entertaining millions of viewers across the world and in the years ahead, we hope to grow even further by engaging consumers with our innovative and creative content solutions.”

     

    The list stated that many companies covered by ‘India40’ earned more than 50 per cent of their entire earnings from overseas, showing that globalisation has progressed and their influence is no longer limited to India. Other Indian companies in the ‘India40’ list include NTPC, Reliance Industries, Tata Steel, ITC, Hindustan Unilever and Godrej Consumer Products to name a few.