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Tag: Punit Goenka

  • Sebi probe against Zeel, Chandra & Goenka to continue; fresh show cause notice to be issued

    Sebi probe against Zeel, Chandra & Goenka to continue; fresh show cause notice to be issued

    MUMBAI: The regulatory investigation against  the father-son duo of Subhash Chandra and Punit Goenka seems to be never ending.

    Securities watchdog the Securities Exchange Board of India (Sebi) on 2 January said that it will be filing a fresh show cause notice (SCN) against the two and will continue its investigation into listing guidelines violations by Chandra and Zee Entertainment Enterprises Ltd (Zeel). This was spelt out in the  adjudication order issued by adjudicating officer (AO) Amit Kapoor on 2 January 2025.  

    In the order Kapoor stated  “that the contents of the SCN dated 6 July 2022 issued by the AO will also be incorporated in the SCN to be issued in the instant matter.”

    Zeel and its promoters are under Sebi investigation for not following Listing Obligations & Disclosure Requirements (LODR) 2015. The regulator had issued a show cause notice against them on 6 July 2022. 

    Both Zeel and Punit Goenka had filed settlement claims to settle the adjudication proceedings. Sebi normally allows entities against whom investigations have been initiated to apply for settlement by paying a certain fee or complying with the rules that the watchdog lays out. 

    Their application was rejected by a panel of whole time Sebi members who also instructed it to continue with the investigation.

    Kapoor’s  adjudication order  states that once the investigation into the instant matter is complete, the competent authority should proceed against Zeel, Chandra, and Goenka under section 11B of the Sebi Act 1992. (Section 11B gives Sebi the powers to levy penalties. Penalties can vary from Rs 1 lakh to Rs 1 crore or to Rs 25 crore or 10 years in prison or both depending under which section of the Sebi Act or Securities Contracts (Regulation) Act, 1956 they are being levied) 

    Kapoor’s order further states that the allegations contained in the SCN  of 6 July 2022 are to be subsumed with the findings of the further investigation carried out by Sebi in the instant matter. 

    “Accordingly, the contents of the SCN dated July 06, 2022 issued by the AO including the examination report and all the relied upon documents will be treated as integral part of the further investigation report by Sebi in the matter of Zeel. The contents of the SCN dated 6 July 2022 issued by  the AO to Zeel, Chandra and Goenka  will also be incorporated in the SCN to be issued in the instant matter. The instant AO proceedings would be dropped against the three, ” he further states in his order. 

  • Indian DTH subscriber base drops further to 59.9 million in June-Sept ’24 quarter

    Indian DTH subscriber base drops further to 59.9 million in June-Sept ’24 quarter

    MUMBAI: Almost every leading TV executive – whether Uday Shankar or Punit Goenka or Gaurav Banerjee – has spoken about his or her belief that television  in India has legs. No doubt they have to speak optimistically. Linear television revenues are what are currently funding their hard-pressed-for-earnings streaming businesses.

    That television is under further duress has become even clearer from the latest Telecom Regulatory Authority of India (TRAI) quarterly report of telecom performence indicators for the period Jul y 2024 to September 2024.

    The continued drop in DTH  active subscriptions is alarming: the figure for end September 2024 is 59.9 million. The comparative figure for June 2024 was 62.17 million subscribers. In September 2023, there were 64.18 million active subs

    With four DTH operators in operation,  it’s not as if they are doing nothing to retain customers. They have been giving customers the freedom to create their own packs, they have slashed prices for their set top boxes, they have been offering easier payment terms and HD services, they have been doling out value-added services for cheap, and they have started OTT aggregator services,  broadband is being offered by them  at reasonable prices.

    But lo and behold, nada, nothing seems to be halting the slide of consumers dumping their satellite TV dishes.

    A few thoughts to ponder  for DTH operators:  

    When will the law of diminishing returns come into play as subscribers drop off? 

    At what level will the business become unviable? 40 million subs, 30 million, to service the well-spread-out India? 

    When will there be a major shakeup? 

    And what will lead to one or two players falling off the treadmill?

    Already, reports keep popping up that talks are continuing between Tata Play and Airtel for the latter to acquire the former. When and if it does happen, we’ll be down to three DTH operators.

    Also, solutions need to be evolved to stop the slide –   complaining about the gold rush towards DD Free Dish is not the best answer.

    2025 is a new year.

    A chance to relook at the business.

    A chance to see if Tata Play’s white-label-service model can be replicated and monetised by licensing it to other  players  in less developed markets to keep revenues coming in.

    A chance to experiment on how customers can be retained..

    Is customer service of the platinum class a good bait?  

    This has been talked about ad nauseum for quite some time; service can be the big differentiator.

    Convenience  be brought in and, if possible, local programming which can be picked up from the more advanced cable TV MSOs and retransmitted.

    There will come a time when subscribing to a nice plateful of streamers will become too expensive. Already some complaints are being voiced about the OTT bundles in the US. The commonly heard plaint is that they are  as – if not more – expensive than the pay TV bundles

    In India, we don’t have to wait for that to happen – Indian pay TV is cheap – very cheap. More than 400 linear channels are available in India for as low as Rs 300-350  on DTH and cable TV. An OTT aggregator will have to struggle to offer as much content at that price.

    The reality is both free TV and OTTs are here to stay. The question is: is India’s pay TV?

    (Picture of Dishes atop house courtesy Dish TV India) 

  • Zee reimagines Yamaha anthem with Sa Re Ga Ma Pa contestants

    Zee reimagines Yamaha anthem with Sa Re Ga Ma Pa contestants

    MUMBAI: Subtle branded content is all the rage. And Zee Entertainment Enterprises Ltd (Zee) has been working overtime to give that value-added oomph to advertising partners and sponsors. One such partner is Yamaha Motors, India.

    Yamaha Motors has an iconic anthem The Call of the Blue which was first launched in 2018 and has gone through various iterations, the latest being in September 2024 as the 4.0 version, which was tailored to resonate with the musical preferences of today’s youth. A new TVC was also released along with the song featuring young folks getting captivated by a film in the theatre, showcasing Yamaha’s iconic two-wheeler models, including global favorites. As they step out, they are thrilled to find these models right in front of them on the road.

    And of course, there is Zee’s legendary path-breaking original singing talent  show Sa Re Ga Ma Pa which is probably regaling a fourth or fifth generation of young viewers. Zee roped in the contestants of the reality show to sing the celebrated Yamaha anthem. For the first time ever, the young budding, musical talents reimagined the anthem, composed and performed their own renditions of it. This helped create a powerful and emotionally resonant experience that captivated audiences across the Punit Goenka-led network’s channels Zee TV, Zee Tamil, Zee Telugu. 

    Sa Re Ga Ma Pa has now become the canvas for a first-of-its-kind integration, where contestants from across India bring their unique style to the Yamaha anthem. This initiative extended beyond traditional marketing, allowing the spirit of Yamaha to echo through music and storytelling in an innovative, refreshing way.

    Sa Re Ga Ma Pa trio

    A press released from Zee stated that the collaboration strikes at the heart of music’s universal power to connect, inspire, and create lasting memories. As the contestants infused Yamaha’s anthem with their passion, energy, and individual creativity, the result was an electrifying mix that embodied the brand’s core values of adventure, freedom, and brotherhood. The partnership therefore went beyond mere promotion—it was a celebration of creativity, artistry, and individuality.

    The campaign garnered a massive cumulative reach of approximately 25 million viewers across Zee’s platforms, amplifying Yamaha’s message of adventure and passion and making it resonate with music lovers, especially the youth, adds the press release. Through this collaboration, Yamaha and Zee have forged a meaningful connection with their audiences, proving once again that music and storytelling can transcend the ordinary and create extraordinary experiences.

    Zee chief growth officer-digital & broadcast revenue  Ashish Sehgal points out that the Yamaha partnership is the perfect embodiment of the network’s philosophy of bringing brands closer to their audiences.

    He adds: “The synergy between Yamaha’s adventurous spirit and the creative energy of Sa Re Ga Ma Pa contestants has led to an exciting and impactful collaboration that has not only amplified Yamaha’s core message but also created a truly memorable experience. This campaign has resonated deeply with viewers, bringing the brand’s values to life in a way that is both engaging and inspiring. It’s a perfect example of how music and storytelling can come together to create something remarkable.”

    Yamaha Motor India general manager marketing Vijay Kaul is of the view that  motorcycles and music are two wonderful ways to connect with the world around. He adds: “Through this association, we look forward to connecting with young music lovers at a more intrinsic level, celebrating the shared values of freedom, passion, and self-expression. The thrill of the open road mirrors the rhythm of music, creating experiences that inspire and energize. For the first time on Sa Re Ga Ma Pa, contestants have crafted their unique renditions of a brand anthem, each piece capturing the essence of freedom, individuality, and the joy of riding.”

    Motivator India  chief growth officer & managing partner Aman Kochhar  highlights that the partnership worked better than using overt brand placement.  He adds:  “Reimagining The Call of the Blue anthem in their unique styles helped us connect with younger audiences, seamlessly integrating the brand into the content with fresh, vibrant energy.  The talented contestants on the platform showcased immense potential in understanding the brand’s requirements and delivering them with style. Hence, the collab was exceptional.”

    To watch the latest version of The Call of the Blue TVC click here: The Call of the Blue

    As The Call of the Blue anthem continues to strike a chord with audiences nationwide, Yamaha and Ze reaffirm their commitment to pushing creative boundaries. This collaboration marks just the beginning of what promises to be a lasting partnership that fuses music, storytelling, and brand values to deliver impactful, unforgettable experiences, the Zee press release elaborates.

  • Zeel gets Saurav Adhikari on board as additional director; shareholders reject Punit Goenka’s reappointment as director

    Zeel gets Saurav Adhikari on board as additional director; shareholders reject Punit Goenka’s reappointment as director

    MUMBAI: The board of Zee Entertainment Enterprises Ltd (Zeel) today approved the appointment of former HCL and Pepsico India executive Saurav Adhikari as an additional director in the category of non-executive director. It informed the BSE about his addition to the company through a regulatory filing  in the evening of 28 November 2024. He had earlier been appointed on 15 November in the same capacity, but his term was valid only till 28 November, the date of the AGM.  

    Adhikari is currently the founder & senior partner at Indus Tech Edge Fund I, a growth fund focused on globalising India’s vibrant technology ecosystem. He is the former chairman of NASDAQ listed Vahanna Tech Edge Acquisition I Corp (a special purpose acquisition company (Spac)) and has after a successful DeSpac/merger moved on to the board of NASDAQ listed Roadzen.  He  also serves as a board member of Goodricke Group Ltd, Accelya Solutions India Ltd, (both listed in India), and Bridgeweave Ltd UK, an AI based fintech firm. He works as a technology advisor and investor with interests across AI based fintech and healthcare firms, as well as analytics, IoT and logistics firms. He serves as a senior advisor in the Shiv Nadar Foundation and is a board member of the Shiv Nadar University.  

    Adhikari has impeccable credentials. Especially while with the HCL group. He worked on several multi-billion-dollar inorganic investments in technology and software, carve-outs of multiple enterprise software product suites, joint ventures with global majors, all to transform and reinvent HCL’s business. He was instrumental in strategising HCL’s  pivoting of its business model to a leading intellectual property-led solutions company. In his technology role, he had built deep inroads into global private equity and VC firms, while creating large, successful, value-based partnerships between HCL and private equity owned technology businesses, which are considered groundbreaking in the industry.

    At HCL, he held various executive positions, the last being president, global strategy, working directly with the founder & chairman with oversight across the group’s business, as well as the not-for-profit Shiv Nadar Foundation. During this time, he contributed to HCL’s immense growth from a sub $200mn revenue company in 2000 to a $14bn revenue and over $50bn market cap today, transforming it into one of the world’s leading, and India’s third largest IT/technology firms and India’s no. 1 software product company.  

    His prior experience also includes several senior global leadership and executive roles across Unilever, as vice President at PepsiCo and Group SEB  (Tefal India) and as CEO of the India business. 

    Meanwhile, Punit Goenka’s reappointment as a director on  the Zeel board failed to get the requisite majority of votes (50.4 percent against: 49.5 percent for) from shareholders during the company’s AGM held yesterday, the company said in an exchange filing.  He,  had earlier stepped down as managing director and continued as CEO of the company recently. Media reports have viewed this failure to get reappointed as a director a set back for Goenka.  (Updated on 29 November 2024, 8 am)
     

  • Zeel’s Punit Goenka resigns as MD, to continue as CEO

    Zeel’s Punit Goenka resigns as MD, to continue as CEO

    MUMBAI: He wants to get down to the brass tacks of business., roll up his sleeves and go about achieving the targets the Zee Entertainment Enterprises Ltd (Zeel) board/nomination remunerations committee  has set him and rev up the company’s revenue and profits. Zeel CEO & MD Punit Goenka has resigned from the  post of managing director while retaining his position as CEO. Earlier Punit had sought permission from the Zeel board to resign as MD and continue as CEO which it accepted, effective 18 November.

    The company has also agreed to additionally designate Zeel chief financial officer Mukund Galgali as the deputy CEO. Galgali has been with the Zee group for the past 17 years, but has 27 years of work experience, and will support Punit in driving the company’s strategic initiatives.  As a member of the leadership team, he has been providing strategic consulting advice on business planning and performance, regulatory and ta  implications on business, process innovations and management controls etc. to improve business efficiency and value creation for shareholders.

    The Zeel board has recommended that a deputy chief financial officer be appointed to further strengthen the management team. Further, it is continuing the review of the company’s HR policies, processes and salary structures which were changed during the merger.

    It may be recalled that the Zeel board raised the targets  set for Punit while reappointing him as the MD & CEO. Late last week, the board had also put him under close watch, saying they would be evaluating his performance in terms of quarterly consolidated revenues and EBITDA  over the next four quarters  commencing Q3FY25) and pay out of 25 per cent of consolidated net profits as dividend to  Zeel’s shareholders.

    In a statement issued on Monday, Punit  said that Zeel remains on a firm footing and is taking all the necessary steps to build a robust foundation for its future. “In order to ensure we maintain a sharp focus on achieving our targeted aspirations, the core businesses require dedicated time and energy which can only be achieved in an operational capacity. In the long-term interest of the Company and all its stakeholders, I have approached the board with a request to attain operational focus as the CEO. I am grateful to the board for recognizing my efforts and supporting me in this approach,” he added.

    As part of the changes,  the variable portion (40 per cent) of Punit’s  salary will be paid only on achievement of certain milestones, subject to a maximum cap as defined by the Zeel board.

    Zeel chairman R. Gopalan stated,“The board appreciates the approach taken by Punit Goenka to sharpen his focus towards enhancing the operational aspects of the company as the chief executive officer. His expertise and business acumen remain unmatched, and we remain confident in his abilities to deliver immense value to the company and all its stakeholders in the position he assumes. On behalf of the board, I wish him immense luck and success going forward.”

  • Zee Mundo lauched as a Fast service in Latin America

    Zee Mundo lauched as a Fast service in Latin America

    MUMBAI: Prerparense, chicos. Aqui vamos!

    In English that translates into “get ready boys. Here we come!” That’s exactly the mood at Zee Entertainment Enterprises. The entertainment television  network has moved into the Latin American market for the second time with the launch of Zee Mundo. A free advertising supported channel (Fast), it is the second such channel that the Punit Goenka-led company has introduced  in the region – the first being Zee BollyWorld.

    Zee Mundo carries a mix of Spanish-dubbed Indian content ranging from popular Indian films to series. The Fast service is available on LG Electronics north America, Xiaomi Technology, Freebie TV and Wisp TV. The distribution of the channel was facilitated by Amagi.

    Making this announcement on Linkedin, Zee EVP head of partnerships Akhilesh Gupta said that the launch will only help strengthen the network’s presence in the Latam region and that team couldn’t be more excited for what’s to come.

    Zee Mundo – which was launched in 2016 as a pay TV service – was earlier available off Dish Latino, Sky and several cable networks  in Latin America as a linear subscription service at a price of $4.99 per month. 
     

  • Zeel reappoints Punit Goenka as MD & CEO, eyes future growth

    Zeel reappoints Punit Goenka as MD & CEO, eyes future growth

    MUMBAI: Abraham Lincoln once said, ‘Nearly all men can stand adversity, but if you want to test a man’s character, give him power.’ Embracing this ethos, Zee Entertainment Enterprises Limited (Zeel) reappointed Punit Goenka as MD & chief executive officer, reaffirming its commitment to leadership stability and growth. 

    With more than 25 years in the media industry, Goenka is set to lead the company for another five years, from 1 January 2025, to 31 December 2029, focusing on content quality and profitability. The board of directors’ approval on 18 October 2024, marks a strategic move to ensure continuity and enhance shareholder value.

    The announcement comes amidst Zeel’s ongoing transformation, with Goenka leading initiatives aimed at optimising operations and driving content excellence. Under his stewardship, the company achieved significant growth, expanding its footprint to over 1.3 billion viewers across 190+ countries. Zeel has become a diversified entertainment powerhouse, with strong positions in broadcasting, digital streaming, films, and music.

    “We are confident that Punit’s vision and leadership will continue to drive Zee forward,” stated a company spokesperson. “His ability to identify growth opportunities and strengthen Zee’s market presence has been instrumental in our success.”

    Goenka’s reappointment comes as ZeeL pursues a strategic growth plan focusing on frugality, optimisation, and content quality. In recent years, the company streamlined its operations into four main segments: broadcast, digital, movies, and music. By realigning its organisational structure, Goenka aims to boost productivity, promote cross-functional collaboration, and enhance profitability.

    His emphasis on efficiency extends to resource utilisation, with recent measures leading to a significant improvement in the company’s EBITDA margins. In the first half of FY25, Zeel, reported a year-over-year increase of 330 basis points in its EBITDA margin, highlighting the impact of effective cost management and strategic content investments.

    Goenka’s leadership has also guided the company through multiple industry accolades, including the broadcaster of the year award and recognition for treasury transformation initiatives. He has been a proactive figure in the entertainment ecosystem, contributing to regulatory and industry bodies such as the Indian Broadcasting & Digital Foundation (IBDF) and the Broadcast Audience Research Council (BARC).

    Looking ahead, Goenka plans to deepen Zeel’s content creation capabilities, focusing on delivering top-tier entertainment that resonates with diverse audiences. 

    “We are committed to creating stories that not only entertain but also drive positive societal change,” he said. Goenka’s strategy also includes furthering the company’s Environmental, Social, and Governance (ESG) efforts, which have recently centred on sustainable development and social impact projects.

    Zeel has made strides in mapping its ESG footprint, implementing programs for women empowerment, heritage preservation, and rural development. Under Goenka’s guidance, the company aims to reduce its environmental impact while enhancing governance practices through stakeholder collaboration.

     

  • Zee Studios to create biographical film on Ratan Tata

    Zee Studios to create biographical film on Ratan Tata

    Mumbai: Zee Entertainment Enterprises has expressed profound sorrow over the passing of Padma Vibhushan Ratan Tata. Tata has been a guiding light of leadership, vision, compassion, and work ethic for generations of Indians.

    In a heartfelt tribute to the veteran, who significantly contributed to India’s economy and uplifted millions, Zee’s MD & CEO Punit Goenka has proposed the creation of a “Biographical film on the life of Shri Ratan Tata Ji.” This film aims to honour the individual and highlight his positive global impact through his social and entrepreneurial initiatives. Goenka believes it is essential to present the remarkable work of Ratan Tata to the nation and the world, especially to the youth, and Zee is committed to taking action in this direction.

    Zee’s chairman R Gopalan stated that the entire board is saddened by the loss of Tata. Upon approving the project, he remarked that the film would be produced by Zee Studios as a tribute to the business titan. He believes the film will have a positive influence on the world, inspiring millions to emulate his legacy.

    This initiative requires Zee to obtain approval from TATA Sons. Zee will donate the profits generated by Zee Studios from this film to social causes and support the needy. To reach global audiences, Zee Studios will collaborate with WION (World is One News) as a co-producer, leveraging its viewership in over 190 countries.

    Zee Media CEO Karan Abhishek Singh said, “All of us at Zee News group feel privileged to be associated with the desired and timely initiative by ZeeL, we convey our sincere condolences for the departed soul.”

    Zee Studio’s CBO Umesh Bansal stated, “As a Nation’s very own brand, Zee Studios entire team is highly honoured and proud to work on a full length documentary/biographical film on the life of Shri. Tata that will reflect the positive impact that Shri. Ratan Tata has made to the World at large. We believe that it is our duty to celebrate such a great personality and his legacy. We assure BHARAT that Zee Studio will leave no stone unturned to give a true account of his contribution as well as depicting his life in a proper manner.”

  • Zee Entertainment & private satellite TV mark 32 years of entertainment

    Zee Entertainment & private satellite TV mark 32 years of entertainment

    Mumbai: Zee Entertainment Enterprises Ltd (Zee) and the private satellite television industry celebrate 32 years of entertainment, contributing to the Rs 2 trillion M&E sector.

    Over the years, Zee has delivered quality entertainment across platforms, reaching over a billion viewers globally. As India’s top home-grown entertainment company, Zee continues to showcase the cultural essence of Bharat through diverse content. From its inception to its presence in broadcast, digital entertainment, movies, and music, Zee has consistently evolved with industry changes.

    Marking the occasion, MD & CEO Punit Goenka acknowledged the efforts behind Zee’s success, highlighting its focus on profitability, business performance, and growth opportunities for the future.

    Speaking to the employees on this momentous milestone, Goenka said, “This day is much more than a milestone for us. It is a recognition of our hard work, success and learnings over the last 32 years. We have faced challenges together, celebrated wins together and grown into one of the most respected names in the industry together. Over the next 32 years, I envision Zee to emerge as a beacon of hope and change for society. I see the company delivering on its commitment of driving societal progress through  entertainment experiences and realizing our vision of bringing about a positive change in  people’s lives through purposeful entertainment.”

    Amid the evolving industry, Zee has stayed at the forefront by swiftly adapting to changes. The company continues to take strategic actions focused on frugality, optimization, and quality content to enhance performance and returns, as outlined by MD & CEO Punit Goenka. These steps are yielding positive results as Zee targets future growth.

    Zee remains committed to delivering stronger performance, redefining entertainment across screens, and generating long-term value for stakeholders.

  • Kyoorius announces winners of the Kyoorius Creative Awards 2024

    Kyoorius announces winners of the Kyoorius Creative Awards 2024

    Mumbai: Kyoorius announced the winners of the 2024 Kyoorius Creative Awards, presented by ZEE, at a grand awards night held on 24 May at Mumbai’s Jio World Convention Centre amidst an audience of more than 1450 professionals from India’s marketing communications industry, the highest ever in its history.

    No entry was conferred the super-exclusive, highly-coveted black elephant award that recognizes work deemed to be the best of show, though there were two contenders – “Motorola Deep Connect” for Motorola India by Dentsu Creative and “Megh Santoor” for Hindustan Unilever’s Brooke Bond Taj Mahal by Ogilvy India. For the first time ever, they were awarded baby black elephants.  

    Kyoorius also commemorated Bharat Ratna, and former Indian cricket captain, Sachin Tendulkar, with the master of creativity award. The honour celebrates cricket’s first true megabrand and a global icon, whose endorsements, brand associations and continued work in sports marketing paved the way for not just cricketers, but most Indian athletes. Instituted in 2018, the master of creativity award recognizes a stalwart who has continuously contributed to making the marketing and communication industry more creative in whatever they do.

    Kyoorius received over 3600 entries from over 280 entrants to the awards this year, the highest ever in history. Only 1060 entries made it to the first list after the first round of online judging.

    The eleventh edition of the awards will also be remembered for the GiveBack initiative. For every entry that did not make it into the First List (i.e. beyond the first round of judging) at the 2024 Kyoorius Creative Awards, Kyoorius is giving back 50 per cent of the entry fee to the entrant.

    Post the in-person jury session, 282 entries emerged as winners of the baby elephant (in-book winners). Out of these 282 baby elephant winners, 89 entries were awarded blue elephants across disciplines. Seven entries were awarded purple elephants as part of the Zee Equality Awards.

    Awards by Kyoorius do not follow a hierarchical structure – there are no golds, silvers or bronze medals. Instead, only the work that deserves recognition wins an elephant.

    “My heartfelt congratulations to all the winners this year. GiveBack was not just a campaign idea for us – it was a way to recognise the pain points when it comes to award shows. We’ve already started the process and entrants are receiving their GiveBack money. We took this initiative to make the Kyoorius Creative Awards more accessible to smaller agencies and have recorded the highest number of entries this year. While there was no black elephant winner this year, we have two baby black elephant winners to celebrate,” said Kyoorius founder and CEO Rajesh Kejriwal.

    “I am pleased to recognise and applaud the immense creative potential of the industry, and further encourage innovation by extending our support to the Kyoorius Creative Awards year on year. At ZEE, we are humbled to play a small role in nurturing the creative quotient through the ‘GiveBack’ initiative, and we stay committed towards supporting the advertising fraternity and celebrating memorable brands and campaigns. I would like to extend my heartiest congratulations to all the participants, wishing them continued success and an abundant creative spirit to create more such enthralling campaigns in the future.” ZEE Entertainment Enterprises Ltd MD & CEO Punit Goenka.

    All the winning work can be seen at kca.kyoorius.com.

    Besides various tweaks to the existing and popular award disciplines and categories, the eleventh edition of the Kyoorius Creative Awards also introduced new specialist awards for health and pharma, regional advertising and creativity In PR.

    Blue elephants recognise work that sets new benchmarks for the industry, and is truly outstanding, while baby elephants recognize disruptive, showcase worthy work. Black elephants are reserved for work that represents the best of show, work that takes risks, creates new conversations and has a lasting impact on the industry.

    Purple elephants are awarded to winners of the ZEE Equality Award presented by Indian Creative Women. These awards recognise and celebrate work that has addressed and impacted gender inequality in India through innovative thinking. The colour ‘purple’ signifies justice, dignity and has been historically associated with efforts to achieve gender equality.

    The Kyoorius Creative Awards 2024 was presented by ZEE, with luxury experience partner Glenmorangie and is supported by Indian Creative Women. The venue was the Jio World Convention Center, Mumbai.